Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

Saturday, October 13, 2012

How to Use Facebook for Business - Your Quickstart Guide for Getting Customers Fast (Social Media for Business)


How to Use Facebook For Business:
Your Quickstart Guide for Getting New
Customers Fast (Image via Amazon aStore)
With Facebook you can identify exactly who wants your products and then actively attract them, according to Wynne Pirini in this book. Facebook enables people to voice their opinion about your business to hundreds of their friends instantly, and you can choose to take control of this new frontier, or you can leave it to others to influence what the market thinks about your business.

This short ebook focuses more on the practical steps involved in getting started on Facebook rather than the philosophical aspects or the broader business consequences. The author uses clear instructions and helpful illustrations to show how to set up a personal profile, how to set up a business fan page, how to advertise to a targeted audience, how to use images to enhance engagement, and why Facebook Apps are useful.

There mere use of Facebook does not guarantee a return for a business. Many of the advertisements currently appearing on the site are a waste of space. In order to succeed, a business needs to find a creative way of engaging customers and potential customers. Some businesses are naturally more interesting than others, but the book does give some hints as to engagement strategies that might work even for boring businesses.

Before reading the book I was of the opinion that it was not worthwhile for most businesses to devote resources to Facebook. Facebook ads are usually not appealing or very relevant. But now I am not so sure. There is endless scope for low-cost experimentation, and with sufficient expertise and ingenuity it clearly is possible to create a campaign that achieves results. If you have not already experimented with a Facebook fan page, this book provides a handy step-by-step guide for you to follow.


Article Source:
http://www.amazon.com/review


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Tuesday, October 9, 2012

Marketing via Social Media: What Professional Firms Should Know

SAN FRANCISCO - NOVEMBER 15:  Facebook founder...
SAN FRANCISCO - NOVEMBER 15: Facebook founder and CEO Mark Zuckerberg speaks during a special event announcing a new Facebook email messaging system at the St. Regis Hotel on November 15, 2010 in San Francisco, California. Facebook will launch a new messaging system aimed at enhancing it's social media product to its 500 million users. (Image credit: Getty Images via @daylife)
The recent explosion of Social Media - Twitter, LinkedIn and Facebook, in particular - has probably caused enough head scratching and unease among marketing directors to last them a lifetime. How does Social Media actually work? Who does it reach? How influential is it? What happens if you ignore it? How should it be used? And how much time should be devoted to feeding it? Nobody seems to have clear answers to these questions, and the few that do, speak a language that most ordinary human beings struggle to understand.

Marketing heads at large professional organisations, by which I mean commercial law firms, accountancy firms and financial services companies, are as concerned about Social Media as anyone else - which, on the face of it, is surprising, because traditionally these outfits have relied upon a relatively discreet universe of mainly corporate clients. Their business relationships are built on face-to-face contact (not Facebook to Facebook contact) and often long histories of proven service. Nevertheless, the perception exists that Social Media is an arena in which every serious player has to be visible, as if to be invisible there would mean being invisible everywhere - an unforgivable capitulation in this age of mass communication. Just such preoccupations drive much of the current interest in Social Media: a fear of missing out, of seeming out-of-touch, rather than excitement at the arrival of a new marketing opportunity. So is the promise really there? And are the fears justified?

The first thing to remember about Social Media is its name: not Marketing Media, but Social Media. The reason sites like Facebook caught on in the first place was not because people saw an interesting new opportunity to go shopping. They saw it as a way to keep in touch with friends old and new, and to reach out to people with similar interests. Though discrete retailing of one kind or another has crept on board, most users says they don't like it. The exception here is cultural product: music, films, books and (to a lesser extent) video games. But even here - very much at the mass consumer end of things - the amount of promotion users will tolerate is limited. Any marketing that firms do attempt must be discreet, as well as useful, readable and current. Achieving all this is easier said than done.

Sunday, October 7, 2012

How Google AdWords Can Help Your Business Grow With Pay Per Click Marketing

English: licence google adwords Fran├žais : lic...
English: licence google adwords Fran├žais : licence google adwords (Photo credit: Wikipedia)
Internet marketing continues to climb in worldwide popularity. For modest to existing businesses, it is a vital method in securing internet attention and sustainability. Online marketing is additionally meant to successfully advertise your services and products to mass audiences. Although it might expand your organization's online reach, it may also help create brand name credibility and customer patronage. As a result, a small company may create prospects sales, and actually raise revenue. As a form of Search Engine Marketing, pay-per-click marketing is widely utilized and incredibly well-known. This form of online advertising focuses on potential prospects via a set of strategically placed business advertisements. Such as article marketing and keywords, these ads also show up on a variety of search engines. When clicked on, they're able to improve your web page rankings and achieve increased visibility for your business. They can also generate revenue for your company, in addition to link online searchers to your specified website, blog, or online store.

As an industry innovator in pay-per-click internet marketing, Google AdWords provides a selection of internet marketing tools for clients and customers. This progressive and cutting-edge marketing system is simply intended to help your small or current company grow. With AdWords, business people may generate advertising to showcase a variety of services and products. These ads can also be custom-made to target local, state, regional, national, as well as global customer bases. The good thing is that these advertisements can also be positioned together with keyword and links, which attach internet customers and shoppers right to your website. Not only does this boost web traffic to your websites, additionally, it generates a buzz which can secure profitable and timely results. Google AdWords will also be compatible with social networking platforms, which instantly promote your products and services and brand names to wider audiences.

Other benefits of pay-per-click marketing and advertising include posting numerous ads at cost-affordable prices. This lets you promote numerous advertising campaigns, which offers your small business increased coverage within this demanding market place. In contrast to expensive traditional marketing, Google AdWords additionally allows you to create as many ads as needed within time and price range. Additionally, you have the versatility to set your own spending plan, as well as place a bid on high-placement advertisements and key words. Business owners may also update their ads on a daily and weekly basis. This enables your content to stay fresh and recent, along with showing all your latest services and products. From promotional advertisements to specially marked discounts, Google AdWords can promote all your product sales with sustained outcomes.

So whether or not you own an existing online business, or are planning to launch a new one, Google AdWords truly offers a wealth of advantages and benefits. To learn more about how Google AdWords can boost your active marketing campaign, just check out the Web to access more information today.


Article Source:
http://EzineArticles.com/6816040


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Promotional Gifts: The Best Way To Market Your Business

See title
See title (Photo credit: Wikipedia)

There are many businesses offering related goods and services in the marketplace. Levels of competition has developed tremendously making it tougher for these firms to attract and preserve client. It's hard to improve a company's position and reputation by using its own services and products alone. Marketing has been one of several techniques, and Promotional goods are widely used tools to bring in more people artistically and properly.

Promotional gifts allow many companies to advertise their goods and services beyond standard billboards and TV advertisements, and through more cost-effective means. These things can be found in many types, such as pencils and pens, coffee mugs, notepads, caps, desks, lanyards, and customized calendar. Other forms of marketing include flyers, business cards, and brochures; nevertheless, this regular method only allures a few people nowadays.

Promotional products give organizations the possibilities to market themselves locally and globally. Unlike flyers of brochures, individuals are more likely to keep promotional products for their own use. Despite these products being practical tools for marketing, many organizations use them inefficiently, causing a not favourable impression in the market and waste of cash for the business.
Here are some suggestions on how to successfully utilize promotional products:

Give Folks Items that are Helpful

Trade shows are probably the finest approaches to hand out promotional products, nevertheless, some organizations give away worthless things that individuals will never utilize. This doesn't only show an unproductive approach of marketing but a total waste of components as well.

Best promotional items are the types that individuals could utilize each day. Several examples are pencils, pens, notepads, sticky notes, mugs, and also customized calendar. These things are practical necessities individuals could use in school or in the business office each day. They're also really cheap allowing you to purchase much more in quantity. The more things for your business to market, the bigger the target market you could obtain. If your firm has the funds, go for great items like USB flash drives and other small gizmos.

Quality over Quantity

Keep in mind that quality is definitely much better than quantity. Purchasing poor pens that simply clog just before they run out are inadequate manifestations of your business. These things need to project your business in a positive method. A negative impression on your goods will have a not favorable impact on your business. Do not buy very costly goods either. Find cheap things that are tough and useful.

Design Your Goods Properly

Your brand name on promotional products should be structured and suitable. It's not reasonable to match logos or company information on things that are too small. Calendars tend to be fantastic promotional items where you could integrate most of your business details instead of forcing them on a small pen. Your logo design and business details should also be obvious so your customers could see them.

There are many organizations offering Promotional goods on and off the net. Locate reliable organizations that will help your marketing endeavours successfully.


Article Source:
http://EzineArticles.com/7306425

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Friday, October 5, 2012

Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Mobile-phone-advertising
Mobile-phone-advertising (Photo credit: Wikipedia)

I've had the pleasure of interviewing Jeff about his book on my mobile marketing talk show and he is every bit as amazing in person as he is in the book.

Anyone...and I mean anyone that speaks the words "mobile marketing" should read this book. That means if you're an entrepreneur, a small agency owner, a consultant, a large agency, a brand marketer, client side, CMO, CEO, you name it...this is the book you should read on mobile marketing. There are a few others out there you should read too but not many dive into the logic and thinking behind the initiatives executed in this book.

It's a great read for beginners to mobile marketing and a must read for anyone looking to execute a mobile initiative. A lot of people get caught up in the hype and innovation of mobile but Jeff tells it how it is. He talks about the strategies that have worked while addressing the innovation. He show you proved campaigns from big brands as well small business like a car dealership.

Mobile is also not going to save your business. Jeff is very much a realistic marketer, business person and human being. No BS, no hype, he breaks down the mobile space very well so that anyone can understand it.

I highly recommend this book. Jeff Hasen is a great writer and one of the most knowledgeable people in the mobile space both of which are actively displayed in this book.

I've had the pleasure to interview some of the top mobile marketers in the industry on my show and I CONSTANTLY quote Jeff's book, his work, his insights and more. I very much see the space the way he does which makes it easy to agree with him but he backs everything up.

If you're in marketing it's a must read for sure.


Article Source:
http://www.amazon.com/review

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Thursday, October 4, 2012

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn Review

Image via Amazon  
"Maximizing LinkedIn for Sales and Social Media Marketing" is the second LinkedIn related book by author, consultant, and speaker Neal Schaffer and is a follow-up to his first book "Understanding, Leveraging, & Maximizing LinkedIn" Before I share with you my review of the book, a little background may be in order.

LinkedIn was the first, and at the time, only social networking application that held any interest for me when I first began to look into it. This was maybe 3 years ago. Of course, it did not come with an instruction manual so, off to Amazon I went in search of answers. I did buy the only two LinkedIn related books that were available at the time and they were abysmal. My search for answers via Google began. Somehow, I happened upon a site called "Windmill Networking" and this guy, Neal, talked about LinkedIn a lot. I mean a whole lot and, better yet, he seemed to know what he was talking about. Sweet! I believe that this may have also been the very first site where I actually got up the nerve to leave a comment. To my amazement, Neal even took the time to respond! This, of course, ruined me for most other sites where nobody seems to want to actually "engage" (smile).

Fast forward to today and Neal and I still communicate regularly via Twitter, FaceBook, LinkedIn, and email. While his first book was phenomenal, the focus of his new book, Sales and Marketing, is exactly what I needed and it may be that also for you! I am a fairly ravenous reader but, I do struggle with books (attention span of a 2-year old). This is not the case with Neal's books. His writing style makes for very easy reading. He speaks to you, not at you.

Like many folks, I must admit that despite knowing better, LinkedIn had become the proverbial "red-headed step child" to my social business marketing efforts. While I seem to spend most of my time on Twitter, LinkedIn is where I belong. I am a life-long B2B sales person and LinkedIn is business. I also think that it is important to note that Neal shares this same background. Well, I am now a "born-again" convert and already am at work following Neal's advice for my profile! What do I like about this book?
  • It is written by a sales and marketing person for sales and marketing people.
  • It's loaded with real case studies and practical selling advice. Neal even includes a chapter devoted to prospecting on LinkedIn!
  • Neal goes into great detail about all aspects of LinkedIn and how to put its powerful features to work for you today. He also provides step-by-step instructions for all areas of the application. If I were LinkedIn, I'd be negotiating for the rights to use this as my reference guide (smile).
  • The book does not preach. Neal gives you your options, the pros and cons of each, and lets you decide what is right for you. Of course, he does provide you with recommended courses of action.
  • The book constantly reinforces the goals for social networking and LinkedIn while at the same time stressing that the rules of selling still apply as it relates to creating and nurturing relationships in real life.
  • I like Neal's attitude that "you might as well go big or go home". There is no middle road and it does require your commitment.
  • The book is both timely and up-to-date. What I see in this book matches LinkedIn's present UI and feature set.
  • Neal's advice on LinkedIn Groups is awesome! I thought that I understood the power and flexibility of groups before I read this book. I was wrong. Not only has Neal encouraged me to evaluate the groups I am currently in, I am putting the finishing touches on creating a new group, "Boise B2B Sales & Marketing Professionals".
  • Like many sites, LinkedIn's large number of features can be overwhelming. I now have a much clearer understanding of applications like Companies, LinkedIn Signal, and LinkedIn Today.
  • Finally, Neal spends time discussing a recommended daily routine and how to determine your ROI. Who cares about ROI anyway? Well .... I do!

I could go on and on but, simply stated, Neal's new book is the ultimate road map to LinkedIn!


Article Source:
http://www.amazon.com/review

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly Review

Cover of "The New Rules of Marketing and ...
Cover via Amazon
I've read the other two versions of Real Time Marketing & PR and it's a book I constantly reference and refer to executives looking to find a practical way to understand the benefits of participating effectively in a new media world. I've also found that social media and new media practitioners can find value in reading the book as a guide to building a thorough understanding of effective online marketing and PR that goes well beyond Facebook and Twitter.

This Third Edition, which has completely updated case studies and examples also includes a much needed Marketing and PR Strategy Plan template designed to help people get started in a step-by-step approach to social media. There's a great new chapter on measuring your success in the new media space and highlights some practical ways to start measuring your ROI. I particularly enjoyed a section entitled "The Power of Free." - Read it, it's worth the price of the book.

Finally, David Meerman Scott's new edition includes a whole new section on Mobile Marketing that covers everything from GeoLocation to Mobile Apps and Mobile Newsrooms. You'll really like his fun new concept of Cyber Graffiti.

In short, a book that's sold over 250,000 copies and set many of the Fortune 1000 company's social strategies in motion can't be ignored. You'll really enjoy the Third Edition - even if you've read the first two.

If you know what you're doing in the social space... buy a copy for your executive team. They'll immediately embrace your activities and start championing your efforts in the new media world.

In short, you can't publish a book called The New Rules of Marketing and PR in an internet age unless it's updated to still be 'New.' David's done exactly that and it's worth the read!


Article Source:
http://www.amazon.com/review
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Tuesday, October 2, 2012

3 Steps to Successful B2B Social Media Marketing


What's missing in your Social Media?

Find out how B2B companies can be positively impacted by social media marketing and executing inbound marketing tactics. Learn what the missing ingredients are for successful social media campaigns. 


Special guest Nancy Myrland, President of Myrland Marketing, and Chad Pollitt, Director of Social Media & Search Marketing, will reveal three steps for successful B2B social media marketing.


Webinar hightlights:

  • Why B2B should use Social Media to connect with clients
  • Why B2B struggle with Social Media
  • How to approach the use of Social Media - Engagement
  • What Content should be Distributed on Social Media
  • Examples of B2B companies using Social Media successfully

Chad Pollitt shares where social media fits in an inbound marketing strategy and content's role. He will also define the tactical areas where many B2B companies struggle and offer solutions. Nancy Myrland will go into further strategic and tactical detail on content, delivery and engagement.


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