Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Sunday, September 23, 2012

Online Video Marketing Website Promotion


Online video marketing is on the rise. Several reports and data show that video works. Research found that videos were 50 times more likely to receive an organic first page rank than traditional text pages. Online video marketing is attractive to many businesses nowadays for numerous factors. Making videos and publishing them online is reasonably inexpensive. Plus online videos stay online forever. If you spend the money to record one time, your video can still be obtaining views a year from now. Furthermore, social networking sites and video come together and many sites encourage video posting and sharing. The viral video possibilities are endless when you use the correct strategies to produce and publish your videos online.

If you're new to video, or happen to be considering flipping on your camera for the first time, here are a few strategies to optimize your videos. Once you record your video, follow these suggestions to make sure it gets to your main audience and receives the views it deserves.

  1. Help make your title count. An excellent title may immediately grab a viewer's interest. And when you use the appropriate keywords in your title, you will probably show up on search engines when people are looking for your topic.
  2. Give exceptional content. Take a moment to consider your ideal viewer. Videos are successful since not only do they provide great value to your viewer, but you are also allowed to show off your knowledge as well as expertise, thus positioning yourself being an expert. This is a key as you keep growing your brand. Also, no matter how good your content is, it will not make a difference if your video is too lengthy. You will lose your viewer's attention. Have them brief.
  3. Include your URL in your video. When you edit your video, take advantage of the various editing attributes. One simple aspect is to add a textual content box in your video. This is where you can show your site address and it's a terrific way to obtain exposure.
  4. Make the most of video's branding options. For branding intentions, have your company logo design displayed prominently somewhere on the screen. You may display your logo throughout your video or just at key times.
  5. At all times supply an HTML hyperlink. When you post on YouTube, you have the choice to publish a brief description of your video. Begin with the hyperlink you wish to drive your viewers to so you don't neglect this key opportunity.
  6. Go beyond YouTube. A lot of people post their videos on YouTube. In addition, be sure to always embed your video on your own site. This will improve the amount of time people devote to your website and help grow a captive audience.

Online video marketing supplies companies with video production, optimization and promotion. Video marketing allows businesses to speak their message in one deliverable on several levels: imagery, spoken word, and text, while attaining a huge audience along with minimum cost plus the shortest period. Other benefits of video search marketing include: Easy consumption. Attract the senses. Activate the emotions. Demonstrates expertise and enables prove reliability and branding. Allow for quick re-purposing of content.

Depending on keyword phrase, online video marketing are usually successful at getting the video ranked on page one of Google. They could aid to optimize and spread it for the best achievable outcomes. Google loves fresh and interesting content material. Video marketing is an ideal means of having your information out to individuals on the internet. Online video marketing doesn't have to be intricate.

The online industry has definitely gotten bigger and more recognized because of the new trends like virtual assistant that has enabled more marketing and traffic to a site. In addition, online video marketing is also very important in the promotion and success of your online business.


Article Source:
http://EzineArticles.com/4600512

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Incorporate Facebook Into Travel Marketing Plan

Mark Zuckerberg, founder and CEO of Facebook
Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia)

In addition to your marketing Web site, your CVB or tourism bureau has the opportunity to be seen by more than 250 million people all over the world at any given time. This idea of increasing your Web traffic may seem complicated and time-consuming, but it is much easier than you may think.

According to Facebook's statistics, more than 120 million users log in each day, contributing to more than 5 billion minutes being spent each day worldwide on the site. Despite what you may think about Facebook being targeted for teens and young adults, the current fastest growing demographic is people ages 35 and older. Combine that with the Domestic Travel Market Report statistics that the average age of a domestic traveller is 46 (and that 75% of Americans travel for leisure) and you don't need another reason to join Facebook.

Other than the statistics, Facebook brings a lot to the table:


  • A plethora of media devices at your fingertips. Uploading video, pictures, slideshows and easy posting makes sharing multimedia easy.
  • The ability to generate discussions easily. Direct messaging capabilities, wall postings, group networking and creating fan pages give your CVB or tourism bureau a broad range of tourism and destination marketing tools at your fingertips.
  • High SEO capabilities. Facebook can be placed high on Google results, especially if you customize your Facebook address.
  • High reachability. You have the ability to not only keep up with your clients, but give potential clients a taste of what they are missing. You have the ability to search for people who are interested in travelling, as well as the individual assets your destination has to offer, and you reach out to them directly.
  • Networking. Become a fan of similar pages to gather a bigger following. In turn, they have the ability to link back to your site.

All of these capabilities for tourism advertising and destination branding are not just limited to your company's Web site. These services are available in addition to what you may already have in terms of Internet marketing.


Article Source:
http://EzineArticles.com/2749292

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Saturday, September 22, 2012

WordPress Blogging Tool for Small Business

WordPress
WordPress (Photo credit: Adriano Gasparri)

Since leaving the corporate world, I have had many questions about what exactly I do. Questions arise every day, what is Word Press? What is Corporate Flunkie? What do you do as a blogger? What is affliliate marketing? What exactly do you do now? Well I am going to start with the first question and do my best to answer.

WordPress is a FREE web software that anyone can use to create and update a blog or even a web-site. You install the program on a web-server (or host account, such as Host Gator, which is what I use). Then with the user interface you can create pages, posts, write articles, upload images. Everything is managed from the administration panel that you have a user id and password too.

WordPress Functionality:
  • Create pages (ex: About Me, Contact Me, Shop, Latest Update)
  • Allows you to write your articles in chronological order, newest are always listed first.
  • Utilizing the Themes tool you can give your site personality with a design.
  • Visitors can leave comments to your articles or posts.
  • As the administrator you decide who/what comments you will allow.
  • You can create menus to make your site easier for visitors.
  • There are built in FREE Plugins that you can download which add extra functions to your site.
WordPress has been mistaken many times as a program utilized ONLY for blogging. This is not true. This misconception is because that is how it originated. However, today its users span a broad range from TechCrunch, to TED, CNN, and National Football League, NBC Sports to name a few. Companies from all over the globe are utilizing WordPress to update their websites. Over 350 million people view more than 2.5 billion pages each month. In addition, it hosts blogs written in over 120 languages. Below is a breakdown of the top 10 languages taken right from WordPress website.
  1. English 66%
  2. Spanish 8.7%
  3. Portuguese 6.5%
  4. Indonesian 3.5%
  5. Italian 2%
  6. German 1.8%
  7. French 1.4%
  8. Russian 1.1%
  9. Vietnamese 1.1%
  10. Swedish 1.0%
According to WordPress, as of 2011 over 100,000 new WordPresses are created everyday around the world. In addition, they show no signs of this slowing down. Publishers are using it to create all kinds of sites beyond blogs - news sites, company sites, magazines, social networks, sports sites, and more. Their showcase contains many interesting examples.

Top 5 reasons to use WordPress:
  • SEO-they offer many SEO benefits FREE of charge.
  • Content-you easily create and edit pages using a simple text editor, NO HTML to learn.
  • Extensions-FREE design themes, contact forms and cool features without hiring a web designer.
  • Support-Thousands of web developers found on Google to assist you with any issues.
  • One-Click Installation-many web hosting providers utilize the quick install system including HostGator and others.
Many have made comparisons of Facebook to WordPress and even going as far to state that it may be on its way to being the next Facebook. I'm not so sure that I agree with that and here's why. WordPress has an appeal to those who want to create a strong presence online. But not everyone has the desire to do this.

Blogging offers a way for individuals to have their "own place" online, if you will. Many of those using Facebook do so for social networking and promoting their own sites. In addition, Facebook has made their software so user friendly that the average person with very little knowledge of computers can utilize it. With WordPress it takes a certain level of skill to navigate the software as well as focus, to post blogs frequently.

Overall, WordPress is a user friendly blogging/website software to use. Not to mention a powerful tool for online business. As with any software it has some technical tasks that could be worked through but it's totally FREE and with that price, one can't find too much to complain about!


Article Source:
http://EzineArticles.com/7286059

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Friday, September 21, 2012

iPhone 5 launched in Asia


Apple iPhone 5 
The latest massive launch by Apple's iPhone 5 in Asia draw a lot of fans jammed the tech mobile shops in Australia, Hong Kong, Japan and Singapore to pick up the latest version of its iPhone.

Buyers lined up overnight in Australia while in Hong Kong they signed up online for a chance to get their hands on the new iPhone 5. In Singapore, Singtel says 68,000 people have registered their interest in Apple's latest handset. Starhub and M1 also reported strong demand for the phone.

The smartphone is also being launched in the US, UK, Canada, France and Germany on Friday.

It will go on sale in 22 more countries a week later. Apple received 2 million orders for the iPhone 5 in the first 24 hours, more than twice the number for the iPhone 4S when that phone launched a year ago. Some analysts expect Apple to sell up to 10 million iPhone 5 models in the remaining days of September.

The iPhone is Apple's highest-margin product and accounts for half of its annual revenue. Apple has said it will make initial deliveries of the iPhone 5 on Friday in the United States and most of the major European markets, such as France, Germany and the United Kingdom. The phone then goes on sale on September 28 in 22 other countries.

Apple plans to sell the new phone in 100 countries by the end of the year.

As popular as iPhone is — selling more than 25 million handsets worldwide last quarter alone (and iPhone 5 pre-orders topping 2 million in its first 24 hours) — they're not the only game in town. In fact, many of today's Android phones can outperform iPhone 5, feature for feature, plus Google's mobile platform is far less restrictive than Apple's iOS. Microsoft and Research in Motion are also cooking up some compelling iPhone alternatives with its Windows Phone 8 and BlackBerry 10 OS smartphones, respectively.

Apple's newest iPhone launched on Friday has a host of design and technology improvements: it is lighter, slimmer, faster and more powerful, and has improved battery life and a bigger display likely to please its loyal customer base.

It’s hard to believe a phone so thin could offer so many features: a larger display, a faster chip, the latest wireless technology, an 8MP iSight camera, and more. All in a beautiful aluminum body designed and made with an unprecedented level of precision. iPhone 5 measures a mere 7.6 millimeters thin and weighs just 112 grams. That’s 18 percent thinner and 20 percent lighter than iPhone 4S. The only way to achieve a design like this is by relentlessly considering (and reconsidering) every single detail — including the details you don’t see.

The new phone has a larger, 4-inch screen and is slimmer and far lighter than the previous model. The iPhone 5 supports the faster 4G network and also comes with a number of software updates, including Apple's new in-house maps feature.

The new maps feature, however has been criticised by some users for a number of geographical errors, missing information and a lack of features.

The latest iPhone comes as competition in the smartphone market has reached a fever pitch with Apple up against phones that run on Google Inc's Android software. Android has become the most-used mobile operating system in the world, while Apple's key supplier and rival, Samsung Electronics, has taken the lead in smartphone sales.

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Wednesday, September 19, 2012

Google Plus: Maximize Seo Marketing

Google Chrome
Google Chrome (Photo credit: thms.nl)
Google Plus is still in its early stages, but that does not mean it is a less effective tool for marketing. You just have to use it differently than all of your other social media marketing tools. Google+ has not yet reached its maturity, so you must implement a unique strategy in order to get the most from it.

In order to maximize the results from your Google+ marketing strategy, here are eight steps that will give your content the advantage in SEO. You will increase visibility of your posts, giving your social media marketing strategy the boost it needs.

1. Set all of your posts to Public. Having more circles can create a broader interest for your friends, but by telling Google that all of your posts can be shared publicly will allow them to be indexed in the public search engine. Every time you post, select the Public option.

2. Use a source link when adding your content to Google Plus. Google+ has not been playing well with URL shorteners, so when possible use a link directly from the source. This helps Google more efficiently populate the content, including the name of your blog, post title, description and image. The content will also be cross-referenced with any +1 "likes" from other Google+ users. Much like sharing URLs through other social media sites, you just copy and paste the original link to the "Share what's new" box on your homepage.

3. Add a "+" before a person's name in order to link to their profile in a post. Anyone that you are connected to on Google+ can be linked in the same way as on your Facebook network. A feature that some users are unaware of lets you do this by simply prefixing the name with a "+" as you write your post. This will highlight the name, letting readers view the individual's profile, if privacy settings allow it. Being able to link with others helps open conversations and engage users.

4. Be sure to broaden your circles, add friends, engage and share. Like Facebook, the more you engage others, the longer your posts will remain visible to other users. Increasing the number of people in your circles to share with will give your content more reach.

5. Spread the +1 button around all of your sites. The small piece of code is easy to embed on all of your web pages, blogs, e-commerce sites, etc. The easier it is for readers to click on your share buttons, the more likely it is that they will do so. Easy sharing helps extend the reach of your content through social media.

6. Fill out your profile as completely as you feel comfortable. Over time, your Google profile will create itself depending on choices that you make. By adding other touches to it, you will grow your profile and curate it so that it fits you perfectly. Take a look at your social media profile and decide what areas you feel need more information added. The more open you are on your public profiles, the better.

7. Consider clicking the "Email people not using Google Plus" for some of your best posts. If you are connected with people who are not on Google+ yet, you can still share your content with them by having an email sent directly to them. This is not an option you should choose for everything, as this can cause you to become an annoyance. Instead, only choose to do this when you have written a great piece of content that you want to send out there.

8. Take part in the Google+ community. Similar to Klout, how much you actively participate on Google+ can affect your relevance on the social media site. How many people you reach can help you be ranked higher.

Making the most of Google+ takes patience and commitment. When you do it right, the rewards you reap will be worth the effort you make. Are you using Google+ to extend your reach? What has worked best for you in social media marketing? Share with us!

Article Source:
http://EzineArticles.com/6726311
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Mobile Digital Marketing and Advertising

Image representing iPhone as depicted in Crunc...
Image via CrunchBase

Most people today have a mobile phone by their side most of the day. This is the most personal platform available for customer calls to action. People are out and about these days and have a lot on their minds; the ability to easily use mobile whenever desired combined with today's increased device functionality streamlines the purchasing process, which leads to greater conversion rates compared to any other method.

Marketing strategies should include the mobile channel to engage customers and drive sales. This is true even for the home-based business. On the local level, brick and mortar businesses implementing a mobile campaign will just about be able to lead people right through their front doors and to specific products of interest.

Digital marketing is the practice of promoting products and services using digital distribution channels (Radio, TV, Internet, Mobile) to reach consumers in a timely, relevant, personal and cost-effective manner. There are 2 different forms of digital marketing. Pull digital marketing in which the user seeks out and selects (pulls) the content from a site and. push marketing, which involves both the marketer (creator of the message) as well as the recipients (the user). The marketer has to push (send) the messages to the user in order for the message to be received. Examples of push digital marketing include Email, SMS, MMS and RSS. For a very effective marketing campaign push and pull message marketing should be used in concert along with traditional channels that promote calls to action.

MMS (Multimedia Message Service) mobile marketing enables streaming video, flash, and advanced capabilities and can contain a timed slide show of images, text, audio and video. This technology enhances the users experience and will lead to more click-through rates.

Blue-tooth systems which offer "hot spot" areas are also being deployed. These offer content-management system with a Blue-tooth distribution function. This technology has the advantages that it is permission-based, has higher transfer speeds and is also a radio-based technology and can therefore not be billed. Geo-fencing is another technique that can also be used to trigger mobile ads and special messages to users as they enter or exit an area like a stadium.

The migration into the mobile advertising market has been highlighted by Google's acquisition of Ad Mob and Apple's purchase of Quattro Wireless. Brand names are in hot pursuit of this personal technology medium.

The Rapidly Increasing Mobile Trend

There has always been a demand among consumers for more technologically advanced products that simplify our lives and facilitates the delivery of information as evidenced by mainstream media methods that have gone from print materials to radio to TV to computers to laptops to cell phone and now to smart mobile devices.

Why mobile needs to be in your in your arsenal of marketing resources
  • Google's new mantra is "Mobile First"
  • Mobile device use is already 5 times more than the Internet
  • Apple recently sold more than 2 million iPhones
  • 160,000 Droid smart phones are activated every day
  • $6.2 Billion were spent by consumers on apps this year (Gartner)
  • The US Mobile Web has been growing over 2% month over month. (Nielsen)
  • More than half of all Internet connections today are through smart phones
  • 91% of Americans keep their cell phone within 3ft of them

Increasing Usage of Handheld Devices

Email, mobile web browsing and social networking are increasingly seeing usage on handheld devices. Over the past few years SMS (Short Message Service) that is a one-way text message sent via cell phone has become a legitimate advertising channel and it is the most popular branch of the Mobile Marketing industry. In fact data indicate that people favor receiving timely opt-in text messages. These messages can be 160 characters in length and include links to mobile optimized websites or application downloads to help create more effective and measurable calls to action.

E-mail can also be used to inform customers about opt in text message programs. Or an email can be triggered as a result of a text message, to provide additional details around the call to action or fulfill an information request.

Mobile Programs also often include desktop and mobile web use that enables customers to directly provide their permission to receive text message communications by completing forms on-line. Web visits could also be triggered as a result of a text message announcing specials, prizes or incentives for completing surveys and questionnaires.

Mobile programs could also include social networks (Twitter, Face book, Linked-In, My-Space) where businesses can utilize their company's profile to promote mobile programs and initiate opt-in permissions for text message communications. Incentive marketing promotions can also be listed to encourage people to forward texting programs to their contacts.

Mobile and Main Street

Many cell phone networks are starting to offer Location-based services (LBS) as a way to send custom advertising and other information to cell-phone subscribers based on their current location. Laser focused tracking is possible down to the block and demographic targeting down to the make and model of the phone your prospect is looking at as they click your ad. Companies such as Foursquare, Gowalla and even Google Place pages are all developing innovative ways to connect with potential local customers.

Augmented reality systems are also in development that combines the physical real world with enhanced computer generated imagery. When combined with GPS and the cell phone camera people will be able to just point their phone at a specific location and get real time directions or other information like local restaurant reviews. Battery manufactures are also hard at work using nanotechnology to improve run time and recharge times. They are also developing alternative charging methods all in an effort to support the increasing demands placed on batteries.

Mobile presents an amazing opportunity for "main street" businesses because it will be as if they were walking around town with the prospect and leading them right into their business and right to the very product, service or meal they are looking for.

Revenue Producing Benefits

Businesses can now stay in touch with mobile users through various techniques resulting in improved efficiency with revenue producing benefits. We are on the crest of an exponentially increasing trend of mobile use and marketing through this channel is still new so there is little competition out there. There are simple very cost effective, turnkey systems available right now for anyone who wants to promote their business or who may be interested in starting one that easily lends itself to mobile commerce, such as an affiliate marketing program.

Small businesses can quickly kick off a simple mobile strategy almost immediately by using ultra cheap mobile ads utilizing specially designed "squeeze pages" that fit on a mobile device screen and only allow the user to either check out the product or exit the offer. They cannot "surf" around for alternatives. There are also very new mobile only CPA marketing networks and special You Tube for mobile video applications. All this combined with a targeted email campaign is generating skyrocketing conversion rates for those using them. Businesses that seize the moment will be riding this hi-tech tsunami wave straight to the bank.


Article Source:
http://EzineArticles.com/4903857
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Monday, September 17, 2012

How To Make Money Online via Blogging

English: A tag cloud (a typical Web 2.0 phenom...
English: A tag cloud (a typical Web 2.0 phenomenon in itself) presenting Web 2.0 themes. (Photo credit: Wikipedia)

Being an ambitious entrepreneurial-orientated guy (currently involved in the property business and also with a great passion about blogging and internet marketing), I am now enthusiastically looking to get the most out of blogging, RSS and kindred types of the available modern internet marketing strategies and techniques in order to effectively grow and profit from any business I might be involved in or alternatively the one I would like to start.

As you may have heard, blogs are a hot topic these days. A blog (which is short form for Web log) is nothing more than a public journal which is published online and can often represent the personality of the author or the Web site. Why are blogs one of the hottest trends today? They represent such tremendous potential for fresh original content being added to the Web and updated daily to the Web. Search engine spiders absolutely love indexing blogs and many blogs are being read on a daily and sometimes even on an hourly basis by a wide range of readership.

From a technical point of view, search engines love blogs because there are now literally millions of people writing fresh content, at least daily, sometimes several times a day. Millions of people all sharing their "points of view" on a variety of topics including philosophy on life, politics, health, travel, religion, business, entertainment and much more.

If you are not yet familiar with social media and/or Web 2.0, you can use this article as a start-up to get yourself up to speed.

Join the Web 2.0 Revolution! How Your Business Can Benefit from Hands-On Internet

So you’ve heard of Web 2.0, but you’re not sure what it is. Do you need to install it? Nope. Web 2.0 is what you’re using right now to read this blog. It’s the interactive factor of today’s internet. (I say this as if I sound like I know what I’m talking about. I’m actually still learning!).

Remember when the internet was a place you sent the occasional email or tried to look up information (only to be disappointed with the results)? It’s hard to remember those times, but the ability to find virtually anything we need online is only a recent phenomenon. I know that even just three years ago, I probably could not have run an internet-based company! People would have thought I was crazy to market to people across the country!

Today, the internet is completely interactive. You participate in chats and forums, you blog, and you get to decide what news stories are important to readers. It’s been called the “democratization of media.” It’s an exciting time! And what better time to implement these interactive tools to promote your small business?

Where in the past, your marketing efforts might have consisted of a television commercial, radio spot, or billboard, today’s technology lovers and entrepreneurs are putting stock in online advertising, which is more affordable and more effective.

Enough said. You’re sold. But what can you do right now to join the Web 2.0 revolution and market your company online?

Blogging

1. Start a blog. I’m not just saying this because I have a blog. Well, actually, I am. I wasn’t sold on blogging until my husband started this blog and I saw that people were actually reading it! I realized that today’s media offers something for everything, and ever piece of content has an audience. With an unlimited potential of readers, why wouldn’t you start a blog for your company?

The blog should relate to your business. I have a marketing company, Social Network Asia, so my blog relates to marketing. Make it enough to entice the reader to learn more about your company (you’re enticed right now, right??) and to build trust in your skills. It’s about building relationships. The next time a reader needs the product or service you provide, you can bet they’ll think of you first. If you want more information about the act of writing as a marketing strategy, you can check my previous post.

Press Releases

2. Use press releases effectively. Note that I did not say “blast out press releases helter skelter.” I personally don’t believe in throwing out press releases just to boost your ratings. In fact, you won’t find a press release about Egg anywhere out there. That’s because I haven’t had any newsworthy events I feel should be announced.

When you do have something newsworthy (your grand opening, launch of your website, major client secured), don’t be afraid to toot your own horn. And do it right. There are press release services that send your release to hundreds of websites, both well-known news sites like Yahoo! and Google, and smaller niche websites and publications in your genre.

What this does is not only get you in front of hundreds of pairs of eyes, but also boosts your SEO. Try it for yourself. When you distribute a press release, do a search for your company name on Google. I guarantee you’ll get multiple listings just from all the places that published your press release. The higher you are in your search engine results ranking, the more people will find your website.

Digg Digg Digg

3. Get Dugg. Huh? Digg.com and del.icio.us are just two of the social bookmarking websites available. What they do is allow readers to decide the relevance of articles, news, press releases and blog posts. Say MSNBC.com has the cover story on Saddam Hussein, and waaay, buried in the back is an article on the Postal Service changing their fee structure (see my previous post). Now, I realize that Saddam is front page news, but I think this Postal Service article is a big deal too, especially for marketers.

There is a little icon at the end of the article that says “Digg it” and another that says “del.icio.us.” By clicking on these icons, I have essentially voted for these articles to move up in importance. The more people that click on your press release or blog, the more people see it, and then more people click on it. You get the picture. It helps you gain more viewers who will end up on your website, buying your products or services.

You can even Digg your own articles so that they make it into Digg’s list!
Newsletters

4. E-Newsletter. While your electronic newsletter isn’t exactly online, it’s a great place to give access to all your online components. You have a newsletter, right? You’re sending it out every month to your contacts, right???

In your newsletter, on the sidebars or at the bottom, include links to your website and blog. Give teasers for your most recent entries on your blog: “Giving Away Free Information as a Marketing Strategy. Click here to read this blog entry.” If you have a recent press release, include a link to it. If you have coverage in local media (i.e. news program or radio) include a link to that. Give your newsletter audience every opportunity to connect with you.
Leverage Other People’s Eyeballs

5. Advertise. Guess what? You don’t have to advertise on the big players’ websites. It might not even be effective for you. There is a niche group in every genre you can think of (work at home moms, cat lovers, people who love Barbara Mandrell and toast). Find your target market online and advertise on smaller, more targeted websites. It’s much cheaper, and you’ll find that communities are very supportive of “their own.” So take the time to become part of online communities in your market, and you’ll see a big payoff.

Advertising on these sites can come in the form of banner ads, text ads, or mention of your product in a blog. Get creative and find your own ways to get your product name out there. As you can see, the sky’s the limit when it comes to marketing your company online. The great thing is there’s usually not a long-term commitment, so you can quickly pull out of any channels that aren’t beneficial for your company!

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