tag:blogger.com,1999:blog-43176445062371255062024-02-02T22:52:02.851+08:00Social Network Asia BlogSocial Network Asia blog with industry news & case studies focussing on social media, Facebook marketing & advertising.Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.comBlogger101125tag:blogger.com,1999:blog-4317644506237125506.post-42048670280632712592013-10-25T00:30:00.000+08:002013-10-25T00:31:59.754+08:00Bruno Mars' Unorthodox Jukebox Review<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
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<a href="http://commons.wikipedia.org/wiki/File:Bruno_Mars_b%26w.jpg" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="English: Bruno Mars performing in Houston, Tex..." border="0" class="zemanta-img-inserted" height="215" src="http://upload.wikimedia.org/wikipedia/commons/thumb/1/1e/Bruno_Mars_b%26w.jpg/300px-Bruno_Mars_b%26w.jpg" style="border: none; font-size: 0.8em;" width="300" /></a></div>
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<tr><td class="tr-caption zemanta-img-attribution" style="text-align: center; width: 300px;">English: Bruno Mars performing in Houston, Texas on November 24, 2010 (Photo credit: <a href="http://commons.wikipedia.org/wiki/File:Bruno_Mars_b%26w.jpg" target="_blank">Wikipedia</a>)</td></tr>
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Simply put, <a class="zem_slink" href="http://www.brunomars.com/" rel="homepage" target="_blank" title="Bruno Mars">Bruno Mars</a>' <a class="zem_slink" href="http://en.wikipedia.org/wiki/Unorthodox_Jukebox" rel="wikipedia" target="_blank" title="Unorthodox Jukebox">Unorthodox Jukebox</a> is an excellent album. Bruno stays true to his pop/soul style while showing that his voice is capable of numerous styles.<br />
<br />
Personally I don't always listen to <a class="zem_slink" href="http://en.wikipedia.org/wiki/Pop_music" rel="wikipedia" target="_blank" title="Pop music">pop music</a>, but Bruno Mars' voice seems to have a huge range, he's gritty, smooth, soulful, sharp, and gentle when it's called upon. He does all of this while maintaining a relaxed timbre and cool about his voice. It just a joy to listen to! In fact his style reminds me a bit of Michael and even some of the old <a class="zem_slink" href="http://www.motown.com/" rel="homepage" target="_blank" title="Motown">Motown</a> stuff like <a class="zem_slink" href="http://www.smokeyrobinson.com/" rel="homepage" target="_blank" title="Smokey Robinson">Smokey Robinson</a>.<br />
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Although Bruno definitely excels at what are sure to be hits like "<a class="zem_slink" href="http://en.wikipedia.org/wiki/Locked_Out_of_Heaven" rel="wikipedia" target="_blank" title="Locked Out of Heaven">Locked out of Heaven</a>" of which sounds a bit like <a class="zem_slink" href="http://www.thepolice.com/" rel="homepage" target="_blank" title="The Police">The Police</a>, my favorite songs on this album are when his voice is unaltered. "When I was your man" is a beautiful ballad that really shows his <a class="zem_slink" href="http://en.wikipedia.org/wiki/Vocal_range" rel="wikipedia" target="_blank" title="Vocal range">vocal range</a> and is a really sweet song about a man who looks back on his younger days when he should have bought his love flowers and danced with her. It's just a great tune and makes me wonder if I should have this song played at my wedding which is next year...not that I haven't bought her flowers...or for that matter danced with her...I swear I have, but maybe not enough!<br />
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Other favorites of mine are "Natalie", "If I Knew" (which is especially old-timey), "<a class="zem_slink" href="http://en.wikipedia.org/wiki/Young_Girls" rel="wikipedia" target="_blank" title="Young Girls">Young Girls</a>" and "Treasure".<br />
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Overall this is a great album, definitely recommended if you like Bruno's first album, "<a class="zem_slink" href="http://en.wikipedia.org/wiki/Doo-Wops_%26_Hooligans" rel="wikipedia" target="_blank" title="Doo-Wops & Hooligans">Doo - Wops & Hooligans</a>." He doesn't stray from his style while he definitely adds some tricks to his toolbox. As usual his voice is easy and brilliant to listen to! I also love that this music isn't overly mixed and lets his voice shine through. Yeah Bruno!<br />
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<b>UPDATE: <i>DAY 2 of listening</i></b><br />
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<iframe allowfullscreen="" frameborder="0" height="480" src="//www.youtube.com/embed/tP4TS9lImmE" width="600"></iframe></div>
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After giving this album an extended listen through headphones I can truly attest that Bruno's voice is not overly compressed or mixed to sound "fake" like on many other pop albums. I really appreciate this especially when half the time I turn on the radio and every other song is auto-tune. This is part of what draws me to Bruno so much.<br />
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Secondly, this really is a throwback album. I have read that others don't like how this album crosses genre's quite a bit. Personally I like this, especially when Bruno pays homage to 50's, 60's and 80's music. He does it justice, and I really enjoy hearing him do his own take by making some modern classics. This album has an analog, refreshing feel to the way it was recorded and performed. It's great to have a modern artist like Bruno doing this!<br />
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<b>UPDATE 3: <i>A month later</i></b><br />
<br />
This is one of those albums that has songs on it that you hear the first time and you have that "yeah...okay...pretty good" kind of thought. But then for some reason the melodies get stuck in your head. I'll find myself getting a ditty in my head and then hours later I'll realize I've had one of these songs trapped in my mind all day. It's annoying, but makes me realize how catchy this crap is...! Then I just have to listen to the song/album and it goes away. Anyways...still highly recommended.!<br />
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<b>Article Source: </b><a href="http://www.amazon.com/review/R3DC40PTLVI75V/ref=cm_cr_pr_perm?ie=UTF8&ASIN=B00AHXDECG&linkCode=&nodeID=&tag=httpsocialnet-20" target="_blank">http://www.amazon.com/review</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-89385751877818883322013-10-23T10:31:00.000+08:002013-10-23T10:31:42.273+08:00Review: Panasonic LUMIX GX7 16.0 MP DSLM Camera with LUMIX G VARIO 14-42mm II Lens and Tilt-Live Viewfinder (Silver)<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;">Panasonic LUMIX GX7 via <a href="http://www.amazon.com/gp/product/B00E87OITK/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B00E87OITK&linkCode=as2&tag=httpsocialnet-20" target="_blank">Amazon.com</a></td></tr>
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I love this camera. I even love the fact that Panasonic didn't choose to make it retro like Olympus or <a class="zem_slink" href="http://www.fujifilm.com/" rel="homepage" target="_blank" title="Fujifilm">Fujifilm</a>. It is what it is and doesn't try to be anything else. Since Panasonic first came out with a micro <a class="zem_slink" href="http://en.wikipedia.org/wiki/Four_Thirds_system" rel="wikipedia" target="_blank" title="Four Thirds system">4/3 camera</a> in 2008 I've been waiting for this camera. It fits my wants perfectly. It's not the best in any category but it's almost there in almost every one. The <a class="zem_slink" href="http://en.wikipedia.org/wiki/Sony_E-mount" rel="wikipedia" target="_blank" title="Sony E-mount">Sony NEX</a> offers better dynamic range and Fujifilm X-trans models offers better low light performance. The GH3 offers better video with jacks for microphone and headset. The Olympus EM-1 offers weather proofing and better in camera stabilization. None of them give me the exact package that the GX7 does when it comes to external controls, portability and ergonomics. That's not to say that other cameras wouldn't fit you better. There are some excellent choices out there.<br />
<br />
Pluses:<br />
*In body image stabilization.<br />
*Super fast focus.<br />
*Wi-Fi (It has NFC for supposedly easy connection. My <a class="zem_slink" href="http://tablets.findthebest.com/l/164/Apple-iPad-Mini-with-4G" rel="fdbtablets" target="_blank" title="Apple iPad">iPhone</a> won't do that so I can't comment on ease)<br />
*Will focus in very dark conditions. (not quite as quickly but very accurately)<br />
*Good video quality (try the black and white setting at 24 FPS for an old time movie look!)<br />
*Lots of external controls.<br />
*Very good image quality, as good as the EM-5 or GH3.<br />
*Built in EVF and a good one that tilts up.<br />
*<a class="zem_slink" href="http://en.wikipedia.org/wiki/Articulating_screen" rel="wikipedia" target="_blank" title="Articulating screen">Tilting LCD</a> screen.<br />
*Excellent build.<br />
*Excellent hand grip.<br />
*Flash shoe.<br />
*3 User programmable settings on mode dial.<br />
****It just feels good in the hands!!<br />
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Minuses:<br />
*Stabilization doesn't work in video mode (unless you have a stabilized lens).<br />
*The strap rings are too low on the side and get in the way of hands, especially the left one.<br />
*No auto ISO in manual mode. (Fuji has it. Sony doesn't.)<br />
*No microphone jack for use in video, though the stereo built in mics are pretty good for casual vids.<br />
*No weatherproofing, though no other rangefinder competitor has it either.<br />
*All the programmable buttons may overwhelm the less experienced.<br />
*Not good for sports shooting, though I don't know anyone who has used a rangefinder style camera for sports anyway.<br />
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I listed a number of minuses but don't consider any of them a big deal. Your mileage may vary. Bottom line, this is the camera I've been waiting for and I'm not disappointed in any way.<br />
<br />
P.S. A more personal take.<br />
The camera's grip is shaped such that I hold my right elbow closer to my chest than with the squarish grip on my NEX camera, which tends to push my elbow out and up. With a camera this light that's probably not a big deal but may make for a more stable shot.<br />
<br />
I'm not particularly impressed with the stabilization. It's a step in the right direction and does help but it is nowhere near as nice as <a class="zem_slink" href="http://en.wikipedia.org/wiki/Olympus_OM_system" rel="wikipedia" target="_blank" title="Olympus OM system">Olympus OM</a>-D, which I've rented. Since I haven't shot it for about 4 years all I can do is guess, but I'd say it's about as effective as a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Pentax_K20D" rel="wikipedia" target="_blank" title="Pentax K20D">Pentax K20D</a>, which is 3 generations old. It's better than nothing and helps when using an old model Panasonic 20mm. I'm glad to have it. I wouldn't count on it for handholding a long lens. Since I don't have one, again, that's a guess.<br />
<br />
The buttons have a nice positive feel and are sufficiently far apart that I can hit the right one without worrying about it. I've been playing with the buttons while watching videos, which is how I normally learn a camera. Since I've only had this for 4 days I don't have the layout worked into muscle memory.<br />
<br />
It's the same with the menu system. I have a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Nikon_D600" rel="wikipedia" target="_blank" title="Nikon D600">Nikon D600</a> and a Sony NEX 6. I'm going to sell the NEX as it does much the same thing as I intend for the GX7. The menus make more sense than Sony's which can require multiple dips into them to change some things like using extended dynamic range. Also, compared to the NEX, I'd say that the Panasonic has better jpegs and a better metering system. That said, there are a lot of potential ways to program the many function buttons and I'm going to be a while getting the camera set up just the way I want.<br />
<br />
I also like the GX7s ability to use a phone as a Wi-Fi remote. Sony does that too but requires the purchase of separate apps for different functions. The Sony is also slower when using the phone as a remote. It takes longer to focus and has a shutter lag. I haven't noticed that with the GX7.<br />
<br />
I like shooting a small camera with primes and Sony has a lack of focal length equivalents lower than 50mm. There are some Zeiss ones that are good but they are bulky and expensive. The M43 choices are much more extensive and the lenses are much smaller and less costly, so the total package is smaller and lighter and less expensive. I've been shooting mostly with the Panny 20mm, which seems made for this camera. Next up is the <a class="zem_slink" href="http://en.wikipedia.org/wiki/M._Zuiko_Digital_ED_12mm_f/2_lens" rel="wikipedia" target="_blank" title="M. Zuiko Digital ED 12mm f/2 lens">Olympus 12mm</a>, but that's expensive and I'll have to save for it.<br />
<br />
What more can I say? This camera is fun to shoot. It just feels right in my hands. That's such a subjective point and may be totally different for others. Everything is fast. It turns on fast, focuses fast, allows me to shoot a number of shots in quick succession and doesn't bog down. I don't use the burst mode. I wish the GX7 had a true 100 ISO mode as I sometimes to take longer exposures in daylight. I'll just need a stronger <a class="zem_slink" href="http://en.wikipedia.org/wiki/Neutral_density_filter" rel="wikipedia" target="_blank" title="Neutral density filter">ND filter</a> to to so than I have.<br />
<br />
I've printed a couple of photos from the GX7 at 13X19. That's as big as my printer will go. I can't tell any difference at that size between the GX7 and the NEX 6 at ISO 200 or 800. I do prefer the 4x3 format rather than the 3x2 of an APS sensor. It's closer in shape to the 11x14 inch or 16x20 inch frames that are easy to pick up at Michael's or Target.<br />
<br />
One thing I didn't mention in the review is how the camera is totally silent when using the electronic shutter. Turn that off and the camera turns off all other sounds. I think of it as stealth mode. Us that with the touch shutter on the view screen and it's possible to take photos and nobody has a clue. I do mostly street or documentary shooting and I love that ability. Even when people know you're photographing them a shutter can be distracting.<br />
<br />
<b>Article Source:</b> <a href="http://www.amazon.com/review/R2MZ4GAVX486FM/ref=cm_cr_pr_perm?ie=UTF8&ASIN=B00E87OITK&linkCode=&nodeID=&tag=httpsocialnet-20" target="_blank">http://www.amazon.com/review</a><br />
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<a class="zemanta-pixie-a" href="http://www.zemanta.com/?px" title="Enhanced by Zemanta"><img alt="Enhanced by Zemanta" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_e.png?x-id=471cfb66-09de-4129-90dc-76b67db7bd5d" style="border: none; float: right;" /></a></div>
Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-27558742882852133952013-03-04T13:52:00.000+08:002013-03-04T13:52:35.504+08:00Need a hotel in Las Vegas?<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://commons.wikipedia.org/wiki/File:Las_Vegas_NY_NY_Hotel.jpg" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="English: Hotel / Casino New York-New York in L..." border="0" class="zemanta-img-inserted" height="200" src="http://upload.wikimedia.org/wikipedia/commons/thumb/1/16/Las_Vegas_NY_NY_Hotel.jpg/300px-Las_Vegas_NY_NY_Hotel.jpg" style="border: none; font-size: 0.8em;" width="300" /></a></td></tr>
<tr><td class="tr-caption zemanta-img-attribution" style="text-align: center; width: 300px;">English: Hotel / Casino New York-New York in Las Vegas. Français : L'hôtel-Casino New York-New York à Las Vegas, dans le Nevada. (Photo credit: <a href="http://commons.wikipedia.org/wiki/File:Las_Vegas_NY_NY_Hotel.jpg" target="_blank">Wikipedia</a>)</td></tr>
</tbody></table>
<a class="zem_slink" href="http://maps.google.com/maps?ll=36.175,-115.136388889&spn=0.1,0.1&q=36.175,-115.136388889%20(Las%20Vegas%2C%20Nevada)&t=h" rel="geolocation" target="_blank" title="Las Vegas, Nevada">Las Vegas</a> is a Strange Place, Normally when we go away on Holiday, we
use Hotels to Maybe eat, sleep, shower and rest, then get out of the
hotels ASAP to see the local Attractions, here in Vegas...the Hotels ARE
the Attractions, almost all have mind blowing rides, or are fully
themed, have stunning Theater shows (Phantom of the Opera, <a class="zem_slink" href="http://www.blueman.com/" rel="homepage" target="_blank" title="Blue Man Group">Blue Man
Group</a> and 7 different <a class="zem_slink" href="http://www.cirquedusoleil.com/" rel="homepage" target="_blank" title="Cirque du Soleil">Cirque du Soliel</a> Shows, The Rat Pack (Frank, Dean
and Sammy) The <a class="zem_slink" href="http://thebeatles.com/" rel="homepage" target="_blank" title="The Beatles">Beatles</a>). Some have Zoo's and Aquariums, others fabulous
headline acts (Cher, <a class="zem_slink" href="http://celinedion.com/" rel="homepage" target="_blank" title="Celine Dion">Celine Dion</a>, <a class="zem_slink" href="http://www.rottentomatoes.com/celebrity/elton_john" rel="rottentomatoes" target="_blank" title="Elton John">Elton John</a>, David Copperfield and
Chris Angel). Then of course there are the Casinos. Others have Free
outside shows (The <a class="zem_slink" href="http://maps.google.com/maps?ll=36.1130555556,-115.176388889&spn=0.01,0.01&q=36.1130555556,-115.176388889%20(Bellagio%20%28hotel%20and%20casino%29)&t=h" rel="geolocation" target="_blank" title="Bellagio (hotel and casino)">Bellagio Fountains</a>, The Mirage Volcano, The Treasure
Island Pirate show). For other Hotels it is the design of the Hotel
itself which is the attraction,(The Venice themed Venician, <a class="zem_slink" href="http://maps.google.com/maps?ll=40.7166666667,-74.0&spn=0.1,0.1&q=40.7166666667,-74.0%20(New%20York%20City)&t=h" rel="geolocation" target="_blank" title="New York City">New York New
York</a>, The Pyramid of the Luxor, the <a class="zem_slink" href="http://maps.google.com/maps?ll=48.8583,2.2945&spn=0.01,0.01&q=48.8583,2.2945%20(Eiffel%20Tower)&t=h" rel="geolocation" target="_blank" title="Eiffel Tower">Eiffel Tower</a> at Paris LV or the
Greco-Roman <a class="zem_slink" href="http://maps.google.com/maps?ll=36.1177777778,-115.175&spn=0.01,0.01&q=36.1177777778,-115.175%20(Caesars%20Palace)&t=h" rel="geolocation" target="_blank" title="Caesars Palace">Caesers Palace</a>) A Magnificent City.<br />
<br />
<blockquote class="tr_bq">
<div style="text-align: left;">
<b>Need a hotel in Las Vegas?</b> Choose from over 210 Las Vegas hotels with huge savings. Whatever your budget, compare prices and read reviews for all our <a href="http://lasvegashotel.myvegasbusiness.com/" target="_blank">Las Vegas hotels</a>. </div>
</blockquote>
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-64822069825665448452013-01-25T14:16:00.000+08:002013-01-25T14:16:26.331+08:00Easy Video Suite Marketing Software is LIVE!<div align="center">
<iframe allowfullscreen="" frameborder="0" height="360" src="http://www.youtube-nocookie.com/embed/2AeAvg9mUSA?rel=0" width="480"></iframe></div>
<br />
Video marketing had to evolve. It was inevitable.<br />
It was becoming much too complicated. And if it isn't too complicated for some people, it's still definitely too time consuming.<br />
<br />
You had to worry about the following:<br />
<ul>
<li>Redoing videos over and over again to make sure you got everything right in one take or face the daunting task of loading your raw video into Camtasia or another editor to make everything perfect.</li>
<li>Making sure your videos were optimized for the web (So they looked good and didn't take too long to start playing).</li>
<li>Having a different mobile version of your videos to show users of iPhone, iPad, Android and other mobile devices (More and more people are doing most of the web viewing from their smart phones and other mobile devices).</li>
<li>Basically using "duct-tape" to try and put all the pieces together with Camtasia, Screenflow, Jing, Handbrake while continually looking for the "perfect" solution to make it all easier or less time consuming.</li>
<li>Uploading large files to your own server, Youtube, Amazon S3 or other video hosting service.</li>
<li>Getting the proper code in place to display your videos with the hope that mobile devices would be able to see the mobile version of your video.</li>
</ul>
Well, someone has finally done something about it.<br />
<br />
Josh Bartlett, the creator of the industries leading video player called Easy Video Player, has truly done something innovative in video marketing. His Easy Video Player software had game-changing features two years ago that other video marketing solutions have just recently tried to introduce.<br />
And on top of that, Josh could boast about the following:<br />
<ul>
<li>Tens of thousands of satisfied customers.</li>
<li>The lowest refund rate in the industry for Clickbank (Only 2%).</li>
<li>More top marketers and 6 to 7 figure launches use Easy Video Player than anything else. (Mike Filsaime, Chris Farrel, Ryan Deiss, Jason Moffatt, Maria Andros, Justin Brooke to name a few).</li>
</ul>
Rather than throw in a few, new and "cool" features and re-launch his product simply for the money, he listened to his customers and did something else. He took over two years and hundreds of thousands of his own dollars to create something that will change the way you market your business with videos.<br />
<br />
You'll now be able to record, edit, publish, market and track all your videos with one, easy-to-use solution.<br />
Josh is releasing this all-in-one video marketing solution on January 15th, 2013 with a free video series leading up to the launch.<br />
<br />
<a href="http://www.youtube.com/watch?v=2AeAvg9mUSA&feature=youtu.be&a" target="_blank">Watch the first video here</a>.<br />
<br />
He's going to reveal the story about his journey and passion that led him to spend hundreds of thousands of dollars from his own pocket to create the ultimate video marketing solution.<br />
And how you can now do the following:<br />
<ul>
<li>Drag and drop your video into a desktop application (Mac and Pc Compatible) that will optimize and convert your video for the web, let you edit if needed, upload it and give you the code to copy and paste to your website.</li>
<li>Record your screen or face camera from within this application and even draw on the screen.</li>
<li>Never worry about whether users on mobile devices can see your videos (It creates and displays a mobile version of your videos for you).</li>
<li>Split test your videos to see which ones are shared the most, have the most engagement and which versions make the most money.</li>
</ul>
That's just scratching the surface...<br />
What all this ultimately means for you is that marketing your business with videos is going to be much, much easier. And you'll make a ton more money while having more time to do what you love.<br />
<br />
Anyways...Josh is also going to demonstrate the amazing power of his creation in this series.<br />
So <a href="http://bit.ly/easyvideosuitevip" target="_blank">go see how video marketing has evolved</a>.<br />
<br />
Talk soon,<br />
<a href="http://www.facebook.com/socialnetworkasia" target="_blank">Social Network Asia</a>Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-17829959817832828562013-01-02T10:49:00.000+08:002013-01-02T10:49:14.767+08:00Facebook Addiction: The Life & Times of Social Networking Addicts Book Review<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWMJQBzONmnYE-52hU3SzXHnvFX0sxOhP3HjDH8QOXNYP9AgpM44aLJ3fybvfG81e62bmDoFmAp0_Q1EjtRPSR1cNIH8ewKDXCDgDF4LYt3hw4-etz26TdkMxIzHFPCnW9R5hx290JKKUn/s1600/facebook-addiction.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWMJQBzONmnYE-52hU3SzXHnvFX0sxOhP3HjDH8QOXNYP9AgpM44aLJ3fybvfG81e62bmDoFmAp0_Q1EjtRPSR1cNIH8ewKDXCDgDF4LYt3hw4-etz26TdkMxIzHFPCnW9R5hx290JKKUn/s320/facebook-addiction.jpg" width="199" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Facebook Addiction: The Life & Times<br />
of Social Networking Addicts<br />
(Image via <a href="http://astore.amazon.com/httpsocialnet-20/detail/0979748038" target="_blank">Amazon aStore</a>)</td></tr>
</tbody></table>
On my <a class="zem_slink" href="http://www.crunchbase.com/product/kindle-for-iphone" rel="crunchbase" target="_blank" title="Kindle for iPhone">Kindle for iPhone</a>, I entered the search words, "<a class="zem_slink" href="http://facebook.com/" rel="homepage" target="_blank" title="Facebook">Facebook</a> addiction." I certainly wasn't expecting to find a book called "<a href="http://astore.amazon.com/httpsocialnet-20/detail/0979748038" target="_blank">Facebook Addiction</a>." And the book is written so simply and honestly that I read it in a few hours. I commend pioneers--honest people--like Nnamdi Osuagwu, whose writing will perhaps save more peoples' offline lives (in more ways than one). As a result of reading his book, I posted the following blog on [...]:<br />
<br />
I'm Paul Aaron, and I'm a social networking addict. And instead of getting on <a class="zem_slink" href="http://en.wikipedia.org/wiki/Facebook_%28directory%29" rel="wikipedia" target="_blank" title="Facebook (directory)">Face-book</a> first thing this morning, I'm grateful that I downloaded N. G. Osugwu's book, Facebook Addiction: <a class="zem_slink" href="http://thelifeandtimes.com/" rel="homepage" target="_blank" title="The Life and Times">The Life and Times</a> of <a class="zem_slink" href="http://en.wikipedia.org/wiki/Social_networking_service" rel="wikipedia" target="_blank" title="Social networking service">Social Networking</a> Addicts. It was available through the <a class="zem_slink" href="http://www.amazon.com/Kindle-Wireless-Reader-Wifi-Graphite/dp/B002Y27P3M%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dhttpsocialnet-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB002Y27P3M" rel="amazon" target="_blank" title="Kindle Wireless Reading Device, Wi-Fi, 6" Display, Graphite - Latest Generation">Amazon Kindle</a> application for iPhone.<br />
<br />
I first created my Face-book account shortly before admitting defeat again to <a class="zem_slink" href="http://en.wikipedia.org/wiki/Substance_abuse" rel="wikipedia" target="_blank" title="Substance abuse">drug abuse</a>. I went to a rehab, stayed in touch with many of the people I met there, and continue to have a strong support group in <a class="zem_slink" href="http://en.wikipedia.org/wiki/Narcotics_Anonymous" rel="wikipedia" target="_blank" title="Narcotics Anonymous">Narcotics Anonymous</a>. I've been clean from drugs for almost six months now. I have not been clean, however, from the drug that has taken over my life in place of the drugs I was taking before: SNEAKING. My Face-book addiction was not out of control at first, but--like other types of addictions--was insidious and got worse over time. At the peak of my SNEAKING, I was ignoring phone calls; ignoring my partner of ten years; having Face-book-chat-sex; posting new profile pictures--on average--every twelve hours; feeling guilty and unfulfilled after a morning or night of SNEAKING--it was as if I could never get enough; making myself unavailable to the people I serve at work because I was continually on Face book via <a class="zem_slink" href="http://www.apple.com/itunes" rel="homepage" target="_blank" title="App Store (iOS)">iPhone application</a>; obsessing over what my next <a class="zem_slink" href="http://en.wikipedia.org/wiki/Microblogging" rel="wikipedia" target="_blank" title="Microblogging">status update</a> would entail; obsessing over what shocking thing or image or video I could post next, the primary goal being to get the most "comments" in return; deleting any status update or picture or link that did not get an immediate responses from my "friend" pool; and going to bed every night and waking up every morning with Face book.<br />
<br />
I'm not sure what I'm going to do now. I know that something needs to be done. I've only gone on Face book once today, but it was enough to set the wheels turning. It's all I think about; it's all I day dream about; it's all I dream about, period, anymore, and that frightens me. I'm not opposed to deleting my account completely. People with predispositions to addiction of any sort seem better off when they give up the drug completely.<br />
<br />
Like a narcotic, Face-book allowed me to be in a constant trance, disconnected from everyday reality. I really think my love affair with it has ended, but I've grown as a result, and I'm just glad I didn't lose anyone or hurt anyone--too badly--as a result of my active addiction.<br />
<br />
Thank you all for your support.<br />
<br />
<strong>Article Source:</strong><br />
<a href="http://www.amazon.com/review/RHHDO9U7C5EFW/ref=cm_cr_pr_perm?ie=UTF8&ASIN=0979748038&linkCode=&nodeID=&tag=httpsocialnet-20" target="_blank">http://www.amazon.com/review</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-45336928343884394272012-12-31T13:57:00.000+08:002012-12-31T13:57:29.848+08:00Happy New Year 2013<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<span style="font-size: large;">Happy New Year 2013<br />Wishing you and your family a Happy New Year<br />Open a new book today.<br />Forget all your worries and welcome 2013!<br />A new year has come with<br />New Expectations,<br />New Opportunities,<br />New Challenges,<br />and a whole new way of delighting people related with you<br /><br />Have a happy life ahead!</span></div>
Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-3300030112869532162012-12-20T12:55:00.000+08:002012-12-20T12:56:56.249+08:00Mayan Doomsday Prophecies: A Hoax<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
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<tr><td class="tr-caption" style="text-align: center;">Mayan Prophecy (Image via <a href="http://www.facebook.com/socialnetworkasia" target="_blank">Social Network Asia</a>)</td></tr>
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<span style="background-color: white; color: #333333; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 18px;">21.12.2012 MAYAN PROPHECIES A HOAX !!! Though the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Maya_civilization" rel="wikipedia" target="_blank" title="Maya civilization">Mayans</a> were very advanced and made solid astronomical observations, there was never any doomsday prophecy made. This has been confirmed by genuine Mayan scholars. The <a class="zem_slink" href="http://en.wikipedia.org/wiki/Maya_calendar" rel="wikipedia" target="_blank" title="Maya calendar">Mayan calendar</a> (like all</span><span class="text_exposed_show" style="background-color: white; color: #333333; display: inline; font-family: 'lucida grande', tahoma, verdana, arial, sans-serif; font-size: 13px; line-height: 18px;"> calendars) had to end somewhere. Not only does it end, but it begins again in a new cycle, just as your calendar ends on December 31 and begins again on January 1.</span><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-71689883149232479372012-10-24T22:52:00.000+08:002012-10-24T22:52:49.408+08:00Adobe CS6 Design and Web Premium Mac Review<br />
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If you're serious about production and design for the web, then the Adobe products are pretty much where you can expect to spend your life. Adobe CS6 Design and Web Premium is a good <a class="zem_slink" href="http://en.wikipedia.org/wiki/Wine_tasting_descriptors" rel="wikipedia" target="_blank" title="Wine tasting descriptors">balance</a> of capabilities for the price, including <a class="zem_slink" href="http://www.adobe.com/products/dreamweaver" rel="homepage" target="_blank" title="Adobe Dreamweaver">Dreamweaver</a>, PhotoShop, <a class="zem_slink" href="http://www.adobe.com/products/illustrator/" rel="homepage" target="_blank" title="Adobe Illustrator">Illustrator</a>, <a class="zem_slink" href="http://www.adobe.com/acrobat" rel="homepage" target="_blank" title="Adobe Acrobat">Acrobat</a>, Flash, <a class="zem_slink" href="http://www.adobe.com/products/indesign/main.html" rel="homepage" target="_blank" title="Adobe InDesign">InDesign</a> and more. Thanks to Amazon's absolutely fantastic pricing, I was able to get off the month-by-month rental Adobe offers, and take ownership of my own copy.<br />
<br />
The software is quite large and needs a fairly heavy-duty machine to work best. My 27" <a class="zem_slink" href="http://www.apple.com/imac" rel="homepage" target="_blank" title="IMac">iMac</a> with a 3.4Ghz quad-core i7 processor, 1TB <a class="zem_slink" href="http://en.wikipedia.org/wiki/Solid-state_drive" rel="wikipedia" target="_blank" title="Solid-state drive">solid-state drive</a> and 16GB of memory is blindingly fast with most apps, but only "okay" with some of the more complex <a class="zem_slink" href="http://en.wikipedia.org/wiki/Photoshop_plugin" rel="wikipedia" target="_blank" title="Photoshop plugin">PhotoShop filters</a>. Some of the blur and sharpen algorithms can take 15-20 seconds on my system. I do a lot of serious photography, and driving my <a class="zem_slink" href="http://epson.com/" rel="homepage" target="_blank" title="Seiko Epson">Epson</a> R3000 with PhotoShop seems to produce (very) slightly better looking prints than any other app I've used, including older versions of PhotoShop - I guess this makes all the resources worth it.<br />
<br />
I tend to use PhotoShop and Dreamweaver more than the other apps, and the CS6 upgrade was a major difference for me and definitely worth the upgrade from CS5. I admit to having a bit of a "love/hate" relationship with PhotoShop - I know what it can do, but I tend to spend way too much time searching for just the right tool and outcome I want. No different from previous versions of PhotoShop, for all the power of these products, Adobe certainly could use a few lessons in user-experience design.<br />
<br />
There's a whole community of add-on apps for <a href="http://astore.amazon.com/httpsocialnet-20/search?node=402&keywords=photoshop&x=0&y=0&preview=" target="_blank">PhotoShop</a>, and I'm happy to report that most of the ones I tried, especially the Nik Software ones, worked flawlessly with <a href="http://astore.amazon.com/httpsocialnet-20/detail/B007R0RKV8" target="_blank">CS6</a>. To me, this would have been a deal-breaker, so I'm glad things just seemed to work.<br />
<br />
To be clear, while these are some of the industry's most powerful apps for web design, they aren't really best for the casual user. It can take months to master each of the capabilities in this suite, and unless you're willing to put in the time, you'll probably find yourself overwhelmed. Adobe has a very good trial program where you can try before you buy - definitely take advantage of it if you're not sure what you're getting into.<br />
<br />
Still, with the right commitment, the rewards can be stunning, world-class web sites, beautiful photographs, compelling documents and so forth...<br />
<br />
<br />
<b>Article Source:</b><br />
<a href="http://www.amazon.com/review/R13TQWWHCFA8KY/ref=cm_cr_pr_perm?ie=UTF8&ASIN=B007R0RJF0&linkCode=&nodeID=&tag=httpsocialnet-20" target="_blank">http://www.amazon.com/review</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-27729212581318573122012-10-24T08:25:00.000+08:002012-10-24T08:25:27.657+08:00Review: The Casual Vacancy by J.K. Rowling<br />
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<tr><td class="tr-caption" style="text-align: center;">The Casual Vacancy<br />(Image via <a href="http://astore.amazon.com/httpsocialnet-20/detail/0316228532" target="_blank">Amazon aStore</a>)</td></tr>
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I think <a class="zem_slink" href="http://en.wikipedia.org/wiki/Plot_%28narrative%29" rel="wikipedia" target="_blank" title="Plot (narrative)">plot</a> details have been reviewed pretty well by this time, so I'd like to comment on the characters.<br />
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What I have always loved about Rowling's writing is her ability to create characters that seem real. She knows her characters,she knows what to do with them, and she isn't afraid to let <a class="zem_slink" href="http://www.amazon.com/Bad-Things-Happen-Harry-Dolan/dp/0399155635%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dhttpsocialnet-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3D0399155635" rel="amazon" target="_blank" title="Bad Things Happen">bad things happen</a> to them. In this novel, she has dozens of characters to work with, and oftentimes background information has to be supplied and the actual plot suspended so that the reader can keep up with everyone. I personally don't mind because I find these characters absolutely fascinating, but the lack of action isn't going to appeal to everyone.<br />
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With many books it is very clear who the reader should be "rooting" for, since one <a class="zem_slink" href="http://en.wikipedia.org/wiki/Character_%28arts%29" rel="wikipedia" target="_blank" title="Character (arts)">character</a> seems to stand above the rest morally or in talent. If you are expecting the same formula in this book you will be disappointed, because each character is deeply flawed, each with his or her own ugliness. My point is that there is no hero, unless you count the deceased Barry Fairbrother, and I even wonder about him. Again, I find this refreshing. It makes me irrationally annoyed to see so many bestsellers about a klutzy, yet otherwise completely endearing protagonist attracting all men within a ten mile radius. You will not find that here. Thank God.<br />
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The counterpoint to this is that each character is also endearing or relatable in his or her own way. With each shifting viewpoint (and there are many), new insights are revealed that make it easier to understand each character. It is a style that makes it hard to put the book down, since she never gives you all you want to know at once.<br />
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Other points: I'm a fast reader, and ordinarily I'd have knocked this out in a night, but I decided to stretch it out over a couple of days. I really think this helps for understanding the characters and their connections better -- if you don't get those, you won't understand the plot.<br />
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Also, many people are commenting on the use of strong language, sexuality, and rape. Personally, I think if you are going to write about problems in a small town and the people in it, these things almost beg to be addressed. That <a href="http://astore.amazon.com/httpsocialnet-20/detail/0316228532" target="_blank">Rowling</a> did not avoid them speaks to her strength as a character writer; it doesn't mean, for example, that she's using four letter words just because she can't think of a better one.<br />
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<b>Article Source:</b><br />
<a href="http://www.amazon.com/review/R18YI6SVBVPFK8/ref=cm_cr_pr_perm?ie=UTF8&ASIN=0316228532&linkCode=&nodeID=&tag=httpsocialnet-20" target="_blank">http://www.amazon.com/review</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-17653830802450115342012-10-21T22:37:00.000+08:002012-10-21T22:37:54.546+08:00Microsoft Windows 8 Pro Review<br />
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<tr><td class="tr-caption" style="text-align: center;">Microsoft Windows 8 Pro<br />(Image via <a href="http://astore.amazon.com/httpsocialnet-20/detail/B008H3SW4I" target="_blank">Amazon aStore</a>)</td></tr>
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I've installed the Developer and Public Releases of <a href="http://astore.amazon.com/httpsocialnet-20/detail/B008H3SW4I" target="_blank">Windows 8</a>. Up front I'd like to say that I'm impressed. It's true that <a class="zem_slink" href="http://www.google.com/finance?q=NASDAQ:MSFT" rel="googlefinance" target="_blank" title="NASDAQ: MSFT">Microsoft</a> is attempting to provide a unified, touch friendly user experience across multiple devices - so is Apple. As a business student, I learned that companies who do not innovate quickly go the way of the DoDo Bird. Look at <a class="zem_slink" href="http://www.google.com/finance?q=LON:IBM" rel="googlefinance" target="_blank" title="LSE: IBM">IBM</a>, Kodak and <a class="zem_slink" href="http://www.google.com/finance?q=NYSE:HPQ" rel="googlefinance" target="_blank" title="NYSE: HPQ">HP</a> to name a few Fortune 500. They are shells of their former selves.<br />
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There are complaints that Windows 8 boots directly to the <a class="zem_slink" href="http://maps.google.com/maps?ll=-33.8851388889,151.225788889&spn=0.01,0.01&q=-33.8851388889,151.225788889%20(Metro%20Screen)&t=h" rel="geolocation" target="_blank" title="Metro Screen">Metro Screen</a>, I mean <a class="zem_slink" href="http://www.microsoft.com/WINDOWS" rel="homepage" target="_blank" title="Windows">Windows</a> 8 style interface. The Windows 8 Quick User Interface supports what most people do on computers 90% of the time - surf the internet and social network ~ one click to run IE10, email, Facebook, listen to music, or look at photos are just a few quick actions. Windows 8 installs in 20min, cold boots in 10-20sec, and wakes from sleep in 2-5sec. I think that is a huge improvement over <a class="zem_slink" href="http://www.microsoft.com/windows/windows-7/default.aspx" rel="homepage" target="_blank" title="Windows 7">Windows 7</a>.<br />
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Windows 8 is not a new, alien system or interface; it's a better Windows 7 that is Unique and very Intuitive. It can use any combo of touch, keyboard, and/or mouse. For those without touch, there are very few differences when it comes to using the desktop - drag, point, and click [no need to genetically alter your arms, hands, or eyes]. However, the desktop is missing the familiar <start> button. This leads to my biggest gripe. After installing new software, you have to return to the Windows 8 screen to run the application if it did not make a desktop shortcut. So go to the Windows 8 screen or litter you desktop with all kinds of shortcuts. I'm sure <start> button "Dock" style software will fill the void. People and Software programmers have a way of adapting. My second issue is that Media Center is not included as a standard. Additional money must be spent to acquire this feature. I do applaud Microsoft for keeping upgrade prices reasonable. The only way to combat theft and piracy is to keep upgrade prices low while generating revenue through use of their products ~ like Amazon has done with the Kindle Fire. I also like the concept of the <a class="zem_slink" href="http://www.apple.com/itunes" rel="homepage" target="_blank" title="App Store (iOS)">App Store</a>.</start></start><br />
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To those people who want the same look and feel. Stay with Windows 7, no one will force you to upgrade for at least 10 years. I believe People are Smart, Capable and want Better Computer Systems. Making progress does not always mean keeping the same "look and feel". Name an automobile company that is still around today because they are producing the exact same look and feel. Companies survive by upgrading their products and corporate image.<br />
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Windows 8 is not an abortion or a disaster. I welcome the changes. It is progress toward a unified ecosystem for a company that is doing what every company should; provide value to its shareholders by being innovative, forward thinking, and creative. I do not work for Microsoft or own stock. I do have a <a class="zem_slink" href="http://www.microsoft.com/windowsphone/en-us/default.aspx" rel="homepage" target="_blank" title="Windows Phone">Windows 7 phone</a> and plan to upgrade to a new WP8 when they are released.<br />
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By the way, I've been using [sorry for the passive voice] my Windows 7 touch laptop for two years without installing any additional virus protection software. I have not had a virus or spyware issue. People using <a class="zem_slink" href="http://www.google.com/finance?q=LON:APC" rel="googlefinance" target="_blank" title="LSE: APC">Apple PC</a>'s think that their systems cannot get viruses. The fact of the matter is that 80% of homes and 95% of businesses use Windows. If you are a malicious hacker, which system would you target to propagate your malware?<br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-66131196661832925482012-10-17T23:07:00.000+08:002012-10-17T23:07:50.034+08:004G: LTE/LTE-Advanced for Mobile Broadband Review<br />
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<tr><td class="tr-caption" style="text-align: center;">4G: LTE / LTE-Advanced for Mobile Broadband<br />(Image via <a href="http://astore.amazon.com/httpsocialnet-20/detail/012385489X" target="_blank">Amazon aStore</a>)</td></tr>
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The <a href="http://astore.amazon.com/httpsocialnet-20/detail/012385489X" target="_blank">book</a> starts with standards and basic technologies - the role of the <a class="zem_slink" href="http://www.itu.int/" rel="homepage" target="_blank" title="International Telecommunication Union">International Telecommunications Union</a> (ITU)in standards, multiplexing (TDMA, <a class="zem_slink" href="http://en.wikipedia.org/wiki/Frequency-division_multiple_access" rel="wikipedia" target="_blank" title="Frequency-division multiple access">FDMA</a>, <a class="zem_slink" href="http://en.wikipedia.org/wiki/Orthogonal_frequency-division_multiplexing" rel="wikipedia" target="_blank" title="Orthogonal frequency-division multiplexing">OFDM</a>), transmission (DFT-Spread OFDM), modulation (<a class="zem_slink" href="http://en.wikipedia.org/wiki/Phase-shift_keying" rel="wikipedia" target="_blank" title="Phase-shift keying">QPSK</a>, 16QAM, 64QAM), multi-antenna technologies. The discussion of <a class="zem_slink" href="http://en.wikipedia.org/wiki/3GPP_Long_Term_Evolution" rel="wikipedia" target="_blank" title="3GPP Long Term Evolution">LTE</a> starts in detail in <a class="zem_slink" href="http://en.wikipedia.org/wiki/Chapter_7%2C_Title_11%2C_United_States_Code" rel="wikipedia" target="_blank" title="Chapter 7, Title 11, United States Code">Chapter 7</a>. Chapter 8 shows the radio network architecture, with a useful downlink protocol architecture diagram (Figure 8.4). This book focuses on the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Radio_access_network" rel="wikipedia" target="_blank" title="Radio access network">Radio Access Network</a>. For the packet core network architecture (<a class="zem_slink" href="http://en.wikipedia.org/wiki/System_Architecture_Evolution" rel="wikipedia" target="_blank" title="System Architecture Evolution">Evolved Packet Core</a> - EPC), the reader is referred to SAE and the Evolved Packet Core: Driving the Mobile Broadband Revolution. LTE has different implementations for the wide range of devices and environments that it supports. Spectrum flexibility, a key feature of LTE in a spectrum starved world, is discussed in detail. There are also multiple transmission modes, described in support of the different types of antenna systems in Chapter 10.<br />
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The signaling for the downlink in Chapter 10 and <a class="zem_slink" href="http://en.wikipedia.org/wiki/Chapter_11%2C_Title_11%2C_United_States_Code" rel="wikipedia" target="_blank" title="Chapter 11, Title 11, United States Code">Chapter 11</a>, which focuses on the physical layer uplink channel processing and transmission, is described in detail. Chapter 12 focuses on retransmission which is a two-level structure using the MAC and <a class="zem_slink" href="http://en.wikipedia.org/wiki/RLC_circuit" rel="wikipedia" target="_blank" title="RLC circuit">RLC network</a> layers. Chapter 13 looks at the power control and scheduling, then goes into how inter-cell interference is handled. It analyzes both pico cells and macro cells. Chapter 14 discusses how a device finds the network cells. It also discusses how a network can page a device to wake it up.<br />
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Chapter 15 describes broadcasting using Multimedia Broadcast Multicast Services (MBMS). The book notes the benefits to the device - battery savings - as well as to the network - reduced load. Chapter 16 gets into using the backhaul network to repeat signals - with or without decoding and recoding. Chapter 17 gets into available spectrum and has useful tables detailing current allocated spectrum in major markets. Wireless performance is highly dependent on terrain, buildings and impediments to radio signals. The book quotes 3GPP (Third Generation Partnership Project) base station and device output power for test environments - indoor, microcellular, urban base coverage and rural high speed coverage. The chapter also looks at the cell spectral efficiency.<br />
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Chapter 19 could almost be at the beginning as it compares LTE to alternative technologies. The book ends with a list of references. The book needs challenging questions and examples at the end of each chapter if it is to be used as a textbook. It also lacks a glossary of acronyms, however given the number of websites that provide lists this is not a serious omission.<br />
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The book is ideal for product managers, marketing managers and engineers in telecom equipment vendors or service provider companies who want a general understanding of LTE and how the different protocol layers fit together.<br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-2368721251026935262012-10-15T00:27:00.001+08:002012-10-15T00:27:11.889+08:00Brands on Instagram for Marketing<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://commons.wikipedia.org/wiki/File:2009-04-18_Red_Bull_car_in_Durham.jpg" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="English: A Red Bull advertising car spotted on..." border="0" class="zemanta-img-inserted" height="200" src="http://upload.wikimedia.org/wikipedia/commons/thumb/a/a5/2009-04-18_Red_Bull_car_in_Durham.jpg/300px-2009-04-18_Red_Bull_car_in_Durham.jpg" style="border: none; font-size: 0.8em;" width="300" /></a></td></tr>
<tr><td class="tr-caption zemanta-img-attribution" style="text-align: center; width: 300px;">English: A Red Bull advertising car spotted on Perry Street in Durham, North Carolina. Blacknall Presbyterian Church is visible in the background. (Photo credit: <a href="http://commons.wikipedia.org/wiki/File:2009-04-18_Red_Bull_car_in_Durham.jpg" target="_blank">Wikipedia</a>)</td></tr>
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The popular <a class="zem_slink" href="http://en.wikipedia.org/wiki/Photo_sharing" rel="wikipedia" target="_blank" title="Photo sharing">photo-sharing</a> app, Instagram, gives its 50 million users the opportunity to become armature photographers with a unique photo editing feature set that has exploded in popularity over the last year. However, Instagram has not only provided a creative new medium for wannabe photographers, but for <a class="zem_slink" href="http://en.wikipedia.org/wiki/Brand" rel="wikipedia" target="_blank" title="Brand">brands</a> as well. Many brands have taken advantage of the opportunity to give consumers an artistic, behind-the-scenes look at what their products and services have to offer.<br /><br />Today, some brands are using Instagram to give consumers behind-the-scenes looks at sporting events or fashion shows. Some brands have even enlisted highly influential Instagram users for advertising purposes. Here are a few brands that are effectively using Instagram for marketing, branding and advertising purposes:<br /><br /><i><b>1. <a class="zem_slink" href="http://www.redbull.com/" rel="homepage" target="_blank" title="Red Bull">Red Bull</a>:</b></i> From the average <a class="zem_slink" href="http://en.wikipedia.org/wiki/Social_media" rel="wikipedia" target="_blank" title="Social media">social media</a> sites like <a class="zem_slink" href="http://facebook.com/" rel="homepage" target="_blank" title="Facebook">Facebook</a> and <a class="zem_slink" href="http://twitter.com/" rel="homepage" target="_blank" title="Twitter">Twitter</a>, to the new and uncharted social apps like the popular video sharing app, Viddy, Red Bull is definitely an industry leader when it comes to online marketing - and their Instagram presence is no exception. Red Bull posts a "daily awesome" photo, and maintains the tradition of "Flying Friday" to keep fans and followers engaged. However, Red Bull doesn't stop with just posting engaging content, the brand has also been known to "Like" other users photos as well.<br /><br /><i><b>2. Puma:</b></i> Rather than simply celebrating shoes, Puma's Instagram was set up to highlight all the cool places that shoes take you. Puma has been known to send influential Instagram users to big events across the globe and take pictures. Puma even sent some very lucky and influential Instagram users to <a class="zem_slink" href="http://maps.google.com/maps?ll=24.4666666667,54.3666666667&spn=0.1,0.1&q=24.4666666667,54.3666666667%20(Abu%20Dhabi)&t=h" rel="geolocation" target="_blank" title="Abu Dhabi">Abu Dhabi</a> so they can Instagram the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Volvo_Ocean_Race" rel="wikipedia" target="_blank" title="Volvo Ocean Race">Volvo Ocean Race</a>. Since Puma doesn't have the following of some other brands (like Red Bull), this strategy of employing influential users to photograph events was a good way of ensuring more people saw the pictures.<br /><br /><i><b>3. <a class="zem_slink" href="http://www.tiffany.com/" rel="homepage" target="_blank" title="Tiffany & Co.">Tiffany's</a>:</b></i> Tiffany's adopted Instagram as part of its campaign about true love. They employed a well-known fashion blogging couple to take snapshots of love stories in Paris and <a class="zem_slink" href="http://maps.google.com/maps?ll=43.0,-75.0&spn=3.0,3.0&q=43.0,-75.0%20(New%20York)&t=h" rel="geolocation" target="_blank" title="New York">New York</a> and them on Instagram. Tiffany's also gave couples the opportunity to submit their own photos using the Tiffany's downloadable Instagram filter. Beyond just incorporating Instagram into their true love campaign, Tiffany's also used the photo-sharing app to give fans an inside look at how jewelry is made.<br /><br />Though Instagram is still a fairly new medium for online marketing, many brands are realizing the power of and advantages of using the photo-sharing app for marketing purposes. Though it may require a great deal of creativity and thought to work Instagram into a company's social media strategy, those that have done so have seen amazing results and been greatly accepted by users on the platform.<br /><br /><br /><b>Article Source:</b> <br /><a href="http://ezinearticles.com/7130961">http://EzineArticles.com/7130961</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-68547759783835045152012-10-13T02:05:00.000+08:002012-10-13T02:05:01.844+08:00How to Use Facebook for Business - Your Quickstart Guide for Getting Customers Fast (Social Media for Business)<br />
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<tr><td class="tr-caption" style="text-align: center;">How to Use <a class="zem_slink" href="http://www.facebook.com/socialnetworkasia" rel="homepage" target="_blank" title="Facebook">Facebook</a> For Business:<br />Your Quickstart Guide for Getting New <br />Customers Fast (Image via <a href="http://astore.amazon.com/httpsocialnet-20/detail/B0094RVRDE" target="_blank">Amazon aStore</a>)</td></tr>
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With Facebook you can identify exactly who wants your products and then actively attract them, according to Wynne Pirini in this book. Facebook enables people to voice their opinion about your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Business" rel="wikipedia" target="_blank" title="Business">business</a> to hundreds of their friends instantly, and you can choose to take control of this new frontier, or you can leave it to others to influence what the market thinks about your business.<br />
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This short ebook focuses more on the practical steps involved in getting started on Facebook rather than the philosophical aspects or the broader business consequences. The author uses clear instructions and helpful illustrations to show <a class="zem_slink" href="http://en.wikipedia.org/wiki/How-to" rel="wikipedia" target="_blank" title="How-to">how to</a> set up a personal profile, how to set up a business fan page, how to <a class="zem_slink" href="http://en.wikipedia.org/wiki/Advertising" rel="wikipedia" target="_blank" title="Advertising">advertise</a> to a targeted audience, how to use images to enhance engagement, and why Facebook Apps are useful.<br />
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There mere use of Facebook does not guarantee a return for a business. Many of the advertisements currently appearing on the site are a waste of space. In order to succeed, a business needs to find a creative way of engaging customers and potential customers. Some businesses are naturally more interesting than others, but the book does give some hints as to engagement strategies that might work even for boring businesses.<br />
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Before reading the book I was of the opinion that it was not worthwhile for most businesses to devote resources to Facebook. Facebook ads are usually not appealing or very relevant. But now I am not so sure. There is endless scope for low-cost experimentation, and with sufficient expertise and ingenuity it clearly is possible to create a campaign that achieves results. If you have not already experimented with a Facebook fan page, this book provides a handy step-by-step guide for you to follow.<br />
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<b>Article Source:</b><br />
<a href="http://www.amazon.com/review/R199G9E63GWTE4/ref=cm_cr_pr_perm?ie=UTF8&ASIN=B0094RVRDE&linkCode=&nodeID=&tag=httpsocialnet-20" target="_blank">http://www.amazon.com/review</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-43246879376070287562012-10-12T22:50:00.000+08:002012-10-12T22:52:42.286+08:00Social Media ROI: La gestión y medición de los esfuerzos de medios sociales en su organización<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
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<a href="http://en.wikipedia.org/wiki/File:La_Otra.jpg" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="La Otra" border="0" class="zemanta-img-inserted" height="401" src="http://upload.wikimedia.org/wikipedia/en/a/ae/La_Otra.jpg" style="border: none; font-size: 0.8em;" width="281" /></a></div>
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<tr><td class="tr-caption zemanta-img-attribution" style="text-align: center; width: 281px;">La Otra (Photo credit: <a href="http://en.wikipedia.org/wiki/File:La_Otra.jpg" target="_blank">Wikipedia</a>)</td></tr>
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Durante los últimos años, los ejecutivos corporativos hábilmente derribado evangelistas medios de comunicación social con la cuestión de la muerte: "Ah, sí, es así, ¿cuál es el ROI de los medios sociales, ¿eh?" Los evangelistas desconcertados y gurús balbuceó algo como, "se trata de la relación", o alguna otra más nueva era mantra de resonancia.<br />
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Ahora los ejecutivos corporativos y los gurús de los medios sociales por igual pueden respirar un suspiro de alivio. <a class="zem_slink" href="http://thebrandbuilder.wordpress.com/" rel="homepage" target="_blank" title="Olivier Blanchard">Olivier Blanchard</a> responde no sólo a la cuestión específica de retorno de la inversión, sino que también proporciona un marco sólido para evaluar la verdadera pregunta: "¿Cuál es el valor de los medios sociales?" Aunque las preguntas sonar como la misma cosa, son muy diferentes. Una de ellas es por el dinero. <a class="zem_slink" href="http://en.wikipedia.org/wiki/La_Otra" rel="wikipedia" target="_blank" title="La Otra">La otra</a> es de aproximadamente propósito. Armado con <a href="http://astore.amazon.com/httpsocialnet-20/detail/0789747413" target="_blank">ROI Social Media</a> le sabrá la diferencia y usted será capaz de responder a las dos preguntas con inteligencia.<br />
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Olivier libro es una lectura esencial para cualquier persona que busca utilizar los medios sociales para lograr los objetivos del negocio.<br />
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Para obtener el máximo valor del libro, comprarlo, leerlo, marcarlo y luego aprovechar el poder de los medios sociales por sí mismo y ver el valor de todas estas cosas nuevas mediante la conexión con Olivier en <a class="zem_slink" href="http://twitter.com/" rel="homepage" target="_blank" title="Twitter">Twitter</a> y comentando en su blog . Cuando lo hagas, te va a tomar su propio desarrollo profesional a un nivel superior y te sentirás como si hubieras ganado su <a class="zem_slink" href="http://en.wikipedia.org/wiki/Master_of_Business_Administration" rel="wikipedia" target="_blank" title="Master of Business Administration">MBA</a> en marketing. Es una buena sensación.<br />
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<b>Fuente del artículo:</b><br />
<a href="http://www.amazon.com/review/R1GNMAPT5FHGV5/ref=cm_cr_pr_perm?ie=UTF8&ASIN=0789747413&linkCode=&nodeID=&tag=httpsocialnet-20" target="_blank">http://www.amazon.com/review/</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-24506694124177046452012-10-11T10:31:00.001+08:002012-10-11T10:36:46.083+08:00The Value Of SMS Text Marketing<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
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<a href="http://commons.wikipedia.org/wiki/File:SMS_roaming_welcome_messages_-_Redvers.jpg" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="English: Author: Redvers. Two "welcome&qu..." border="0" class="zemanta-img-inserted" height="143" src="http://upload.wikimedia.org/wikipedia/commons/thumb/3/39/SMS_roaming_welcome_messages_-_Redvers.jpg/300px-SMS_roaming_welcome_messages_-_Redvers.jpg" style="border: none; font-size: 0.8em;" width="300" /></a></div>
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<tr><td class="tr-caption zemanta-img-attribution" style="text-align: center; width: 300px;">English: Author: Redvers. Two "welcome" messages received via SMS text messaging. T-Mobile welcomes Proximus to the United Kingdom; BASE welcomes Orange subscribers to Belgium. Both are Nokia phones, but the picture was taken with another brand of mobile phone camera. (Photo credit: <a href="http://commons.wikipedia.org/wiki/File:SMS_roaming_welcome_messages_-_Redvers.jpg" target="_blank">Wikipedia</a>)</td></tr>
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Whether you run a for-profit business looking to increase sales, or represent an organization that simply wants to be able to reach your members quickly and affordable text marketing is the perfect solution. That's because text marketing can be as much a money-saver as it is a money-maker.<br />
<br />
Here are a few reasons why <a class="zem_slink" href="http://en.wikipedia.org/wiki/SMS" rel="wikipedia" target="_blank" title="SMS">SMS text</a> <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mobile_marketing" rel="wikipedia" target="_blank" title="Mobile marketing">mobile marketing</a> is vital to your business or organization.<br />
<br />
<b><i>1. You Can Reach More People Than With ANY Other Method</i></b><br />
<br />
Did you know...<br />
<ul>
<li>6% of <a class="zem_slink" href="http://maps.google.com/maps?ll=38.8833333333,-77.0166666667&spn=10.0,10.0&q=38.8833333333,-77.0166666667%20(United%20States)&t=h" rel="geolocation" target="_blank" title="United States">Americans</a> have a Twitter account</li>
<li>33% of Americans have a Facebook account (more than 50% of males do NOT check their Facebook daily)</li>
<li>37% of Americans actively use email</li>
<li>92% of Americans have a cell phone (98% of which have SMS enabled handsets!)</li>
</ul>
<br />
In fact, believe it or not there are 2.5 times as many users of "texting" than email. But that's not even the most important point. You see, 33% of <a class="zem_slink" href="http://en.wikipedia.org/wiki/Email_address" rel="wikipedia" target="_blank" title="Email address">email addresses</a> change on a yearly basis. Your email database gets more and more outdated with each passing day. But with phone number portability and the popularity of mobile phones, people are ditching their home phones and keeping their cell phones for life. That means your contact database will continue to grow - and almost never get old!<br />
<br />
<b><i>2. More of the People Who Receive Your Message Will Actually Read It!</i></b><br />
<ul>
<li>With text marketing your SMS reminders, notifications, or coupons are received at the exact time your customers need to see them-and often at the precise time they are making a buying decision.</li>
<li>Consider this incredible fact: 95% of all text messages are read within 5 minutes of delivery, with an overall read-rate of 97%!</li>
<li>Compared with other forms of marketing and communication, mobile is the clear winner...</li>
</ul>
<b><i><br /></i></b>
<b><i>3. More of the People Who Read Your Message Will Actually Take Action</i></b><br />
<br />
Reaching more people wouldn't mean much if it didn't have any effect on their actions. But perhaps the best news of all regarding text marketing is that it actually does drive behavior. According to research done by the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Direct_marketing_associations" rel="wikipedia" target="_blank" title="Direct marketing associations">Direct Marketing Association</a>, 70% of recipients react to SMS (text) marketing messages, compared to just 20% for email. And the same study shows that up to 30% of users redeem mobile offers, compared to 5% for email.<br />
<br />
Consider this...<br />
<ul>
<li>94% of consumers who receive a mobile marketing offer recall the specific call-to-action (Hip Cricket Research)</li>
<li>15% of consumers admit to increasing what they spent toward a specific brand based on mobile marketing (<a class="zem_slink" href="http://www.emarketer.com/" rel="homepage" target="_blank" title="eMarketer">eMarketer</a>)</li>
<li>User response to a mobile ad is often 10 times higher than a computer/email offer (Quantcast Data)</li>
<li>33% of Americans acknowledged using a mobile coupon received via text marketing within the past month (eMarketer)</li>
</ul>
<br />
In fact, according to <a class="zem_slink" href="http://www.abiresearch.com/" rel="homepage" target="_blank" title="ABI Research">ABI Research</a>, the average ROI with mobile marketing is $10 for every $1 spent!<br />
<br />
<b><i>4. Your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Customer" rel="wikipedia" target="_blank" title="Customer">Customers</a> and Members Actually Want to Hear from You</i></b><br />
<br />
The most valuable piece of your business is not your building or your computers or some specialized piece of equipment. It is your customer database.<br />
<br />
Text marketing allows you to build and nurture your customer database so that they will have more loyalty to you and ultimately do business with you more often. And the best part is, they WANT to hear from you more often. DMA research shows that the vast majority of consumers not only want to receive special offers and information by text, but that they wish more businesses and organizations offered this option! Likewise, <a class="zem_slink" href="http://www.nielsenmobile.com/" rel="homepage" target="_blank" title="Nielsen Mobile">Nielsen Mobile</a> discovered that 70% of consumers they surveyed are happy to receive promotional information via <a class="zem_slink" href="http://en.wikipedia.org/wiki/Text_messaging" rel="wikipedia" target="_blank" title="Text messaging">text message</a>.<br />
<br />
The true power of mobile marketing is that your customers are "opting in" to receive your information. By texting your keyword to your shortcode they are telling you they want to hear from you. There is no better way to build an ongoing (and profitable) relationship with your most valuable asset-your customer.<br />
<br />
<b><i>5. Text Marketing Will Save You Time and Money</i></b><br />
<br />
If you are a for-profit business, there is no denying that text marketing can increase your sales. But even if you are not trying to sell anything, Text marketing can help your bottom line.<br />
<br />
Text marketing can replace many costly and time-consuming tasks for much, much less. Paying employees to call your entire list when you have to cancel an event or a game? Text marketing can do the job a whole lot better, faster and cheaper. Mailing postcards and placing ads to promote a concert or meeting? Text marketing will get the message across instantly at the touch of a button. And because people read their texts, you'll reach a greater percentage of your audience with your information! You can even include a direct link to a phone number, email address or web site so that recipients can contact you instantly.<br />
<br />
There's never been a win-win quite like SMS text marketing. And for less than $2/day you can put this powerful tool to work for you immediately. In just 5 minutes you can be up and running with your own account and custom keyword.<br />
<b><br /></b>
<b>Article Source:</b><br />
<a href="http://ezinearticles.com/7309566">http://EzineArticles.com/7309566</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-19211421472893386002012-10-09T09:40:00.000+08:002012-10-09T09:43:40.092+08:00Marketing via Social Media: What Professional Firms Should Know<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
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<a href="http://www.daylife.com/image/036o7Vb1eO0Fc?utm_source=zemanta&utm_medium=p&utm_content=036o7Vb1eO0Fc&utm_campaign=z1" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="SAN FRANCISCO - NOVEMBER 15: Facebook founder..." border="0" class="zemanta-img-inserted" height="98" src="http://cache.daylife.com/imageserve/036o7Vb1eO0Fc/150x98.jpg" style="border: none; font-size: 0.8em;" width="150" /></a></div>
</td></tr>
<tr><td class="tr-caption zemanta-img-attribution" style="text-align: center; width: 150px;">SAN FRANCISCO - NOVEMBER 15: Facebook founder and CEO Mark Zuckerberg speaks during a special event announcing a new Facebook email messaging system at the St. Regis Hotel on November 15, 2010 in San Francisco, California. Facebook will launch a new messaging system aimed at enhancing it's social media product to its 500 million users. (Image credit: <a href="http://www.daylife.com/source/Getty_Images" target="_blank">Getty Images</a> via <a href="http://www.daylife.com/" target="_blank">@daylife</a>)</td></tr>
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The recent explosion of <a class="zem_slink" href="http://en.wikipedia.org/wiki/Social_media" rel="wikipedia" target="_blank" title="Social media">Social Media</a> - <a class="zem_slink" href="http://twitter.com/" rel="homepage" target="_blank" title="Twitter">Twitter</a>, <a class="zem_slink" href="http://www.linkedin.com/" rel="homepage" target="_blank" title="LinkedIn">LinkedIn</a> and <a class="zem_slink" href="http://facebook.com/" rel="homepage" target="_blank" title="Facebook">Facebook</a>, in particular - has probably caused enough head scratching and unease among <a class="zem_slink" href="http://en.wikipedia.org/wiki/Marketing" rel="wikipedia" target="_blank" title="Marketing">marketing</a> directors to last them a lifetime. How does Social Media actually work? Who does it reach? How influential is it? What happens if you ignore it? How should it be used? And how much time should be devoted to feeding it? Nobody seems to have clear answers to these questions, and the few that do, speak a language that most ordinary human beings struggle to understand.<br />
<br />
Marketing heads at large <a class="zem_slink" href="http://en.wikipedia.org/wiki/Professional_association" rel="wikipedia" target="_blank" title="Professional association">professional organisations</a>, by which I mean commercial <a class="zem_slink" href="http://en.wikipedia.org/wiki/Law_firm" rel="wikipedia" target="_blank" title="Law firm">law firms</a>, accountancy firms and financial services companies, are as concerned about Social Media as anyone else - which, on the face of it, is surprising, because traditionally these outfits have relied upon a relatively discreet universe of mainly corporate clients. Their business relationships are built on face-to-face contact (not Facebook to Facebook contact) and often long histories of proven service. Nevertheless, the perception exists that Social Media is an arena in which every serious player has to be visible, as if to be invisible there would mean being invisible everywhere - an unforgivable capitulation in this age of mass communication. Just such preoccupations drive much of the current interest in Social Media: a fear of missing out, of seeming out-of-touch, rather than excitement at the arrival of a new marketing opportunity. So is the promise really there? And are the fears justified?<br />
<br />
The first thing to remember about Social Media is its name: not Marketing Media, but Social Media. The reason sites like Facebook caught on in the first place was not because people saw an interesting new opportunity to go shopping. They saw it as a way to keep in touch with friends old and new, and to reach out to people with similar interests. Though discrete retailing of one kind or another has crept on board, most users says they don't like it. The exception here is cultural product: music, films, books and (to a lesser extent) video games. But even here - very much at the mass consumer end of things - the amount of promotion users will tolerate is limited. Any marketing that firms do attempt must be discreet, as well as useful, readable and current. Achieving all this is easier said than done.<br />
<a name='more'></a><br />
<br />
That brings me to the second point: if Social Media is to enhance the image of a professional firm (or any firm, for that matter) it must be fed constantly. Social Media accounts that are left dormant for weeks on end, or which apparently have nothing new to say, are more of a liability than an asset. For better or worse, such accounts become the on-line face of the organisation - at least as much as a straightforward web site. Consequently if the account seems dormant, the perception may arise that the firm is dormant too - very possibly a perverse reversal of the truth where key personnel are simply too busy to Tweet, post or update their 'status'. So before taking the plunge, a firm should be confident of having a steady stream of news and useful information going forward. In the case of a law firm, for instance, this means more than tasking a junior in the marketing department with 'taking care of Social Media'. Content has to come from the professionals themselves; it is only their expertise that will (or might) be of interest to a potential on-line audience. These key individuals must be on board for the campaign, and clear about what is expected of them.<br />
<br />
A third aspect of Social Media not widely appreciated, is the degree to which it often operates as a kind of closed circuit, in which everybody is talking (or selling), but very few people are listening (or buying). Take <a class="zem_slink" href="http://en.wikipedia.org/wiki/Blog" rel="wikipedia" target="_blank" title="Blog">Blogs</a>, for example. Bloggers, like people with Twitter accounts, like to collect '<a class="zem_slink" href="http://en.wikipedia.org/wiki/Followers" rel="wikipedia" target="_blank" title="Followers">Followers</a>'. The number of followers is the standard measure of how successful and popular a blog is. But in order to follow a blog, you must first open a blogging account yourself. More importantly, as bloggers will tell you, the fastest way to win followers is to become a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Lead_and_follow" rel="wikipedia" target="_blank" title="Lead and follow">follower</a> of other people's blogs, adding comments to their posts and generally befriending them. Increasingly in person-to-person Social Media environments not to reciprocate a 'follow' is almost rude, unless the person on the receiving end happens to be a celebrity. It's the same story on Twitter. To gain followers, one must first follow others: not just a few, but hundreds or even thousands. Eventually you may have thousands of followers yourself, but how many of those followers are following you because they find your Tweets interesting; and how many are following you just so that you will follow them?<br />
<br />
Which leads me to my last point about Social Media: the sheer volume of posts and Tweets being produced. Twitter currently boasts about 144 million Tweets per day, with 460,000 new accounts being added every month. Only a year ago, the former figure was just 50 million. Though the total on-line population is probably rising too, it is not rising anything like as rapidly as that, which can only mean one thing: that the total volume of Tweet readers is being spread ever more thinly. Or to look at it another way: if you have a Twitter account and follow, say, one hundred people: how many of their seven-a-day Tweets are you actually going to read? If you read them all, and obediently followed the links, how much time would you have left in an average day?<br />
<br />
The unpalatable truth about Social Media from a marketing point-of-view, is that it's both time consuming and over-crowded. This is only to be expected, given that the barriers to entry are negligible, and the formats standardized. The only way to way to achieve an exceptional profile is to provide exceptional content - and nothing is guaranteed even then.<br />
<br />
So how can professional firms use Social Media to their advantage? It helps to take a step back and remember what Social Media was invented for and what it's best at: namely, keeping people in touch with each other. Professional firms today frequently straddle continents and time zones. Social Media sites make it easier than ever before for colleagues in different offices to update each other and maintain personal contact. This can prove valuable in many ways, not least in contributing to esprit de corps. Well-established internal networks can then be extended to include valued clients, associations, alumnae, universities, sections of the press and trusted individual journalists. Such communities, and the good will they help to generate, are the bedrock upon which many successful public relations and marketing strategies are built. They can also provide the means by which a wider audience is directed towards selected on-line content, such as expert articles or stories of special interest published in newsletters or briefings.<br />
<br />
In short, Social Media, if handled appropriately, can be a useful servant. Handled blindly, it all too easily becomes a rather unrewarding master.<br />
<br />
<b>Article Source: </b><br />
<a href="http://ezinearticles.com/6710386">http://EzineArticles.com/6710386</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-49154328091030424412012-10-08T23:32:00.000+08:002012-10-09T09:45:03.443+08:00Celebrity Seeding - Seven Marketing Tips<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
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<a href="http://commons.wikipedia.org/wiki/File:Reese_Witherspoon_May_2011.jpg" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="English: Reese Witherspoon at the premiere for..." border="0" class="zemanta-img-inserted" height="466" src="http://upload.wikimedia.org/wikipedia/commons/thumb/6/6f/Reese_Witherspoon_May_2011.jpg/300px-Reese_Witherspoon_May_2011.jpg" style="border: none; font-size: 0.8em;" width="300" /></a></div>
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<tr><td class="tr-caption zemanta-img-attribution" style="text-align: center; width: 300px;">English: Reese Witherspoon at the premiere for Water for Elephants in May 2011 (Photo credit: <a href="http://commons.wikipedia.org/wiki/File:Reese_Witherspoon_May_2011.jpg" target="_blank">Wikipedia</a>)</td></tr>
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Did you know that after <a class="zem_slink" href="http://www.biography.com/people/reese-witherspoon-9542503" rel="biographycom" target="_blank" title="Reese Witherspoon">Reese Witherspoon</a> received an <a class="zem_slink" href="http://www.oscars.org/" rel="homepage" target="_blank" title="Academy Award">Oscar nomination</a> for best actress for her work in <a class="zem_slink" href="http://www.amazon.com/Walk-Line-Blu-ray-Joaquin-Phoenix/dp/B002WN8IQQ%3FSubscriptionId%3D0G81C5DAZ03ZR9WH9X82%26tag%3Dhttpsocialnet-20%26linkCode%3Dxm2%26camp%3D2025%26creative%3D165953%26creativeASIN%3DB002WN8IQQ" rel="amazon" target="_blank" title="Walk the Line [Blu-ray]">Walk the Line</a>, she also received hundreds of gifts from brands trying to capitalize on her Oscar buzz? According to news stories, one of the gifts Witherspoon received was a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Nokia_8800" rel="wikipedia" target="_blank" title="Nokia 8800">Nokia 8801</a>, then valued at $900.<br />
<br />
In a brilliant fashion, the phone came with a note that congratulated her on the nomination and asked her who she was going to call about her exciting news.<br />
<br />
Nice gesture? Of course. Selfless? Hardly. What <a class="zem_slink" href="http://nokia.com/" rel="homepage" target="_blank" title="Nokia">Nokia</a> executives did is called celebrity seeding, and you can do it, too, even if you are a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Small_business" rel="wikipedia" target="_blank" title="Small business">small business owner</a> and your brand is currently small. Companies have been sending celebrities products in the hopes of associating their merchandise with the names of Hollywood's best and brightest. How do you jump on to the celebrity seeding bandwagon?<br />
<br />
<b>Here are a few tips:</b><br />
<br />
<ol>
<li>Do your research beforehand and make sure the product you send is something the star would want to use. If you specialize in sports and workout wear, do not send products to fashionistas like <a class="zem_slink" href="http://www.biography.com/people/sarah-jessica-parker-9542042" rel="biographycom" target="_blank" title="Sarah Jessica Parker">Sarah Jessica Parker</a> and <a class="zem_slink" href="http://www.leightonmeestermusic.com/" rel="homepage" target="_blank" title="Leighton Meester">Leighton Meester</a>. On the other hand, you may do well to send items to stars like <a class="zem_slink" href="http://www.break.com/topics/jessica-biel" rel="break" target="_blank" title="Jessica Biel">Jessica Biel</a>, Fergie and <a class="zem_slink" href="http://en.wikipedia.org/wiki/Cameron_Diaz" rel="wikipedia" target="_blank" title="Cameron Diaz">Cameron Diaz</a>, who are often photographed working out.</li>
<li>Make sure your packaging is memorable, professional, and neat.</li>
<li>Customize your letter. If you can, be witty, like Nokia was with their "Who are you going to call about the exciting news?" Catchy, creative lines can merit a chuckle or an approving grin or two. If you cannot think of anything witty, though, don't. Simply be polite and direct to the point. Strike the right balance between warm and courteous.</li>
<li>Include some information about your service or product. You can include a single-page info sheet or FAQ. You may also include your most recent catalog or brochure.</li>
<li>Make it easy for them to get in touch with you. Some celebrities write to say thank you. Don't make them jump through hoops to send you a note. Include two business cards in your package - one for the celebrity and the other for their representative.</li>
<li>Use professional cards and letterhead. This will ensure your notes inspire confidence that you are a reputable company to deal with.</li>
<li>Mention the reason you gave the present. Have you noticed how much Paris Hilton loves pink? This is a thoughtful detail that can strike the right level of connection in the stars you are sending products to, provided of course that you do it right.</li>
</ol>
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<br />
Celebrity seeding is a long and involved process that will not yield results overnight. Sometimes, you will have to wait for a few weeks before you receive any type of feedback. Other times, you won't receive feedback at all. But, do not give up your marketing efforts just because you are not seeing immediate rewards. Done correctly, celebrity seeding can give your sales a dramatic boost!<br />
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<br />
<b>Article Source:</b><br />
<a href="http://ezinearticles.com/4401805">http://EzineArticles.com/4401805</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-12148726568556986922012-10-08T09:19:00.000+08:002012-10-08T09:20:20.847+08:00Pay Per Click Marketing - Does It Work For Industrial Companies?<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
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<tr><td class="tr-caption zemanta-img-attribution" style="text-align: center; width: 250px;">Image via <a href="http://www.crunchbase.com/" target="_blank">CrunchBase</a></td></tr>
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<span style="color: #333333; font-family: Arial; font-size: 11.818181991577148px; line-height: 1.5em;">I discovered pay per click marketing in late 2001, launching my first campaign with Google Adwords. At the time, I was managing a search engine optimization (</span><a class="zem_slink" href="http://en.wikipedia.org/wiki/Search_engine_optimization" rel="wikipedia" style="font-family: Arial; font-size: 11.818181991577148px; line-height: 1.5em;" target="_blank" title="Search engine optimization">SEO</a><span style="color: #333333; font-family: Arial; font-size: 11.818181991577148px; line-height: 1.5em;">) project for an industrial controls manufacturer and immediately recognized the potential of this new channel.</span><br />
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I opened a Google <a class="zem_slink" href="http://www.google.com/adwords" rel="homepage" target="_blank" title="AdWords">AdWords</a> account, compiled a list of keywords, and developed a small group of text ads. Within five minutes of my campaign going live, the four lines of text that I had crafted into an advertisement were appearing on the right side of <a class="zem_slink" href="http://google.com/" rel="homepage" target="_blank" title="Google">Google's</a> <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_search_engine" rel="wikipedia" target="_blank" title="Web search engine">search results</a>. More importantly, targeted visitors began trickling into my client's website; the power of this marketing platform really struck a chord with me. I had achieved visibility on Google's highly coveted first page using the same keywords being optimized through my "natural search" project.</div>
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Let me distinguish between paid listings and natural search listings - I am not suggesting that they are equal in value, but rather competitive in value. Natural listings enjoy a higher perceived relevancy in the eyes of search users; however pay per click advertising, when managed properly, affords businesses immediate penetration into desirable search engine result pages (SERPS). Additionally, paid search marketing is much more flexible in its approach to targeting markets and budgeting for return on investment.</div>
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Search engine optimization is a valuable strategy that can deliver a strong return on investment when properly managed. Businesses can cultivate a web presence that organically ranks high in the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Search_engine_results_page" rel="wikipedia" target="_blank" title="Search engine results page">search engine results pages</a>, delivering requests for quote and product sales. By the same token, the effective implementation of SEO is a long term strategy, often requiring months of development and significant project costs before a return on investment is realized.</div>
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<a class="zem_slink" href="http://en.wikipedia.org/wiki/Pay_per_click" rel="wikipedia" target="_blank" title="Pay per click">Pay Per Click</a> marketing on the other hand is completely measurable, making it possible to monitor profitability on a real time basis. Furthermore, the pay per click model enables marketers to revise their advertisements, budgets, and target audience(s) on a real time basis. This flexibility, when properly harnessed, is the key to an industrial manufacturer's success in the world of <a class="zem_slink" href="http://en.wikipedia.org/wiki/Internet_marketing" rel="wikipedia" target="_blank" title="Internet marketing">Internet marketing</a>.</div>
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Most business-to-business companies sell a spectrum of products or services, organized under different categories, and appealing to slightly different customers. Traditionally, industrial manufacturers relied on trade journals and trade shows to promote their goods and services. Unfortunately, the costs associated with these marketing channels are proportional to the number of products or services being advertised.</div>
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For example, if a pump manufacturer wanted to showcase their entire product line at a trade show, more booth space would be necessary to accommodate all of the pump types. Additional costs might also include the extra freight charges associated with shipping the pumps to and from the show. Ultimately, the resources (read = time & money) required to actively promote a spectrum of products through trade shows are directly linked to participation costs.</div>
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This same dilemma extends to trade journal advertisements, where marketing multiple products simultaneously translates into multiple advertisements and <a class="zem_slink" href="http://en.wikipedia.org/wiki/Cost_overrun" rel="wikipedia" target="_blank" title="Cost overrun">escalating costs</a>. If the same pump manufacturer wanted to target market each type of pump they sell, they would either need multiple advertisements or one very large spread. Promoting an entire product line through a single print advertisement typically dilutes the marketing message and cripples the ad's return on investment. By the same token, running multiple advertisements or larger multi-page spreads cost money.</div>
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Furthermore, successful marketing through trade shows and trade journals depends on more than just money. For example, trade show participation is only effective when the person manning your booth is a trained salesman, schooled in the techniques of business development and lead generation. Simply placing your lead engineer or technical support rep at a table full of products is not going to produce sales...at least not in the capacity you expect. In turn, some training may be required to maximize your presence at an exhibition.</div>
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Printed advertisements are typically created by graphic artists and experienced copy writers who can communicate a product's benefits and features in a professional and practical manner. These skills are often sub-contracted and usually require in house participation to ensure that the marketing message is correctly expressed. Aside from the high hourly costs associated with graphic designers and copy writing professionals, your sales team and/or engineers will end up dedicating a percentage of their time reviewing the proposed creative, making suggestions, and ultimately approving the finished advertisement - and all of these steps happen before the ad is even published.</div>
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Both scenarios illustrate the shortcomings of these traditional advertising channels...expensive, inflexible, and a return on investment that is difficult to measure. Furthermore, successful marketing through trade shows and trade journals depends on a wealth of skills and expertise that often cost money. Whether these additional costs come in the form of <a class="zem_slink" href="http://en.wikipedia.org/wiki/Sales" rel="wikipedia" target="_blank" title="Sales">sales training</a> or graphic design and copywriting services, the end result is stiffer marketing costs, coupled with poor <a class="zem_slink" href="http://en.wikipedia.org/wiki/Return_on_investment" rel="wikipedia" target="_blank" title="Return on investment">ROI</a> tracking.</div>
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What can an industrial manufacturer to do about escalating marketing costs and aggressive competitors? I can think of three words for you - Pay Per Click.</div>
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Coined by sales professionals as the purest form of direct marketing, pay per click advertising addresses industrial manufacturers' three biggest concerns - cost, feedback, and return on investment.</div>
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With pay per click advertising, industrial manufacturers can regulate their marketing spend on a daily, weekly, or monthly basis. Preset budgets make it easy to control costs and establish a baseline for measuring return on investment. When advertising through the Google or Yahoo paid search network, return on investment is easily calculated through comprehensive reporting that provides all of the information required to make smart decisions about how and when to optimize ad dollars, driving more leads, requests for quote, and sales.</div>
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The difference between pay per click marketing and trade shows or trade journals is the extraordinary control available to the advertiser. An experienced pay per click manager can manipulate the quality and volume of search traffic that is driven to an industrial manufacturer's website. Through keyword research, targeted ad copy, and an effective display URL, pay per click managers can "choose" the audience seeing their advertisements. Furthermore, they can determine the price (value) of each prospect clicking through to the company's website, relative to the product or service being offered.</div>
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At the end of the day, it boils down to simple math...lets compare trade shows and trade journals to Pay Per Click advertising. On average, attendance at a single trade show costs the average industrial manufacturer approximately $4,500; this figure includes registration fees, sales staff, and travel expenses. Additional costs not covered in that figure may include the booth display, marketing materials, and promotional items.</div>
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A trade journal advertisement costs approximately $3,900 for a half page, four color placement in a single issue. Expenses not covered in that figure may include ad photography, graphic design, and copy writing services.</div>
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Pay Per Click marketing on the other hand is not associated with average costs because each campaign is customized to meet the unique needs of the industrial advertiser. Instead, we'll look at the average cost per click, which represents a qualified (interested) visitor accessing your company's website for more information on the product(s) advertised. Generally speaking, most industrial manufacturer's can expect to pay between 25 to 50 cents per click.</div>
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<span style="color: #333333; font-family: Arial;"><span style="font-size: 11.818181991577148px; line-height: 1.5em;">In other words, imagine a </span><span style="font-size: 12px; line-height: 17.71666717529297px;">trade show</span><span style="font-size: 11.818181991577148px; line-height: 1.5em;"> whose participation costs were based solely on the number of people who approached your booth looking for more information on the specific products your company sells. From the perspective of a trade journal advertiser, your costs per issue would be based on the number of people who actually saw your printed ad placement and then accessed your company's website looking for more information on the specific product(s) being promoted.</span></span></div>
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<span style="color: #333333; font-family: Arial;"><span style="font-size: 11.818181991577148px; line-height: 1.5em;">The quick math suggests that in order for </span><span style="font-size: 12px; line-height: 17.71666717529297px;">trade shows</span><span style="font-size: 11.818181991577148px; line-height: 1.5em;"> to compete with Pay Per Click advertisements, your company's booth should be visited by at least 9000 ($4,500 x .50 = 9000) interested prospects per show. By the same token, each printed ad placement in a trade journal should yield at least 7,800 ($3,900 x .50 = 7800) targeted visitors to your website. Apart from the doubtful likelihood of either scenario, the absence of detailed reporting through either of these advertising channels makes it impossible to accurately track their ROI performance.</span></span></div>
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<span style="color: #333333; font-family: Arial;"><span style="font-size: 11.818181991577148px; line-height: 1.5em;">In summary, it would be unfair to suggest that a direct comparison can be made between any of these marketing channels. </span><span style="font-size: 12px; line-height: 17.71666717529297px;">Trade shows</span><span style="font-size: 11.818181991577148px; line-height: 1.5em;"> represent a unique opportunity to form personal relationships on the front lines, while enjoying valuable face time with associates. Neither a trade journal advertisement nor a pay per click marketing campaign can provide these benefits. Trade journal advertisements are a great branding tool, cultivating perceived value and expertise that translates name recognition into product sales.</span></span></div>
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In closing it is most important to recognize the individual strengths of these marketing channels - however it should be noted that pay per click is the most cost effective and measurable form of advertising available.</div>
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com1tag:blogger.com,1999:blog-4317644506237125506.post-3046860910018334862012-10-07T23:23:00.000+08:002012-10-07T23:27:34.146+08:00How Google AdWords Can Help Your Business Grow With Pay Per Click Marketing<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
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<a href="http://commons.wikipedia.org/wiki/File:Consultant-Google.jpg" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="English: licence google adwords Français : lic..." border="0" class="zemanta-img-inserted" height="88" src="http://upload.wikimedia.org/wikipedia/commons/8/86/Consultant-Google.jpg" style="border: none; font-size: 0.8em;" width="88" /></a></div>
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<tr><td class="tr-caption zemanta-img-attribution" style="text-align: center; width: 88px;">English: licence google adwords Français : licence google adwords (Photo credit: <a href="http://commons.wikipedia.org/wiki/File:Consultant-Google.jpg" target="_blank">Wikipedia</a>)</td></tr>
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<a class="zem_slink" href="http://en.wikipedia.org/wiki/Internet_marketing" rel="wikipedia" target="_blank" title="Internet marketing">Internet marketing</a> continues to climb in worldwide popularity. For modest to existing <a class="zem_slink" href="http://en.wikipedia.org/wiki/Business" rel="wikipedia" target="_blank" title="Business">businesses</a>, it is a vital method in securing internet attention and sustainability. Online marketing is additionally meant to successfully <a class="zem_slink" href="http://www.break.com/c/pop-culture-videos/tv/commercials/" rel="break" target="_blank" title="Commercials">advertise</a> your services and products to mass audiences. Although it might expand your organization's online reach, it may also help create brand name credibility and customer patronage. As a result, a small company may create prospects sales, and actually raise revenue. As a form of <a class="zem_slink" href="http://en.wikipedia.org/wiki/Search_engine_marketing" rel="wikipedia" target="_blank" title="Search engine marketing">Search Engine Marketing</a>, <a class="zem_slink" href="http://en.wikipedia.org/wiki/Pay_per_click" rel="wikipedia" target="_blank" title="Pay per click">pay-per-click</a> marketing is widely utilized and incredibly well-known. This form of online advertising focuses on potential prospects via a set of strategically placed business advertisements. Such as article marketing and keywords, these ads also show up on a variety of search engines. When clicked on, they're able to improve your web page rankings and achieve increased visibility for your business. They can also generate revenue for your company, in addition to link online searchers to your specified website, blog, or online store.<br />
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As an industry innovator in pay-per-click internet marketing, <a class="zem_slink" href="http://www.google.com/finance?q=NASDAQ:GOOG" rel="googlefinance" target="_blank" title="NASDAQ: GOOG">Google</a> <a class="zem_slink" href="http://www.google.com/adwords" rel="homepage" target="_blank" title="AdWords">AdWords</a> provides a selection of internet marketing tools for clients and customers. This progressive and cutting-edge marketing system is simply intended to help your small or current company grow. With AdWords, business people may generate advertising to showcase a variety of services and products. These ads can also be custom-made to target local, state, regional, national, as well as global customer bases. The good thing is that these advertisements can also be positioned together with keyword and links, which attach internet customers and shoppers right to your website. Not only does this boost web traffic to your websites, additionally, it generates a buzz which can secure profitable and timely results. Google AdWords will also be compatible with social networking platforms, which instantly promote your products and services and <a class="zem_slink" href="http://en.wikipedia.org/wiki/Brand" rel="wikipedia" target="_blank" title="Brand">brand names</a> to wider audiences.<br />
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Other benefits of pay-per-click marketing and advertising include posting numerous ads at cost-affordable prices. This lets you promote numerous advertising campaigns, which offers your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Small_business" rel="wikipedia" target="_blank" title="Small business">small business</a> increased coverage within this demanding market place. In contrast to expensive traditional marketing, Google AdWords additionally allows you to create as many ads as needed within time and price range. Additionally, you have the versatility to set your own spending plan, as well as place a bid on high-placement advertisements and key words. Business owners may also update their ads on a daily and weekly basis. This enables your content to stay fresh and recent, along with showing all your latest services and products. From promotional advertisements to specially marked discounts, Google AdWords can promote all your product sales with sustained outcomes.<br />
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So whether or not you own an existing online business, or are planning to launch a new one, Google AdWords truly offers a wealth of advantages and benefits. To learn more about how Google AdWords can boost your active <a class="zem_slink" href="http://en.wikipedia.org/wiki/Marketing" rel="wikipedia" target="_blank" title="Marketing">marketing campaign</a>, just check out the Web to access more information today.<br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-6240409803045080022012-10-07T00:44:00.000+08:002012-10-07T00:44:03.831+08:00Promotional Gifts: The Best Way To Market Your Business<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://commons.wikipedia.org/wiki/File:USB_Flash_Drive_animated.gif" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="See title" border="0" class="zemanta-img-inserted" height="157" src="http://upload.wikimedia.org/wikipedia/commons/thumb/7/7c/USB_Flash_Drive_animated.gif/300px-USB_Flash_Drive_animated.gif" style="border: none; font-size: 0.8em;" width="300" /></a></td></tr>
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There are many <a class="zem_slink" href="http://en.wikipedia.org/wiki/Business" rel="wikipedia" target="_blank" title="Business">businesses</a> offering related <a class="zem_slink" href="http://en.wikipedia.org/wiki/Good_%28economics%29" rel="wikipedia" target="_blank" title="Good (economics)">goods</a> and services in the marketplace. Levels of competition has developed tremendously making it tougher for these firms to attract and preserve client. It's hard to improve a company's position and reputation by using its own services and products alone. Marketing has been one of several techniques, and <a class="zem_slink" href="http://en.wikipedia.org/wiki/Promotional_merchandise" rel="wikipedia" target="_blank" title="Promotional merchandise">Promotional goods</a> are widely used tools to bring in more people artistically and properly.<br />
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Promotional gifts allow many companies to advertise their goods and services beyond standard billboards and <a class="zem_slink" href="http://en.wikipedia.org/wiki/Television_advertisement" rel="wikipedia" target="_blank" title="Television advertisement">TV advertisements</a>, and through more cost-effective means. These things can be found in many types, such as pencils and pens, <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mug" rel="wikipedia" target="_blank" title="Mug">coffee mugs</a>, notepads, caps, desks, lanyards, and customized calendar. Other forms of <a class="zem_slink" href="http://en.wikipedia.org/wiki/Marketing" rel="wikipedia" target="_blank" title="Marketing">marketing</a> include flyers, business cards, and brochures; nevertheless, this regular method only allures a few people nowadays.<br />
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Promotional products give <a class="zem_slink" href="http://en.wikipedia.org/wiki/Organization" rel="wikipedia" target="_blank" title="Organization">organizations</a> the possibilities to market themselves locally and globally. Unlike flyers of brochures, individuals are more likely to keep promotional products for their own use. Despite these products being practical tools for marketing, many organizations use them inefficiently, causing a not favourable impression in the market and waste of cash for the business.<br />
Here are some suggestions on how to successfully utilize promotional products:<br />
<br />
<b>Give Folks Items that are Helpful</b><br />
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<a class="zem_slink" href="http://en.wikipedia.org/wiki/Trade_fair" rel="wikipedia" target="_blank" title="Trade fair">Trade shows</a> are probably the finest approaches to hand out promotional products, nevertheless, some organizations give away worthless things that individuals will never utilize. This doesn't only show an unproductive approach of marketing but a total waste of components as well.<br />
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Best promotional items are the types that individuals could utilize each day. Several examples are pencils, pens, notepads, sticky notes, mugs, and also customized calendar. These things are practical necessities individuals could use in school or in the business office each day. They're also really cheap allowing you to purchase much more in quantity. The more things for your business to market, the bigger the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Target_market" rel="wikipedia" target="_blank" title="Target market">target market</a> you could obtain. If your firm has the funds, go for great items like <a class="zem_slink" href="http://en.wikipedia.org/wiki/USB_flash_drive" rel="wikipedia" target="_blank" title="USB flash drive">USB flash drives</a> and other small gizmos.<br />
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<b>Quality over Quantity</b><br />
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Keep in mind that quality is definitely much better than quantity. Purchasing poor pens that simply clog just before they run out are inadequate manifestations of your business. These things need to project your business in a positive method. A negative impression on your goods will have a not favorable impact on your business. Do not buy very costly goods either. Find cheap things that are tough and useful.<br />
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<b>Design Your Goods Properly</b><br />
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Your brand name on promotional products should be structured and suitable. It's not reasonable to match logos or company information on things that are too small. Calendars tend to be fantastic promotional items where you could integrate most of your business details instead of forcing them on a small pen. Your logo design and business details should also be obvious so your customers could see them.<br />
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There are many organizations offering Promotional goods on and off the net. Locate reliable organizations that will help your marketing endeavours successfully.<br />
<br />
<br />
<b>Article Source:</b><br />
<a href="http://ezinearticles.com/7306425">http://EzineArticles.com/7306425</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-68242523253695944902012-10-06T23:52:00.000+08:002012-10-07T01:09:09.533+08:00Text Marketing Mobile Call to Action<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
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Let's face it, it's easy to sign up for a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Text_messaging" rel="wikipedia" target="_blank" title="Text messaging">text message</a> marketing service and have your own keyword and a short code for your customers to text into. But that alone won't make you any money and you will be no better off 30 days from now from when you first signed up to start <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mobile_marketing" rel="wikipedia" target="_blank" title="Mobile marketing">mobile marketing</a>. In order for text marketing to really increase your sales you need to promote your short code and give your customers a reason to text in. Here are the ten easiest ways to promote your text marketing mobile call to action:<br />
<br />
<ol>
<li><b><i>Add a new post to your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Facebook_features" rel="wikipedia" target="_blank" title="Facebook features">Facebook wall</a>.</i></b> Do this every few days as new messages will gradually push your call to action down the page. You can also send a group message to all of your fans.</li>
<li><b><i>Send a Tweet out and add "<a class="zem_slink" href="http://twitter.com/" rel="homepage" target="_blank" title="Twitter">Retweet</a> if you love this."</i></b> Allow the message to get spread further than just your followers. People who love your business will want to share it with their friends.</li>
<li><b><i>Tell your customers directly.</i></b> Have you ever tried to check out at Kohls or another department store? They always ask if you want to sign up for their credit card and save 10% on the spot. Same goes for your mobile <a class="zem_slink" href="http://en.wikipedia.org/wiki/Marketing" rel="wikipedia" target="_blank" title="Marketing">marketing campaign</a>. Offer a reward on the spot for signing up. The auto-reply message will display on their phone in seconds after they text your keyword to the shortcode.</li>
<li><b><i>Add the call to action to your <a class="zem_slink" href="http://yelp.com/" rel="homepage" target="_blank" title="Yelp">Yelp</a> review.</i></b> Yelp users only visit an average of three business listing before deciding on a place to spend their money at. Give the readers on Yelp a great reason to visit yours by placing a mobile call to action that puts your offer right on their phone.</li>
<li><b><i>Place a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mobile_phone" rel="wikipedia" target="_blank" title="Mobile phone">mobile phone</a> graphic and the call to action on your website.</i></b> Adding this is an easy way to capture and convert web traffic into real sales. Write a new blog post about your <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mobile_campaign" rel="wikipedia" target="_blank" title="Mobile campaign">mobile campaign</a> and what type of offers your customers can expect.</li>
<li><b><i>Make up simple "box toppers,"</i></b> those of you in the pizza business know how powerful these can be to get customers to return to your business. Retail and restaurants should add the mobile call to action on the bottom of receipts or include it on a comment card you hand each visitor.</li>
<li><b><i>Educate your staff.</i></b> You can't do it all and the success of any marketing program often rests in their hands. Make sure your staff knows about the text marketing campaign, how it works, how it will benefit them and their excitement when telling customers about it will lead to higher opt-ins.</li>
<li><b><i>Send an email blast out promoting the new marketing offer</i></b> and describe the benefit customers will receive for signing up. We have seen businesses that offer something free to the customers on their next visit to grow their mobile database the quickest.</li>
<li><b><i>Place a sign in your window.</i></b> This will help capture opt-ins from people not visiting your business and leads to new customers trying you out for the first time. How many times has a coupon or <a class="zem_slink" href="http://en.wikipedia.org/wiki/Sales_promotion" rel="wikipedia" target="_blank" title="Sales promotion">special offer</a> lead you to try a business for the first time? Give people a reason to spend money with you.</li>
<li><b><i>Integrate into traditional marketing mediums</i></b> such as newspaper, direct mail, radio or television. Don't go out and start a new campaign in these mediums if they are not part of your regular marketing strategy but if they are, adding the mobile call to action will increase their effectiveness by capturing opt-ins and delivering your offer right to their phone leading to higher redemption rates.</li>
</ol>
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Most of these ways to promote your mobile call to action such as integrating with social media and other <a class="zem_slink" href="http://en.wikipedia.org/wiki/Website" rel="wikipedia" target="_blank" title="Website">Internet sites</a> takes less than an hour. Other methods are equally as simple and only take a little time. Building your list with <a href="http://bit.ly/mobilemonopoly2" target="_blank">mobile marketing</a> is mostly hands-off and the results in redemption rates and return on investment are unmatched in marketing today. Take some time in the beginning and your text marketing efforts will pay off for months and years to come.<br />
<br />
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<b>Article Source:</b><br />
<a href="http://ezinearticles.com/4395215">http://EzineArticles.com/4395215</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-2424207035253535522012-10-06T23:22:00.000+08:002012-10-06T23:22:44.905+08:00Marketing Your Business With Instagram<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.daylife.com/image/0btN7vA2qEbVj?utm_source=zemanta&utm_medium=p&utm_content=0btN7vA2qEbVj&utm_campaign=z1" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="NEW YORK, NY - APRIL 09: In this photo illust..." border="0" class="zemanta-img-inserted" height="102" src="http://cache.daylife.com/imageserve/0btN7vA2qEbVj/150x102.jpg" style="border: none; font-size: 0.8em;" width="150" /></a></td></tr>
<tr><td class="tr-caption zemanta-img-attribution" style="text-align: center; width: 150px;">NEW YORK, NY - APRIL 09: In this photo illustration, the photo-sharing app Instagram fan page is seen on the Facebook website on the Apple Safari web browser on April 9, 2012 in New York City. Facebook Inc. is acquiring photo-sharing app Instagram for approx. $1 billion. (Image credit: <a href="http://www.daylife.com/source/Getty_Images" target="_blank">Getty Images</a> via <a href="http://www.daylife.com/" target="_blank">@daylife</a>)</td></tr>
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While there is no capacity to allow links to various resources through the photographs, there is the option however to utilize hash tags in the comments section in an effort to further categorize any company specific photographs. These tags are extremely beneficial, as <a class="zem_slink" href="http://en.wikipedia.org/wiki/Organization" rel="wikipedia" target="_blank" title="Organization">organizations</a> have utilized them in marketing efforts to conduct sweepstakes and promotions involving users of this <a class="zem_slink" href="http://en.wikipedia.org/wiki/Application_software" rel="wikipedia" target="_blank" title="Application software">application</a>. Many of these <a class="zem_slink" href="http://en.wikipedia.org/wiki/Tag_%28metadata%29" rel="wikipedia" target="_blank" title="Tag (metadata)">hash tag</a> marketing efforts have gone viral and seen a tremendous uptick in user engagement and further brand communication. Since its inception, <a class="zem_slink" href="http://instagr.am/" rel="homepage" target="_blank" title="Instagram">Instagram</a> has continued to captivate millions of users and even been purchased by <a class="zem_slink" href="http://en.wikipedia.org/wiki/Social_media" rel="wikipedia" target="_blank" title="Social media">social media</a> giant <a class="zem_slink" href="http://facebook.com/" rel="homepage" target="_blank" title="Facebook">Facebook</a>. In addition to its numerous features the service also has seen the birth of various spin-off services that allow users to turn their favorite Instagram photos into postcards stickers and even magnets.<br />
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The instantaneous effect and the unique set of editing features within this application really sets it apart from the rest. As such we have seen this social network skyrocket in popularity and various brands and corporations jump on this platform as a means of further interacting with their customer base. From a marketing standpoint, businesses now have another viable mechanism to promote their products and services while getting instant feedback from customers. Some organizations may see this as a more premature opportunity as they may primarily focus on more traditional avenues such as Facebook and twitter. The beauty of these social media applications in addition to some of the more prevalent <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_2.0" rel="wikipedia" target="_blank" title="Web 2.0">Web 2.0</a> properties is their ability to cross-link with one another. By generating content for Instagram, companies also have a great benefit to their <a class="zem_slink" href="http://en.wikipedia.org/wiki/Marketing" rel="wikipedia" target="_blank" title="Marketing">marketing campaigns</a> as they can automatically set their uploads to be distributed to services such as Facebook twitter and even <a class="zem_slink" href="http://flickr.com/" rel="homepage" target="_blank" title="Flickr">Flickr</a> and e-mail. These integrated features are a terrific timesaver, as marketers do not necessarily have to visit each one of these sites individually to distribute this picture communication.<br />
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For businesses looking to utilize this social media application in their marketing campaigns is important for them to understand the effective use of hash tag keywords and the importance of consistency. While there are some resources available online today that will allow an organization to automate the posting process, having human interaction between this service and the content will be the best bet for any organization seeking to further interact with its customer base. On the <a class="zem_slink" href="http://en.wikipedia.org/wiki/Internet" rel="wikipedia" target="_blank" title="Internet">Internet</a> today customers and users want to interact with the real human being and not necessarily an automated system. Instagram represents another breakthrough in this fast growing and exciting social media landscape. The businesses that understand the marketing potential that services like this represent will be the ones who truly benefit from a greater return on investment.<br />
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<b>Article Source:</b><br />
<a href="http://ezinearticles.com/7270192">http://EzineArticles.com/7270192</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-79215944830376614242012-10-06T17:32:00.001+08:002012-10-06T17:32:34.063+08:00A Beginners Guide to Video Marketing<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.crunchbase.com/company/youtube" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="Image representing YouTube as depicted in Crun..." border="0" class="zemanta-img-inserted" height="71" src="http://www.crunchbase.com/assets/images/resized/0001/0724/10724v1-max-450x450.png" style="border: none; font-size: 0.8em;" width="194" /></a></td></tr>
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Many internet <a class="zem_slink" href="http://en.wikipedia.org/wiki/Marketing" rel="wikipedia" target="_blank" title="Marketing">marketers</a> shy away from video marketing because they think it requires considerable technical skills and expensive equipment. This is a big mistake.<br /><br /><a class="zem_slink" href="http://www.youtube.com/" rel="homepage" target="_blank" title="YouTube">YouTube</a> is now the world's second largest <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_search_engine" rel="wikipedia" target="_blank" title="Web search engine">search engine</a>. There are more daily searches on YouTube that on either Bing or <a class="zem_slink" href="http://www.yahoo.com/" rel="homepage" target="_blank" title="Yahoo!">Yahoo.</a> If you are thus not actively marketing on YouTube, you are giving your competitors FREE reign of the world's second largest search engine.<br /><br />The best thing about marketing on YouTube is that it is 100% free. If you are not engaged in YouTube marketing, it would be akin to Google offering you unlimited FREE <a class="zem_slink" href="http://adwords.google.com/" rel="homepage" target="_blank" title="Google AdWords">AdWords</a> advertising, and you said 'No Thanks'.<br /><br />No only that, but videos posted on YouTube very often appear at the top of <a class="zem_slink" href="http://google.com/" rel="homepage" target="_blank" title="Google">Google.</a> Can you imagine, the massive traffic that would drive to your website. Best of all these videos don't need backlinks or SEO, they can get to the top of Google within 24 hours.<br /><br />Video Marketing can be a very simplistic marketing method, once the marketers follow proven, tried and tested principles.<br /><br />You don't need thousand dollar equipment or a PHD in movie making to become a proficient video marketer.<br /><br />What you need is a step by step blueprint that will tell you exactly what to do. This will ensure you don't make costly mistakes, and that you get everything completed rapidly.<br /><br />Video Marketing can be divided into 3 core steps;<br />
<ol>
<li>Video Creation</li>
<li>Video Submission</li>
<li>Video Marketing</li>
</ol>
<br />Video creation involves the shooting of the video. The easiest way to shoot a video is using YouTubes 'Quick Capture' feature. In this process, you simply attach a webcam to your PC, and click the 'Quick Capture' button on your YouTube profile, upload page. You will be instantly recorded without the need for any expensive equipment or <a class="zem_slink" href="http://en.wikipedia.org/wiki/Video_editing_software" rel="wikipedia" target="_blank" title="Video editing software">video editing software</a>. This format is a great way to shoot videos quickly, and to build a relationship with your viewers.<br /><br />Video submission involves the distribution to multiple <a class="zem_slink" href="http://en.wikipedia.org/wiki/Video_hosting_service" rel="wikipedia" target="_blank" title="Video hosting service">video sharing sites</a>. You should not focus solely on YouTube for your video marketing strategy. Consider submitting video to the other top 15+ video sharing sites such as Viddler, <a class="zem_slink" href="http://revver.com/" rel="homepage" target="_blank" title="Revver">Revver</a>, Veoh, Blip.tv, <a class="zem_slink" href="http://metacafe.com/" rel="homepage" target="_blank" title="Metacafe">Metacafe</a> and more. The fastest, easiest and FREE way to distribute your video to the top 15+ video sharing sites is by using a service called Tube Mogul. This will enable you to upload your video to each of these sites at the click of a button, and in doing so create multiple streams of traffic to your website.<br /><br />Video marketing is the process of boosting your views by driving traffic to your videos. Article marketing, social bookmarking, blogging and forum posting are all excellent strategies for boosting your views.<br /><br />You should make it a habit of posting videos regularly. Not only do you gain from the traffic, but you will get valuable back links every time you post a new video. That is provided of course that you included a live link in your description. This will boost the position of your site in the search engine rankings.<br /><br />The beauty of video marketing is that you do the work once, and receive the traffic on complete auto pilot forever more. It is the nearest thing to passive income online because to make money online you need traffic, and this traffic is FREE and perpetual.<br /><br />If you want to explode the traffic to your website using video marketing, then you should use a blueprint created by the video marketing gurus.<br /><br /><br /><b>Article Source: </b><br /><a href="http://ezinearticles.com/4220696">http://EzineArticles.com/4220696</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-33008265665271871692012-10-05T23:13:00.000+08:002012-10-05T23:13:48.237+08:00Mobile Marketing: Alternative Marketing Revolution<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.flickr.com/photos/50791944@N07/7165044160" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="Mobile Marketing for Small & Medium Business |..." border="0" class="zemanta-img-inserted" height="135" src="http://farm8.static.flickr.com/7089/7165044160_034b67209b_m.jpg" style="border: none; font-size: 0.8em;" width="240" /></a></td></tr>
<tr><td class="tr-caption zemanta-img-attribution" style="text-align: center;">Mobile Marketing for Small & Medium <br />Business | Colorado <br />(Photo credit: <a href="http://www.flickr.com/photos/50791944@N07/7165044160" target="_blank">SocialMediaVIDEOmarketing</a>)</td></tr>
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<br />
The growth in <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mobile_phone" rel="wikipedia" target="_blank" title="Mobile phone">mobile phone</a> marketing is exploding exponentially upwards with a <a class="zem_slink" href="http://en.wikipedia.org/wiki/Mobile_advertising" rel="wikipedia" target="_blank" title="Mobile advertising">mobile advertising</a> market numbering over five billion consumers, this is five times the size of the internet market and growing rapidly and yet there is still very little competition in this very lucrative market, due to a lack of knowledge and the necessary skills needed to successfully tap into this once in a life time opportunity. Many internet <a class="zem_slink" href="http://en.wikipedia.org/wiki/Marketing" rel="wikipedia" target="_blank" title="Marketing">marketers</a> have come to the realisation that marketing via mobile phones is in the process of superseding the internet and they are quickly educating themselves in the new technologies and processes of mobile marketing so that they don't get left behind in the rush.<br />
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<b>The Evidence is before Your Eyes!</b><br />
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Have you ever noticed that people tend to spend more time chatting on their cell phones and surfing the mobile net rather than sitting in front of their <a class="zem_slink" href="http://en.wikipedia.org/wiki/Personal_computer" rel="wikipedia" target="_blank" title="Personal computer">PC</a>. It is an established fact that over 5 billion people walk around with a mobile phone - the market is five times larger than the internet. If you are seriously considering getting into mobile marketing, then I must congratulate you; as you will inevitably be getting in on the ground floor of this very lucrative business model; but first you will need to fully digest and understand just how explosive this mobile <a class="zem_slink" href="http://en.wikipedia.org/wiki/Internet_marketing" rel="wikipedia" target="_blank" title="Internet marketing">web marketing</a> revolution really is:<br />
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Over 2 million smart phones have recently been sold by Apple while Google have recently released a report showing that over 160,000 Droid smart phones are being activated every single day, 24/7! Although the web is quite literally overrun with advertising, nobody has taken serious note of the alternative that is staring them in the face. There is still very little competition in mobile marketing. This massive market could be yours to fully exploit at will!<br />
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The statistics show that over HALF of all new <a class="zem_slink" href="http://en.wikipedia.org/wiki/Internet" rel="wikipedia" target="_blank" title="Internet">Internet</a> connections are from mobile "smart-phones" over 5 billion mobile phone owners are carrying miniature computers around with them in their pockets or handbags 24 hours a day seven days a week. Furthermore, statistics prove that over 90% of people keep their phones within 3 feet of themselves 24/7. And yet it is a fact that the majority of online marketers simply have no idea how to market to people who aren't glued to their PC.<br />
<br />
<b>The Facts About Mobile Marketing</b><br />
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Do you realise that with mobile advertising your Ad is going to be the ONLY Ad on the Page! For this very reason the conversion rates achieved with mobile marketing completely blow those achieved on internet marketing right out of the water. Imagine just how easy it would be to grab a person's attention without the distraction of numerous <a class="zem_slink" href="http://www.google.com/adwords" rel="homepage" target="_blank" title="AdWords">AdWords</a> and flashing banners on the page. YOU are the one and ONLY call to action on the entire page!<br />
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With this form of affiliate marketing you do not need to learn any new tricks! <a class="zem_slink" href="http://www.clickbank.com/" rel="homepage" target="_blank" title="Clickbank">ClickBank</a>, CPA and the building of marketing lists work in exactly the same way on mobile as they do on your PC. (But it's a lot easier to do on mobile)....Once everything is fully implemented and running there is no need to constantly make changes as what works with mobile marketing STAYS working. No constant changes to 'algorithms', no 'spiking keyword bids'...etc...etc..<br />
<br />
<b>So What are You Going to Do About It!</b><br />
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It must be perfectly obvious to you by now; that now is the right time to take decisive action if you really want to break into this very lucrative area of mobile web marketing. Nobody has an absolute advantage over you at this present moment in time...but you will need to move very quickly, if you really want to find yourself in the exclusive and enviable position of being able to seize upon the prime assets within the mobile phone <a class="zem_slink" href="http://en.wikipedia.org/wiki/Target_audience" rel="wikipedia" target="_blank" title="Target audience">advertising market</a> as this web marketing phenomenon explodes right around the globe!<br />
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<b>You still have a little time left, but not very much...</b><br />
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The advent of mobile marketing has just begun... history tells us that it is always the early adapters to new technologies that reap the massive rewards on offer. People, who procrastinate and put things off, content to watch from the sidelines, eventually find that they have left it too late, to make any sort of impression. They find that the entire landscape has changed; the goal posts have shifted. They suddenly find themselves faced with insurmountable competition from those who were intelligent enough to jump in at the start. They have been left out in the cold!<br />
<br />
Head on over and check out the sensational <a href="http://bit.ly/mobilemonopoly2" target="_blank">mobile monopoly</a> system, you will be very impressed with what is being offered.<br />
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<b><br /></b>
<b>Article Source: </b><br />
<a href="http://ezinearticles.com/4851472">http://EzineArticles.com/4851472</a><br />
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Anonymoushttp://www.blogger.com/profile/05762051391749143491noreply@blogger.com0tag:blogger.com,1999:blog-4317644506237125506.post-76017636713290606122012-10-05T18:29:00.000+08:002012-10-05T18:29:11.528+08:00Using RSS Feeds to Drive More Website Traffic<table cellpadding="0" cellspacing="0" class="tr-caption-container zemanta-img" style="float: right; margin-right: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://en.wikipedia.org/wiki/File:Feed-icon.svg" imageanchor="1" style="margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: clear:right;"><img alt="English: This icon, known as the "feed ic..." border="0" class="zemanta-img-inserted" height="128" src="http://upload.wikimedia.org/wikipedia/en/thumb/4/43/Feed-icon.svg/128px-Feed-icon.svg.png" style="border: none; font-size: 0.8em;" width="128" /></a></td></tr>
<tr><td class="tr-caption zemanta-img-attribution" style="text-align: center; width: 128px;">English: This icon, known as the "feed icon" or the "RSS icon", was introduced in Mozilla Firefox in order to indicate a web feed was present on a particular web page that could be used in conjunction with the Live bookmarks function. Microsoft Internet Explorer, Opera and some other browsers have adopted the icon in order to promote a de facto standard. (Photo credit: <a href="http://en.wikipedia.org/wiki/File:Feed-icon.svg" target="_blank">Wikipedia</a>)</td></tr>
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RSS feeds are basically like keeping a constant eye on an aspect of a remote <a class="zem_slink" href="http://en.wikipedia.org/wiki/Web_page" rel="wikipedia" target="_blank" title="Web page">web page</a>. You may want to know when your favorite website is updated. Perhaps you need the latest weather updates. Regardless of the desired information, you simply need to set up an RSS feed to the desired site. You then need to gather all of your RSS feeds so they will output their information in one place such as your home page. This allows you to continuously monitor a wide variety of pages without having to manually check them.<br />
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The other aspect of RSS feeds involves advertising. If you would like to increase traffic to one of your current blogs or <a class="zem_slink" href="http://en.wikipedia.org/wiki/Website" rel="wikipedia" target="_blank" title="Website">websites</a>, you can publish an RSS feed on another website. Consequently, all visitors to the site you publish will see the ad for your web page; they will know exactly what is happening on your site at any given moment. The goal is to have your RSS feed published on as many different pages as possible. If you convince enough people to add <a class="zem_slink" href="http://friendfeed.com/lanjackal" rel="homepage" target="_blank" title="LANjackal">your feed</a>, then you can create a large network that customers will come across often.<br />
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Regarding the technical aspect of RSS feeds; they are based on <a class="zem_slink" href="http://en.wikipedia.org/wiki/XML" rel="wikipedia" target="_blank" title="XML">XML</a> code. If you wanted a live feed from another page in the old days, you had to manually paste a large piece of XML code into the code of your existing site. This was very cumbersome and beyond the abilities of most bloggers at the time. RSS makes XML simple and easy to use. Nowadays, you no longer need to paste XML code. You can simply follow a series of links to have an RSS feed on your "<a class="zem_slink" href="http://en.wikipedia.org/wiki/News_aggregator" rel="wikipedia" target="_blank" title="News aggregator">feed aggregator</a>" page or software, or have your feed published elsewhere.<br />
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The meaning of the term RSS tends to change occasionally. However, the term currently refers to "<a class="zem_slink" href="http://en.wikipedia.org/wiki/RSS" rel="wikipedia" target="_blank" title="RSS">Really Simple Syndication</a>", according to Wikipedia. To view a feed, you will require an aggregator. This can be a site such as <a class="zem_slink" href="http://www.feedburner.com/" rel="homepage" target="_blank" title="FeedBurner">FeedBurner</a>, <a class="zem_slink" href="http://technorati.com/" rel="homepage" target="_blank" title="Technorati">Technorati</a> or Del.icio.us (pronounced delicious). These sites are very helpful to personal <a class="zem_slink" href="http://en.wikipedia.org/wiki/Blog" rel="wikipedia" target="_blank" title="Blog">Bloggers</a>, individuals who read many different blogs or feeds, and people who use their website or blog as a business. These sites refer to themselves as "communities", and they often function as both aggregators and feed publishers.<br />
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<b>FeedBurner</b> claims to be the "biggest and baddest" feed publishing network. Having your feed "burned" can result in a massive increase in traffic, almost instantly. Simply by choosing <a href="http://feeds.feedburner.com/SocialNetworkAsia" target="_blank">FeedBurner</a> to publish your feed, you automatically gain access to many new marketing channels. Most likely, you will discover many channels that you didn't even know existed. Technorati is more of a blog-hosting site. However, its potential as a feed publisher and source of major traffic shouldn't be underestimated.<br />
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Del.icio.us markets itself as an "online bookmarking" utility specifically designed to attract end users, rather than publishers. This means that publishing your feed on this site will encourage more people to visit your site.<br />
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All in all, publishing RSS feeds from your site can greatly increase your web traffic and your online business. They are one of the most effective ways to let as many people as possible know what is happening on your website or your online store.<br />
<br />
<b>Article Source:</b><br />
<a href="http://ezinearticles.com/976529">http://EzineArticles.com/976529</a><br />
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