Showing posts with label MySpace. Show all posts
Showing posts with label MySpace. Show all posts

Monday, September 17, 2012

Marketing Music Online for Musicians

Lady GaGa concert
Lady GaGa concert (Photo credit: Wikipedia)

The music industry is enjoying robust ticket sales. People are willing to pay a hundred and up for a single ticket. Many say that what the industry is losing in record sales, it's making up in merchandising and concert attendance.

"It's not good, but better than a stick in the eye," said one music insider -"or at least better than yet one more illegally downloaded track." But is this current model of generating funds via monster rock tours one that the industry can truly look at as its savior? It's doubtful. One look at the acts that are bringing in the huge crowds and brisk hundred-dollar-and-over-per-seat seat ticket sales to a floundering industry, and it becomes painfully obvious that this is not a sustainable model unless the players shift dramatically and soon.

The big draws in music are not the new or breaking acts. Lady GaGa is a relatively new phenomena and player, but she is far from the norm. The big draws in the rock world have been there for decades and a new crop with the same drawing power does not seem to be in the offing. The superstars that are selling out stadiums are getting to be a bit long in the tooth. It's not Spoon that is selling out stadiums at over a hundred dollars per ticket, it's the old guard; it's Springsteen, the Stones, McCartney, Madonna and James Taylor. Ironically, U2 and the Chili Peppers are considered relative newcomers in this crop and Cold Play and Radio Head signal the new faces, although they've been around for years.

Income from live performances, sponsorships, along with revenue from publishing and online streaming is offering some counterbalance to the loss in record sales. Free music streaming services are beginning to bring in some revenue. Music is also being licensed to companies such as Nokia which bundles it into its overall price. Still, without the benefit of radio support and the star making machinery of the past, it's going to be difficult to launch this generation's Arrowsmith or Guns and Roses. The mold is broken and it's doubtful that it can be replicated, at least not until a new model is created

There will always be the Taylor Swifts, Kings of Leon and Justin Biebers who breakthrough, but more and more those type of mass market artists are going to be the exception. They will be corporately designed entities, or winners (and sometime losers) of TV talent shows. Apart from those avenues there are few ways that acts can be exposed to millions of fans.

So, what's a new band or musical artist to do? How does this new crop reach the masses? Maybe they don't. Perhaps the focus of new musicians should shift from mass to niche. At least for the present, this is not the time to shoot for the mass market.

This may no longer be a time when an A&R rep finds a band and creates a superstar, but more than ever now, bands and musicians can reach their fans and create a market on their own. The following are some marketing and business approaches to consider.

  1. Create a website that reflects who you are and showcases your music
  2. Start a blog about your music and your journey. Make it interactive. Let others communicate with and connect to you
  3. Begin a concerted social media outreach that includes Facebook, MySpace, Twitter, Digg, youTube, etc.
  4. Focus on targeted local gigs and promote them
  5. As you grow, focus on targeted regional touring
  6. A creative PR outreach to the local, regional and national media.
  7. Submit your music to be played on TV shows
  8. Submit your music and your band for product and commercial tie-ins or support
  9. Start a small merchandising outreach including downloads, CDs, T-shirts, and the like.

There are new creative ways for artists to grow and thrive. Think niche markets. Find an audience that understands and enjoys your music. Build a following and a tribe. You need to be creative, persistent and think like a marketing maven as well as like an artist. But with the right tools, approach and gameplan, you can succeed.

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Sunday, September 16, 2012

Interactive Social Media Marketing Strategy for MLM

Image representing MySpace as depicted in Crun...
Image via CrunchBase

Social medial marketing is has turn out to be the principal means of promoting in the preceding few years.

Media sites similar to Twitter, YouTube, MySpace and Facebook have blown in to the main-stream and developed into

the most trafficked sites in the world. Facebook drives more traffic per day then the largest search engine Google. Not anything similar to this as ever existed that is available to ordinary marketers like us to their message to the world at very little cost through merely a computer and internet access. This is the reason interactive media marketing is so eye-catching.

Nonetheless there exists a dark truth to interactive media. Certainly it costs no money to advertise on, although you sacrifice something ultimately more valuable, your time. A large amount of MLM owners do not know how to employ social media marketing strategies well and in an competent manner, if they are knowledgeable in interactive media strategies, some may realize how to utilize it in a useful manner but don't use it in an efficient manner. This is the reason social media sites have turn out to be colossal time wasters for a lot of network marketers and a stumbling block to creating their MLM success.

Now don't misinterpret, I'm not slamming social media, I for my part adore interactive marketing media. In truth it is not the interactive media that is the issue, it is how interactive media is used ineffectually by most marketers. There are oceans of network marketers advertising their business opportunity and products to an audience that really don't give a hoot opportunities. Individuals on social media don't couldn't care less about your business opportunity or how splendid you compensation plan is. Social media is about you, who you are, what value you offer, how you can stimulate greatness.

The most effective social media marketing strategy is to advertise yourself by offering value, sharing the good and bad with your followers. When you build your business around you, your name and create a following of people interactive media marketing will work. That's because social media is a technology that is entirely based on the practice of growing relationships and that the reason it's taking over the internet. Your answer to creating you MLM success story will be found in the closely controlled use of these interactive media marketing as a instrument to achieve trust and connection with your followers.

Take into account that social media and marketing is not about your MLM opportunity its about YOU! Are you a leader who can inspire greatness and mentor business partners to accomplish success, being the one who gives value is of significant importance when attempting interactive media marketing strategies.

If you really plan to grab the social media bull by the horns I advocate you go out and begin learning additional information on internet marketing. Start produce brief instructional videos, not about your company or products but about marketing, tips and tricks you acquired from marketing, personal development or about your lifestyle. Even if its something plain as being with your family on a week day while almost everybody else is at at work. Make sure to all the time have a solid call to action at the closing, that lets your audience what you would like them to do, so that you can collect your MLM success.

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