Showing posts with label New York Times. Show all posts
Showing posts with label New York Times. Show all posts

Tuesday, September 11, 2012

Twitter: A Social Media Marketing Success

twitter y macworld
twitter y macworld (Photo credit: juque)
Twitter has been discovered and is being used by many businesses and individuals as a successful social media marketing tool. Even US President Barrack Obama is on Tweeter. In fact, Twitter was used heavily in Barrack Obama’s presidential campaign. Popular TV host Oprah Winfrey joined Twitter in January 2009. The New York Times has just appointed a social media editor, Jennifer Preston, and she promptly joined Twitter, sending out her first tweet on May 26. 

It’s so easy. Anyone can register an account. You can then click to “follow” other Tweeters and, hopefully, gain a large following, too. You can read the messages sent out, called “tweets”, by anyone you choose to follow but you can only send messages to those who follow you. 

Tweets are limited to 140 characters. Go over and your message will be cut. This includes prefixes. Among the prefixes used are “@” followed by the the person’s Tweeter username when replying to someone, or “RT@” followed by the source’s username when reposting a tweet, much like reposting a blog entry with a link back to the source. You can use the services of URL shorteners such as or to transform long addresses you can then use in your tweets. 

This is where you have to be very careful. The new NY Times social media editor, Jennifer Preston, sent out an RT on May 26 but she forgot to count her tweet characters carefully. As a result, her tweet was cut and the resulting address she sent out led to Ebay instead to her intended article, “10 Golden Rules on Social Media.” So count your characters before you send out your tweet. 

There are so many ways you can use Twitter to market your site. You can tweet links to your articles, making sure, of course, that your readers will find them useful. Really good articles will most probably earn RTs, spreading the word further and resulting in more visitors landing on your pages. If you have a good web site with rich content, it will deserve many return visits. 

You can also use Twitter to request and gather feedback about your site. If you have developed a good relationship with others in the Twitter community, you will surely get a lot of helpful inputs. 

Twitter can also serve as a bulletin board of sorts where you can make announcements about upates in your site or your products and services. Since your tweets are only sent out to your followers, it is not considered spam. 

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