Showing posts with label Yahoo. Show all posts
Showing posts with label Yahoo. Show all posts

Saturday, October 6, 2012

A Beginners Guide to Video Marketing

Image representing YouTube as depicted in Crun...
Image via CrunchBase
Many internet marketers shy away from video marketing because they think it requires considerable technical skills and expensive equipment. This is a big mistake.

YouTube is now the world's second largest search engine. There are more daily searches on YouTube that on either Bing or Yahoo. If you are thus not actively marketing on YouTube, you are giving your competitors FREE reign of the world's second largest search engine.

The best thing about marketing on YouTube is that it is 100% free. If you are not engaged in YouTube marketing, it would be akin to Google offering you unlimited FREE AdWords advertising, and you said 'No Thanks'.

No only that, but videos posted on YouTube very often appear at the top of Google. Can you imagine, the massive traffic that would drive to your website. Best of all these videos don't need backlinks or SEO, they can get to the top of Google within 24 hours.

Video Marketing can be a very simplistic marketing method, once the marketers follow proven, tried and tested principles.

You don't need thousand dollar equipment or a PHD in movie making to become a proficient video marketer.

What you need is a step by step blueprint that will tell you exactly what to do. This will ensure you don't make costly mistakes, and that you get everything completed rapidly.

Video Marketing can be divided into 3 core steps;
  1. Video Creation
  2. Video Submission
  3. Video Marketing

Video creation involves the shooting of the video. The easiest way to shoot a video is using YouTubes 'Quick Capture' feature. In this process, you simply attach a webcam to your PC, and click the 'Quick Capture' button on your YouTube profile, upload page. You will be instantly recorded without the need for any expensive equipment or video editing software. This format is a great way to shoot videos quickly, and to build a relationship with your viewers.

Video submission involves the distribution to multiple video sharing sites. You should not focus solely on YouTube for your video marketing strategy. Consider submitting video to the other top 15+ video sharing sites such as Viddler, Revver, Veoh, Blip.tv, Metacafe and more. The fastest, easiest and FREE way to distribute your video to the top 15+ video sharing sites is by using a service called Tube Mogul. This will enable you to upload your video to each of these sites at the click of a button, and in doing so create multiple streams of traffic to your website.

Video marketing is the process of boosting your views by driving traffic to your videos. Article marketing, social bookmarking, blogging and forum posting are all excellent strategies for boosting your views.

You should make it a habit of posting videos regularly. Not only do you gain from the traffic, but you will get valuable back links every time you post a new video. That is provided of course that you included a live link in your description. This will boost the position of your site in the search engine rankings.

The beauty of video marketing is that you do the work once, and receive the traffic on complete auto pilot forever more. It is the nearest thing to passive income online because to make money online you need traffic, and this traffic is FREE and perpetual.

If you want to explode the traffic to your website using video marketing, then you should use a blueprint created by the video marketing gurus.


Article Source:
http://EzineArticles.com/4220696
Enhanced by Zemanta

Wednesday, September 12, 2012

Press Release Submission for SEO Marketing



Press Release Submission
Press Releases refer to the release or announcement of any news, event or information associated with an organization. To announce an update world wide, now-a-days every organization is making use of the most powerful tool, that is, ‘Press Release Submission’. They can be regarded as the one of the way of doing ‘online marketing’ for building the brand credibility of any company.

Press release plays a significant role in search engine optimization field. They help in building a rising sales structure of an organization. Businesses of all type and size, like custom application development or other software product development business like development of software associated with warehousing management and so on, are now more focused on getting the visibility and online exposure worldwide.

They can be treated as the one of the way of making online publicity of product or a brand, which in turns, attracts more and more customers and help in building a good rapport. By making press release submissions, the visibility of keywords increases in search engine result pages (SERPs). Apart from this, there are few other benefits which make ‘Press Release’ a powerful tool.

Benefits of press release submission: 

  1. As mentioned in the above statement, ‘Press releases’ helps in improving the sites appearance on SERPs. But, this can only be achieved by proper usage of keywords and embedded links in the body of a release.
  2. Keywords get ranked easily in different news domains like Google news, Yahoo news.
  3. It helps in increasing brand creditability by introducing the site and products to new users.
  4. Amount of rich and quality backlinks from other websites will also be increased by submitting a press release.
  5. Media coverage is gained by a press release submission. A submitted PR reaches to different newsrooms and media people. 

These are some of the major benefits a submitted press release can give to an organization. But, to gain advantage of all these benefits, the most important part is ‘Writing of a press release’. Writing a press release is not an easy task. It is not a cup of tea for everyone. Many things need to be considered before proceeding up with the writing of a release.

There are five main elements of a press release. These are: 

  1. Title: The title should not be more than 100 characters. Try to include targeted keyword in the title element.
  2. Summary: Ideal summary length of a press release should not be of more than 250 characters. 1-2 keyword phrases can be taken into summary of a press release.
  3. Body: This is the main part and should be written in third person. The body of a press release should be content worthy. It should have a unique content related to the news category. The length of the body element should be of approximately 300-350 characters.
  4. Company information: Here the company’s brief and highlighted information need to be specified along with a linking text. This should also be written in third person.
  5. Contact details: Contact details of a relevant person as designated by the company should be provided along with company’s complete address, phone number, website address and the contactable e-mail id. (Most preferable is the usage of the e-mail id associated with the domain of that particular company).

In short, we can say, a press release can only become effective if and only if these guidelines are followed by an organization. It will surely help in capturing the general interest of the targeted audience.

Article Source:
http://www.articlecity.com/articles/site_promotion/article_2514.shtml


Enhanced by Zemanta

Facebook Social Comments

Social Media Marketing News Headlines