Showing posts with label United States. Show all posts
Showing posts with label United States. Show all posts

Friday, October 12, 2012

Social Media ROI: La gestión y medición de los esfuerzos de medios sociales en su organización

La Otra
La Otra (Photo credit: Wikipedia)
Durante los últimos años, los ejecutivos corporativos hábilmente derribado evangelistas medios de comunicación social con la cuestión de la muerte: "Ah, sí, es así, ¿cuál es el ROI de los medios sociales, ¿eh?" Los evangelistas desconcertados y gurús balbuceó algo como, "se trata de la relación", o alguna otra más nueva era mantra de resonancia.

Ahora los ejecutivos corporativos y los gurús de los medios sociales por igual pueden respirar un suspiro de alivio. Olivier Blanchard responde no sólo a la cuestión específica de retorno de la inversión, sino que también proporciona un marco sólido para evaluar la verdadera pregunta: "¿Cuál es el valor de los medios sociales?" Aunque las preguntas sonar como la misma cosa, son muy diferentes. Una de ellas es por el dinero. La otra es de aproximadamente propósito. Armado con ROI Social Media le sabrá la diferencia y usted será capaz de responder a las dos preguntas con inteligencia.

Olivier libro es una lectura esencial para cualquier persona que busca utilizar los medios sociales para lograr los objetivos del negocio.

Para obtener el máximo valor del libro, comprarlo, leerlo, marcarlo y luego aprovechar el poder de los medios sociales por sí mismo y ver el valor de todas estas cosas nuevas mediante la conexión con Olivier en Twitter y comentando en su blog . Cuando lo hagas, te va a tomar su propio desarrollo profesional a un nivel superior y te sentirás como si hubieras ganado su MBA en marketing. Es una buena sensación.

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Sunday, September 23, 2012

Innovative Golf Resorts Marketing Strategies

Grand Cayman Golf
Grand Cayman Golf (Photo credit: Fevi Yu)

So how should you market your golf resort?

Result oriented marketing strategies of golf resorts

As mentioned earlier that slashing prices permanently can turn disastrous for your golf resort. Nevertheless, you can still indulge in such adventures on a short-term basis every now and then to generate quick cash flow. The better option will be to offer discounts.

Discounts normally work better than rate cuts as they encourage the clients to spend money on even the products that they may not regularly use. Just because they are getting an irresistible discount on the service, they might be tempted to go for it. One excellent way of wrapping a discount package into the golf course deals is to offer heavy discounts on spa usage or any other service if one plays a minimum number of rounds of golf. This way, what you lose on the spa or service sale can be made up for by the extra sales generated on the golf course. Eventually, you will have happy clients who enjoyed spending their money.

Such offer pays huge dividends in the case of families and women golfers, also the men golfers sometimes. Looking closely, you have nothing to lose. You are getting good visibility for your spa or service and breaking-even at the same time, or may be earning a handsome margin as well!

Another one among the interesting marketing strategies of golf resorts is to offer complimentary service rolled into a package. However, you must ensure that your package is unique and not just a mere copy of a competitors package.

An excellent example of such strategy is the regular package deals offered by resorts to their clients wherein upon booking a certain package, the client gets to avail a particular service free or at heavy discounted price. It can also take shape of offering complimentary products like a classic golf towel or may be a high-end golf-cart for a day.

Nothing beats the marketing strategy of making your clients feel welcome when they step into your resort. This works wonders for the first time as well as the returning customers.

You must ensure that the reception area of your golf resort is designed in a manner that it makes anyone feel comfortable and at ease. Maybe you can offer the guests some drinks or flowers upon arrival as well! This will make them feel special and wanted.

On the whole, there are several marketing strategies of golf resorts that you can study and implement. However, it pays most to be imaginative and innovative to make your golf resort the talk of the town. Another crucial point to be kept in mind is that every customer, irrespective of his/her loyalty, is looked-after like a king while he is your guest. Striving in this manner will earn you a positioning no competitor can match in the marketplace.

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Incorporate Facebook Into Travel Marketing Plan

Mark Zuckerberg, founder and CEO of Facebook
Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia)

In addition to your marketing Web site, your CVB or tourism bureau has the opportunity to be seen by more than 250 million people all over the world at any given time. This idea of increasing your Web traffic may seem complicated and time-consuming, but it is much easier than you may think.

According to Facebook's statistics, more than 120 million users log in each day, contributing to more than 5 billion minutes being spent each day worldwide on the site. Despite what you may think about Facebook being targeted for teens and young adults, the current fastest growing demographic is people ages 35 and older. Combine that with the Domestic Travel Market Report statistics that the average age of a domestic traveller is 46 (and that 75% of Americans travel for leisure) and you don't need another reason to join Facebook.

Other than the statistics, Facebook brings a lot to the table:

  • A plethora of media devices at your fingertips. Uploading video, pictures, slideshows and easy posting makes sharing multimedia easy.
  • The ability to generate discussions easily. Direct messaging capabilities, wall postings, group networking and creating fan pages give your CVB or tourism bureau a broad range of tourism and destination marketing tools at your fingertips.
  • High SEO capabilities. Facebook can be placed high on Google results, especially if you customize your Facebook address.
  • High reachability. You have the ability to not only keep up with your clients, but give potential clients a taste of what they are missing. You have the ability to search for people who are interested in travelling, as well as the individual assets your destination has to offer, and you reach out to them directly.
  • Networking. Become a fan of similar pages to gather a bigger following. In turn, they have the ability to link back to your site.

All of these capabilities for tourism advertising and destination branding are not just limited to your company's Web site. These services are available in addition to what you may already have in terms of Internet marketing.

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Friday, September 21, 2012

iPhone 5 launched in Asia

Apple iPhone 5 
The latest massive launch by Apple's iPhone 5 in Asia draw a lot of fans jammed the tech mobile shops in Australia, Hong Kong, Japan and Singapore to pick up the latest version of its iPhone.

Buyers lined up overnight in Australia while in Hong Kong they signed up online for a chance to get their hands on the new iPhone 5. In Singapore, Singtel says 68,000 people have registered their interest in Apple's latest handset. Starhub and M1 also reported strong demand for the phone.

The smartphone is also being launched in the US, UK, Canada, France and Germany on Friday.

It will go on sale in 22 more countries a week later. Apple received 2 million orders for the iPhone 5 in the first 24 hours, more than twice the number for the iPhone 4S when that phone launched a year ago. Some analysts expect Apple to sell up to 10 million iPhone 5 models in the remaining days of September.

The iPhone is Apple's highest-margin product and accounts for half of its annual revenue. Apple has said it will make initial deliveries of the iPhone 5 on Friday in the United States and most of the major European markets, such as France, Germany and the United Kingdom. The phone then goes on sale on September 28 in 22 other countries.

Apple plans to sell the new phone in 100 countries by the end of the year.

As popular as iPhone is — selling more than 25 million handsets worldwide last quarter alone (and iPhone 5 pre-orders topping 2 million in its first 24 hours) — they're not the only game in town. In fact, many of today's Android phones can outperform iPhone 5, feature for feature, plus Google's mobile platform is far less restrictive than Apple's iOS. Microsoft and Research in Motion are also cooking up some compelling iPhone alternatives with its Windows Phone 8 and BlackBerry 10 OS smartphones, respectively.

Apple's newest iPhone launched on Friday has a host of design and technology improvements: it is lighter, slimmer, faster and more powerful, and has improved battery life and a bigger display likely to please its loyal customer base.

It’s hard to believe a phone so thin could offer so many features: a larger display, a faster chip, the latest wireless technology, an 8MP iSight camera, and more. All in a beautiful aluminum body designed and made with an unprecedented level of precision. iPhone 5 measures a mere 7.6 millimeters thin and weighs just 112 grams. That’s 18 percent thinner and 20 percent lighter than iPhone 4S. The only way to achieve a design like this is by relentlessly considering (and reconsidering) every single detail — including the details you don’t see.

The new phone has a larger, 4-inch screen and is slimmer and far lighter than the previous model. The iPhone 5 supports the faster 4G network and also comes with a number of software updates, including Apple's new in-house maps feature.

The new maps feature, however has been criticised by some users for a number of geographical errors, missing information and a lack of features.

The latest iPhone comes as competition in the smartphone market has reached a fever pitch with Apple up against phones that run on Google Inc's Android software. Android has become the most-used mobile operating system in the world, while Apple's key supplier and rival, Samsung Electronics, has taken the lead in smartphone sales.

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