Showing posts with label Photograph. Show all posts
Showing posts with label Photograph. Show all posts

Wednesday, October 23, 2013

Review: Panasonic LUMIX GX7 16.0 MP DSLM Camera with LUMIX G VARIO 14-42mm II Lens and Tilt-Live Viewfinder (Silver)

Panasonic LUMIX GX7 via Amazon.com
I love this camera. I even love the fact that Panasonic didn't choose to make it retro like Olympus or Fujifilm. It is what it is and doesn't try to be anything else. Since Panasonic first came out with a micro 4/3 camera in 2008 I've been waiting for this camera. It fits my wants perfectly. It's not the best in any category but it's almost there in almost every one. The Sony NEX offers better dynamic range and Fujifilm X-trans models offers better low light performance. The GH3 offers better video with jacks for microphone and headset. The Olympus EM-1 offers weather proofing and better in camera stabilization. None of them give me the exact package that the GX7 does when it comes to external controls, portability and ergonomics. That's not to say that other cameras wouldn't fit you better. There are some excellent choices out there.

Pluses:
*In body image stabilization.
*Super fast focus.
*Wi-Fi (It has NFC for supposedly easy connection. My iPhone won't do that so I can't comment on ease)
*Will focus in very dark conditions. (not quite as quickly but very accurately)
*Good video quality (try the black and white setting at 24 FPS for an old time movie look!)
*Lots of external controls.
*Very good image quality, as good as the EM-5 or GH3.
*Built in EVF and a good one that tilts up.
*Tilting LCD screen.
*Excellent build.
*Excellent hand grip.
*Flash shoe.
*3 User programmable settings on mode dial.
****It just feels good in the hands!!

Minuses:
*Stabilization doesn't work in video mode (unless you have a stabilized lens).
*The strap rings are too low on the side and get in the way of hands, especially the left one.
*No auto ISO in manual mode. (Fuji has it. Sony doesn't.)
*No microphone jack for use in video, though the stereo built in mics are pretty good for casual vids.
*No weatherproofing, though no other rangefinder competitor has it either.
*All the programmable buttons may overwhelm the less experienced.
*Not good for sports shooting, though I don't know anyone who has used a rangefinder style camera for sports anyway.

I listed a number of minuses but don't consider any of them a big deal. Your mileage may vary. Bottom line, this is the camera I've been waiting for and I'm not disappointed in any way.

P.S. A more personal take.
The camera's grip is shaped such that I hold my right elbow closer to my chest than with the squarish grip on my NEX camera, which tends to push my elbow out and up. With a camera this light that's probably not a big deal but may make for a more stable shot.

I'm not particularly impressed with the stabilization. It's a step in the right direction and does help but it is nowhere near as nice as Olympus OM-D, which I've rented. Since I haven't shot it for about 4 years all I can do is guess, but I'd say it's about as effective as a Pentax K20D, which is 3 generations old. It's better than nothing and helps when using an old model Panasonic 20mm. I'm glad to have it. I wouldn't count on it for handholding a long lens. Since I don't have one, again, that's a guess.

The buttons have a nice positive feel and are sufficiently far apart that I can hit the right one without worrying about it. I've been playing with the buttons while watching videos, which is how I normally learn a camera. Since I've only had this for 4 days I don't have the layout worked into muscle memory.

It's the same with the menu system. I have a Nikon D600 and a Sony NEX 6. I'm going to sell the NEX as it does much the same thing as I intend for the GX7. The menus make more sense than Sony's which can require multiple dips into them to change some things like using extended dynamic range. Also, compared to the NEX, I'd say that the Panasonic has better jpegs and a better metering system. That said, there are a lot of potential ways to program the many function buttons and I'm going to be a while getting the camera set up just the way I want.

I also like the GX7s ability to use a phone as a Wi-Fi remote. Sony does that too but requires the purchase of separate apps for different functions. The Sony is also slower when using the phone as a remote. It takes longer to focus and has a shutter lag. I haven't noticed that with the GX7.

I like shooting a small camera with primes and Sony has a lack of focal length equivalents lower than 50mm. There are some Zeiss ones that are good but they are bulky and expensive. The M43 choices are much more extensive and the lenses are much smaller and less costly, so the total package is smaller and lighter and less expensive. I've been shooting mostly with the Panny 20mm, which seems made for this camera. Next up is the Olympus 12mm, but that's expensive and I'll have to save for it.

What more can I say? This camera is fun to shoot. It just feels right in my hands. That's such a subjective point and may be totally different for others. Everything is fast. It turns on fast, focuses fast, allows me to shoot a number of shots in quick succession and doesn't bog down. I don't use the burst mode. I wish the GX7 had a true 100 ISO mode as I sometimes to take longer exposures in daylight. I'll just need a stronger ND filter to to so than I have.

I've printed a couple of photos from the GX7 at 13X19. That's as big as my printer will go. I can't tell any difference at that size between the GX7 and the NEX 6 at ISO 200 or 800. I do prefer the 4x3 format rather than the 3x2 of an APS sensor. It's closer in shape to the 11x14 inch or 16x20 inch frames that are easy to pick up at Michael's or Target.

One thing I didn't mention in the review is how the camera is totally silent when using the electronic shutter. Turn that off and the camera turns off all other sounds. I think of it as stealth mode. Us that with the touch shutter on the view screen and it's possible to take photos and nobody has a clue. I do mostly street or documentary shooting and I love that ability. Even when people know you're photographing them a shutter can be distracting.

Article Source: http://www.amazon.com/review
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Saturday, September 15, 2012

Using Instagram App to Increase Engagement


Instagram - Android Apps on Google Play
By now, you no doubt will have heard of the popular photo tool Instagram. This is an app available for smartphones that allows users to add visual effects to their pictures before sharing them through social media. Recently, Instagram has also emerged as a useful business engagement tool. It has excellent digital PR potential, so here are five ways brands can use the app to increase engagement.

Photo competitions

One great option for brands using Instagram is to hold photo competitions and encourage users to enter. The app is very easy to use and plenty of people have access to it, so there's every chance you'll get a good response - especially if there is an attractive prize on offer for the winner. This sort of competition can also lead to greater exposure, particularly if entrants share their photos on their own social media pages.

Brand marketing

Companies can also use Instagram pictures for their brand marketing. For example, as well as engaging a SEO agency to make sure a brand can be found in search engine results, a company could add extra appeal to their marketing with eye-catching Instagram pictures of products. These can be integrated into a social media strategy in order to encourage engagement.

Event promotion

Another way to encourage engagement using Instagram is to harness people power around upcoming events. By tying in with pre-defined and branded hashtags companies can invite users to upload their own photos of the event along with the relevant hashtag thereby igniting conversation amongst your target audiences.

User photos

At the start of 2012, Instagram had 15 million users. Now it has 50 million. This rapid growth, plus the fact that many people love to share photos through social media, means that you can easily find social media users who also use Instagram. Sharing cool user photos on Facebook and Twitter can be a good way for brands to engage with new people and let them know that they're appreciated. For instance, as well as running the more traditional photo competitions discussed above, you could get people to send in their favourite pictures on the understanding that you'll share the best - giving your users publicity as well as helping to promote your brand.

Behind-the-scenes info

Finally, some brands are also using Instagram to share behind-the-scenes pictures of their offices to give people more insight into what they do and help spread a more human image of their brand.

A growing number of social media agencies are using Instagram to promote their brand, and so it's definitely worth checking it out to see what the app could do for your company.

Article Source:
http://ezinearticles.com/?Five-Ways-Brands-Are-Using-Instagram-to-Increase-Engagement&id=7146614

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