Showing posts with label Internet marketing. Show all posts
Showing posts with label Internet marketing. Show all posts

Friday, January 25, 2013

Easy Video Suite Marketing Software is LIVE!


Video marketing had to evolve. It was inevitable.
It was becoming much too complicated. And if it isn't too complicated for some people, it's still definitely too time consuming.

You had to worry about the following:
  • Redoing videos over and over again to make sure you got everything right in one take or face the daunting task of loading your raw video into Camtasia or another editor to make everything perfect.
  • Making sure your videos were optimized for the web (So they looked good and didn't take too long to start playing).
  • Having a different mobile version of your videos to show users of iPhone, iPad, Android and other mobile devices (More and more people are doing most of the web viewing from their smart phones and other mobile devices).
  • Basically using "duct-tape" to try and put all the pieces together with Camtasia, Screenflow, Jing, Handbrake while continually looking for the "perfect" solution to make it all easier or less time consuming.
  • Uploading large files to your own server, Youtube, Amazon S3 or other video hosting service.
  • Getting the proper code in place to display your videos with the hope that mobile devices would be able to see the mobile version of your video.
Well, someone has finally done something about it.

Josh Bartlett, the creator of the industries leading video player called Easy Video Player, has truly done something innovative in video marketing. His Easy Video Player software had game-changing features two years ago that other video marketing solutions have just recently tried to introduce.
And on top of that, Josh could boast about the following:
  • Tens of thousands of satisfied customers.
  • The lowest refund rate in the industry for Clickbank (Only 2%).
  • More top marketers and 6 to 7 figure launches use Easy Video Player than anything else. (Mike Filsaime, Chris Farrel, Ryan Deiss, Jason Moffatt, Maria Andros, Justin Brooke to name a few).
Rather than throw in a few, new and "cool" features and re-launch his product simply for the money, he listened to his customers and did something else. He took over two years and hundreds of thousands of his own dollars to create something that will change the way you market your business with videos.

You'll now be able to record, edit, publish, market and track all your videos with one, easy-to-use solution.
Josh is releasing this all-in-one video marketing solution on January 15th, 2013 with a free video series leading up to the launch.

Watch the first video here.

He's going to reveal the story about his journey and passion that led him to spend hundreds of thousands of dollars from his own pocket to create the ultimate video marketing solution.
And how you can now do the following:
  • Drag and drop your video into a desktop application (Mac and Pc Compatible) that will optimize and convert your video for the web, let you edit if needed, upload it and give you the code to copy and paste to your website.
  • Record your screen or face camera from within this application and even draw on the screen.
  • Never worry about whether users on mobile devices can see your videos (It creates and displays a mobile version of your videos for you).
  • Split test your videos to see which ones are shared the most, have the most engagement and which versions make the most money.
That's just scratching the surface...
What all this ultimately means for you is that marketing your business with videos is going to be much, much easier. And you'll make a ton more money while having more time to do what you love.

Anyways...Josh is also going to demonstrate the amazing power of his creation in this series.
So go see how video marketing has evolved.

Talk soon,
Social Network Asia

Monday, October 8, 2012

Pay Per Click Marketing - Does It Work For Industrial Companies?

Image representing Google as depicted in Crunc...
Image via CrunchBase
I discovered pay per click marketing in late 2001, launching my first campaign with Google Adwords. At the time, I was managing a search engine optimization (SEO) project for an industrial controls manufacturer and immediately recognized the potential of this new channel.
I opened a Google AdWords account, compiled a list of keywords, and developed a small group of text ads. Within five minutes of my campaign going live, the four lines of text that I had crafted into an advertisement were appearing on the right side of Google's search results. More importantly, targeted visitors began trickling into my client's website; the power of this marketing platform really struck a chord with me. I had achieved visibility on Google's highly coveted first page using the same keywords being optimized through my "natural search" project.
Let me distinguish between paid listings and natural search listings - I am not suggesting that they are equal in value, but rather competitive in value. Natural listings enjoy a higher perceived relevancy in the eyes of search users; however pay per click advertising, when managed properly, affords businesses immediate penetration into desirable search engine result pages (SERPS). Additionally, paid search marketing is much more flexible in its approach to targeting markets and budgeting for return on investment.
Search engine optimization is a valuable strategy that can deliver a strong return on investment when properly managed. Businesses can cultivate a web presence that organically ranks high in the search engine results pages, delivering requests for quote and product sales. By the same token, the effective implementation of SEO is a long term strategy, often requiring months of development and significant project costs before a return on investment is realized.
Pay Per Click marketing on the other hand is completely measurable, making it possible to monitor profitability on a real time basis. Furthermore, the pay per click model enables marketers to revise their advertisements, budgets, and target audience(s) on a real time basis. This flexibility, when properly harnessed, is the key to an industrial manufacturer's success in the world of Internet marketing.

Sunday, October 7, 2012

How Google AdWords Can Help Your Business Grow With Pay Per Click Marketing

English: licence google adwords Fran├žais : lic...
English: licence google adwords Fran├žais : licence google adwords (Photo credit: Wikipedia)
Internet marketing continues to climb in worldwide popularity. For modest to existing businesses, it is a vital method in securing internet attention and sustainability. Online marketing is additionally meant to successfully advertise your services and products to mass audiences. Although it might expand your organization's online reach, it may also help create brand name credibility and customer patronage. As a result, a small company may create prospects sales, and actually raise revenue. As a form of Search Engine Marketing, pay-per-click marketing is widely utilized and incredibly well-known. This form of online advertising focuses on potential prospects via a set of strategically placed business advertisements. Such as article marketing and keywords, these ads also show up on a variety of search engines. When clicked on, they're able to improve your web page rankings and achieve increased visibility for your business. They can also generate revenue for your company, in addition to link online searchers to your specified website, blog, or online store.

As an industry innovator in pay-per-click internet marketing, Google AdWords provides a selection of internet marketing tools for clients and customers. This progressive and cutting-edge marketing system is simply intended to help your small or current company grow. With AdWords, business people may generate advertising to showcase a variety of services and products. These ads can also be custom-made to target local, state, regional, national, as well as global customer bases. The good thing is that these advertisements can also be positioned together with keyword and links, which attach internet customers and shoppers right to your website. Not only does this boost web traffic to your websites, additionally, it generates a buzz which can secure profitable and timely results. Google AdWords will also be compatible with social networking platforms, which instantly promote your products and services and brand names to wider audiences.

Other benefits of pay-per-click marketing and advertising include posting numerous ads at cost-affordable prices. This lets you promote numerous advertising campaigns, which offers your small business increased coverage within this demanding market place. In contrast to expensive traditional marketing, Google AdWords additionally allows you to create as many ads as needed within time and price range. Additionally, you have the versatility to set your own spending plan, as well as place a bid on high-placement advertisements and key words. Business owners may also update their ads on a daily and weekly basis. This enables your content to stay fresh and recent, along with showing all your latest services and products. From promotional advertisements to specially marked discounts, Google AdWords can promote all your product sales with sustained outcomes.

So whether or not you own an existing online business, or are planning to launch a new one, Google AdWords truly offers a wealth of advantages and benefits. To learn more about how Google AdWords can boost your active marketing campaign, just check out the Web to access more information today.


Article Source:
http://EzineArticles.com/6816040


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Wednesday, October 3, 2012

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

Cover of "Ultimate Guide to Google AdWord...
Cover via Amazon

Late last week I posted a note on Perry Marshall's Facebook page letting him know what I got from a previous version of this book. He asked me to share here. I don't normally post Amazon reviews, but based on what this book has been worth to me over the past few years, I thought it would only be right to make an exception.

I had the first edition of the Ultimate Guide To Google AdWords at a previous job. When I took over their AdWords, we were spending about $30k a month to get $30k a month in sales. Using many of the techniques outlined in this book, I was able to drop the spending to around $10k - $15k per month. Sales went up, ranging between $30k and $45k per month. The spread there, from a little investment in this book, was as much as $30-$35k per month in profits. And I really just scratched the surface in what I implemented out of the book. Sure, it wasn't all this book (the FTC wants you to know this). I did a lot of work to make it happen. And I was studying a lot of marketing stuff at the time (still do, all the time). But the specific techniques in this book played a huge part in the increased profits. Granted, that wasn't all my money, but it did help me more than double my personal compensation over about 5 years in that job.

I've also used the techniques from Perry's book in my own projects. The numbers are smaller, but I consistently get a 2- or 3-to-1 return on advertising investment in AdWords. Without the info I got from Perry and Bryan in this book, it'd probably be a lot smaller, even negative. I've set up campaigns years ago that still generate as much as a couple hundred in sales a month without any work on my part.

This is the best book on AdWords, period.

Not only that, it's a dang good book on Internet Marketing. If I had to tell someone to get one single book they could use as a manual for how to build an Internet Marketing strategy that would have a high probability of being profitable, I'd say buy this book. Because it covers it all -- it's not just AdWords. It's how to get traffic to your site, and how to convert them into buyers once they get there. Sure, it can't cover everything. But it does a great job in pointing you to where you need to go and what you need to go to generate profits from the internet.

That's why it's one of my most recommended books for internet related marketing education. Not just AdWords. And why I think just about anybody involved with selling things online needs a copy of this book.

It's why I've recommended it personally at least a dozen times, and why -- when I bought this latest edition for my bookshelf -- I bought the first of what could be many "giveaway" copies as well.

If you're reading this review, I bet it's because you're interested in the book but haven't bought yet.

Get off your duff. Buy the book. Amazon probably already has your billing and shipping addresses, plus your credit card number. Just hit "add to cart" and breeze right through the checkout process. Get it, and read it with a highlighter. Start putting what you learn to use immediately. You will not be disappointed.

I have no financial interest in making this recommendation -- I don't even know Perry personally (not yet, at least). But I firmly believe it is the right decision -- and that's why I'm putting my name to it in such a public forum. So what are you waiting for? :)

Article Source:
http://www.amazon.com/review/

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Tuesday, October 2, 2012

3 Steps to Successful B2B Social Media Marketing


What's missing in your Social Media?

Find out how B2B companies can be positively impacted by social media marketing and executing inbound marketing tactics. Learn what the missing ingredients are for successful social media campaigns. 


Special guest Nancy Myrland, President of Myrland Marketing, and Chad Pollitt, Director of Social Media & Search Marketing, will reveal three steps for successful B2B social media marketing.


Webinar hightlights:

  • Why B2B should use Social Media to connect with clients
  • Why B2B struggle with Social Media
  • How to approach the use of Social Media - Engagement
  • What Content should be Distributed on Social Media
  • Examples of B2B companies using Social Media successfully

Chad Pollitt shares where social media fits in an inbound marketing strategy and content's role. He will also define the tactical areas where many B2B companies struggle and offer solutions. Nancy Myrland will go into further strategic and tactical detail on content, delivery and engagement.


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Monday, October 1, 2012

Location Based Marketing For Dummies Review

Location-Based Marketing For Dummies
Location-Based Marketing For Dummies
These days, there's a lot of talk about location-based services and marketing via those channels. Some of that information is good and some not so good. I was very happy to hear two people who are very knowledgeable in the web marketing arena, namely Aaron Strout and Mike Schneider, were going to tackle this very important topic in book form.

Location-Based Marketing for Dummies is packed full of useful information broken up into five sections:

  • Putting a Little "Location" in Your Marketing Campaign - which goes over the different location-based services and how they are used by consumers
  • Location-Based Marketing in Action - which covers the tactical parts of putting together a location-based campaign of your own
  • Integrating Location into Other Channels - covering the more strategic aspects of incorporating location-based activities into a larger marketing plan
  • Measuring Your Return on Investment - there's no point in implementing an online marketing plan of any kind if you don't attempt to measure its success; very important information is in this section
  • The Part of Tens - which is a collection of lists with a lot of interesting and useful information including some possibly up-and-coming location services

All in all this book is easy to understand and breaks down the information in such a way that it's more of a step-by-step guide rather than just a "for Dummies" book. I very much liked how it was organized to take someone from "zero to sixty" in a short time, getting them going on using location-based services as part of their marketing strategy. It's full of useful ideas and tips to help anyone plan and run an excellent program, complete with coupons and loyalty rewards, if those are desired components.

I especially appreciate the measurement section. All too often we're told that online marketing efforts really can't be measured. This is not true, and I'm happy to see this book includes an entire section devoted to this very important aspect of a successful online location-based program.

I highly recommend this book to anyone looking to learn more about location-based technologies and how to use them for business purposes. I think it would be especially useful to the small- or medium-sized business owner or marketing person who is looking to get an edge over the competition. That being said, those with larger companies, especially those with multiple locations, can also learn a lot from this work.

Disclaimer: I requested an advanced copy of the book and received one free of charge to me. This is, still, my honest opinion of the work.


Article Source:
http://www.amazon.com/review
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Saturday, September 29, 2012

The Zen of Social Media Marketing

English: Stephen Monaco speaking about Social ...
English: Stephen Monaco speaking about Social Media Marketing (Photo credit: Wikipedia)
When I sat down to enjoy Shama Kabani's new book, the Zen of Social Media Marketing, I was expecting to absorb a couple chapters a night during my quest to take my online marketing prowess to the next level.

I read the entire thing in one evening.

Not since Claude Hopkins' 1923 classic Scientific Advertising has a marketing book held my attention so intently. Shama, a lively and personable genius in her own right, didn't see any need to fluff her book up with generalities and useless anecdotes. Rather, every word, every case study, every personal story is crafted to bring the reader into a deeper understanding of how to lay an effective social media marketing foundation.

I like authors who respect my time and give me exactly what I need. Shama does both.

It's no surprise that digital marketing guru Chris Brogan chose to write the book's foreword. Brogan's philosophy of putting people over platforms aligns perfectly with Shama's style of nurturing very real, human relationships through online mediums. She sees the internet as an extension of (not a replacement for!) community and draws on common real world interactions like coffee houses and office-networking events to illustrate her point.

Chapter one is all about the philosophy of online marketing. "If you aim at nothing, you'll hit it every time" is what my mother always says. Shama writes: "online marketing is the art and science of...leveraging the internet to get your message across so that you can move people to action." The message is clear: you don't do social media marketing because your competitors do; you do it because it has the ability to "convert strangers into consumers and consumers into customers."

"Strategy should always come before tactics."

Shama evidently prefers her readers to know where they are going and why they are on the journey before she expends any energy on telling them how to operate the car.

The rest of the book is packed with tactics on how to relate to your audience using Facebook, Twitter, LinkedIn, and web video. I pride myself on being a decent online marketer, and even I found myself taking notes on when to engage people through Facebook Groups and when to encourage the following of a Facebook Page. Should I care how many Twitter followers I have? Shama says I should, but not in the ego-stroking way I may be inclined to.

The only disappointment I faced was that my tech-savvy, Star Trek watching side wasn't fed. Not because the material wasn't solid, but because...

Shama speaks the language of small business.

You may not be a marketer; you may sew quilts or manufacture plantation shutters. Shama understands, and she writes with you in mind. Easy to remember acronyms and formulas, like Visability + Credibility = Success, and succinct, numbered checklists will help you implement her recommendations immediately.

I should quit talking before I begin to ramble. The bottom line is: social media marketing is something you, a small business owner, can participate in quite successfully. Shama Kabani's book, The Zen of Social Media Marketing, will show you how.


Article Source:
http://www.amazon.com/review/ 
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Tuesday, September 25, 2012

Smash It Social Fan Reviews App


Smash It Social is an all in one Facebook marketing system combining an innovative “Fan ReviewsFacebook application with expert social media training designed to help entrepreneurs, internet marketers, and businesses of any size take advantage of the worlds most powerful form of advertising, “word of Mouth”, to generate more paying customers without having to spend much additional time, energy, or money.

Fan Reviews
  • This is a viral testimonial from one friend to another
  • The reviews can generate “likes,” messages, traffic, phone calls, and most importantly new customers because friends trust their friends opinions
  • Creates positive brand positioning
  • Each review that is at least 4 or 5 stars can be automatically posted on YOUR FB page as a status update for your fans to see
  • This solves the “What do I say on Facebook?” content burden and automates the absolute most impactful type of content…“earned media.”
Training
  • The Fan Reviews on Autopilot Strategy
  • Simple steps on how to put the Review Engine on autopilot to continually cultivate referrals
  • How to set up and customize your Fan Reviews application
  • How to ask for reviews so that you always get 5 stars
  • Simple reputation management techniques
  • How to manage your social media in less than 5 minutes per day
  • Email, video, and status update templates and copy
Weekly Coaching Call
  • Discover how to use Facebook to attract more free customers that call you!
  • Build massive “Earned Media” by turning your fans into raving brand advocates
  • Simple strategies that have been proven to work in ANY industry
  • How to optimize your branding for maximum impact
  • Stop feeling overwhelmed and start getting customers so you can get a good sleep at night
  • And many, many more…
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Sunday, September 23, 2012

Incorporate Facebook Into Travel Marketing Plan

Mark Zuckerberg, founder and CEO of Facebook
Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia)

In addition to your marketing Web site, your CVB or tourism bureau has the opportunity to be seen by more than 250 million people all over the world at any given time. This idea of increasing your Web traffic may seem complicated and time-consuming, but it is much easier than you may think.

According to Facebook's statistics, more than 120 million users log in each day, contributing to more than 5 billion minutes being spent each day worldwide on the site. Despite what you may think about Facebook being targeted for teens and young adults, the current fastest growing demographic is people ages 35 and older. Combine that with the Domestic Travel Market Report statistics that the average age of a domestic traveller is 46 (and that 75% of Americans travel for leisure) and you don't need another reason to join Facebook.

Other than the statistics, Facebook brings a lot to the table:


  • A plethora of media devices at your fingertips. Uploading video, pictures, slideshows and easy posting makes sharing multimedia easy.
  • The ability to generate discussions easily. Direct messaging capabilities, wall postings, group networking and creating fan pages give your CVB or tourism bureau a broad range of tourism and destination marketing tools at your fingertips.
  • High SEO capabilities. Facebook can be placed high on Google results, especially if you customize your Facebook address.
  • High reachability. You have the ability to not only keep up with your clients, but give potential clients a taste of what they are missing. You have the ability to search for people who are interested in travelling, as well as the individual assets your destination has to offer, and you reach out to them directly.
  • Networking. Become a fan of similar pages to gather a bigger following. In turn, they have the ability to link back to your site.

All of these capabilities for tourism advertising and destination branding are not just limited to your company's Web site. These services are available in addition to what you may already have in terms of Internet marketing.


Article Source:
http://EzineArticles.com/2749292

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