Tuesday, September 11, 2012

Facebook: A Marketing Channel Strategies


Facebook Marketing (photo credit: Social Network Asia)
There are various ways to market your product online and social marketing is just one of those. In comparison with other strategies such as article marketing how heavy do you use facebook as one of your strategies to market a product?

Facebook can be a lucrative internet marketing strategy if used effectively. You can't just use one strategy though, and you have to know that Facebook is more of a branding opportunity, and most successful businesses will not use it to sell products directly, but indirectly (if that makes sense).

Why?

Because building a successful online business isn't about using one channel, it's about using multiple internet marketing strategies together. Lately there is so much hype about using Facebook to market products online. This is completely wrong. People are on Facebook to connect with people, not businesses.

The way people use the internet is much different than old school brick and mortar business. It's not selling to users, it's users having the option to make there own decisions...just a click away.

You need to look at marketing on Facebook as permission based and 99.99% of people will not buy products or services if they "like" your business, or friend request you. Top internet marketers will agree that successful online business is not about getting, it's about giving. That principle even holds more true to Facebook marketing. This is a direct channel to provide value to potential customers, free reports, thoughtful information, humorous tidbits of information sometimes seemingly unrelated to your business.

If potential customers see you as not selling, there more likely to look into what you do, consequently resulting in more traffic and more business.

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