The days of expecting branded content or a campaign to "go viral" without paid media support are over. Thankfully, marketers can bolster their social media efforts with a variety of social ad units. The caveat is that there aren't many best practices or performance benchmarks to help guide the way. For example, Twitter's Promoted Trends can cost upwards of $120,000 per day ... is there a solid ROI? And is interest-based targeting on Facebook really more effective than targeting standard demographics? Join Social Marketing Master Adam Kmiec and a group of experts with hands-on experience creating, planning and executing successful ad campaigns across multiple social platforms. Come away with tips for managing budgets, targeting the right audience, and even strategies for tying consumer engagement with social ad units back to actual sales.
Key Takeaways: See real examples of well-performing ad campaigns on platforms like Facebook, Twitter and LinkedIn Learn best practices that are unique to each social ad platform Understand how to optimize paid social media campaigns and track ROI.