Showing posts with label Mobile phone. Show all posts
Showing posts with label Mobile phone. Show all posts

Saturday, October 6, 2012

Text Marketing Mobile Call to Action

Image representing Twitter as depicted in Crun...
Image via CrunchBase
Let's face it, it's easy to sign up for a text message marketing service and have your own keyword and a short code for your customers to text into. But that alone won't make you any money and you will be no better off 30 days from now from when you first signed up to start mobile marketing. In order for text marketing to really increase your sales you need to promote your short code and give your customers a reason to text in. Here are the ten easiest ways to promote your text marketing mobile call to action:

  1. Add a new post to your Facebook wall. Do this every few days as new messages will gradually push your call to action down the page. You can also send a group message to all of your fans.
  2. Send a Tweet out and add "Retweet if you love this." Allow the message to get spread further than just your followers. People who love your business will want to share it with their friends.
  3. Tell your customers directly. Have you ever tried to check out at Kohls or another department store? They always ask if you want to sign up for their credit card and save 10% on the spot. Same goes for your mobile marketing campaign. Offer a reward on the spot for signing up. The auto-reply message will display on their phone in seconds after they text your keyword to the shortcode.
  4. Add the call to action to your Yelp review. Yelp users only visit an average of three business listing before deciding on a place to spend their money at. Give the readers on Yelp a great reason to visit yours by placing a mobile call to action that puts your offer right on their phone.
  5. Place a mobile phone graphic and the call to action on your website. Adding this is an easy way to capture and convert web traffic into real sales. Write a new blog post about your mobile campaign and what type of offers your customers can expect.
  6. Make up simple "box toppers," those of you in the pizza business know how powerful these can be to get customers to return to your business. Retail and restaurants should add the mobile call to action on the bottom of receipts or include it on a comment card you hand each visitor.
  7. Educate your staff. You can't do it all and the success of any marketing program often rests in their hands. Make sure your staff knows about the text marketing campaign, how it works, how it will benefit them and their excitement when telling customers about it will lead to higher opt-ins.
  8. Send an email blast out promoting the new marketing offer and describe the benefit customers will receive for signing up. We have seen businesses that offer something free to the customers on their next visit to grow their mobile database the quickest.
  9. Place a sign in your window. This will help capture opt-ins from people not visiting your business and leads to new customers trying you out for the first time. How many times has a coupon or special offer lead you to try a business for the first time? Give people a reason to spend money with you.
  10. Integrate into traditional marketing mediums such as newspaper, direct mail, radio or television. Don't go out and start a new campaign in these mediums if they are not part of your regular marketing strategy but if they are, adding the mobile call to action will increase their effectiveness by capturing opt-ins and delivering your offer right to their phone leading to higher redemption rates.

Most of these ways to promote your mobile call to action such as integrating with social media and other Internet sites takes less than an hour. Other methods are equally as simple and only take a little time. Building your list with mobile marketing is mostly hands-off and the results in redemption rates and return on investment are unmatched in marketing today. Take some time in the beginning and your text marketing efforts will pay off for months and years to come.


Article Source:
http://EzineArticles.com/4395215

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Friday, October 5, 2012

Mobile Marketing: Alternative Marketing Revolution

Mobile Marketing for Small & Medium Business |...
Mobile Marketing for Small & Medium
Business | Colorado
(Photo credit: SocialMediaVIDEOmarketing)

The growth in mobile phone marketing is exploding exponentially upwards with a mobile advertising market numbering over five billion consumers, this is five times the size of the internet market and growing rapidly and yet there is still very little competition in this very lucrative market, due to a lack of knowledge and the necessary skills needed to successfully tap into this once in a life time opportunity. Many internet marketers have come to the realisation that marketing via mobile phones is in the process of superseding the internet and they are quickly educating themselves in the new technologies and processes of mobile marketing so that they don't get left behind in the rush.

The Evidence is before Your Eyes!

Have you ever noticed that people tend to spend more time chatting on their cell phones and surfing the mobile net rather than sitting in front of their PC. It is an established fact that over 5 billion people walk around with a mobile phone - the market is five times larger than the internet. If you are seriously considering getting into mobile marketing, then I must congratulate you; as you will inevitably be getting in on the ground floor of this very lucrative business model; but first you will need to fully digest and understand just how explosive this mobile web marketing revolution really is:

Over 2 million smart phones have recently been sold by Apple while Google have recently released a report showing that over 160,000 Droid smart phones are being activated every single day, 24/7! Although the web is quite literally overrun with advertising, nobody has taken serious note of the alternative that is staring them in the face. There is still very little competition in mobile marketing. This massive market could be yours to fully exploit at will!

The statistics show that over HALF of all new Internet connections are from mobile "smart-phones" over 5 billion mobile phone owners are carrying miniature computers around with them in their pockets or handbags 24 hours a day seven days a week. Furthermore, statistics prove that over 90% of people keep their phones within 3 feet of themselves 24/7. And yet it is a fact that the majority of online marketers simply have no idea how to market to people who aren't glued to their PC.

The Facts About Mobile Marketing

Do you realise that with mobile advertising your Ad is going to be the ONLY Ad on the Page! For this very reason the conversion rates achieved with mobile marketing completely blow those achieved on internet marketing right out of the water. Imagine just how easy it would be to grab a person's attention without the distraction of numerous AdWords and flashing banners on the page. YOU are the one and ONLY call to action on the entire page!

With this form of affiliate marketing you do not need to learn any new tricks! ClickBank, CPA and the building of marketing lists work in exactly the same way on mobile as they do on your PC. (But it's a lot easier to do on mobile)....Once everything is fully implemented and running there is no need to constantly make changes as what works with mobile marketing STAYS working. No constant changes to 'algorithms', no 'spiking keyword bids'...etc...etc..

So What are You Going to Do About It!

It must be perfectly obvious to you by now; that now is the right time to take decisive action if you really want to break into this very lucrative area of mobile web marketing. Nobody has an absolute advantage over you at this present moment in time...but you will need to move very quickly, if you really want to find yourself in the exclusive and enviable position of being able to seize upon the prime assets within the mobile phone advertising market as this web marketing phenomenon explodes right around the globe!

You still have a little time left, but not very much...

The advent of mobile marketing has just begun... history tells us that it is always the early adapters to new technologies that reap the massive rewards on offer. People, who procrastinate and put things off, content to watch from the sidelines, eventually find that they have left it too late, to make any sort of impression. They find that the entire landscape has changed; the goal posts have shifted. They suddenly find themselves faced with insurmountable competition from those who were intelligent enough to jump in at the start. They have been left out in the cold!

Head on over and check out the sensational mobile monopoly system, you will be very impressed with what is being offered.


Article Source: 
http://EzineArticles.com/4851472

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Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Mobile-phone-advertising
Mobile-phone-advertising (Photo credit: Wikipedia)

I've had the pleasure of interviewing Jeff about his book on my mobile marketing talk show and he is every bit as amazing in person as he is in the book.

Anyone...and I mean anyone that speaks the words "mobile marketing" should read this book. That means if you're an entrepreneur, a small agency owner, a consultant, a large agency, a brand marketer, client side, CMO, CEO, you name it...this is the book you should read on mobile marketing. There are a few others out there you should read too but not many dive into the logic and thinking behind the initiatives executed in this book.

It's a great read for beginners to mobile marketing and a must read for anyone looking to execute a mobile initiative. A lot of people get caught up in the hype and innovation of mobile but Jeff tells it how it is. He talks about the strategies that have worked while addressing the innovation. He show you proved campaigns from big brands as well small business like a car dealership.

Mobile is also not going to save your business. Jeff is very much a realistic marketer, business person and human being. No BS, no hype, he breaks down the mobile space very well so that anyone can understand it.

I highly recommend this book. Jeff Hasen is a great writer and one of the most knowledgeable people in the mobile space both of which are actively displayed in this book.

I've had the pleasure to interview some of the top mobile marketers in the industry on my show and I CONSTANTLY quote Jeff's book, his work, his insights and more. I very much see the space the way he does which makes it easy to agree with him but he backs everything up.

If you're in marketing it's a must read for sure.


Article Source:
http://www.amazon.com/review

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Thursday, October 4, 2012

Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market Review

Cover of "Mobile Advertising: Supercharge...
Cover via Amazon
Chetan Sharma, Joe Herzog and Victor Melfi have provided a comprehensive analysis of the growing field of mobile marketing and advertising--deftly illuminating the refinement of advertising arts from persuading the customer to now engaging the customer wherever, whenever, and whatever they may be doing via their mobile or wireless phone.

As an executive and consultant in the mobile marketing business, I especially liked their engaging tone and educational style which truly separates them from other books which spend too much time on the bits and bytes of mobile technology and fail to take on its complex commercial methods.

Mobile Advertising's extensive review of this developing and lucrative field will supercharge beginners understanding and even polish a professional's perspective.

Setting the stage with an evolution of the advertising business and how its convergence with mobile technology will transform marketing, they take the reader from baby steps to the most current uses and applications of mobile marketing including an entire chapter covering 20 case studies drawn from in-market company experiences around the world--well beyond the now 5 year old scenario of mobile coupon delivery as you walk past a Starbucks. That chapter is worth the cost of the book on its own if you want to learn about this business.

They demonstrate a full command of the complex ecosystem as reflected by their technical diagrams illuminating the magic of mobile, their illuminating business model analyses as well as comparative pricing methods and current levels for mobile advertising. These guys know all the buzz around mobile advertising and show the reader where the biz is. Very valuable for anyone interested in this new medium for mass advertising.


Article Source:
http://www.amazon.com/review
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Monday, October 1, 2012

How to Get Started in Mobile Marketing Webinar


Join Jamie and Jeanne Hopkins from Hubspot as they give you a crash course in the benefits of mobile marketing. Here they'll explain what mobile media really is, uncover mobile myths and answer questions from real marketers about this emerging medium.

Check out why we choose Mobile Monopoly..

Mobile Monopoly is at present the hottest internet marketing course available. In this outstanding video online course, teen marketing guru Adam Horwitz teaches you step by step of how to conduct a successful mobile marketing campaign using your cellular phone. If you still live in a cave, there are at present over 6 billion cellular phone users on this planet. In just over three years time, there will be more mobile phone users surfing the net than PC users. Needless to say, the potential to make money with cellular phone marketing is huge.

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Monday, September 24, 2012

Mobile Marketing with Mobile Monopoly 2.0

Image representing Adfonic as depicted in Crun...
Image via CrunchBase

Mobile Monopoly is at present the hottest internet marketing course available. In this outstanding video online course, teen marketing guru Adam Horwitz teaches you step by step of how to conduct a successful mobile marketing campaign using your cellular phone. If you still live in a cave, there are at present over 6 billion cellular phone users on this planet. In just over three years time, there will be more mobile phone users surfing the net than PC users. Needless to say, the potential to make money with cellular phone marketing is huge.

You may wonder where most of the mobile traffic come from. According to Mobile Monopoly. a lot of it comes from a group of mobile ad platforms such as Admob and Adfonic. Google recently acquired Admob which shows that the mobile web is in deed where the action is. At present it is still relatively cheap to start a PPC pay per click campaign. It is therefore important to act now before you miss the boat.

There are several ways to monetize cellular phone marketing. CPA cost per action is the most popular way to profit from this traffic according to Mobile Monopoly. Email marketing and pay per call are other options. There are companies such as OfferMobi that specialize on mobile only traffic. It is important to note that North America still lags behind Europe and Asian in terms of mobile marketing acceptance. Some of best mobile marketing customers are located in places like Kuwait and Australia.

You must do split testing with different ad platforms in order to identify successful and profitable cellular phone marketing opportunities. One thing is for sure. The next gold rush has already started. What are you waiting for?

To learn more about cellular phone marketing and how to conduct a successful mobile campaign, check out Mobile Monopoly 2.0


Article Source:
http://EzineArticles.com/4866121

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Wednesday, September 19, 2012

SMS: Mobile Text Message Marketing

Advertising advertising
Advertising advertising (Photo credit: Toban Black)

Marketing is one of the most important things you can do as a business owner. Without a marketing strategy and targeted advertising, many businesses simply do not make it. Many business owners think that simply having a store front or running an ad in the yellow pages is all they need to do and soon realize, it's not that easy.

In today's world, businesses big or small are finding more and more challenges when it comes to traditional marketing strategies. Running an ad in a local publication or paying for a spot in the yellow pages, just doesn't produce the same results they once achieved and are very expensive.

The reason why this is happening is that we are in a rapid changing communication age. With the birth of the Internet and number of internet-ready cellphones expanding globally, the effects on marketing are tremendous and are taking the marketing challenges to a new level. International businesses large or small are facing the same challenges.

The technical requirements associated with setting up a website, understanding social media, creating campaigns that will promote brand and convert traffic into buyers, are all part of the requirements necessary to market a business in today's world. The problem is many business owners need to focus on running the business and do not have the time, can't manage, nor have all the skillset required to create and manage an effective marketing program.

One new marketing method that will have a tremendous impact on businesses globally has to do with mobile text marketing. Mobile text marketing targets cell phone users in a very unique way. Similar to the time when e-mail marketing was brand new, mobile text marketing has a much higher response rate. With response rates at 90% plus, business owners need pay attention and incorporate this strategy into the overall marketing strategy.

There are a lot of reasons for the high response rate in mobile text marketing. Here are a few:

  • When a user receives a text message they almost never ignore it due to the alert features on cell phones.
  • It's considered more personal than an e-mail because it is used primarily by personal friends and family. So, the user always responds to a new text.
  • Most businesses have not yet utilized this strategy so; the opportunity is here right now to be on the cutting edge of this new marketing concept.
  • Users do not ignore the messages when received.
  • Messages are short and to the point.
  • Newer cell phones display the message right on the front of the screen.
  • Users almost always have their cell phone on them.
  • Cell phones do not require internet access to receive a text.
  • Almost every cell phone made today has text messaging built in. 

The most important factor is that cell phone users out number internet users worldwide. With the rapid increase in internet-capable phones, there will also be a proportional increase in a business' ability to market to a cell phone user.

For those who don't know, here is how mobile text marketing works in general. Let's say you want to run a campaign to offer a discount for a product, service, or an event. As a business owner, you would target your existing customer base first. You would offer a coupon or discount, when a user sends a text message from their cell phone to your advertised campaign word. An example of this would look something like the following:

To receive a discount today, text "specialoffer" to 41242

What happens is the customer wants to receive a discount, so they text the word to the number. Then they immediately receive a response back with a promo code or message authorizing a discount. They are also informed they will receive future discount offers and can opt out anytime. Your customers are ok with this since they are already patrons of your business. This process all happens automatically.

Sunday, September 9, 2012

Mobile Marketing for E-Commerce Business

Mobile Commerce Infographic - iCrossing
Mobile Commerce Infographic - iCrossing (Photo credit: iCrossing)

According to the latest predictions, mobile marketing will hog the limelight in the coming years as far as the field of digital marketing is concerned. This is primarily because more and more companies are realizing that there is a lot of potential in this particular arena. With the passage of time, the attention has been slowly shifted from the computer to the mobile phone. Mobile commerce or m-commerce services are nothing but buying and selling of products and services through the mobile phones. They make use of the wireless application provider sites to reach out to their audience.

Now, as far as mobile marketing is concerned, it includes the ability to zero down on a particular group of consumers. They could belong to a particular age group, geographical region as well as educational background. This specific medium of targeting the customers is extremely beneficial in this age of smart phones. If you are the owner of a business, you have to look for subtle ways in which you can promote your company. If you follow the method of texting, you will reap the benefits of viral marketing as the recipients of the messages usually forward them in case they are offer or discount coupons. It saves you a lot of time as well as money because you do not need to create a promotional message and the text can be sent to a large number of consumers in a matter of minutes.

A fact that has been established from a latest research is that, the paper coupons have taken a beating from their mobile counterparts as far as the redemption rates are concerned. For the mobile coupons, the redemption rates are more than 50% whereas for the paper coupons, it hardly touches the 2% mark. This explains why mobile coupons have become so popular these days amongst the retailers as well as the advertisers.

M-commerce has been able to successfully overtake e-commerce by enabling the users to break away the limitations imposed by wired means of communication. Thanks to these technological advancements, m-commerce services have been picked as the preferred form of transaction.

As far as the buyers are concerned, they can now purchase goods online even if they do not have access to a computer. Be it a hotel booking or a purchasing a movie ticket, it can be done in a matter of minutes through the hand-held device called the mobile phone.

In case you are the owner of a business, with the help of m-commerce services you can carry on with the transactions while you are on the move. You do not have to carry a heavy laptop along for such purposes anymore.

With the arrival of mobile commerce, buying, selling as well as promotion of products and services has indeed evolved for the better. More and more people therefore are using this particular means to fulfill their marketing as well as sales requirements.

Article Source:
http://www.articlecity.com/articles/marketing/article_6709.shtml

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