|Cartoon of a redneck hillbilly. (Photo credit: Wikipedia)|
As most of us enjoy laughing, it's easy to see why using humor is a fantastic marketing tool. Humor can put people at ease and make hard or dull information easier to digest. It also touches people on an emotional level, which makes them more likely to remember a campaign.
If you're conducting a workshop, a good way to begin can be through a funny icebreaker. Not only is the humor relaxing, but it gets a group interacting. Similarly, starting a presentation with a humorous story can put people at ease, especially if the joke's aimed at yourself.
Situation comedy can be a good way of selling a particular product. A story can be created that involves the product and targets the audience you want to sell it to.
If you don't feel comfortable with stand-up, cartoons are another option. In fact, they've been proven as one of the most effective marketing tools. This is mainly because they can get a message across quickly and easily. They're also a fantastic way of attracting a reader's attention.
Using humorous images can increase the chances of individuals remembering your campaign. They're a fantastic way to liven up almost any vehicle:
- Training manuals
- Fax cover sheets
When using humor for marketing, it's important to be aware of the not-so-funny blunders.
- Political correctness: although possible with stand-up, if you're wanting to market to the largest demographic, then try not to alienate or insult anyone.
- Dark humor: for marketing, keep your humor bright. It's important to appeal to the majority, and some may find harsh humor uncomfortable.
- Misinterpretation: this is especially important when considering written communication because it's less likely that you'll be able to gauge their reaction.
- Target audience: bear in mind who you're pitching to.
- Excess: it's important that your product doesn't get lost within the gags. Keep what you're selling at the forefront.
- Copyright and licensing: make sure you check the licensing rules before you copy an image. Businesses can purchase licensing fees easily online.
The best resource is, undoubtedly, the Internet; a multitude of websites offer gags and cartoons. If you can't find the cartoon you want, there are cartoonists available who will tailor make one for you. Some even offer a 24-hour service. Magazines and newspapers are another option. You may even choose to contact a cartoonist through a paper if you discover a style you like.
Humor is a fantastic way to get a message across and make it memorable. It's also a great persuasion tool by which to gain the trust of your audience. However, it's important to bear in mind your customers and what would be most appropriate for them as well as the product.