Showing posts with label Pay per click. Show all posts
Showing posts with label Pay per click. Show all posts

Monday, October 8, 2012

Pay Per Click Marketing - Does It Work For Industrial Companies?

Image representing Google as depicted in Crunc...
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I discovered pay per click marketing in late 2001, launching my first campaign with Google Adwords. At the time, I was managing a search engine optimization (SEO) project for an industrial controls manufacturer and immediately recognized the potential of this new channel.
I opened a Google AdWords account, compiled a list of keywords, and developed a small group of text ads. Within five minutes of my campaign going live, the four lines of text that I had crafted into an advertisement were appearing on the right side of Google's search results. More importantly, targeted visitors began trickling into my client's website; the power of this marketing platform really struck a chord with me. I had achieved visibility on Google's highly coveted first page using the same keywords being optimized through my "natural search" project.
Let me distinguish between paid listings and natural search listings - I am not suggesting that they are equal in value, but rather competitive in value. Natural listings enjoy a higher perceived relevancy in the eyes of search users; however pay per click advertising, when managed properly, affords businesses immediate penetration into desirable search engine result pages (SERPS). Additionally, paid search marketing is much more flexible in its approach to targeting markets and budgeting for return on investment.
Search engine optimization is a valuable strategy that can deliver a strong return on investment when properly managed. Businesses can cultivate a web presence that organically ranks high in the search engine results pages, delivering requests for quote and product sales. By the same token, the effective implementation of SEO is a long term strategy, often requiring months of development and significant project costs before a return on investment is realized.
Pay Per Click marketing on the other hand is completely measurable, making it possible to monitor profitability on a real time basis. Furthermore, the pay per click model enables marketers to revise their advertisements, budgets, and target audience(s) on a real time basis. This flexibility, when properly harnessed, is the key to an industrial manufacturer's success in the world of Internet marketing.

Sunday, October 7, 2012

How Google AdWords Can Help Your Business Grow With Pay Per Click Marketing

English: licence google adwords Fran├žais : lic...
English: licence google adwords Fran├žais : licence google adwords (Photo credit: Wikipedia)
Internet marketing continues to climb in worldwide popularity. For modest to existing businesses, it is a vital method in securing internet attention and sustainability. Online marketing is additionally meant to successfully advertise your services and products to mass audiences. Although it might expand your organization's online reach, it may also help create brand name credibility and customer patronage. As a result, a small company may create prospects sales, and actually raise revenue. As a form of Search Engine Marketing, pay-per-click marketing is widely utilized and incredibly well-known. This form of online advertising focuses on potential prospects via a set of strategically placed business advertisements. Such as article marketing and keywords, these ads also show up on a variety of search engines. When clicked on, they're able to improve your web page rankings and achieve increased visibility for your business. They can also generate revenue for your company, in addition to link online searchers to your specified website, blog, or online store.

As an industry innovator in pay-per-click internet marketing, Google AdWords provides a selection of internet marketing tools for clients and customers. This progressive and cutting-edge marketing system is simply intended to help your small or current company grow. With AdWords, business people may generate advertising to showcase a variety of services and products. These ads can also be custom-made to target local, state, regional, national, as well as global customer bases. The good thing is that these advertisements can also be positioned together with keyword and links, which attach internet customers and shoppers right to your website. Not only does this boost web traffic to your websites, additionally, it generates a buzz which can secure profitable and timely results. Google AdWords will also be compatible with social networking platforms, which instantly promote your products and services and brand names to wider audiences.

Other benefits of pay-per-click marketing and advertising include posting numerous ads at cost-affordable prices. This lets you promote numerous advertising campaigns, which offers your small business increased coverage within this demanding market place. In contrast to expensive traditional marketing, Google AdWords additionally allows you to create as many ads as needed within time and price range. Additionally, you have the versatility to set your own spending plan, as well as place a bid on high-placement advertisements and key words. Business owners may also update their ads on a daily and weekly basis. This enables your content to stay fresh and recent, along with showing all your latest services and products. From promotional advertisements to specially marked discounts, Google AdWords can promote all your product sales with sustained outcomes.

So whether or not you own an existing online business, or are planning to launch a new one, Google AdWords truly offers a wealth of advantages and benefits. To learn more about how Google AdWords can boost your active marketing campaign, just check out the Web to access more information today.


Article Source:
http://EzineArticles.com/6816040


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Wednesday, October 3, 2012

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Cover of "Ultimate Guide to Google AdWord...
Cover via Amazon

Late last week I posted a note on Perry Marshall's Facebook page letting him know what I got from a previous version of this book. He asked me to share here. I don't normally post Amazon reviews, but based on what this book has been worth to me over the past few years, I thought it would only be right to make an exception.

I had the first edition of the Ultimate Guide To Google AdWords at a previous job. When I took over their AdWords, we were spending about $30k a month to get $30k a month in sales. Using many of the techniques outlined in this book, I was able to drop the spending to around $10k - $15k per month. Sales went up, ranging between $30k and $45k per month. The spread there, from a little investment in this book, was as much as $30-$35k per month in profits. And I really just scratched the surface in what I implemented out of the book. Sure, it wasn't all this book (the FTC wants you to know this). I did a lot of work to make it happen. And I was studying a lot of marketing stuff at the time (still do, all the time). But the specific techniques in this book played a huge part in the increased profits. Granted, that wasn't all my money, but it did help me more than double my personal compensation over about 5 years in that job.

I've also used the techniques from Perry's book in my own projects. The numbers are smaller, but I consistently get a 2- or 3-to-1 return on advertising investment in AdWords. Without the info I got from Perry and Bryan in this book, it'd probably be a lot smaller, even negative. I've set up campaigns years ago that still generate as much as a couple hundred in sales a month without any work on my part.

This is the best book on AdWords, period.

Not only that, it's a dang good book on Internet Marketing. If I had to tell someone to get one single book they could use as a manual for how to build an Internet Marketing strategy that would have a high probability of being profitable, I'd say buy this book. Because it covers it all -- it's not just AdWords. It's how to get traffic to your site, and how to convert them into buyers once they get there. Sure, it can't cover everything. But it does a great job in pointing you to where you need to go and what you need to go to generate profits from the internet.

That's why it's one of my most recommended books for internet related marketing education. Not just AdWords. And why I think just about anybody involved with selling things online needs a copy of this book.

It's why I've recommended it personally at least a dozen times, and why -- when I bought this latest edition for my bookshelf -- I bought the first of what could be many "giveaway" copies as well.

If you're reading this review, I bet it's because you're interested in the book but haven't bought yet.

Get off your duff. Buy the book. Amazon probably already has your billing and shipping addresses, plus your credit card number. Just hit "add to cart" and breeze right through the checkout process. Get it, and read it with a highlighter. Start putting what you learn to use immediately. You will not be disappointed.

I have no financial interest in making this recommendation -- I don't even know Perry personally (not yet, at least). But I firmly believe it is the right decision -- and that's why I'm putting my name to it in such a public forum. So what are you waiting for? :)

Article Source:
http://www.amazon.com/review/

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Monday, September 24, 2012

Mobile Marketing with Mobile Monopoly 2.0

Image representing Adfonic as depicted in Crun...
Image via CrunchBase

Mobile Monopoly is at present the hottest internet marketing course available. In this outstanding video online course, teen marketing guru Adam Horwitz teaches you step by step of how to conduct a successful mobile marketing campaign using your cellular phone. If you still live in a cave, there are at present over 6 billion cellular phone users on this planet. In just over three years time, there will be more mobile phone users surfing the net than PC users. Needless to say, the potential to make money with cellular phone marketing is huge.

You may wonder where most of the mobile traffic come from. According to Mobile Monopoly. a lot of it comes from a group of mobile ad platforms such as Admob and Adfonic. Google recently acquired Admob which shows that the mobile web is in deed where the action is. At present it is still relatively cheap to start a PPC pay per click campaign. It is therefore important to act now before you miss the boat.

There are several ways to monetize cellular phone marketing. CPA cost per action is the most popular way to profit from this traffic according to Mobile Monopoly. Email marketing and pay per call are other options. There are companies such as OfferMobi that specialize on mobile only traffic. It is important to note that North America still lags behind Europe and Asian in terms of mobile marketing acceptance. Some of best mobile marketing customers are located in places like Kuwait and Australia.

You must do split testing with different ad platforms in order to identify successful and profitable cellular phone marketing opportunities. One thing is for sure. The next gold rush has already started. What are you waiting for?

To learn more about cellular phone marketing and how to conduct a successful mobile campaign, check out Mobile Monopoly 2.0


Article Source:
http://EzineArticles.com/4866121

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Thursday, September 13, 2012

Google Places: Local Business Listing

Image representing Google as depicted in Crunc...
Image via CrunchBase
Google Places, also known as Google Maps, is a web mapping service and technology introduced by Google Inc. Google offers a free business listing to small businesses at the top of most local search results pages. Local Google Advertising is what we're after when we talk about Google's local business listing center.

Anatomy of a Google search result page:

  • Listings on the right side bar are paid advertisements, often called "sponsored links"
  • The main body of a search result page are called the "organic" or "natural" search listings
  • At the very top in a colored text box are also paid advertisements, sponsored links
  • Above the organic listings are "Google Local Business Listings"

This wiki deals with only with the Local Business Listings

You will notice a map associated with each listing, this is because Google used the existing infrastructure of Google Maps to implement the free business listings. It's generally thought that Google offered this free service, and gave its location on a search result page prominence above the organic listings because of the popularity of Google's Adwords program.

Adwords is a PPC (pay per click) advertising system where keywords and keyword phrases are bid on in an auction like system. The immense popularity of Adwords priced smaller Mom n Pop stores out of the market due to the ever escalating costs of certain keywords. Google became fearful that it's search platform would be return search results of the "rich and famous" thus reflecting only what the rich and powerful wanted seen on Google search results.

How does Google determine which website should rank higher than another?

Google uses a computer program algorithm based on hundreds of factors as the vast size of the internet precludes any human capability of keeping the listings accurate or current. That algorithm is a closely guarded trade secret within Google. Search Engine Optimization Consultants learn what Google apparently likes and doesn't like from the observable behavior of search results.

Local Business Listings IS Google Maps

Google Maps algorithm is different from the algorithm that anoints one site over another. It's also slower to update. If your customers leave glowing reviews of your product or service on the link provided your site will climb in rank.

You are permitted up to 10 photos of your product or service, use as many of those slots as possible. Fill out as much information about your business as space allotted provides, being verbose is better than being succinct when it comes to Google Local Business Listings.

Many small businesses get leads and interested inquiries from a local business listing even if they don't have a website url. Still other small businesses find it unnecessary to have their company listed anywhere other than the top local business listings. If your listing falls in ranking or is bumped out of it's spot by a newcomer and you find your company losing sales because of it, you may want to outsource your rankings management to a local search engine optimization firm.

Monday, September 10, 2012

Facebook Marketing: Online Marketing Strategy

Advertising advertising
Advertising advertising (Photo credit: Toban Black)

Production and distribution depends largely on the marketing strategy opted by an organization. The marketing strategy mainly involves the advertising and promotion of your product. It helps in setting up a brand image and makes relationship with the target market. Designing innovative and attractive advertisements, creative images and brand recognitions are the goals of advertising strategy that ultimately results in increased sales. Identifying the market and promoting a product or service to that market is the key to achieve that goal. No business can afford to lose customers and this happens only when you ignore the customers and don't educate them about your products. With the advancement in technology and the growth of internet, it has become essential for every company to use online advertising methods for promotion of their products.

Online advertising is a method of marketing that uses internet to deliver the message about your product to the public. Whole world is connected to each other with internet and it is the easiest way of spreading your product information to the entire world. When you are over internet; you get global before even you know about it. Marketing products or services over internet has grown very rapidly. It is reported that online advertising has reached over $25 billion US Dollars. This includes the advertising over search engines, display advertising over different websites, online classified ads, video advertising and email marketing. The main reason of this growth in online advertising is the cost effectiveness and immediate delivery of desired information to the target audience.

Growth of social media websites has forced the marketing experts to align themselves with the internet marketing technique, termed as social media marketing. Social media marketing involves the techniques used to advertise your products and services over websites that offer social networking options to their users. Internet users are growing rapidly over social networking websites and with more than 600 million users, Facebook is the largest social networking website at the moment.

Other than social networking, Facebook is now used as an effective marketing tool over internet as well. With over 600 million users, this single platform has the capacity to help a company grow over internet. Facebook provides a number of features that can help in branding and increased public awareness about a company's products. Pages and groups are no doubt effective marketing tools but the features of Facebook ads are true competitive advantage one can have. If setup correctly, these ads can really bring a boost to the ultimate goal of an advertising campaign, that is, sales.

Facebook ads are easy to setup and provide some good options to target your audience. The first step towards a successful advertising campaign is to design an innovative and attractive advert. Facebook allows you to advertise your own website, Facebook page or even an event that you might have created over your page. Be creative while designing your ads because in Facebook, you can only have a 25 characters title and 135 characters description. You can also use an image to spice up your ad a little.

The target audience selection is very comprehensive with Facebook ads. You can not only target people by their geographical location but can also select the gender, age limits, likes, interest and even education. The most powerful targeting tools is the 'Like & Interests' tool. If you are planning to promote cell phones, you can target the people, who already have 'liked' the pages of various mobile phone brands.

Advantages of Facebook Marketing

  • You can create your own Facebook page that acts just like your own website
  • Fan following can be measured with the 'Likes' of a page
  • Comprehensive targeting even allows you to target fans of an already established Facebook page
  • You can select your maximum advertising cost options for CPC and CPM
  • Daily advertising budget can be specified
  • Advertising can be scheduled. You can select when to start and end the campaign
  • Good click through rate of adverts if ads are designed properly
  • Cost per click (CPC) and cost per thousand impressions (CPM) is low in comparison with other display advertising options

Incorporating online advertising is essential for a successful marketing strategy. All internet marketing experts agree that Facebook plays an important role in positioning and placement of your brand. Be creative, research the target market properly and select your audience wisely to get most out of a marketing campaign.

Article Source: http://EzineArticles.com/?expert=Waqqas_Alvi

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