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YouTube is now the world's second largest search engine. There are more daily searches on YouTube that on either Bing or Yahoo. If you are thus not actively marketing on YouTube, you are giving your competitors FREE reign of the world's second largest search engine.
The best thing about marketing on YouTube is that it is 100% free. If you are not engaged in YouTube marketing, it would be akin to Google offering you unlimited FREE AdWords advertising, and you said 'No Thanks'.
No only that, but videos posted on YouTube very often appear at the top of Google. Can you imagine, the massive traffic that would drive to your website. Best of all these videos don't need backlinks or SEO, they can get to the top of Google within 24 hours.
Video Marketing can be a very simplistic marketing method, once the marketers follow proven, tried and tested principles.
You don't need thousand dollar equipment or a PHD in movie making to become a proficient video marketer.
What you need is a step by step blueprint that will tell you exactly what to do. This will ensure you don't make costly mistakes, and that you get everything completed rapidly.
Video Marketing can be divided into 3 core steps;
- Video Creation
- Video Submission
- Video Marketing
Video creation involves the shooting of the video. The easiest way to shoot a video is using YouTubes 'Quick Capture' feature. In this process, you simply attach a webcam to your PC, and click the 'Quick Capture' button on your YouTube profile, upload page. You will be instantly recorded without the need for any expensive equipment or video editing software. This format is a great way to shoot videos quickly, and to build a relationship with your viewers.
Video submission involves the distribution to multiple video sharing sites. You should not focus solely on YouTube for your video marketing strategy. Consider submitting video to the other top 15+ video sharing sites such as Viddler, Revver, Veoh, Blip.tv, Metacafe and more. The fastest, easiest and FREE way to distribute your video to the top 15+ video sharing sites is by using a service called Tube Mogul. This will enable you to upload your video to each of these sites at the click of a button, and in doing so create multiple streams of traffic to your website.
Video marketing is the process of boosting your views by driving traffic to your videos. Article marketing, social bookmarking, blogging and forum posting are all excellent strategies for boosting your views.
You should make it a habit of posting videos regularly. Not only do you gain from the traffic, but you will get valuable back links every time you post a new video. That is provided of course that you included a live link in your description. This will boost the position of your site in the search engine rankings.
The beauty of video marketing is that you do the work once, and receive the traffic on complete auto pilot forever more. It is the nearest thing to passive income online because to make money online you need traffic, and this traffic is FREE and perpetual.
If you want to explode the traffic to your website using video marketing, then you should use a blueprint created by the video marketing gurus.