Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Saturday, October 13, 2012

How to Use Facebook for Business - Your Quickstart Guide for Getting Customers Fast (Social Media for Business)

How to Use Facebook For Business:
Your Quickstart Guide for Getting New
Customers Fast (Image via Amazon aStore)
With Facebook you can identify exactly who wants your products and then actively attract them, according to Wynne Pirini in this book. Facebook enables people to voice their opinion about your business to hundreds of their friends instantly, and you can choose to take control of this new frontier, or you can leave it to others to influence what the market thinks about your business.

This short ebook focuses more on the practical steps involved in getting started on Facebook rather than the philosophical aspects or the broader business consequences. The author uses clear instructions and helpful illustrations to show how to set up a personal profile, how to set up a business fan page, how to advertise to a targeted audience, how to use images to enhance engagement, and why Facebook Apps are useful.

There mere use of Facebook does not guarantee a return for a business. Many of the advertisements currently appearing on the site are a waste of space. In order to succeed, a business needs to find a creative way of engaging customers and potential customers. Some businesses are naturally more interesting than others, but the book does give some hints as to engagement strategies that might work even for boring businesses.

Before reading the book I was of the opinion that it was not worthwhile for most businesses to devote resources to Facebook. Facebook ads are usually not appealing or very relevant. But now I am not so sure. There is endless scope for low-cost experimentation, and with sufficient expertise and ingenuity it clearly is possible to create a campaign that achieves results. If you have not already experimented with a Facebook fan page, this book provides a handy step-by-step guide for you to follow.

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Thursday, October 11, 2012

The Value Of SMS Text Marketing

English: Author: Redvers. Two "welcome&qu...
English: Author: Redvers. Two "welcome" messages received via SMS text messaging. T-Mobile welcomes Proximus to the United Kingdom; BASE welcomes Orange subscribers to Belgium. Both are Nokia phones, but the picture was taken with another brand of mobile phone camera. (Photo credit: Wikipedia)
Whether you run a for-profit business looking to increase sales, or represent an organization that simply wants to be able to reach your members quickly and affordable text marketing is the perfect solution. That's because text marketing can be as much a money-saver as it is a money-maker.

Here are a few reasons why SMS text mobile marketing is vital to your business or organization.

1. You Can Reach More People Than With ANY Other Method

Did you know...
  • 6% of Americans have a Twitter account
  • 33% of Americans have a Facebook account (more than 50% of males do NOT check their Facebook daily)
  • 37% of Americans actively use email
  • 92% of Americans have a cell phone (98% of which have SMS enabled handsets!)

In fact, believe it or not there are 2.5 times as many users of "texting" than email. But that's not even the most important point. You see, 33% of email addresses change on a yearly basis. Your email database gets more and more outdated with each passing day. But with phone number portability and the popularity of mobile phones, people are ditching their home phones and keeping their cell phones for life. That means your contact database will continue to grow - and almost never get old!

2. More of the People Who Receive Your Message Will Actually Read It!
  • With text marketing your SMS reminders, notifications, or coupons are received at the exact time your customers need to see them-and often at the precise time they are making a buying decision.
  • Consider this incredible fact: 95% of all text messages are read within 5 minutes of delivery, with an overall read-rate of 97%!
  • Compared with other forms of marketing and communication, mobile is the clear winner...

3. More of the People Who Read Your Message Will Actually Take Action

Reaching more people wouldn't mean much if it didn't have any effect on their actions. But perhaps the best news of all regarding text marketing is that it actually does drive behavior. According to research done by the Direct Marketing Association, 70% of recipients react to SMS (text) marketing messages, compared to just 20% for email. And the same study shows that up to 30% of users redeem mobile offers, compared to 5% for email.

Consider this...
  • 94% of consumers who receive a mobile marketing offer recall the specific call-to-action (Hip Cricket Research)
  • 15% of consumers admit to increasing what they spent toward a specific brand based on mobile marketing (eMarketer)
  • User response to a mobile ad is often 10 times higher than a computer/email offer (Quantcast Data)
  • 33% of Americans acknowledged using a mobile coupon received via text marketing within the past month (eMarketer)

In fact, according to ABI Research, the average ROI with mobile marketing is $10 for every $1 spent!

4. Your Customers and Members Actually Want to Hear from You

The most valuable piece of your business is not your building or your computers or some specialized piece of equipment. It is your customer database.

Text marketing allows you to build and nurture your customer database so that they will have more loyalty to you and ultimately do business with you more often. And the best part is, they WANT to hear from you more often. DMA research shows that the vast majority of consumers not only want to receive special offers and information by text, but that they wish more businesses and organizations offered this option! Likewise, Nielsen Mobile discovered that 70% of consumers they surveyed are happy to receive promotional information via text message.

The true power of mobile marketing is that your customers are "opting in" to receive your information. By texting your keyword to your shortcode they are telling you they want to hear from you. There is no better way to build an ongoing (and profitable) relationship with your most valuable asset-your customer.

5. Text Marketing Will Save You Time and Money

If you are a for-profit business, there is no denying that text marketing can increase your sales. But even if you are not trying to sell anything, Text marketing can help your bottom line.

Text marketing can replace many costly and time-consuming tasks for much, much less. Paying employees to call your entire list when you have to cancel an event or a game? Text marketing can do the job a whole lot better, faster and cheaper. Mailing postcards and placing ads to promote a concert or meeting? Text marketing will get the message across instantly at the touch of a button. And because people read their texts, you'll reach a greater percentage of your audience with your information! You can even include a direct link to a phone number, email address or web site so that recipients can contact you instantly.

There's never been a win-win quite like SMS text marketing. And for less than $2/day you can put this powerful tool to work for you immediately. In just 5 minutes you can be up and running with your own account and custom keyword.

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Sunday, October 7, 2012

Promotional Gifts: The Best Way To Market Your Business

See title
See title (Photo credit: Wikipedia)

There are many businesses offering related goods and services in the marketplace. Levels of competition has developed tremendously making it tougher for these firms to attract and preserve client. It's hard to improve a company's position and reputation by using its own services and products alone. Marketing has been one of several techniques, and Promotional goods are widely used tools to bring in more people artistically and properly.

Promotional gifts allow many companies to advertise their goods and services beyond standard billboards and TV advertisements, and through more cost-effective means. These things can be found in many types, such as pencils and pens, coffee mugs, notepads, caps, desks, lanyards, and customized calendar. Other forms of marketing include flyers, business cards, and brochures; nevertheless, this regular method only allures a few people nowadays.

Promotional products give organizations the possibilities to market themselves locally and globally. Unlike flyers of brochures, individuals are more likely to keep promotional products for their own use. Despite these products being practical tools for marketing, many organizations use them inefficiently, causing a not favourable impression in the market and waste of cash for the business.
Here are some suggestions on how to successfully utilize promotional products:

Give Folks Items that are Helpful

Trade shows are probably the finest approaches to hand out promotional products, nevertheless, some organizations give away worthless things that individuals will never utilize. This doesn't only show an unproductive approach of marketing but a total waste of components as well.

Best promotional items are the types that individuals could utilize each day. Several examples are pencils, pens, notepads, sticky notes, mugs, and also customized calendar. These things are practical necessities individuals could use in school or in the business office each day. They're also really cheap allowing you to purchase much more in quantity. The more things for your business to market, the bigger the target market you could obtain. If your firm has the funds, go for great items like USB flash drives and other small gizmos.

Quality over Quantity

Keep in mind that quality is definitely much better than quantity. Purchasing poor pens that simply clog just before they run out are inadequate manifestations of your business. These things need to project your business in a positive method. A negative impression on your goods will have a not favorable impact on your business. Do not buy very costly goods either. Find cheap things that are tough and useful.

Design Your Goods Properly

Your brand name on promotional products should be structured and suitable. It's not reasonable to match logos or company information on things that are too small. Calendars tend to be fantastic promotional items where you could integrate most of your business details instead of forcing them on a small pen. Your logo design and business details should also be obvious so your customers could see them.

There are many organizations offering Promotional goods on and off the net. Locate reliable organizations that will help your marketing endeavours successfully.

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Friday, October 5, 2012

Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Mobile-phone-advertising (Photo credit: Wikipedia)

I've had the pleasure of interviewing Jeff about his book on my mobile marketing talk show and he is every bit as amazing in person as he is in the book.

Anyone...and I mean anyone that speaks the words "mobile marketing" should read this book. That means if you're an entrepreneur, a small agency owner, a consultant, a large agency, a brand marketer, client side, CMO, CEO, you name it...this is the book you should read on mobile marketing. There are a few others out there you should read too but not many dive into the logic and thinking behind the initiatives executed in this book.

It's a great read for beginners to mobile marketing and a must read for anyone looking to execute a mobile initiative. A lot of people get caught up in the hype and innovation of mobile but Jeff tells it how it is. He talks about the strategies that have worked while addressing the innovation. He show you proved campaigns from big brands as well small business like a car dealership.

Mobile is also not going to save your business. Jeff is very much a realistic marketer, business person and human being. No BS, no hype, he breaks down the mobile space very well so that anyone can understand it.

I highly recommend this book. Jeff Hasen is a great writer and one of the most knowledgeable people in the mobile space both of which are actively displayed in this book.

I've had the pleasure to interview some of the top mobile marketers in the industry on my show and I CONSTANTLY quote Jeff's book, his work, his insights and more. I very much see the space the way he does which makes it easy to agree with him but he backs everything up.

If you're in marketing it's a must read for sure.

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Thursday, October 4, 2012

Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market Review

Cover of "Mobile Advertising: Supercharge...
Cover via Amazon
Chetan Sharma, Joe Herzog and Victor Melfi have provided a comprehensive analysis of the growing field of mobile marketing and advertising--deftly illuminating the refinement of advertising arts from persuading the customer to now engaging the customer wherever, whenever, and whatever they may be doing via their mobile or wireless phone.

As an executive and consultant in the mobile marketing business, I especially liked their engaging tone and educational style which truly separates them from other books which spend too much time on the bits and bytes of mobile technology and fail to take on its complex commercial methods.

Mobile Advertising's extensive review of this developing and lucrative field will supercharge beginners understanding and even polish a professional's perspective.

Setting the stage with an evolution of the advertising business and how its convergence with mobile technology will transform marketing, they take the reader from baby steps to the most current uses and applications of mobile marketing including an entire chapter covering 20 case studies drawn from in-market company experiences around the world--well beyond the now 5 year old scenario of mobile coupon delivery as you walk past a Starbucks. That chapter is worth the cost of the book on its own if you want to learn about this business.

They demonstrate a full command of the complex ecosystem as reflected by their technical diagrams illuminating the magic of mobile, their illuminating business model analyses as well as comparative pricing methods and current levels for mobile advertising. These guys know all the buzz around mobile advertising and show the reader where the biz is. Very valuable for anyone interested in this new medium for mass advertising.

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Tuesday, October 2, 2012

Social Advertising: How Paid Media & Promotions Work on Facebook, Twitter and Google+

The days of expecting branded content or a campaign to "go viral" without paid media support are over. Thankfully, marketers can bolster their social media efforts with a variety of social ad units. The caveat is that there aren't many best practices or performance benchmarks to help guide the way. For example, Twitter's Promoted Trends can cost upwards of $120,000 per day ... is there a solid ROI? And is interest-based targeting on Facebook really more effective than targeting standard demographics? Join Social Marketing Master Adam Kmiec and a group of experts with hands-on experience creating, planning and executing successful ad campaigns across multiple social platforms. Come away with tips for managing budgets, targeting the right audience, and even strategies for tying consumer engagement with social ad units back to actual sales.

Key Takeaways: See real examples of well-performing ad campaigns on platforms like Facebook, Twitter and LinkedIn Learn best practices that are unique to each social ad platform Understand how to optimize paid social media campaigns and track ROI.
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Saturday, September 29, 2012

Advertising Media Planning Review

English: Photo of the ERISA Expert Professor R...
English: Photo of the ERISA Expert Professor Roger Baron (Photo credit: Wikipedia)
With so much pressure on planning agencies these days, it's hard to find the time and money to provide adequate training. The solution is the seventh (2010) edition of the classic media textbook: Advertising Media Planning by Roger Baron and Jack Sissors from McGraw-Hill.

Advertising Media Planning was initially published in the late Seventies by Jack Sissors, a professor at Northwestern University. He's had several well-known media industry co-authors for different updates.

In 2001, Professor Scissors turned to fellow Chicagoan, Roger Baron, SVP and Media Research Director of DraftFCB to be his co-author for the sixth edition. That edition was translated into Russian, Turkish, and Chinese even though the book focuses on US media. In fact, one fourth of the edition's sales came from outside of the United States. Professor Scissors passed away in 2004; now the book is entirely Roger Baron's work, though Roger continues to share authorship with the Professor, placing both names on the cover.

The book covers perennially thorny media planning issues like intermedia comparisons (Which medium is the most effective?), targeting (Who are my best prospects? How can I weight target segments correctly?), frequency (How often do prospects need to see an ad for it to work?) and many others.

Besides thorough coverage of traditional media which has been updated with the latest industry practices and illustrated with major advertiser case histories, there is extensive coverage of both digital media and new planning technologies. You'll find coverage of organic and sponsored search, mobile media, Internet banners and rich media, and multi-platform campaigns. The book explains many newer topics such as channel planning, interactive television, data fusion, the DVR's impact on TV commercial viewing, and much more.

CircMatters asked Mr. Baron how he saw the future of media planning and those that practice the art. "I see a bright future," said Baron. He explained why: "The needs of marketers have not changed. Advertisers spending hundreds of millions of dollars need to know those dollars are used as effectively and as efficiently as possible. Today's media world is so complex, and changes so quickly, that more than ever, it requires the services of full time, professional media planners."

I'd add this to the last sentence of that answer: ...provided those media planners are well-trained and know what they're talking about. Check out the book on Amazon aStore. It's a bargain at twice the price.

Jack Hanrahan
Hanrahan Media Services LLC
Publisher of CircMatters

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Tuesday, September 25, 2012

Smash It Social Fan Reviews App

Smash It Social is an all in one Facebook marketing system combining an innovative “Fan ReviewsFacebook application with expert social media training designed to help entrepreneurs, internet marketers, and businesses of any size take advantage of the worlds most powerful form of advertising, “word of Mouth”, to generate more paying customers without having to spend much additional time, energy, or money.

Fan Reviews
  • This is a viral testimonial from one friend to another
  • The reviews can generate “likes,” messages, traffic, phone calls, and most importantly new customers because friends trust their friends opinions
  • Creates positive brand positioning
  • Each review that is at least 4 or 5 stars can be automatically posted on YOUR FB page as a status update for your fans to see
  • This solves the “What do I say on Facebook?” content burden and automates the absolute most impactful type of content…“earned media.”
  • The Fan Reviews on Autopilot Strategy
  • Simple steps on how to put the Review Engine on autopilot to continually cultivate referrals
  • How to set up and customize your Fan Reviews application
  • How to ask for reviews so that you always get 5 stars
  • Simple reputation management techniques
  • How to manage your social media in less than 5 minutes per day
  • Email, video, and status update templates and copy
Weekly Coaching Call
  • Discover how to use Facebook to attract more free customers that call you!
  • Build massive “Earned Media” by turning your fans into raving brand advocates
  • Simple strategies that have been proven to work in ANY industry
  • How to optimize your branding for maximum impact
  • Stop feeling overwhelmed and start getting customers so you can get a good sleep at night
  • And many, many more…
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