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| How to Use Facebook For Business: Your Quickstart Guide for Getting New Customers Fast (Image via Amazon aStore) |
This short ebook focuses more on the practical steps involved in getting started on Facebook rather than the philosophical aspects or the broader business consequences. The author uses clear instructions and helpful illustrations to show how to set up a personal profile, how to set up a business fan page, how to advertise to a targeted audience, how to use images to enhance engagement, and why Facebook Apps are useful.
There mere use of Facebook does not guarantee a return for a business. Many of the advertisements currently appearing on the site are a waste of space. In order to succeed, a business needs to find a creative way of engaging customers and potential customers. Some businesses are naturally more interesting than others, but the book does give some hints as to engagement strategies that might work even for boring businesses.
Before reading the book I was of the opinion that it was not worthwhile for most businesses to devote resources to Facebook. Facebook ads are usually not appealing or very relevant. But now I am not so sure. There is endless scope for low-cost experimentation, and with sufficient expertise and ingenuity it clearly is possible to create a campaign that achieves results. If you have not already experimented with a Facebook fan page, this book provides a handy step-by-step guide for you to follow.
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