Pay Per Click Marketing - Does It Work For Industrial Companies?

Image via CrunchBase

I discovered pay per click marketing in late 2001, launching my first campaign with Google Adwords. At the time, I was managing a search engine optimization (SEO) project for an industrial controls manufacturer and immediately recognized the potential of this new channel.

I opened a Google AdWords account, compiled a list of keywords, and developed a small group of text ads. Within five minutes of my campaign going live, the four lines of text that I had crafted into an advertisement were appearing on the right side of Google's search results. More importantly, targeted visitors began trickling into my client's website; the power of this marketing platform really struck a chord with me. I had achieved visibility on Google's highly coveted first page using the same keywords being optimized through my "natural search" project.

Let me distinguish between paid listings and natural search listings - I am not suggesting that they are equal in value, but rather competitive in value. Natural listings enjoy a higher perceived relevancy in the eyes of search users; however pay per click advertising, when managed properly, affords businesses immediate penetration into desirable search engine result pages (SERPS). Additionally, paid search marketing is much more flexible in its approach to targeting markets and budgeting for return on investment.

Search engine optimization is a valuable strategy that can deliver a strong return on investment when properly managed. Businesses can cultivate a web presence that organically ranks high in the search engine results pages, delivering requests for quote and product sales. By the same token, the effective implementation of SEO is a long term strategy, often requiring months of development and significant project costs before a return on investment is realized.

Pay Per Click marketing on the other hand is completely measurable, making it possible to monitor profitability on a real time basis. Furthermore, the pay per click model enables marketers to revise their advertisements, budgets, and target audience(s) on a real time basis. This flexibility, when properly harnessed, is the key to an industrial manufacturer's success in the world of Internet marketing.

How Google AdWords Can Help Your Business Grow With Pay Per Click Marketing

English: licence google adwords Français : licence google adwords (Photo credit: Wikipedia)

Internet marketing continues to climb in worldwide popularity. For modest to existing businesses, it is a vital method in securing internet attention and sustainability. Online marketing is additionally meant to successfully advertise your services and products to mass audiences. Although it might expand your organization's online reach, it may also help create brand name credibility and customer patronage. As a result, a small company may create prospects sales, and actually raise revenue. As a form of Search Engine Marketing, pay-per-click marketing is widely utilized and incredibly well-known. This form of online advertising focuses on potential prospects via a set of strategically placed business advertisements. Such as article marketing and keywords, these ads also show up on a variety of search engines. When clicked on, they're able to improve your web page rankings and achieve increased visibility for your business. They can also generate revenue for your company, in addition to link online searchers to your specified website, blog, or online store.

As an industry innovator in pay-per-click internet marketing, Google AdWords provides a selection of internet marketing tools for clients and customers. This progressive and cutting-edge marketing system is simply intended to help your small or current company grow. With AdWords, business people may generate advertising to showcase a variety of services and products. These ads can also be custom-made to target local, state, regional, national, as well as global customer bases. The good thing is that these advertisements can also be positioned together with keyword and links, which attach internet customers and shoppers right to your website. Not only does this boost web traffic to your websites, additionally, it generates a buzz which can secure profitable and timely results. Google AdWords will also be compatible with social networking platforms, which instantly promote your products and services and brand names to wider audiences.

Other benefits of pay-per-click marketing and advertising include posting numerous ads at cost-affordable prices. This lets you promote numerous advertising campaigns, which offers your small business increased coverage within this demanding market place. In contrast to expensive traditional marketing, Google AdWords additionally allows you to create as many ads as needed within time and price range. Additionally, you have the versatility to set your own spending plan, as well as place a bid on high-placement advertisements and key words. Business owners may also update their ads on a daily and weekly basis. This enables your content to stay fresh and recent, along with showing all your latest services and products. From promotional advertisements to specially marked discounts, Google AdWords can promote all your product sales with sustained outcomes.

So whether or not you own an existing online business, or are planning to launch a new one, Google AdWords truly offers a wealth of advantages and benefits. To learn more about how Google AdWords can boost your active marketing campaign, just check out the Web to access more information today.


Article Source:
http://EzineArticles.com/6816040


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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Cover via Amazon

Late last week I posted a note on Perry Marshall's Facebook page letting him know what I got from a previous version of this book. He asked me to share here. I don't normally post Amazon reviews, but based on what this book has been worth to me over the past few years, I thought it would only be right to make an exception.

I had the first edition of the Ultimate Guide To Google AdWords at a previous job. When I took over their AdWords, we were spending about $30k a month to get $30k a month in sales. Using many of the techniques outlined in this book, I was able to drop the spending to around $10k - $15k per month. Sales went up, ranging between $30k and $45k per month. The spread there, from a little investment in this book, was as much as $30-$35k per month in profits. And I really just scratched the surface in what I implemented out of the book. Sure, it wasn't all this book (the FTC wants you to know this). I did a lot of work to make it happen. And I was studying a lot of marketing stuff at the time (still do, all the time). But the specific techniques in this book played a huge part in the increased profits. Granted, that wasn't all my money, but it did help me more than double my personal compensation over about 5 years in that job.

I've also used the techniques from Perry's book in my own projects. The numbers are smaller, but I consistently get a 2- or 3-to-1 return on advertising investment in AdWords. Without the info I got from Perry and Bryan in this book, it'd probably be a lot smaller, even negative. I've set up campaigns years ago that still generate as much as a couple hundred in sales a month without any work on my part.

This is the best book on AdWords, period.

Not only that, it's a dang good book on Internet Marketing. If I had to tell someone to get one single book they could use as a manual for how to build an Internet Marketing strategy that would have a high probability of being profitable, I'd say buy this book. Because it covers it all -- it's not just AdWords. It's how to get traffic to your site, and how to convert them into buyers once they get there. Sure, it can't cover everything. But it does a great job in pointing you to where you need to go and what you need to go to generate profits from the internet.

That's why it's one of my most recommended books for internet related marketing education. Not just AdWords. And why I think just about anybody involved with selling things online needs a copy of this book.

It's why I've recommended it personally at least a dozen times, and why -- when I bought this latest edition for my bookshelf -- I bought the first of what could be many "giveaway" copies as well.

If you're reading this review, I bet it's because you're interested in the book but haven't bought yet.

Get off your duff. Buy the book. Amazon probably already has your billing and shipping addresses, plus your credit card number. Just hit "add to cart" and breeze right through the checkout process. Get it, and read it with a highlighter. Start putting what you learn to use immediately. You will not be disappointed.

I have no financial interest in making this recommendation -- I don't even know Perry personally (not yet, at least). But I firmly believe it is the right decision -- and that's why I'm putting my name to it in such a public forum. So what are you waiting for? :)

Article Source:
http://www.amazon.com/review/

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Facebook Fan Page Marketing Tips

Make the most of your brand's Facebook fan page
with these Facebook marketing tips
(Photo credit: Social Network Asia)

As you're probably aware, Facebook fan page marketing is what most people are talking about in the online world at the moment. However, are most doing it correctly? That reality is no, they are not! There is an art and science to marketing on Facebook and building relationships but most never fully get it.

Here are some tips to help you on the fast-track to getting new customers.

Don't be a jerk and spam people! No one likes an annoying person so don't be that guy/girl. If someone didn't subscribe your status updates, don't pressure them to and send them info without permission. This is a big no-no and will get you kicked off of Facebook fast.

Get a professional background created.

This will help your Facebook fan page marketing more than you realize. It sets the stage for interaction later on. Don't be cheap on your design either. Trust me, you don't want that to be the first impression someone gets of your business.

Get a custom Facebook landing page built

This serves two purposes. One, it will get the prospective new customer to "like" your page. This will allow any status updates you post to appear in their news feed. This helps you have top of the mind awareness with them and be able to provide value their way.

Purpose number two of the custom Facebook fan page is to capture a name and an email. This allows you to keep in contact with the prospective customer on your own terms off of social media. This is essential! You have to get them onto a separate list.

A good thing to do is to offer something of high value in exchange for the leads name and email. You can offer a free report or video training. It's up to you, just make it valuable.

Get traffic

Use the Facebook sponsored ads platform to drive traffic to your fan page. This is very easy to set-up and target to your market. There are literally dozens and dozens of ways to bring visitors to your page / site but pay-per-click runs on autopilot. You can turn it on and turn it off when you want.

Other forms of traffic you can use to get more fans are email marketing, videos, online forums, press releases, articles, blogging, and Google Adwords.

Measure conversions

Always test your Facebook ads and track your conversions. If traffic is king, conversion is surely queen. See which ads perform better than others. You always want to strive for the highest click-through rate.

Using the above Facebook fan page marketing tips will get you more fans and allow you to turn them into actual paying customers quickly.

Discover how to get a flood of new customers each month with Facebook fan page marketing. For the latest free tips and Facebook marketing strategies that work, visit Social Network Asia's blog now!


Article Source:
http://EzineArticles.com/6105442

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