Showing posts with label Social networking service. Show all posts
Showing posts with label Social networking service. Show all posts

Wednesday, January 2, 2013

Facebook Addiction: The Life & Times of Social Networking Addicts Book Review

Facebook Addiction: The Life & Times
of Social Networking Addicts
(Image via Amazon aStore)
On my Kindle for iPhone, I entered the search words, "Facebook addiction." I certainly wasn't expecting to find a book called "Facebook Addiction." And the book is written so simply and honestly that I read it in a few hours. I commend pioneers--honest people--like Nnamdi Osuagwu, whose writing will perhaps save more peoples' offline lives (in more ways than one). As a result of reading his book, I posted the following blog on [...]:

I'm Paul Aaron, and I'm a social networking addict. And instead of getting on Face-book first thing this morning, I'm grateful that I downloaded N. G. Osugwu's book, Facebook Addiction: The Life and Times of Social Networking Addicts. It was available through the Amazon Kindle application for iPhone.

I first created my Face-book account shortly before admitting defeat again to drug abuse. I went to a rehab, stayed in touch with many of the people I met there, and continue to have a strong support group in Narcotics Anonymous. I've been clean from drugs for almost six months now. I have not been clean, however, from the drug that has taken over my life in place of the drugs I was taking before: SNEAKING. My Face-book addiction was not out of control at first, but--like other types of addictions--was insidious and got worse over time. At the peak of my SNEAKING, I was ignoring phone calls; ignoring my partner of ten years; having Face-book-chat-sex; posting new profile pictures--on average--every twelve hours; feeling guilty and unfulfilled after a morning or night of SNEAKING--it was as if I could never get enough; making myself unavailable to the people I serve at work because I was continually on Face book via iPhone application; obsessing over what my next status update would entail; obsessing over what shocking thing or image or video I could post next, the primary goal being to get the most "comments" in return; deleting any status update or picture or link that did not get an immediate responses from my "friend" pool; and going to bed every night and waking up every morning with Face book.

I'm not sure what I'm going to do now. I know that something needs to be done. I've only gone on Face book once today, but it was enough to set the wheels turning. It's all I think about; it's all I day dream about; it's all I dream about, period, anymore, and that frightens me. I'm not opposed to deleting my account completely. People with predispositions to addiction of any sort seem better off when they give up the drug completely.

Like a narcotic, Face-book allowed me to be in a constant trance, disconnected from everyday reality. I really think my love affair with it has ended, but I've grown as a result, and I'm just glad I didn't lose anyone or hurt anyone--too badly--as a result of my active addiction.

Thank you all for your support.

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Wednesday, September 19, 2012

Logical Process of Social Network Marketing

MOUNTAIN VIEW, CA - SEPTEMBER 26: U.S. President Barack Obama speaks at a town hall meeting hosted by LinkedIn Corp. at the Computer History Museum on September 26, 2011 in Mountain View, California. The president used the opportunity to share his view on job creation and the current economy. (Image credit: Getty Images via @daylife)
Social network marketing is popularly called as Internet marketing. Today you can find many ways for internet marketing. Many people who enter this online marketing are less worried because of its guaranteed success. If you see in Internet totally all types of products has been marketed online without much effort. Internet attracts many business people to promote their business online. Social network marketing is grown to such a height that today many people can't earn without it.

Some of the most recognized network marketing tools are Face book, My Space and LinkedIn. Twitter became regular place for people who have newly entered the field of social network marketing.

Different social networking marketing methods are as follows.

1. Blogging:
When you start Blogging or posting your data about any product, you can see less response from clients. Later it will become big business via blog. Websites and blogs are most powerful tools for social network marketing when matched with other networking tools. Blog is an amazing tool which provides many other facilities in addition to just marketing your business. It also helps you to communicate with other clients in case if you have any problems.

2. Personal website or blog:
It is important to have private website if you are a freelancer. Your website will help your clients to know about you and it will make them clear that you are a serious freelance marketer and help to make huge revenue via online marketing.

3. Article selling:
It is also best and cheap internet marketing method. It is a mode of advertising our trade just by writing articles and attracting endless number of users across world. We usually sell our articles to different article database websites and article directories. Today it provided free business to many advertisers and publishers and they are really benefited through their articles.

4. Email sending:
Electronic mail sending is the best way to marketing. Collect list of email addresses through portfolio websites and email about your business to all internet users. Your Email should be attractive in such a way that your recipient will be impressed to get back to you.

5. Use social networking websites:
Social networking websites like Twitter, face book can be used to promote your sales. These provide best platform for all who are thinking of online marketing.

6. Video promotion:
Use several video distribution websites for your marketing. These websites uploads your service to the whole world. All that you need to do is film a video about marketing and send it to video uploading sites like You Tube. It seems it is the easiest way of marketing than any other modes since many people will be interested in view videos rather than word form of advertisement.

7. Press Release or media release:
It attracts several public clients and increases relationship among them.

8. Search Engine Optimization:
It improves the traffic to your website by providing quality web content. It uses RSS feeds and many SEO techniques.

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Saturday, September 15, 2012

Social Networking Tips for Businesses

Image representing Facebook as depicted in Cru...
Image via CrunchBase

Social networking is gradually evolving, facilitated by the technological developments. This is clearly understood when we visit the websites of companies that have all facilities in place, right from the product knowledge to the promotions, from providing knowledge to collecting responses and suggestions. Besides the major activities like advertising and promotions, companies nowadays indulge in activities like sales promotion incentives on the internet; these companies offer coupons, contest and sweepstakes to spread their social networks.

Social networking allows interaction with professional in an informal way. It's the easiest way to reach hundreds at a time without any expenditure. The power of social networking cannot be underestimated. The best social networking tips for businesses are as follows:

1. Quitting traditional networking mode - The first of social networking tips for businesses is to quit traditional networking mode and use the latest technology. You can set up a blog in your company name and get the feedback of the customers. It helps the company to have access to the global marketplace and identify the target audience with minimal effort. It provides wider reach with personalized messages and two way interactions.

2. Using facebook for business - The second of social networking tips for businesses is to use facebook. Facebook is the recent growing social networking medium. It is being accessed by thousands of people for business networking. You can create a company page and keep on updating it. Make it a page where your fan would go and checkout the page. When it comes to business, face book has always been the first choice of any businessman.

3. Using twitter - The third of social networking tips for businesses is to use twitter. Twitter is a fast growing and powerful tool used for business. It helps to create direct contact with the potential customers and provides them with the quick updates. It acts as an advertising channel and is quite safe and handy.

4. Highlight your expertise on forum - The fourth social networking tips for businesses is to use forums. forums are best networks to advertise your USP. It should be interesting and voice something to create your credibility. Reasonable comments received in it are highly acknowledged and recommended as an expert's advice.

5. Privacy online - The fifth social networking tips for businesses is to use Privacy Online. The top professional sites helps you to provide and offer high privacy setting. Every detail is personalized and is safe here. However the information should be filtered carefully.

6. What is necessary to post and what is not - The last social networking tips for businesses is to understand that there should not be any personal comments about the product. Through the response you receive, it is essential to target the audience of personal interest.

Social networking is used as a weapon, and it creates such a powerful wave of positive feelings that even strongest competitors cannot stop customers from buying their products. It creates a corporate identity in the minds of the people about the product. There are many social networking tools like face book, twitter, privacy online etc which can be used. All these networking tools can help you to build a strong relationship between the customers and the intermediaries. It creates a corporate identity of a person and helps him to face the competitive advantage. Another factor that helps is sponsorship. It is a sort of agreement in which the sponsor facilitates the activity of the person or the team or the organization sponsored. Sponsorships are valued because they contribute towards public awareness and create goodwill by promoting positive messages for the company and its product.

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Friday, September 14, 2012

Internet Marketing Tips on Social Networks

"Robin Sage" as she appeared on soci...
"Robin Sage" as she appeared on social networking pages. (Photo credit: Wikipedia)

Marketing on social networks requires more of a focus on the human element since its more about building relationships then it is your technical knowledge. There's no way around it, social networking for business requires building trust with others which requires time and interpersonal skills. You notice I did not say effort since making 'friends' should be more an act of enjoyment and not regarded as labor!

In order to get the best results when social networking for business here are 3 things you will need to do.

Exercise Patience

Take off your selling shoes and pull up a chair so you can get to know people. Building relationships is an absolute must to even get notice on any social sites and as you know this takes time. Even if you are only social networking for business time must first be taken to develop some type of bond with others or you will be invisible to them and useless to your business!

Establish Credibility

The bonds you do develop need to be meaningful insofar as maintaining a knowledgeable, professional and always helpful profile. For any marketing attempts to be successful people must first have some confidence that you know what you are talking about and that your intentions are good and not all business. Your best results will come ONLY after you have taken the time to develop this good reputation with others.

Develop Trust

The most important 'component' of the reputation you develop is trust! As touched upon above your reputation must be a positive one that reflects credibility but building trust is just as, if not more important. If people can not trust in you then any efforts you put into social networking for business will be wasted. People can not be expected to part with their hard earned money if they lack faith in you so obviously building trust is a priority. The best way to achieve this trust is to make a habit of being helpful or freely offering any type of information that may be of use or interest to others. Do so without any expectations of receiving anything in return and people will quickly regard you in a trustworthy manner. Besides, it feels good to be helpful to other!

There is no need for technical skills when marketing on social networks just simply be willing to pull up a chair and stay for a while. Tapping into the viral potential of these communities will require building relationships with others first and this will take time and patience. By building trust with people in this way simply makes it easier to effectively promote to them in the future. It is very important to remember these are in fact social communities therefore your acceptance MUST precede any marketing efforts. Once this acceptance is earned by following the 3 suggested steps above it will make social networking for business a breeze for you!

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Monday, September 10, 2012

Facebook Marketing: Online Marketing Strategy

Advertising advertising
Advertising advertising (Photo credit: Toban Black)

Production and distribution depends largely on the marketing strategy opted by an organization. The marketing strategy mainly involves the advertising and promotion of your product. It helps in setting up a brand image and makes relationship with the target market. Designing innovative and attractive advertisements, creative images and brand recognitions are the goals of advertising strategy that ultimately results in increased sales. Identifying the market and promoting a product or service to that market is the key to achieve that goal. No business can afford to lose customers and this happens only when you ignore the customers and don't educate them about your products. With the advancement in technology and the growth of internet, it has become essential for every company to use online advertising methods for promotion of their products.

Online advertising is a method of marketing that uses internet to deliver the message about your product to the public. Whole world is connected to each other with internet and it is the easiest way of spreading your product information to the entire world. When you are over internet; you get global before even you know about it. Marketing products or services over internet has grown very rapidly. It is reported that online advertising has reached over $25 billion US Dollars. This includes the advertising over search engines, display advertising over different websites, online classified ads, video advertising and email marketing. The main reason of this growth in online advertising is the cost effectiveness and immediate delivery of desired information to the target audience.

Growth of social media websites has forced the marketing experts to align themselves with the internet marketing technique, termed as social media marketing. Social media marketing involves the techniques used to advertise your products and services over websites that offer social networking options to their users. Internet users are growing rapidly over social networking websites and with more than 600 million users, Facebook is the largest social networking website at the moment.

Other than social networking, Facebook is now used as an effective marketing tool over internet as well. With over 600 million users, this single platform has the capacity to help a company grow over internet. Facebook provides a number of features that can help in branding and increased public awareness about a company's products. Pages and groups are no doubt effective marketing tools but the features of Facebook ads are true competitive advantage one can have. If setup correctly, these ads can really bring a boost to the ultimate goal of an advertising campaign, that is, sales.

Facebook ads are easy to setup and provide some good options to target your audience. The first step towards a successful advertising campaign is to design an innovative and attractive advert. Facebook allows you to advertise your own website, Facebook page or even an event that you might have created over your page. Be creative while designing your ads because in Facebook, you can only have a 25 characters title and 135 characters description. You can also use an image to spice up your ad a little.

The target audience selection is very comprehensive with Facebook ads. You can not only target people by their geographical location but can also select the gender, age limits, likes, interest and even education. The most powerful targeting tools is the 'Like & Interests' tool. If you are planning to promote cell phones, you can target the people, who already have 'liked' the pages of various mobile phone brands.

Advantages of Facebook Marketing

  • You can create your own Facebook page that acts just like your own website
  • Fan following can be measured with the 'Likes' of a page
  • Comprehensive targeting even allows you to target fans of an already established Facebook page
  • You can select your maximum advertising cost options for CPC and CPM
  • Daily advertising budget can be specified
  • Advertising can be scheduled. You can select when to start and end the campaign
  • Good click through rate of adverts if ads are designed properly
  • Cost per click (CPC) and cost per thousand impressions (CPM) is low in comparison with other display advertising options

Incorporating online advertising is essential for a successful marketing strategy. All internet marketing experts agree that Facebook plays an important role in positioning and placement of your brand. Be creative, research the target market properly and select your audience wisely to get most out of a marketing campaign.

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