Showing posts with label Marketing strategy. Show all posts
Showing posts with label Marketing strategy. Show all posts

Thursday, October 11, 2012

The Value Of SMS Text Marketing

English: Author: Redvers. Two "welcome&qu...
English: Author: Redvers. Two "welcome" messages received via SMS text messaging. T-Mobile welcomes Proximus to the United Kingdom; BASE welcomes Orange subscribers to Belgium. Both are Nokia phones, but the picture was taken with another brand of mobile phone camera. (Photo credit: Wikipedia)
Whether you run a for-profit business looking to increase sales, or represent an organization that simply wants to be able to reach your members quickly and affordable text marketing is the perfect solution. That's because text marketing can be as much a money-saver as it is a money-maker.

Here are a few reasons why SMS text mobile marketing is vital to your business or organization.

1. You Can Reach More People Than With ANY Other Method

Did you know...
  • 6% of Americans have a Twitter account
  • 33% of Americans have a Facebook account (more than 50% of males do NOT check their Facebook daily)
  • 37% of Americans actively use email
  • 92% of Americans have a cell phone (98% of which have SMS enabled handsets!)

In fact, believe it or not there are 2.5 times as many users of "texting" than email. But that's not even the most important point. You see, 33% of email addresses change on a yearly basis. Your email database gets more and more outdated with each passing day. But with phone number portability and the popularity of mobile phones, people are ditching their home phones and keeping their cell phones for life. That means your contact database will continue to grow - and almost never get old!

2. More of the People Who Receive Your Message Will Actually Read It!
  • With text marketing your SMS reminders, notifications, or coupons are received at the exact time your customers need to see them-and often at the precise time they are making a buying decision.
  • Consider this incredible fact: 95% of all text messages are read within 5 minutes of delivery, with an overall read-rate of 97%!
  • Compared with other forms of marketing and communication, mobile is the clear winner...

3. More of the People Who Read Your Message Will Actually Take Action

Reaching more people wouldn't mean much if it didn't have any effect on their actions. But perhaps the best news of all regarding text marketing is that it actually does drive behavior. According to research done by the Direct Marketing Association, 70% of recipients react to SMS (text) marketing messages, compared to just 20% for email. And the same study shows that up to 30% of users redeem mobile offers, compared to 5% for email.

Consider this...
  • 94% of consumers who receive a mobile marketing offer recall the specific call-to-action (Hip Cricket Research)
  • 15% of consumers admit to increasing what they spent toward a specific brand based on mobile marketing (eMarketer)
  • User response to a mobile ad is often 10 times higher than a computer/email offer (Quantcast Data)
  • 33% of Americans acknowledged using a mobile coupon received via text marketing within the past month (eMarketer)

In fact, according to ABI Research, the average ROI with mobile marketing is $10 for every $1 spent!

4. Your Customers and Members Actually Want to Hear from You

The most valuable piece of your business is not your building or your computers or some specialized piece of equipment. It is your customer database.

Text marketing allows you to build and nurture your customer database so that they will have more loyalty to you and ultimately do business with you more often. And the best part is, they WANT to hear from you more often. DMA research shows that the vast majority of consumers not only want to receive special offers and information by text, but that they wish more businesses and organizations offered this option! Likewise, Nielsen Mobile discovered that 70% of consumers they surveyed are happy to receive promotional information via text message.

The true power of mobile marketing is that your customers are "opting in" to receive your information. By texting your keyword to your shortcode they are telling you they want to hear from you. There is no better way to build an ongoing (and profitable) relationship with your most valuable asset-your customer.

5. Text Marketing Will Save You Time and Money

If you are a for-profit business, there is no denying that text marketing can increase your sales. But even if you are not trying to sell anything, Text marketing can help your bottom line.

Text marketing can replace many costly and time-consuming tasks for much, much less. Paying employees to call your entire list when you have to cancel an event or a game? Text marketing can do the job a whole lot better, faster and cheaper. Mailing postcards and placing ads to promote a concert or meeting? Text marketing will get the message across instantly at the touch of a button. And because people read their texts, you'll reach a greater percentage of your audience with your information! You can even include a direct link to a phone number, email address or web site so that recipients can contact you instantly.

There's never been a win-win quite like SMS text marketing. And for less than $2/day you can put this powerful tool to work for you immediately. In just 5 minutes you can be up and running with your own account and custom keyword.

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Thursday, September 27, 2012

Guerilla Marketing Ideas for Real Estate

English: guerilla marketing - heb עברית: שיווק...
English: guerilla marketing - heb עברית: שיווק גרילה (Photo credit: Wikipedia)

In every business, the marketing strategy being used is vital. This is what determines how successful an individual will be able to sell of his products and services to other people. For this reason, it is vital for a business owner to make use of aggressive marketing techniques in order to attract the right people. This is where Guerilla Marketing ideas for real estate sales are highly appreciated.

Since every marketer needs to have leads that translate to a successful business, the importance of using a marketing strategy should never be neglected. For every new business owner, generating fresh leads is difficult. This is why they need to be aggressive and look for people who might be more than willing to join them in their business. Given the fact that it's already difficult to find leads, it is even more challenging to keep consistent leads. For this, some online tactics are highly needed.

4 Ways to Generate Consistent Leads Online

Tip #1: Have Your Own Website

Having your own website has certainly paid off for many business owners. This is because it has allowed their audience to see what the business is truly about. In addition, it allows them to gain trust in the company because they have been able to get ideas about the establishment.

Tip #2: Write Articles

There are now several article submission sites where you can publish your articles to. This will allow individuals to see different information that you have provided about your business. When they are looking for a particular product, they will get to find your articles and will visit your website. This is a great way they can get in touch with you.

Tip #3: Paid Advertising

Online advertising is done through banner ads and by sending out newsletters. By using this method, you can pull in the right people who will want to buy your products and services. Since they have already been targeted by the niche you used to advertise in, you can be sure that your efforts are not turned to waste because they generate the right people for your products and services.

Tip #4: Social Networking Sites

Nowadays, almost everyone is on Facebook and Twitter. If you decide to join these networking sites, you will be able to connect to thousands of people throughout the world. This lets you attract a wider scope because these people already know what your business is about. As a result, they just have to follow news that you post on these networking sites.

Guerilla Marketing is a very effective strategy that can be used on any business. When you integrate it into your marketing plan, you can be sure that your efforts will not turn to waste because of it! or you can download your FREE report of Auto Mass Traffic™ directly here !!!

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Friday, September 14, 2012

Effective Social Media Marketing Tips

English: Stephen Monaco speaking about Social ...
English: Stephen Monaco speaking about Social Media Marketing (Photo credit: Wikipedia)

Social media marketing is the very effective tool for marketing your products. There is no other alternative marketing strategy for social media marketing. Hence social media marketing is indispensable for any online business. Social media marketing needs a different approach when compared to the other online marketing strategies. For a social media marketing campaign to be successful, it is very much important to understand the tactics that work better. This article is all about the effective social media marketing tips.

1. Creating unique profiles in Social Networks

Social networking sites like myspace and facebook have great importance in business promotion. This part of social media marketing can get lots of traffic to your website along with building credibility among people worldwide. The social networks are now crowded with the online marketers and hence it is important to highlight your profile in the crowd. Though there are lots of customization options available in the social networking sites itself, it is always good to get some professional help for advanced customization. These social media marketing professionals will be able to provide you will very unique profiles which will get noticed by the social media crowd immediately.

2. Don’t try to sell anything in the Social Networks

Many social media marketers just advertise their products through their social media profiles. This is a wrong move. Social networks are for connecting to people and not for advertising the products, Hence your main motive in the social networks should be to connect to as many people as possible. The traffic to your website and the credibility to your services/ products will eventually increase as your networks grow.

3. Don’t leave any social media profiles unattended

Active participation is a basic necessity of any social media marketing campaign. Just creating some profiles in a handful of social media sites doesn’t do any good. You should post some content to the social media profiles frequently and make them look lively. Always remember the fact that Google crawls the profiles that are frequently updated. Moreover, the visitors of your profile will love to see many updates. You should also involve in activities like participating in polls, posting in forums, making comments and connecting with the people of similar interest.

Social Media marketing is a time consuming process and for the moment of truth it is really worth the time you spend. If you don’t have enough time for social media marketing in your tight schedule, there are professional social media marketers who are ready to help you. To the added advantage, these professional social media marketers can analyze your website and create the best marketing strategy. By paying them a nominal fee, you can just sit back and relax, watching your network grow along with the web traffic and business.

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Tuesday, September 11, 2012

Facebook: A Marketing Channel Strategies

Facebook Marketing (photo credit: Social Network Asia)
There are various ways to market your product online and social marketing is just one of those. In comparison with other strategies such as article marketing how heavy do you use facebook as one of your strategies to market a product?

Facebook can be a lucrative internet marketing strategy if used effectively. You can't just use one strategy though, and you have to know that Facebook is more of a branding opportunity, and most successful businesses will not use it to sell products directly, but indirectly (if that makes sense).


Because building a successful online business isn't about using one channel, it's about using multiple internet marketing strategies together. Lately there is so much hype about using Facebook to market products online. This is completely wrong. People are on Facebook to connect with people, not businesses.

The way people use the internet is much different than old school brick and mortar business. It's not selling to users, it's users having the option to make there own decisions...just a click away.

You need to look at marketing on Facebook as permission based and 99.99% of people will not buy products or services if they "like" your business, or friend request you. Top internet marketers will agree that successful online business is not about getting, it's about giving. That principle even holds more true to Facebook marketing. This is a direct channel to provide value to potential customers, free reports, thoughtful information, humorous tidbits of information sometimes seemingly unrelated to your business.

If potential customers see you as not selling, there more likely to look into what you do, consequently resulting in more traffic and more business.

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Monday, September 10, 2012

Facebook Marketing: Online Marketing Strategy

Advertising advertising
Advertising advertising (Photo credit: Toban Black)

Production and distribution depends largely on the marketing strategy opted by an organization. The marketing strategy mainly involves the advertising and promotion of your product. It helps in setting up a brand image and makes relationship with the target market. Designing innovative and attractive advertisements, creative images and brand recognitions are the goals of advertising strategy that ultimately results in increased sales. Identifying the market and promoting a product or service to that market is the key to achieve that goal. No business can afford to lose customers and this happens only when you ignore the customers and don't educate them about your products. With the advancement in technology and the growth of internet, it has become essential for every company to use online advertising methods for promotion of their products.

Online advertising is a method of marketing that uses internet to deliver the message about your product to the public. Whole world is connected to each other with internet and it is the easiest way of spreading your product information to the entire world. When you are over internet; you get global before even you know about it. Marketing products or services over internet has grown very rapidly. It is reported that online advertising has reached over $25 billion US Dollars. This includes the advertising over search engines, display advertising over different websites, online classified ads, video advertising and email marketing. The main reason of this growth in online advertising is the cost effectiveness and immediate delivery of desired information to the target audience.

Growth of social media websites has forced the marketing experts to align themselves with the internet marketing technique, termed as social media marketing. Social media marketing involves the techniques used to advertise your products and services over websites that offer social networking options to their users. Internet users are growing rapidly over social networking websites and with more than 600 million users, Facebook is the largest social networking website at the moment.

Other than social networking, Facebook is now used as an effective marketing tool over internet as well. With over 600 million users, this single platform has the capacity to help a company grow over internet. Facebook provides a number of features that can help in branding and increased public awareness about a company's products. Pages and groups are no doubt effective marketing tools but the features of Facebook ads are true competitive advantage one can have. If setup correctly, these ads can really bring a boost to the ultimate goal of an advertising campaign, that is, sales.

Facebook ads are easy to setup and provide some good options to target your audience. The first step towards a successful advertising campaign is to design an innovative and attractive advert. Facebook allows you to advertise your own website, Facebook page or even an event that you might have created over your page. Be creative while designing your ads because in Facebook, you can only have a 25 characters title and 135 characters description. You can also use an image to spice up your ad a little.

The target audience selection is very comprehensive with Facebook ads. You can not only target people by their geographical location but can also select the gender, age limits, likes, interest and even education. The most powerful targeting tools is the 'Like & Interests' tool. If you are planning to promote cell phones, you can target the people, who already have 'liked' the pages of various mobile phone brands.

Advantages of Facebook Marketing

  • You can create your own Facebook page that acts just like your own website
  • Fan following can be measured with the 'Likes' of a page
  • Comprehensive targeting even allows you to target fans of an already established Facebook page
  • You can select your maximum advertising cost options for CPC and CPM
  • Daily advertising budget can be specified
  • Advertising can be scheduled. You can select when to start and end the campaign
  • Good click through rate of adverts if ads are designed properly
  • Cost per click (CPC) and cost per thousand impressions (CPM) is low in comparison with other display advertising options

Incorporating online advertising is essential for a successful marketing strategy. All internet marketing experts agree that Facebook plays an important role in positioning and placement of your brand. Be creative, research the target market properly and select your audience wisely to get most out of a marketing campaign.

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Sunday, September 2, 2012

Should your company have a Social Media Marketing Strategy?

Should your company have a Social Media Marketing Strategy? Should you be on Facebook? Should you be on Google+? Should you blog? Should you Tweet?

Social Media Marketing is today's most successful online marketing strategy and is being embraced by companies all over the world from Fortune 100 to small companies.

Social Media Marketing Strategy involves engaging PEOPLE online social networks to generate EXPOSURE, increase TRAFFIC, improve SEARCH RANKINGS, build strong BRAND ADVOCATES, generate QUALITY LEADS and grow SALES.

From start-ups to small and medium-sized companies Social Media is the greatest equalizer as it allows them to compete with competitors with much larger marketing budgets.

60% of the sales cycle is over - before a buyer talks to your sales person because of Google and Social Media and all the information available on the web today. There is so much research and consideration a buyer can do that they don't need a sales person as early. When they talk to a sales person they are much more educated and have much better questions and can clearly understand your business compared to your competition.

A visitor coming from a Social Media site is 10 times more likely to make a purchase online than an average visitor.

An effective Social Media Marketing Strategy is not about the tools (Facebook, Google+, LinkedIn, Twitter etc.). It is about knowing how use these tools to attract, engage and interact with your existing and potential customers.


Give Social Network Asia a PM via Facebook to discuss how we can help
  1. You develop and execute a Social Media Marketing Strategy
  2. Your existence Social Media presence become more effective
  3. You better utilize the various Social Media platforms like Facebook, YouTube, Twitter, Blog, Google+, LinkedIn etc. by providing training in how to use these tools more effectively
  4. Implement other tools which will significantly reduce the time you spend in social media

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