Twitter Marketing: Growing Business Strategy

twitter logo map 09 (Photo credit: The Next Web)

Do Twitter marketing really a good strategy to grow your business?

As one of many home based business entrepreneurs, I do this social media marketing to boos my sales. Twitter as one of the social media frontrunner, became as an avenue for business owners and solo entrepreneurs to advertise and to reach potential customers via the internet. It became one of the mainstreams when it comes to social media marketing.

The fact that Twitter rank as one of the ten-most-visited websites worldwide by Alexa’s web traffic analysis means a great opportunity to all business owners to promote their products and/or services on this platform.

Here are some tips on how to have an effective Twitter markting:

1. Know the basics and lingoes of Twitter.

2. Optimize your Twitter Bio.

Make sure to fill up all the required fields to set-up your twitter page. Make it detailed. Put your website URL to your profile to drive traffic to your website. This will also allow people to find out more about your business/company.

3. Schedule your tweets and interact.

If you’re a busy person, and don’t have a budget to hire a social media assistant, “automating tweets” is the best solution to keep your page active.

4. Build Active Followers.

There are a lot of sites nowadays that can give you tons of followers in a breeze such as twellow and twiends but twitter marketing is not just about following and having millions of dormant followers. It is about “interaction”.

In using twitter for your social media campaign, “interaction” is a must. The challenge is to give your audience reason to follow you back and engage in conversation with you. In conversing with your audience, you should talk about things that interest them aside from talking about your business.

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Facebook-Instagram final acquisition close

NEW YORK, NY - APRIL 09: In this photo illustration, the photo-sharing app Instagram fan page is seen on the Facebook website on the Apple Safari web browser on April 9, 2012 in New York City. Facebook Inc. is acquiring photo-sharing app Instagram for approx. $1 billion. (Image credit: Getty Images via @daylife)

Facebook today announced that its acquisition of Instagram is complete. The mobile photo sharing network will continue to operate under the Instagram brand, but its 16 employees will join the team in Menlo Park, California, and Facebook will support the app with infrastructure and engineers.


More than 5 billion photos have been shared by people using Instagram, which now becomes part of a social network that has nearly 1 billion members. The cash-plus-stock deal would have added another "billion" to that sentence if it had closed in April, but because Facebook's stock price tanked after the company went public, Instagram now joins the social network for a mere $741 million instead of $1 billion.

In a blog post announcing that the deal had officially closed Thursday, Instagram said its team will be moving from San Francisco to Facebook headquarters in Menlo Park.


According to Associated Press, the deal closed on Friday August 31, at which point Facebook's share price was US$18.06. This places the value of the deal at US$715.38 million. After trading resumed on Tuesday August 4 (as August 3 was a public holiday in the US), Facebook closed at its lowest point ever, at US$17.73 per share.

Instagram's team, which recently celebrated the 5 billionth photo shared through its photo app, will now move to Facebook's offices. It reassured its followers on its blog today that the "Instagram app and its features will stay the same one you know and love."

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What is Social Media Marketing?

What is social media?

Social media is a broad term used to describe the various tools, networks and technologies for sharing content, ideas and knowledge and connecting and collaborating online. It encompasses wikis, podcasts, blogs, social networks, forums, message boards and other viral-type platforms where communities of people come together.

Social Media Marketing

Social media marketing (a/k/a viral or buzz marketing) is a form of Web marketing that seeks to increase visibility, drive traffic, better communications and foster awareness of a brand, organization, event or idea. This approach is quick and aggressive, and costs next to nothing to initiate a campaign.

Social Media Marketing

SMM on the other hand plays more of an active role in relation to social media by referring to the creation and distribution of content and other messages through the social web by some form of viral marketing. This can be anything from creating compelling content that gets bookmarked and even hits digg's homepage to spreading a viral video by putting it on YouTube and other social media websites. It's about the things that are done off-site, for example, participating in online communities where your customers hang out would be an active role that falls under SMM.

Social media marketing uses social media sites such as YouTube, Facebook and Twitter to engage with prospects on an ongoing basis. Social media sites encourage discussions, feedback and sharing of information between you and your prospects.

Social media marketing has really sprouted its wings within the last couple of years And its no wonder, YouTube has about 28,000,000 viewers and Facebook has over 100,000,000 users...and over 50% log in daily. That's why social media marketing is essential to your businesses success.

You'll see immediate benefits like prospect awareness of your "brand", you'll become closer to your customers and find out more about their needs, you'll build.

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Benefits of Social Media Marketing for You and Your Business

Image via CrunchBase

There's a lot of fuss surrounding social media these days. If you still haven't jumped on the bandwagon and aren't sure why so many people are making such a big deal about it, here are 14 benefits of social media for your business and you from Success magazine.

For Business:

Establish a brand and raise awareness. Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you're around. If you have yet to create a company image online, social networks are the place to do it. Create a fun YouTube video that entertains and informs. Funny videos tend to make their way around the Internet a lot faster than any other kind, so when making a video, keep in mind that you want it to be interesting enough for your target audience to want to share. Using Facebook and Twitter to create a fun online community that your customers will want to visit will increase brand loyalty and drive traffic to your Website, allowing you the chance to make more online sales.

Spy on the competition. Follow your competitors on Twitter and Facebook and you’ll be able to see what they have up their sleeve. Just make sure to offer a better deal than whatever they have going on.

Pitch products in a more human, interactive way. Since people visit social media sites to get personal rather than be bombarded with ads, discuss your business in a fun way and engage your customers with questions. Ask their opinions and entice them to respond back. This way you’re making a valuable connection that will help increase your number of return customers.