Using Facebook for Social Media Marketing

Illustration of Facebook mobile interface (Photo credit: Wikipedia)

Welcome to this beginner's guide to setting up Facebook for Social Media Marketing. In this article, I'll illustrate how a beginner can set up Facebook to raise the profile of their organisation. I assume you already know how to use a computer, connect to the Internet, and use a browser.

Introduction

Unless you've been living on a desert island for the past decade, you'll have heard of Facebook. It's used by millions of people the World over and it's a great way to connect with others.

This fact has not been lost on Marketers and Advertisers and they've moved to Facebook in their droves. Social Media Marketing, as it's become known, is a hot topic. Do it right and your organisation will benefit massively. Do it wrong and you'll disappear off the site like you never even existed.

What is Facebook?

Before talking about how to use Facebook for Social Media Marketing (SMM), it's important to take a moment to clearly understand what Facebook is. Facebook is an Internet based social networking application accessed via an Internet browser. The important element here is that it's for social networking. It's not designed for marketing or advertising (unless you want to pay Facebook to carry an ad for you). Abuse this fundamental viewpoint at your peril.

Everyone that joins Facebook MUST create a profile. It can be a Business Profile or a Personal Profile but you are only allowed one profile.

Creating multiple profiles is a violation of Facebook's Terms of Use and can result in all of your accounts being terminated.

I emphasise the above statement because it's really important. If you spend some time carefully crafting your online persona, it can be devastating to have it all taken away.

Business Profile or Personal Profile?

Facebook has only two primary profile types. A Business Profile or a Personal Profile. The personal profile gives you full access to all the features in Facebook. The business profile gives you access to administer your Pages and ad campaigns only. This is from the Facebook FAQ:

Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts.

Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer.

In addition, business accounts cannot be found in search and cannot send or receive friend requests.

Deciding upon whether to create a Business or Personal profile is a big topic on it's own. But, in short: If you intend to do Social Media Marketing, I strongly urge you to create a personal profile.

Security

Now you've created a personal profile. the very first thing you'll want to do is to check your Privacy Settings by selecting Account > Privacy Settings from the menu at the top right of the Facebook page. Take some time to work through these options before you start to use Facebook.

For example, one of the default settings is that your Family and Relationships are public. I'd suggest that you might want to limit this to friends only.

As another example, you may well want to keep some of your contact information, ie: your home phone number, private.

Completing Your Personal Profile

Once you've created your personal profile, Facebook gives you lots of hints on how to complete your personal information. Most of it is great advice and well worth following. Remember, what you're trying to do is setup your online persona. It will reflect you and your business. Let this guide your actions as you add information and photos.

Your aim is to have as complete a profile as possible so that your own friends will recognize you and will befriend you on Facebook. You'll also want your profile to be engaging enough so that you can make new friends online.

Adding Friends

Once your profile is ready, it's time to add some friends with whom you can communicate. Again, Facebook helps by offering to search through your eMail, Instant Messenger, Skype and other accounts to create a prospective friends list. Select 'Find Friends' from the menu at the top right of the Facebook page, next to the Account menu option you selected earlier.

You'll be presented with a list of contacts that also have accounts on Facebook and you can choose who you'd like to add to your friends list.

Adding current friends is the best way to get started with Facebook. Later, I'll show you how to add other friends.

The Wall and the News Feed

Facebook can be confusing at first so for now, I advise that you limit yourself to two main views when using it, the Wall and the News Feed.

• The Wall. When someone first visits your Facebook page (or you visit theirs), the default view is the Wall. The Wall is a place to post and share content with your friends. The visibility of the items posted depends upon your Privacy Settings (see above, under Security).
• News Feed. The News Feed is a constantly changing list of stories from friends and Pages (more later) that you follow on Facebook. It's only visible to you.

To get to your News Feed, choose the 'Home' menu option at the top right of your Facebook page.

To get to your Wall, choose 'Profile' from the menu at the top right of your Facebook page and then select 'Wall' from the menu at the top left of the page, just under your profile picture.

Using Facebook

Now you've set it all up, I suggest using Facebook for a while and getting used to it. Start some conversations and join in others. Write on peoples Wall or comment on what they've said. For now, it's not so important what you say (but remember that this is your online persona for you and your business so do apply caution) but it is important that you get some practice using Facebook.

And so, to Business...

Now that you've got to grips with the basics, it's time to create a Page for your business. To do this, go to your 'News Feed' page and select 'Pages' from the menu on the left side of the page. If you can't see that menu option, click on the 'More' button and it should then appear.

You should now see a button titled 'Create Page'. Click on that and then follow the simple directions.

The team at Facebook have written a number of documents that will help you create your Page. You can download the manual on creating Pages or visit facebook.com/FacebookPages#%21/FacebookPages?sk=app_7146470109 and follow a number of useful links from there.

Your Business Page

Once your page is created, visit it and you'll see a series of steps to get you started. At the top of the list is a button to 'Suggest to friends'. This is where setting up a personal profile (as opposed to a business profile) really helps you. Basically, Facebook will send an invite to any of your friends that you select, asking them to 'Like' your page. This is important because once you have 25 'Likes', you can get a custom URL for your Page that is then easier to find, pass on to others and even use on your business stationery.

Why is a Business Page Important?

The primary reason for creating a business Page is to separate your business life from your personal life. Many business users don't like to mix their personal and business life. While they may be very happy to share some information with friends and family, they may not want that same information made known to their business contacts.

Once you've created a business page, you can invite your business contacts to 'Like' your business page and communicate with them there. This way, you can enforce a separation between you the person, and your business.

Note also that you can add other users as administrators on the business page thus reinforcing the fact that the business Page is a separate entity from individual users.

If Facebook is for Social Networking, How Can I do Marketing?

Earlier, I said that Facebook is a social networking site and that you should abuse this notion at your peril. What I meant by this was that users do not log on to Facebook to suffer interminable advertising messages or to be marketed at. They come online to socialise. If you try and push your business on them, they will desert you.

But, with over 500 million active users on Facebook, there's a very good chance that some of them will be interested in what you have to offer. The 'trick' is to find who those users are, engage with them, provide them with content of value and then promote your product in the right way. I've come across a great phrase that sets the standard for how to do that via Social Media Marketing:

Seduce, don't molest.

However, the topic of actually doing Social Media Marketing on Facebook is large enough to warrant a whole series of articles on its own so I'll cover that in future articles.


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Brand Mastery of Social Media Strategy

Image via CrunchBase

It's known by many names and it's all the rage! I'm talking about social media - also known as social media marketing, social media optimisation, SMO, SMM and social networking. For businesses it has tremendous potential and value, but in simple terms social media is just another communication channel with the world.

But instead of delivering a sales or service message via advertising or marketing, with social media you're talking to people in the way you would with friends, colleagues or strangers who share the same interests.

Social media used to be for the young Net Generation, as Don Tapscott (Author of Grown Up Digital) calls them, but now the average age on Facebook is 35. LinkedIn has a huge membership between 35 and 54!

As David Mercer, Head of BT Design, told me recently the older generation just can't help hijacking the Net Gens' home turf. Or at least words to that effect. Is it fair? I can see his point but the fact we all use phones doesn't seem to affect the younger generation's perception of ownership of the mobile world.

Even my eight year old is using social media in the form of Club Penguin (Disney's MMOG, Massively Multi-Player Online Game). By the time he is in business, social media will be just as integrated in his life as email and mobile phones, if they're still around.

With 400 million active accounts on Facebook getting over 120 million unique visitors each month, social media is not going away. But it's important to remember what your objective is if you want to get involved with social media for personal, business or branding reasons.

Different platforms have different personalities: LinkedIn is business oriented while Facebook is social and works better in engaging individuals. Twitter is real-time news and information on everything from clubs and coffee shops to finance and biochemical research. So each platform should be picked to meet the characteristics of objectives.

Remember, too, that other countries have big platforms. China's platform is QQ and has over 500million users, Orkut has over 100 million users with over 70 per cent of them from Brazil and India. In Russia, Vkontakte has over 60 million, so pick your playground carefully.

Most of the major platforms offer advertising. Facebook, LinkedIn and YouTube all have a pay per click advertising option which can be targeted at an audience with surgical precision...well, field surgery at least. Let's say I wanted to get people to book me to run workshops in their business.

I could place an advert on LinkedIn targeting Marketing Directors of businesses in the UK with over 250 staff, or perhaps select a few niche industries such as finance, retail and manufacturing. If I get my advert right I will only attract clicks that are likely to convert and, of course, I only pay when they click!

A word of caution: We all put so much information about ourselves on social media that with a little research people can easily find out a lot about you and your business. Reputation management has never been more important.

Using LinkedIn as an example, let's say I want to meet Mr Smith, CMO of a blue chip brand. I look him up on LinkedIn and see that he is a member of a group called Future Trends. I can also see that he is connected to a friend of mine called Thomas. I join the group called Future Trends and ask Thomas to ask Mr Smith if he could tell me more about this group.

Do we think that hearing from Thomas that someone who shares a common interest would like to meet him would be of interest? One would hope so. There are many ways to manage social media but there is a level of lateral thinking that helps.

When setting up a social media strategy there are many monitoring tools that can be used to plan who you should engage with and where you should have a presence. One of my favorites is Social Radar from Infegy. It gives you a visual representation on how social media accounts are connected, a road map of who's talking to who on the web.

Through this you can see where most conversations are taking place on your topic. These people are called Influencers and they are an important part of a social media strategy as they help organisations and individuals control the conversations.

Let me tell you a story. A well-known journalist was writing about a big brand's new sports car on his blog. The journalist was an Influencer because over 50,000 people subscribed to read his blog on a regular basis. His opinion of the new car's looks was based on a photo he'd seen and unfortunately for the manufacturer the opinion was not a good - the words "back of a bus" and "angry bulldog" come to mind.

Shortly after his opinion hit the net, postings start to appear on blogs and forums echoing his comments. Before long the opinion of even those who have never seen the car is a negative one.

Now if the brand had been monitoring the social biosphere they would have quickly picked up this story and through sentiment monitoring [WHAT'S THIS??] they would have been able to see its negative connotation. They could h,ave seen the topic growing in importance and acted on it. How I hear you say!

Well, my first step would have been to contact the journalist and invite him to experience the car in person. Let's face it, brands are about experience not just looks. Imagine this...

You invite the journalist to join you for a track day. When he arrives he is presented with a shiny new, highly-polished, top of the range version of the car. First impressions...it looks better than it did in the photos.

Then a test driver shows him how smooth and quiet the car is before slamming it into sports mode to demonstrate the near 200mph speed that the car gracefully achieves in the blink of an eye. After spending a day experiencing this luxury car the journalist has a different opinion.

In the next blog he writes about his fantastic day and admits that the pictures he'd seen didn't really do it justice. He then enthuses about his positive EXPERIENCE with the car. Very soon his readers have changed their perceptions, too, and the online conversation has been controlled and made positive.

It is through this careful monitoring and strategic engagement that social media can be used as not only a PR machine but also another market to channel. Let me explain...

Using a Twitter client on my iPad I am able to see on a map the names of people who are talking around me. This is being picked up by the geo-tagging of where they where when they last posted a message. I used this in a demonstration in a London restaurant which also had a meeting room and private dining area. To our surprise we found that the CEO of King of Shaves was tweeting next door!

It was too much to resist so we responded to his Tweet and invited him over for a drink and a discussion about how the restaurant might be able to help him and his organisation.

We had a fairly fast response saying that he would drop in when he had a chance. You can imagine how long such a meeting would have taken to set up - if at all - using the traditional route to a CEO of receptionists, gate keepers, PAs etc. Social media opens up opportunities never before available.

Staying on the subject of Twitter, real time search allows you to stoke while the iron is hot. If I was monitoring or searching for the words "need+new+monitor" I would find people who have recently Tweeted that they need a new monitor This information could be very valuable to an online electronic shop.

Engaging people when their requirement is in the forefront of their minds and creating a process that is easy to fulfill this requirement can translate into direct revenue. Software like Radian6 can monitor most conversations taking place on the web in near real-time. It is an engagement tool allowing you to watch, listen and respond - as part of a strategy this is a vital component.

Someone once said that if you see the bandwagon you are already too late to jump on it. What should you consider before leaping on to the social media bandwagon?

First, what is your objective? Are you using social media for PR, brand awareness, a channel to market or because you what to listen to the chatter from your industry?

Second, you should define a strategy of what goals you want to achieve and what message needs to be given to achieve success.

Third, who is going to manage the project? To run social media campaigns properly, you'll probably need the services of a manager who has good writing skills and a marketing or PR background. This will have a cost implication so you'll to set KPIs and targets to ensure you achieve a return on the investment.

The good news is that by using YouTube or Facebook to communicate with engaged customers or group members you will discover the cost of contacting your audience is minimal. During his election campaign, Barack Obama was able to communicate with over five million people instantly at no cost on almost a one-to-one to personal level.

Today he has almost 10 million fans on Facebook alone - a few hundred thousand behind Lady Gaga. There aren't many ways of connecting with an audience that size for free, are there? Can your business operate as efficiently as that? As Obama would say: Yes you can!


Article Source:
http://EzineArticles.com/4780081

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Facebook Fan Page Marketing Tips

Make the most of your brand's Facebook fan page
with these Facebook marketing tips
(Photo credit: Social Network Asia)

As you're probably aware, Facebook fan page marketing is what most people are talking about in the online world at the moment. However, are most doing it correctly? That reality is no, they are not! There is an art and science to marketing on Facebook and building relationships but most never fully get it.

Here are some tips to help you on the fast-track to getting new customers.

Don't be a jerk and spam people! No one likes an annoying person so don't be that guy/girl. If someone didn't subscribe your status updates, don't pressure them to and send them info without permission. This is a big no-no and will get you kicked off of Facebook fast.

Get a professional background created.

This will help your Facebook fan page marketing more than you realize. It sets the stage for interaction later on. Don't be cheap on your design either. Trust me, you don't want that to be the first impression someone gets of your business.

Get a custom Facebook landing page built

This serves two purposes. One, it will get the prospective new customer to "like" your page. This will allow any status updates you post to appear in their news feed. This helps you have top of the mind awareness with them and be able to provide value their way.

Purpose number two of the custom Facebook fan page is to capture a name and an email. This allows you to keep in contact with the prospective customer on your own terms off of social media. This is essential! You have to get them onto a separate list.

A good thing to do is to offer something of high value in exchange for the leads name and email. You can offer a free report or video training. It's up to you, just make it valuable.

Get traffic

Use the Facebook sponsored ads platform to drive traffic to your fan page. This is very easy to set-up and target to your market. There are literally dozens and dozens of ways to bring visitors to your page / site but pay-per-click runs on autopilot. You can turn it on and turn it off when you want.

Other forms of traffic you can use to get more fans are email marketing, videos, online forums, press releases, articles, blogging, and Google Adwords.

Measure conversions

Always test your Facebook ads and track your conversions. If traffic is king, conversion is surely queen. See which ads perform better than others. You always want to strive for the highest click-through rate.

Using the above Facebook fan page marketing tips will get you more fans and allow you to turn them into actual paying customers quickly.

Discover how to get a flood of new customers each month with Facebook fan page marketing. For the latest free tips and Facebook marketing strategies that work, visit Social Network Asia's blog now!


Article Source:
http://EzineArticles.com/6105442

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Develop Brand Marketing Strategies

Relationship between trade marks and brand (Photo credit: Wikipedia)

To the "outside world", when you create your brand you create unlimited opportunities to leverage what you do into high payoff programs, information products, teleseminars, joint ventures, workshops and more.

On the inside, creating your brand gives you a powerful sense of identity, mission and alignment with your Unique Brilliance. You feel as if the heart and soul of who you are is now (finally!) in tune with building a successful business.

But what if you're struggling with trying to figure out what your brand really is? If you haven't been able to create a high-impact, high visibility brand, that tells me three vital elements are missing from your business-branding strategy.

Luckily, once you focus on, discover and integrate these three missing elements, your brand will "pop!" This branding strategy works equally well for internet branding and other brand marketing strategies.

If creating a strong, memorable, authentic brand has been eluding you, then take a look at each of these strategies for your answers. If you already have your brand, then you can use this list as a "brand checkup," or for help in rebranding.

Branding strategy #1: What results do your clients experience from your service? 

In my Brand Authenticity workshops I ask participants to create a list of not just one or two results, but THIRTY! Why so many? Because it forces the (and you!) to dig deep and get really specific about the results you offer.

For example, let's say you're a life coach and you love to work with women on finding better balance in their lives. That's a tough sell (even though most women will wistfully acknowledge they need more balance!) Your list of thirty client results for may include: starting regular exercise programs, picking up long-wished for hobbies, joining book clubs, asking for a raise or setting clear boundaries with their kids about doing homework.

Now, isn't that a lot more tangible and sellable than quasi-results like "be more accepting,” “be happier,” or the ubiquitous (and sorry, nearly meaningless) "put themselves first for a change?”

My coaching challenge to you: You don't need to wait for my next Brand Authenticity workshop. You can create this list for yourself starting now. Just pull out a piece of paper and start listing each and every detailed result you help your clients achieve.

Branding strategy #2: What problems does your service solve?

Like the prior list, this one too needs to be more than just an answer or two. Again, aim for thirty problems your service helps your clients solve. It's okay if some of your answers overlap with your prior list – just be sure you are detailed and specific in what you list.

Branding strategy #3: What are you a stand for, no matter what?

Great brands have power and punch to them. For example, Maureen, one of my Brand Authenticity clients created the brand "Real Relationships." Another client, Jack, created "The Christian Business Profit." (I love the play on words!)

Both Maureen and Jack are clear on what they stand for and that shows up in their powerful, compelling brand names. So, what are YOU a stand for, no matter what? The "no matter what" part matters because it will shift you out of complacency or fear. It will move you into that courageous, vibrant, determined place where your passion breathes fire and life into your words.

So whether you are internet branding, rebranding or looking at branding strategies for the first time, your powerful, authentic brand is just waiting to be discovered! So what are you waiting for?


Article source:
http://www.articlecity.com/articles/marketing/article_3992.shtml

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Logical Process of Social Network Marketing

MOUNTAIN VIEW, CA - SEPTEMBER 26: U.S. President Barack Obama speaks at a town hall meeting hosted by LinkedIn Corp. at the Computer History Museum on September 26, 2011 in Mountain View, California. The president used the opportunity to share his view on job creation and the current economy. (Image credit: Getty Images via @daylife)

Social network marketing is popularly called as Internet marketing. Today you can find many ways for internet marketing. Many people who enter this online marketing are less worried because of its guaranteed success. If you see in Internet totally all types of products has been marketed online without much effort. Internet attracts many business people to promote their business online. Social network marketing is grown to such a height that today many people can't earn without it.

Some of the most recognized network marketing tools are Face book, My Space and LinkedIn. Twitter became regular place for people who have newly entered the field of social network marketing.

Different social networking marketing methods are as follows.

1. Blogging:
When you start Blogging or posting your data about any product, you can see less response from clients. Later it will become big business via blog. Websites and blogs are most powerful tools for social network marketing when matched with other networking tools. Blog is an amazing tool which provides many other facilities in addition to just marketing your business. It also helps you to communicate with other clients in case if you have any problems.

2. Personal website or blog:
It is important to have private website if you are a freelancer. Your website will help your clients to know about you and it will make them clear that you are a serious freelance marketer and help to make huge revenue via online marketing.

3. Article selling:
It is also best and cheap internet marketing method. It is a mode of advertising our trade just by writing articles and attracting endless number of users across world. We usually sell our articles to different article database websites and article directories. Today it provided free business to many advertisers and publishers and they are really benefited through their articles.

4. Email sending:
Electronic mail sending is the best way to marketing. Collect list of email addresses through portfolio websites and email about your business to all internet users. Your Email should be attractive in such a way that your recipient will be impressed to get back to you.

5. Use social networking websites:
Social networking websites like Twitter, face book can be used to promote your sales. These provide best platform for all who are thinking of online marketing.

6. Video promotion:
Use several video distribution websites for your marketing. These websites uploads your service to the whole world. All that you need to do is film a video about marketing and send it to video uploading sites like You Tube. It seems it is the easiest way of marketing than any other modes since many people will be interested in view videos rather than word form of advertisement.

7. Press Release or media release:
It attracts several public clients and increases relationship among them.

8. Search Engine Optimization:
It improves the traffic to your website by providing quality web content. It uses RSS feeds and many SEO techniques.


Article Source:
http://EzineArticles.com/3510735

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Google Plus: Maximize Seo Marketing

Google Chrome (Photo credit: thms.nl)

Google Plus is still in its early stages, but that does not mean it is a less effective tool for marketing. You just have to use it differently than all of your other social media marketing tools. Google+ has not yet reached its maturity, so you must implement a unique strategy in order to get the most from it.

In order to maximize the results from your Google+ marketing strategy, here are eight steps that will give your content the advantage in SEO. You will increase visibility of your posts, giving your social media marketing strategy the boost it needs.

1. Set all of your posts to Public. Having more circles can create a broader interest for your friends, but by telling Google that all of your posts can be shared publicly will allow them to be indexed in the public search engine. Every time you post, select the Public option.

2. Use a source link when adding your content to Google Plus. Google+ has not been playing well with URL shorteners, so when possible use a link directly from the source. This helps Google more efficiently populate the content, including the name of your blog, post title, description and image. The content will also be cross-referenced with any +1 "likes" from other Google+ users. Much like sharing URLs through other social media sites, you just copy and paste the original link to the "Share what's new" box on your homepage.

3. Add a "+" before a person's name in order to link to their profile in a post. Anyone that you are connected to on Google+ can be linked in the same way as on your Facebook network. A feature that some users are unaware of lets you do this by simply prefixing the name with a "+" as you write your post. This will highlight the name, letting readers view the individual's profile, if privacy settings allow it. Being able to link with others helps open conversations and engage users.

4. Be sure to broaden your circles, add friends, engage and share. Like Facebook, the more you engage others, the longer your posts will remain visible to other users. Increasing the number of people in your circles to share with will give your content more reach.

5. Spread the +1 button around all of your sites. The small piece of code is easy to embed on all of your web pages, blogs, e-commerce sites, etc. The easier it is for readers to click on your share buttons, the more likely it is that they will do so. Easy sharing helps extend the reach of your content through social media.

6. Fill out your profile as completely as you feel comfortable. Over time, your Google profile will create itself depending on choices that you make. By adding other touches to it, you will grow your profile and curate it so that it fits you perfectly. Take a look at your social media profile and decide what areas you feel need more information added. The more open you are on your public profiles, the better.

7. Consider clicking the "Email people not using Google Plus" for some of your best posts. If you are connected with people who are not on Google+ yet, you can still share your content with them by having an email sent directly to them. This is not an option you should choose for everything, as this can cause you to become an annoyance. Instead, only choose to do this when you have written a great piece of content that you want to send out there.

8. Take part in the Google+ community. Similar to Klout, how much you actively participate on Google+ can affect your relevance on the social media site. How many people you reach can help you be ranked higher.

Making the most of Google+ takes patience and commitment. When you do it right, the rewards you reap will be worth the effort you make. Are you using Google+ to extend your reach? What has worked best for you in social media marketing? Share with us!

Article Source:
http://EzineArticles.com/6726311

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Integration Mobile Marketing and Social Media

Image via CrunchBase

Mobile marketing is a natural extension of social media. If you are successful in promoting your business and spreading word of mouth advertising by "creating apostles" to your business with social media then mobile marketing is the next step to take to increase your customer interaction, frequency and sales.

These platforms from Twitter, Facebook, mobile marketing and now new sites that are showing huge promise such as Groupon and FourSquare can all be used effectively alone. When we see the big difference and missed opportunity for small business owners is how to run multiple social/mobile marketing platforms together and integrated with each other.

It is important to use multiple platforms for several reasons. First, social marketing provides the highest ROI in marketing. While it does take some time in the beginning to learn these services effectively, they are essentially free and only take your time. If you are short on time, there companies that will build your social media sites and manage the marketing strategy for you so you can focus on other aspects of your business.

Second, customers that are more involved in your business and feel a deeper connection are less likely to leave you for another business. Social and Mobile create brand loyalty, positioning, differentiation and if you reward these customers accordingly, a very high rate of customer satisfaction that cannot be matched by direct mail, television, radio or other forms of print or mass media marketing.

With all of these sites and methods you must add value to the users experience by providing your fans, followers and subscribers with discounts, exclusive promotions and sales. If you you're your customers what they want, you will be rewarded. People who allow you to engage them in these mediums are most likely to spend money with you, spread the word of your business: "Creating Apostles!", and you are circling the wagon so to speak around your best customers, the ones that support your business and provide the main base of your profits.

People that are fans on your Facebook page are more likely to buy from your business. Use twitter to drive traffic to your Facebook page and get them signed up as a fan. Use Facebook to offer fans the chance to answer the mobile call to action to receive another reward for signing up to your mobile campaign. When you send out a new SMS message you will soon be able to have the ability to have the message automatically update your twitter and Facebook page. This will complete the circle and drive customers ultimately to your mobile list.

Unlike other marketing mediums, mobile marketing is far from saturation or showing any signs of slowing growth. Customers will not be members of multiple or dozens of Facebook fan pages or be following thousands on Twitter. With mobile marketing your customers will most likely follow one business from each market category. This allows you alone to have their sole attention which will drive your sales and ROI to new levels in this economy. While you may be able to use effectively to show a ROI or increase in sales, combine the power of mobile and social media marketing to compete and grow your sales.


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