Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Saturday, October 13, 2012

How to Use Facebook for Business - Your Quickstart Guide for Getting Customers Fast (Social Media for Business)


How to Use Facebook For Business:
Your Quickstart Guide for Getting New
Customers Fast (Image via Amazon aStore)
With Facebook you can identify exactly who wants your products and then actively attract them, according to Wynne Pirini in this book. Facebook enables people to voice their opinion about your business to hundreds of their friends instantly, and you can choose to take control of this new frontier, or you can leave it to others to influence what the market thinks about your business.

This short ebook focuses more on the practical steps involved in getting started on Facebook rather than the philosophical aspects or the broader business consequences. The author uses clear instructions and helpful illustrations to show how to set up a personal profile, how to set up a business fan page, how to advertise to a targeted audience, how to use images to enhance engagement, and why Facebook Apps are useful.

There mere use of Facebook does not guarantee a return for a business. Many of the advertisements currently appearing on the site are a waste of space. In order to succeed, a business needs to find a creative way of engaging customers and potential customers. Some businesses are naturally more interesting than others, but the book does give some hints as to engagement strategies that might work even for boring businesses.

Before reading the book I was of the opinion that it was not worthwhile for most businesses to devote resources to Facebook. Facebook ads are usually not appealing or very relevant. But now I am not so sure. There is endless scope for low-cost experimentation, and with sufficient expertise and ingenuity it clearly is possible to create a campaign that achieves results. If you have not already experimented with a Facebook fan page, this book provides a handy step-by-step guide for you to follow.


Article Source:
http://www.amazon.com/review


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Monday, October 8, 2012

Pay Per Click Marketing - Does It Work For Industrial Companies?

Image representing Google as depicted in Crunc...
Image via CrunchBase
I discovered pay per click marketing in late 2001, launching my first campaign with Google Adwords. At the time, I was managing a search engine optimization (SEO) project for an industrial controls manufacturer and immediately recognized the potential of this new channel.
I opened a Google AdWords account, compiled a list of keywords, and developed a small group of text ads. Within five minutes of my campaign going live, the four lines of text that I had crafted into an advertisement were appearing on the right side of Google's search results. More importantly, targeted visitors began trickling into my client's website; the power of this marketing platform really struck a chord with me. I had achieved visibility on Google's highly coveted first page using the same keywords being optimized through my "natural search" project.
Let me distinguish between paid listings and natural search listings - I am not suggesting that they are equal in value, but rather competitive in value. Natural listings enjoy a higher perceived relevancy in the eyes of search users; however pay per click advertising, when managed properly, affords businesses immediate penetration into desirable search engine result pages (SERPS). Additionally, paid search marketing is much more flexible in its approach to targeting markets and budgeting for return on investment.
Search engine optimization is a valuable strategy that can deliver a strong return on investment when properly managed. Businesses can cultivate a web presence that organically ranks high in the search engine results pages, delivering requests for quote and product sales. By the same token, the effective implementation of SEO is a long term strategy, often requiring months of development and significant project costs before a return on investment is realized.
Pay Per Click marketing on the other hand is completely measurable, making it possible to monitor profitability on a real time basis. Furthermore, the pay per click model enables marketers to revise their advertisements, budgets, and target audience(s) on a real time basis. This flexibility, when properly harnessed, is the key to an industrial manufacturer's success in the world of Internet marketing.

Sunday, October 7, 2012

How Google AdWords Can Help Your Business Grow With Pay Per Click Marketing

English: licence google adwords Fran├žais : lic...
English: licence google adwords Fran├žais : licence google adwords (Photo credit: Wikipedia)
Internet marketing continues to climb in worldwide popularity. For modest to existing businesses, it is a vital method in securing internet attention and sustainability. Online marketing is additionally meant to successfully advertise your services and products to mass audiences. Although it might expand your organization's online reach, it may also help create brand name credibility and customer patronage. As a result, a small company may create prospects sales, and actually raise revenue. As a form of Search Engine Marketing, pay-per-click marketing is widely utilized and incredibly well-known. This form of online advertising focuses on potential prospects via a set of strategically placed business advertisements. Such as article marketing and keywords, these ads also show up on a variety of search engines. When clicked on, they're able to improve your web page rankings and achieve increased visibility for your business. They can also generate revenue for your company, in addition to link online searchers to your specified website, blog, or online store.

As an industry innovator in pay-per-click internet marketing, Google AdWords provides a selection of internet marketing tools for clients and customers. This progressive and cutting-edge marketing system is simply intended to help your small or current company grow. With AdWords, business people may generate advertising to showcase a variety of services and products. These ads can also be custom-made to target local, state, regional, national, as well as global customer bases. The good thing is that these advertisements can also be positioned together with keyword and links, which attach internet customers and shoppers right to your website. Not only does this boost web traffic to your websites, additionally, it generates a buzz which can secure profitable and timely results. Google AdWords will also be compatible with social networking platforms, which instantly promote your products and services and brand names to wider audiences.

Other benefits of pay-per-click marketing and advertising include posting numerous ads at cost-affordable prices. This lets you promote numerous advertising campaigns, which offers your small business increased coverage within this demanding market place. In contrast to expensive traditional marketing, Google AdWords additionally allows you to create as many ads as needed within time and price range. Additionally, you have the versatility to set your own spending plan, as well as place a bid on high-placement advertisements and key words. Business owners may also update their ads on a daily and weekly basis. This enables your content to stay fresh and recent, along with showing all your latest services and products. From promotional advertisements to specially marked discounts, Google AdWords can promote all your product sales with sustained outcomes.

So whether or not you own an existing online business, or are planning to launch a new one, Google AdWords truly offers a wealth of advantages and benefits. To learn more about how Google AdWords can boost your active marketing campaign, just check out the Web to access more information today.


Article Source:
http://EzineArticles.com/6816040


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Saturday, October 6, 2012

A Beginners Guide to Video Marketing

Image representing YouTube as depicted in Crun...
Image via CrunchBase
Many internet marketers shy away from video marketing because they think it requires considerable technical skills and expensive equipment. This is a big mistake.

YouTube is now the world's second largest search engine. There are more daily searches on YouTube that on either Bing or Yahoo. If you are thus not actively marketing on YouTube, you are giving your competitors FREE reign of the world's second largest search engine.

The best thing about marketing on YouTube is that it is 100% free. If you are not engaged in YouTube marketing, it would be akin to Google offering you unlimited FREE AdWords advertising, and you said 'No Thanks'.

No only that, but videos posted on YouTube very often appear at the top of Google. Can you imagine, the massive traffic that would drive to your website. Best of all these videos don't need backlinks or SEO, they can get to the top of Google within 24 hours.

Video Marketing can be a very simplistic marketing method, once the marketers follow proven, tried and tested principles.

You don't need thousand dollar equipment or a PHD in movie making to become a proficient video marketer.

What you need is a step by step blueprint that will tell you exactly what to do. This will ensure you don't make costly mistakes, and that you get everything completed rapidly.

Video Marketing can be divided into 3 core steps;
  1. Video Creation
  2. Video Submission
  3. Video Marketing

Video creation involves the shooting of the video. The easiest way to shoot a video is using YouTubes 'Quick Capture' feature. In this process, you simply attach a webcam to your PC, and click the 'Quick Capture' button on your YouTube profile, upload page. You will be instantly recorded without the need for any expensive equipment or video editing software. This format is a great way to shoot videos quickly, and to build a relationship with your viewers.

Video submission involves the distribution to multiple video sharing sites. You should not focus solely on YouTube for your video marketing strategy. Consider submitting video to the other top 15+ video sharing sites such as Viddler, Revver, Veoh, Blip.tv, Metacafe and more. The fastest, easiest and FREE way to distribute your video to the top 15+ video sharing sites is by using a service called Tube Mogul. This will enable you to upload your video to each of these sites at the click of a button, and in doing so create multiple streams of traffic to your website.

Video marketing is the process of boosting your views by driving traffic to your videos. Article marketing, social bookmarking, blogging and forum posting are all excellent strategies for boosting your views.

You should make it a habit of posting videos regularly. Not only do you gain from the traffic, but you will get valuable back links every time you post a new video. That is provided of course that you included a live link in your description. This will boost the position of your site in the search engine rankings.

The beauty of video marketing is that you do the work once, and receive the traffic on complete auto pilot forever more. It is the nearest thing to passive income online because to make money online you need traffic, and this traffic is FREE and perpetual.

If you want to explode the traffic to your website using video marketing, then you should use a blueprint created by the video marketing gurus.


Article Source:
http://EzineArticles.com/4220696
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Friday, October 5, 2012

Mobile Marketing: Alternative Marketing Revolution

Mobile Marketing for Small & Medium Business |...
Mobile Marketing for Small & Medium
Business | Colorado
(Photo credit: SocialMediaVIDEOmarketing)

The growth in mobile phone marketing is exploding exponentially upwards with a mobile advertising market numbering over five billion consumers, this is five times the size of the internet market and growing rapidly and yet there is still very little competition in this very lucrative market, due to a lack of knowledge and the necessary skills needed to successfully tap into this once in a life time opportunity. Many internet marketers have come to the realisation that marketing via mobile phones is in the process of superseding the internet and they are quickly educating themselves in the new technologies and processes of mobile marketing so that they don't get left behind in the rush.

The Evidence is before Your Eyes!

Have you ever noticed that people tend to spend more time chatting on their cell phones and surfing the mobile net rather than sitting in front of their PC. It is an established fact that over 5 billion people walk around with a mobile phone - the market is five times larger than the internet. If you are seriously considering getting into mobile marketing, then I must congratulate you; as you will inevitably be getting in on the ground floor of this very lucrative business model; but first you will need to fully digest and understand just how explosive this mobile web marketing revolution really is:

Over 2 million smart phones have recently been sold by Apple while Google have recently released a report showing that over 160,000 Droid smart phones are being activated every single day, 24/7! Although the web is quite literally overrun with advertising, nobody has taken serious note of the alternative that is staring them in the face. There is still very little competition in mobile marketing. This massive market could be yours to fully exploit at will!

The statistics show that over HALF of all new Internet connections are from mobile "smart-phones" over 5 billion mobile phone owners are carrying miniature computers around with them in their pockets or handbags 24 hours a day seven days a week. Furthermore, statistics prove that over 90% of people keep their phones within 3 feet of themselves 24/7. And yet it is a fact that the majority of online marketers simply have no idea how to market to people who aren't glued to their PC.

The Facts About Mobile Marketing

Do you realise that with mobile advertising your Ad is going to be the ONLY Ad on the Page! For this very reason the conversion rates achieved with mobile marketing completely blow those achieved on internet marketing right out of the water. Imagine just how easy it would be to grab a person's attention without the distraction of numerous AdWords and flashing banners on the page. YOU are the one and ONLY call to action on the entire page!

With this form of affiliate marketing you do not need to learn any new tricks! ClickBank, CPA and the building of marketing lists work in exactly the same way on mobile as they do on your PC. (But it's a lot easier to do on mobile)....Once everything is fully implemented and running there is no need to constantly make changes as what works with mobile marketing STAYS working. No constant changes to 'algorithms', no 'spiking keyword bids'...etc...etc..

So What are You Going to Do About It!

It must be perfectly obvious to you by now; that now is the right time to take decisive action if you really want to break into this very lucrative area of mobile web marketing. Nobody has an absolute advantage over you at this present moment in time...but you will need to move very quickly, if you really want to find yourself in the exclusive and enviable position of being able to seize upon the prime assets within the mobile phone advertising market as this web marketing phenomenon explodes right around the globe!

You still have a little time left, but not very much...

The advent of mobile marketing has just begun... history tells us that it is always the early adapters to new technologies that reap the massive rewards on offer. People, who procrastinate and put things off, content to watch from the sidelines, eventually find that they have left it too late, to make any sort of impression. They find that the entire landscape has changed; the goal posts have shifted. They suddenly find themselves faced with insurmountable competition from those who were intelligent enough to jump in at the start. They have been left out in the cold!

Head on over and check out the sensational mobile monopoly system, you will be very impressed with what is being offered.


Article Source: 
http://EzineArticles.com/4851472

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Thursday, October 4, 2012

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn Review

Image via Amazon  
"Maximizing LinkedIn for Sales and Social Media Marketing" is the second LinkedIn related book by author, consultant, and speaker Neal Schaffer and is a follow-up to his first book "Understanding, Leveraging, & Maximizing LinkedIn" Before I share with you my review of the book, a little background may be in order.

LinkedIn was the first, and at the time, only social networking application that held any interest for me when I first began to look into it. This was maybe 3 years ago. Of course, it did not come with an instruction manual so, off to Amazon I went in search of answers. I did buy the only two LinkedIn related books that were available at the time and they were abysmal. My search for answers via Google began. Somehow, I happened upon a site called "Windmill Networking" and this guy, Neal, talked about LinkedIn a lot. I mean a whole lot and, better yet, he seemed to know what he was talking about. Sweet! I believe that this may have also been the very first site where I actually got up the nerve to leave a comment. To my amazement, Neal even took the time to respond! This, of course, ruined me for most other sites where nobody seems to want to actually "engage" (smile).

Fast forward to today and Neal and I still communicate regularly via Twitter, FaceBook, LinkedIn, and email. While his first book was phenomenal, the focus of his new book, Sales and Marketing, is exactly what I needed and it may be that also for you! I am a fairly ravenous reader but, I do struggle with books (attention span of a 2-year old). This is not the case with Neal's books. His writing style makes for very easy reading. He speaks to you, not at you.

Like many folks, I must admit that despite knowing better, LinkedIn had become the proverbial "red-headed step child" to my social business marketing efforts. While I seem to spend most of my time on Twitter, LinkedIn is where I belong. I am a life-long B2B sales person and LinkedIn is business. I also think that it is important to note that Neal shares this same background. Well, I am now a "born-again" convert and already am at work following Neal's advice for my profile! What do I like about this book?
  • It is written by a sales and marketing person for sales and marketing people.
  • It's loaded with real case studies and practical selling advice. Neal even includes a chapter devoted to prospecting on LinkedIn!
  • Neal goes into great detail about all aspects of LinkedIn and how to put its powerful features to work for you today. He also provides step-by-step instructions for all areas of the application. If I were LinkedIn, I'd be negotiating for the rights to use this as my reference guide (smile).
  • The book does not preach. Neal gives you your options, the pros and cons of each, and lets you decide what is right for you. Of course, he does provide you with recommended courses of action.
  • The book constantly reinforces the goals for social networking and LinkedIn while at the same time stressing that the rules of selling still apply as it relates to creating and nurturing relationships in real life.
  • I like Neal's attitude that "you might as well go big or go home". There is no middle road and it does require your commitment.
  • The book is both timely and up-to-date. What I see in this book matches LinkedIn's present UI and feature set.
  • Neal's advice on LinkedIn Groups is awesome! I thought that I understood the power and flexibility of groups before I read this book. I was wrong. Not only has Neal encouraged me to evaluate the groups I am currently in, I am putting the finishing touches on creating a new group, "Boise B2B Sales & Marketing Professionals".
  • Like many sites, LinkedIn's large number of features can be overwhelming. I now have a much clearer understanding of applications like Companies, LinkedIn Signal, and LinkedIn Today.
  • Finally, Neal spends time discussing a recommended daily routine and how to determine your ROI. Who cares about ROI anyway? Well .... I do!

I could go on and on but, simply stated, Neal's new book is the ultimate road map to LinkedIn!


Article Source:
http://www.amazon.com/review

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Wednesday, October 3, 2012

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Cover of "Ultimate Guide to Google AdWord...
Cover via Amazon

Late last week I posted a note on Perry Marshall's Facebook page letting him know what I got from a previous version of this book. He asked me to share here. I don't normally post Amazon reviews, but based on what this book has been worth to me over the past few years, I thought it would only be right to make an exception.

I had the first edition of the Ultimate Guide To Google AdWords at a previous job. When I took over their AdWords, we were spending about $30k a month to get $30k a month in sales. Using many of the techniques outlined in this book, I was able to drop the spending to around $10k - $15k per month. Sales went up, ranging between $30k and $45k per month. The spread there, from a little investment in this book, was as much as $30-$35k per month in profits. And I really just scratched the surface in what I implemented out of the book. Sure, it wasn't all this book (the FTC wants you to know this). I did a lot of work to make it happen. And I was studying a lot of marketing stuff at the time (still do, all the time). But the specific techniques in this book played a huge part in the increased profits. Granted, that wasn't all my money, but it did help me more than double my personal compensation over about 5 years in that job.

I've also used the techniques from Perry's book in my own projects. The numbers are smaller, but I consistently get a 2- or 3-to-1 return on advertising investment in AdWords. Without the info I got from Perry and Bryan in this book, it'd probably be a lot smaller, even negative. I've set up campaigns years ago that still generate as much as a couple hundred in sales a month without any work on my part.

This is the best book on AdWords, period.

Not only that, it's a dang good book on Internet Marketing. If I had to tell someone to get one single book they could use as a manual for how to build an Internet Marketing strategy that would have a high probability of being profitable, I'd say buy this book. Because it covers it all -- it's not just AdWords. It's how to get traffic to your site, and how to convert them into buyers once they get there. Sure, it can't cover everything. But it does a great job in pointing you to where you need to go and what you need to go to generate profits from the internet.

That's why it's one of my most recommended books for internet related marketing education. Not just AdWords. And why I think just about anybody involved with selling things online needs a copy of this book.

It's why I've recommended it personally at least a dozen times, and why -- when I bought this latest edition for my bookshelf -- I bought the first of what could be many "giveaway" copies as well.

If you're reading this review, I bet it's because you're interested in the book but haven't bought yet.

Get off your duff. Buy the book. Amazon probably already has your billing and shipping addresses, plus your credit card number. Just hit "add to cart" and breeze right through the checkout process. Get it, and read it with a highlighter. Start putting what you learn to use immediately. You will not be disappointed.

I have no financial interest in making this recommendation -- I don't even know Perry personally (not yet, at least). But I firmly believe it is the right decision -- and that's why I'm putting my name to it in such a public forum. So what are you waiting for? :)

Article Source:
http://www.amazon.com/review/

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Friday, September 28, 2012

iPhone 5 Features Hit with Technical Glitches

ios apps
ios apps (Photo credit: osde8info)

After a massive successful launched of iPhone 5 in Asia and around the world on Friday, Apple's iPhone 5 features hit with several technical glitches. Quite a number of iPhone 5 users has been complaining about their newly born gadget mapping system.

The app is Apple’s rival to Google Maps, which is not available on Apple's iOS 6 app library, but users have today said that the new app compares unfavourably with its predecessor. Small software glitches have also been reported and have been detailed on Apple's support forum pages. Apple did not respond to ABC News' request for comment on the scratch issue.

Apple has faced criticism for glitches in its Map app in iOS 6. The new app, which replaces Google Maps, has misplaced some towns and displayed other geographic errors. Many users have protested that the new maps misplace some landmarks and leave others off altogether.

Are the maps on iPhone 5 really a problem?

I used mine yesterday and had no problems with it. I suspect that the media coverage has been hugely overblown, which is rather typical where Apple is concerned. The company seems to take a beating over relatively minor things.

Like any new product, Maps will get better over time. People seem to forget that Google's mapping apps didn't set the world on fire when they first came out either. Apple is already working to improve its maps app. For now it seems to work well enough for me.

One of my co-workers stood in line to get a new iPhone 5, so thanks to his, er, perseverance, I got to play around with it and we spent some time with maps, including using it while we drove to lunch.  My conclusion was that it worked fine for him, in our town. Nothing special, but fine. On the other hand, we looked at some of the examples that had been noted as failures by other people, and sure enough, there were some major errors.  If I was travelling in an unfamiliar city, it would make me uneasy if I had to depend on an iPhone 5.  I would be fine with driving around an area I generally know while looking for an unfamiliar location.  Fortunately, there is a workaround already available - they make these paper things that are also called "maps" that will work in a pinch!

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