Showing posts with label Fansite. Show all posts
Showing posts with label Fansite. Show all posts

Thursday, September 20, 2012

Facebook Fan Page Marketing Tips

Make the most of your brand's Facebook fan page
with these
Facebook marketing tips
(Photo credit:
Social Network Asia)
As you're probably aware, Facebook fan page marketing is what most people are talking about in the online world at the moment. However, are most doing it correctly? That reality is no, they are not! There is an art and science to marketing on Facebook and building relationships but most never fully get it.

Here are some tips to help you on the fast-track to getting new customers.

Don't be a jerk and spam people! No one likes an annoying person so don't be that guy/girl. If someone didn't subscribe your status updates, don't pressure them to and send them info without permission. This is a big no-no and will get you kicked off of Facebook fast.

Get a professional background created.

This will help your Facebook fan page marketing more than you realize. It sets the stage for interaction later on. Don't be cheap on your design either. Trust me, you don't want that to be the first impression someone gets of your business.

Get a custom Facebook landing page built

This serves two purposes. One, it will get the prospective new customer to "like" your page. This will allow any status updates you post to appear in their news feed. This helps you have top of the mind awareness with them and be able to provide value their way.

Purpose number two of the custom Facebook fan page is to capture a name and an email. This allows you to keep in contact with the prospective customer on your own terms off of social media. This is essential! You have to get them onto a separate list.

A good thing to do is to offer something of high value in exchange for the leads name and email. You can offer a free report or video training. It's up to you, just make it valuable.

Get traffic

Use the Facebook sponsored ads platform to drive traffic to your fan page. This is very easy to set-up and target to your market. There are literally dozens and dozens of ways to bring visitors to your page / site but pay-per-click runs on autopilot. You can turn it on and turn it off when you want.

Other forms of traffic you can use to get more fans are email marketing, videos, online forums, press releases, articles, blogging, and Google Adwords.

Measure conversions

Always test your Facebook ads and track your conversions. If traffic is king, conversion is surely queen. See which ads perform better than others. You always want to strive for the highest click-through rate.

Using the above Facebook fan page marketing tips will get you more fans and allow you to turn them into actual paying customers quickly.

Discover how to get a flood of new customers each month with Facebook fan page marketing. For the latest free tips and Facebook marketing strategies that work, visit Social Network Asia's blog now!

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Monday, September 10, 2012

Facebook Marketing and Social Integration

Illustration of Facebook mobile interface
Illustration of Facebook mobile interface (Photo credit: Wikipedia)
Facebook, which was once only known for social gatherings and connecting with friends on the web, is beginning to look more and more like a huge online marketplace. Retailers are scrambling to reach the enormous audience that Facebook draws in daily and turn users into paying customers. It started with the Facebook fan pages, which allowed businesses to build a presence for their brand on the social media website. They can add an unlimited number of fans on their fan page, and many leading retailers have already successfully built a large following. Recently Facebook has been connected to e-commerce on an even larger scale. Many of these businesses that are already well established in Facebook are starting to create their own ecommerce apps, which allows them to sell their products to their fans directly through Facebook. 

If you own an e-commerce business or are thinking of starting one and you have not tried Facebook marketing yet then you better get started. First, you must build a Facebook fan page. It's fast and easy, simply look for the link on their website and fill out the information. Once you have done that, it's time to really begin customizing the page in a fun way that will attract visitors and get them to become fans. Below is a list of features on the fan page and how you can use it to market your business. 

Wall - have fans leave comments in this area, share their thoughts, help make suggestions, ask a question, etc. 

Info - write a description of your business, make it clever and remember to speak to your audience in a way that they will like 

Notes - post the latest news regarding your ecommerce business, announce promotions, etc. 

FBML - create up to 10 customizable html display areas that allows you to add anything you want 

Photos - post pictures of your products and you allow your fans to share theirs 

Discussions - get the conversation started, let fans give you feedback 

Videos - post videos to promote your products and demonstrate how to use them, you can also allow your fans to share their videos 

Events - announce special upcoming events or promotions 

Reviews - let fans rate your products or services 

Others - add other applications created by third party developers that are meant for use on the fanpage 

Once you have your fan page set up you can begin focusing on how to attract traffic. Your page does not have to be perfect, it is one of those things where the more interaction you are able to get, the better the content. So start small and watch it grow and develop over time. Once you are able to better understand your fans, you can think more creatively about what to include on your Facebook fanpage. A good idea is to create exclusive coupons just for them. You can also develop a fun contest for them as part of a promotional campaign where the winner receives something for free. Try to think of as many creative and fun Facebook marketing ideas to increase the amount of interaction on your fanpage. 

Ads are another great Facebook marketing tactic to get people to become better acquainted with your brand. However Facebook ads are in a lot of ways very different from other kinds of advertisements. The advertisements on Facebook cannot focus on direct sales like Google AdWords ads can. The reason is because they each have an entirely different type of audience. The group on Facebook are there to socialize whereas the group on Google tend to already know what they want and actively search for it. When trying to reach a Facebook user, you should not push your products on them. You have to first give them a reason to become a fan and then develop a relationship with them. Once the relationship is there, you can find interactive ways to keep your products and your brand fresh in their mind, and the chances of them turning into a customer is much better. What you need to do is apply to become an advertiser on the Facebook network and create banner ads that link to your Facebook fanpage instead of your e-commerce site. 

Most recently, an increasingly popular Facebook marketing technique is direct selling. Since selling directly on Facebook is now all the rage, there is no reason for you not to do it. The big name retailers are just beginning to make their fanpages even more interactive by listing their products there. Those that have already built a large community are discovering that merging e-commerce with Facebook is turning out to be very profitable.

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