|English: Gas Buddy Iphone Application (Photo credit: Wikipedia)|
Do you really want to build an iPhone app for marketing?
This might sound like a daft question at first. But I want to make sure that you have fully explored your target audience and considered whether it would be more suitable to launch an app on the Blackberry or Android platform.
If you have your mind set on an iPhone app, then I urge you to also consider what happens when it is a success? Yes, I am assuming that your iPhone application will be a success because they are growing so rapidly. Will the agency you use be able to launch a similar app on the other platforms so as not to alienate consumers? Will you choose to combine your iPhone app with perhaps a mobile website that would allow all other smartphone users to access your content?
Search out the iPhone apps you like!
I have managed many website and iPhone application projects and one of the mistakes I regularly come across is managers that are too reliant on the designers. I suggest that as part of your initial brief you really look into all the different types of iPhone apps that are within your market. If there are no iPhone apps then simply look at what you like. Consider why one flows better than another, what elements frustrate you and what ideas could you use to build your iPhone app.
Understanding Apple Connect for your iPhone Application
Apple Connect is a website used by your iPhone application developer. It is basically a website that holds the details of your app and is used to send your iPhone app binary code to Apple for them to approve... if you are lucky (I'll get to that in a moment)
It is also the place where everything you see on iTunes is managed. So those screen shots you see for each app, you guessed it, they are uploaded through connect. You may want to go through connect with your iPhone app developer just to get used to what you can and cannot do.