Showing posts with label Blog. Show all posts
Showing posts with label Blog. Show all posts

Friday, October 5, 2012

Using RSS Feeds to Drive More Website Traffic

English: This icon, known as the "feed ic...
English: This icon, known as the "feed icon" or the "RSS icon", was introduced in Mozilla Firefox in order to indicate a web feed was present on a particular web page that could be used in conjunction with the Live bookmarks function. Microsoft Internet Explorer, Opera and some other browsers have adopted the icon in order to promote a de facto standard. (Photo credit: Wikipedia)

RSS feeds are basically like keeping a constant eye on an aspect of a remote web page. You may want to know when your favorite website is updated. Perhaps you need the latest weather updates. Regardless of the desired information, you simply need to set up an RSS feed to the desired site. You then need to gather all of your RSS feeds so they will output their information in one place such as your home page. This allows you to continuously monitor a wide variety of pages without having to manually check them.

The other aspect of RSS feeds involves advertising. If you would like to increase traffic to one of your current blogs or websites, you can publish an RSS feed on another website. Consequently, all visitors to the site you publish will see the ad for your web page; they will know exactly what is happening on your site at any given moment. The goal is to have your RSS feed published on as many different pages as possible. If you convince enough people to add your feed, then you can create a large network that customers will come across often.

Regarding the technical aspect of RSS feeds; they are based on XML code. If you wanted a live feed from another page in the old days, you had to manually paste a large piece of XML code into the code of your existing site. This was very cumbersome and beyond the abilities of most bloggers at the time. RSS makes XML simple and easy to use. Nowadays, you no longer need to paste XML code. You can simply follow a series of links to have an RSS feed on your "feed aggregator" page or software, or have your feed published elsewhere.

The meaning of the term RSS tends to change occasionally. However, the term currently refers to "Really Simple Syndication", according to Wikipedia. To view a feed, you will require an aggregator. This can be a site such as FeedBurner, Technorati or (pronounced delicious). These sites are very helpful to personal Bloggers, individuals who read many different blogs or feeds, and people who use their website or blog as a business. These sites refer to themselves as "communities", and they often function as both aggregators and feed publishers.

FeedBurner claims to be the "biggest and baddest" feed publishing network. Having your feed "burned" can result in a massive increase in traffic, almost instantly. Simply by choosing FeedBurner to publish your feed, you automatically gain access to many new marketing channels. Most likely, you will discover many channels that you didn't even know existed. Technorati is more of a blog-hosting site. However, its potential as a feed publisher and source of major traffic shouldn't be underestimated. markets itself as an "online bookmarking" utility specifically designed to attract end users, rather than publishers. This means that publishing your feed on this site will encourage more people to visit your site.

All in all, publishing RSS feeds from your site can greatly increase your web traffic and your online business. They are one of the most effective ways to let as many people as possible know what is happening on your website or your online store.

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Monday, September 17, 2012

How To Make Money Online via Blogging

English: A tag cloud (a typical Web 2.0 phenom...
English: A tag cloud (a typical Web 2.0 phenomenon in itself) presenting Web 2.0 themes. (Photo credit: Wikipedia)

Being an ambitious entrepreneurial-orientated guy (currently involved in the property business and also with a great passion about blogging and internet marketing), I am now enthusiastically looking to get the most out of blogging, RSS and kindred types of the available modern internet marketing strategies and techniques in order to effectively grow and profit from any business I might be involved in or alternatively the one I would like to start.

As you may have heard, blogs are a hot topic these days. A blog (which is short form for Web log) is nothing more than a public journal which is published online and can often represent the personality of the author or the Web site. Why are blogs one of the hottest trends today? They represent such tremendous potential for fresh original content being added to the Web and updated daily to the Web. Search engine spiders absolutely love indexing blogs and many blogs are being read on a daily and sometimes even on an hourly basis by a wide range of readership.

From a technical point of view, search engines love blogs because there are now literally millions of people writing fresh content, at least daily, sometimes several times a day. Millions of people all sharing their "points of view" on a variety of topics including philosophy on life, politics, health, travel, religion, business, entertainment and much more.

If you are not yet familiar with social media and/or Web 2.0, you can use this article as a start-up to get yourself up to speed.

Join the Web 2.0 Revolution! How Your Business Can Benefit from Hands-On Internet

So you’ve heard of Web 2.0, but you’re not sure what it is. Do you need to install it? Nope. Web 2.0 is what you’re using right now to read this blog. It’s the interactive factor of today’s internet. (I say this as if I sound like I know what I’m talking about. I’m actually still learning!).

Remember when the internet was a place you sent the occasional email or tried to look up information (only to be disappointed with the results)? It’s hard to remember those times, but the ability to find virtually anything we need online is only a recent phenomenon. I know that even just three years ago, I probably could not have run an internet-based company! People would have thought I was crazy to market to people across the country!

Today, the internet is completely interactive. You participate in chats and forums, you blog, and you get to decide what news stories are important to readers. It’s been called the “democratization of media.” It’s an exciting time! And what better time to implement these interactive tools to promote your small business?

Where in the past, your marketing efforts might have consisted of a television commercial, radio spot, or billboard, today’s technology lovers and entrepreneurs are putting stock in online advertising, which is more affordable and more effective.

Enough said. You’re sold. But what can you do right now to join the Web 2.0 revolution and market your company online?


1. Start a blog. I’m not just saying this because I have a blog. Well, actually, I am. I wasn’t sold on blogging until my husband started this blog and I saw that people were actually reading it! I realized that today’s media offers something for everything, and ever piece of content has an audience. With an unlimited potential of readers, why wouldn’t you start a blog for your company?

The blog should relate to your business. I have a marketing company, Social Network Asia, so my blog relates to marketing. Make it enough to entice the reader to learn more about your company (you’re enticed right now, right??) and to build trust in your skills. It’s about building relationships. The next time a reader needs the product or service you provide, you can bet they’ll think of you first. If you want more information about the act of writing as a marketing strategy, you can check my previous post.

Press Releases

2. Use press releases effectively. Note that I did not say “blast out press releases helter skelter.” I personally don’t believe in throwing out press releases just to boost your ratings. In fact, you won’t find a press release about Egg anywhere out there. That’s because I haven’t had any newsworthy events I feel should be announced.

When you do have something newsworthy (your grand opening, launch of your website, major client secured), don’t be afraid to toot your own horn. And do it right. There are press release services that send your release to hundreds of websites, both well-known news sites like Yahoo! and Google, and smaller niche websites and publications in your genre.

What this does is not only get you in front of hundreds of pairs of eyes, but also boosts your SEO. Try it for yourself. When you distribute a press release, do a search for your company name on Google. I guarantee you’ll get multiple listings just from all the places that published your press release. The higher you are in your search engine results ranking, the more people will find your website.

Digg Digg Digg

3. Get Dugg. Huh? and are just two of the social bookmarking websites available. What they do is allow readers to decide the relevance of articles, news, press releases and blog posts. Say has the cover story on Saddam Hussein, and waaay, buried in the back is an article on the Postal Service changing their fee structure (see my previous post). Now, I realize that Saddam is front page news, but I think this Postal Service article is a big deal too, especially for marketers.

There is a little icon at the end of the article that says “Digg it” and another that says “” By clicking on these icons, I have essentially voted for these articles to move up in importance. The more people that click on your press release or blog, the more people see it, and then more people click on it. You get the picture. It helps you gain more viewers who will end up on your website, buying your products or services.

You can even Digg your own articles so that they make it into Digg’s list!

4. E-Newsletter. While your electronic newsletter isn’t exactly online, it’s a great place to give access to all your online components. You have a newsletter, right? You’re sending it out every month to your contacts, right???

In your newsletter, on the sidebars or at the bottom, include links to your website and blog. Give teasers for your most recent entries on your blog: “Giving Away Free Information as a Marketing Strategy. Click here to read this blog entry.” If you have a recent press release, include a link to it. If you have coverage in local media (i.e. news program or radio) include a link to that. Give your newsletter audience every opportunity to connect with you.
Leverage Other People’s Eyeballs

5. Advertise. Guess what? You don’t have to advertise on the big players’ websites. It might not even be effective for you. There is a niche group in every genre you can think of (work at home moms, cat lovers, people who love Barbara Mandrell and toast). Find your target market online and advertise on smaller, more targeted websites. It’s much cheaper, and you’ll find that communities are very supportive of “their own.” So take the time to become part of online communities in your market, and you’ll see a big payoff.

Advertising on these sites can come in the form of banner ads, text ads, or mention of your product in a blog. Get creative and find your own ways to get your product name out there. As you can see, the sky’s the limit when it comes to marketing your company online. The great thing is there’s usually not a long-term commitment, so you can quickly pull out of any channels that aren’t beneficial for your company!

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Sunday, September 16, 2012

Blogging via Zemanta Social Plugin

Image representing Zemanta as depicted in Crun...
Image via CrunchBase

I discovered Zemanta a year or so ago, and it makes life that bit easier for the beginner to intermediate blogger. When you are writing a blog, you have other things to think about aside from the actual words. Sometimes you need good images, other times you need to quote from another blog and sometimes you will need to add references or links to explain uncommon terms.

Adding an Image - When you add an image from elsewhere on the internet, it's probably subject to copyright and needs certain things even if you have permission to use it - like accreditation and or a link back to the owner. When Zemanta is downloaded, in the right hand side tool bar will be thumbnail suggestions of suitable images. Right now it's showing me the firefox logo as a suitable match to the text I have typed so far. If you have a Flickr account, then you can add images from that when you set it up.

In text links. Underneath the text box as I type is a list of suggestions that may need explaining, so far thumbnail, copyright, Zemanta, and Firefox are all appearing.

Tags - When I have finished typing I can move back to the right hand side toolbar and have a look and see what tags it suggests for the post, if I like them then I only have to click on them and they will be added.

Related articles - if you don't use a plugin on Wordpress for related links, or use another blogging platform, then Zemanta will also suggest related articles that you can add yourself. If you click my sources, you can suggest where to get related links from. It can be other blogs you own, or blogs you like by your favourite authors. Again it's all in the right hand tool bar. It allows you to link to other blogs with ease and in time, your blogs will be added and people will link to your content if they like it - it can be a good traffic builder.

At the end of every blog post you will see a little orange icon, saying get Zemified (or similar). If you click this it will allow you to take parts of this post and link back to it, in other words it makes things very easy to quote extracts from this blog and any others you find with the little orange icon.

The last nifty little trick Zemanta has up it's sleeve is very useful to those that monetise their blogs, it allows you to add your Amazon Associates ID. Then if you write book reviews or movie reviews, then it will add to the list of in text links the most suitable Amazon links for you to use. It has the default for it's own amazon account, so if you are planning to use this you will need to add your own details as soon as you can.

Hope you find Zemanta useful, I certainly do. I started just using images, and the refining tool to search for specific images and have gradually used it more and more.

When you install Zemanta as a browser extension, it will automatically load on any blogging platform.
Currently supported platforms include: WordPress, Blogger, Tumblr, TypePad, Posterous, Movable Type, Drupal. Also, be sure to know that it's only installed in the browser you are using (it will not appear on your other browsers/computers.)

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Friday, September 14, 2012

How to Increase Blog Traffic via Blogger

How To Increase Blog Traffic
(Photo credit: Social Network Asia)
Many tactics used to generate blog traffic differ from many methods use for the same purposes on 'traditional' websites. Generally speaking blog posting is a frequent ritual performed to maintain freshly updated content on the site. As a result of this continual flow of new content most blogs can influence the amount of search engine traffic they receive.

Here are 3 simple ways to make your blog more search engine friendly thereby 'inviting' an increase in the flow of traffic to your site.

Post Regularly with Quality Content

It gets right down to whether the content on your blog is helpful or informative to the blog reader. If you can not maintain a consistent level of content that your readers feel is worth viewing they simply will not return. The same can be said for any new traffic that if they land on your site and it is not of interest to them they will not return.

By posting regularly you will increase the frequency of search engines 'crawling' your site to view the new content. With each visit search engines view your site as more important since the information is being updated constantly. This will result in higher rankings and more traffic to your blog.

Optimize Your Content

By selecting those keywords and phrases that are most relevant to your content you have a great start at optimizing it with these keywords. By taking your selected keywords you want to 'strategically' place them throughout the body of your post where the words fit in the best. Do not attempt to just stuff them into your content without careful consideration of where they are being placed. Your post will not make sense from a grammatical standpoint which will reflect upon you as a writer.

You do want to choose a primary keyword and place it in the title of your post.

By correctly choosing and placing your keywords you will be making your site more search engine friendly thereby making it easier for your content to be found and ranked. This in turn will result in higher rankings for you translating into more search engine traffic.

Page Linking

Your site will have multiple pages and it is best to make the effort to link these pages when you can. Page linking results when you place a link from one page on your site to another page that has similar or relevant content on it. What this does is it makes it easier for site visitors to find information on your site.

When you place internal links in this manner it also makes it easier for search engines to find all the relevant content your site offers. The net result here is that once again your ranking increases attracting more search engine traffic.

Blog traffic with a properly updated site can pretty much be moderated according to how the content is prepared and distributed. Maintaining a frequent blog posting schedule containing quality content can make your site more search engine friendly. In doing so you are now positioning yourself for an increase in highly targeted free search engine traffic. By implementing the 3 simple strategies we spoke of above you will experience more visitors to your site. The loyalty of these same visitors will be influenced by the level of quality content you continue to maintain on your blog.

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Tuesday, September 11, 2012

Blog Marketing Tips via Social Bookmaking Sites

Blog Marketing
Blog Marketing via Social Bookmarketing Sites
One of the best blog marketing tips is submitting your blog link to popular social bookmaking sites. These include websites like Digg, Delicious, Reddit just to mention a few. To be sure of high volume traffic from bookmarking sites, submit your best articles which capture people attention.

Search engine optimization is a vital element when it comes to blog marketing tips. Therefore, as you draft your blog posts make sure they are friendly to search engines crawlers. Optimize your articles by including popular keyword phrases and links. Some people make the mistake of overdoing this; your major keyword phrase should occupy 7% of your blog post content. In addition, include the keywords in the blog post heading preferably at the beginning. Adding keywords all over the place can be considered as spamming hence your blog may end up being omitted by search engines.

Note that your readers are visual human beings, thus adding an image in the body of your article is very important. Blog marketing tips calls for inclusion pictures that are relevant to your blog posts. This makes your readers enjoy being at your site and more so better understand the content on your blog. Remember to add hyper links to your images since it will also help in search engine optimization as people browse for images.

The internet has over 100 million blogs, thus you have to strive to adhere to the best blog marketing tips in order to generate high volume traffic. Research from internet marketing experts on other blog promotion strategies and online money making will be a sure thing for you. Therefore, if you are thinking of launching a blog today you have every reason to since now you know what to do to generate traffic and hence earn extra cash.

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