Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Sunday, September 16, 2012

Interactive Social Media Marketing Strategy for MLM

Image representing MySpace as depicted in Crun...
Image via CrunchBase

Social medial marketing is has turn out to be the principal means of promoting in the preceding few years.

Media sites similar to Twitter, YouTube, MySpace and Facebook have blown in to the main-stream and developed into

the most trafficked sites in the world. Facebook drives more traffic per day then the largest search engine Google. Not anything similar to this as ever existed that is available to ordinary marketers like us to their message to the world at very little cost through merely a computer and internet access. This is the reason interactive media marketing is so eye-catching.

Nonetheless there exists a dark truth to interactive media. Certainly it costs no money to advertise on, although you sacrifice something ultimately more valuable, your time. A large amount of MLM owners do not know how to employ social media marketing strategies well and in an competent manner, if they are knowledgeable in interactive media strategies, some may realize how to utilize it in a useful manner but don't use it in an efficient manner. This is the reason social media sites have turn out to be colossal time wasters for a lot of network marketers and a stumbling block to creating their MLM success.

Now don't misinterpret, I'm not slamming social media, I for my part adore interactive marketing media. In truth it is not the interactive media that is the issue, it is how interactive media is used ineffectually by most marketers. There are oceans of network marketers advertising their business opportunity and products to an audience that really don't give a hoot opportunities. Individuals on social media don't couldn't care less about your business opportunity or how splendid you compensation plan is. Social media is about you, who you are, what value you offer, how you can stimulate greatness.

The most effective social media marketing strategy is to advertise yourself by offering value, sharing the good and bad with your followers. When you build your business around you, your name and create a following of people interactive media marketing will work. That's because social media is a technology that is entirely based on the practice of growing relationships and that the reason it's taking over the internet. Your answer to creating you MLM success story will be found in the closely controlled use of these interactive media marketing as a instrument to achieve trust and connection with your followers.

Take into account that social media and marketing is not about your MLM opportunity its about YOU! Are you a leader who can inspire greatness and mentor business partners to accomplish success, being the one who gives value is of significant importance when attempting interactive media marketing strategies.

If you really plan to grab the social media bull by the horns I advocate you go out and begin learning additional information on internet marketing. Start produce brief instructional videos, not about your company or products but about marketing, tips and tricks you acquired from marketing, personal development or about your lifestyle. Even if its something plain as being with your family on a week day while almost everybody else is at at work. Make sure to all the time have a solid call to action at the closing, that lets your audience what you would like them to do, so that you can collect your MLM success.

Article Source:
http://ezinearticles.com/?Social-Media-Marketing-Strategy-For-MLM-Success&id=3737886

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Saturday, September 15, 2012

Twitter Marketing Tips for Business Entrepreneurs

Image representing Twitter as depicted in Crun...
Image via CrunchBase

Twitter is used far and wide to promote small and big businesses today. Although believed to be effective, it cannot serve the purpose you expect it to perform without the proper techniques. Listed below are some Twitter marketing tips which can help make your tweets more convertible to profits.

Always Lend A Helping Hand - This is the same as sharing quality content to your followers. Companies are often aggressive in posting links to webmercials which often offer products or services. If you want loyal customers coming your way, provide links to content that will address the issues that concern them at the moment. Through this, you can be assured they will be hungry for more information from you. Use the right words to make your tweets resemble your personality or the brand you are promoting.

Optimize Keyword Use - One of the Twitter marketing tips often left unnoticed is keyword placing. It is the same with the procedures with full-length content. From your keyword list, select ones which would sound perfect for your posts. Make the most out of your 140 characters. Google is now giving high regard to the content of social media accounts since more and more people are turning to them as source of information.

Build Connections - Gaining many followers is not enough. Starting with a few which you can engage in a meaningful conversation is more important. With that, you can fetch insights about your brand. Observe the concept of give and take. Take time to search for those who talk about your business. Besides thanking them, return the favor by re-tweeting their posts. Should you come across questions related to your niche, provide a ready answer.

Utilize Available Tools - Hootsuite and Summify are two of the best tools used in effective Twitter marketing strategies these days. They are both great in categorizing different tweets and trending topics. They make it easy for you to track tweets related to your niche. They can also lead you to questions which you may answer with tips that showcase the benefits of using your products or services.

Tweet About Your Blog Posts - This step is as easy as inserting the link to your new blog post in your tweet. Do this in a regular basis and you will be surprised to see a generous amount of traffic flowing to your blog or website. If you are looking for a reliable lead generation program through social media, this is one procedure which you must not miss.

Sync Your Twitter Account With Your Facebook And LinkedIn Accounts - This will make your tweets more relevant to your business. As you share content simultaneously across networks, you are able to save time and effort. More so, you will get easy updates with the Twitter activities and posts of your clients.

These are just a few of the Twitter marketing tips which you can take advantage of for successful advertising. As advancements continue to rise, a few more procedures may be added to this list.

Article source:
http://ezinearticles.com/?Six-Twitter-Marketing-Tips-For-All-Business-Types&id=7247123

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Friday, September 14, 2012

Effective Social Media Marketing Tips

English: Stephen Monaco speaking about Social ...
English: Stephen Monaco speaking about Social Media Marketing (Photo credit: Wikipedia)

Social media marketing is the very effective tool for marketing your products. There is no other alternative marketing strategy for social media marketing. Hence social media marketing is indispensable for any online business. Social media marketing needs a different approach when compared to the other online marketing strategies. For a social media marketing campaign to be successful, it is very much important to understand the tactics that work better. This article is all about the effective social media marketing tips.

1. Creating unique profiles in Social Networks

Social networking sites like myspace and facebook have great importance in business promotion. This part of social media marketing can get lots of traffic to your website along with building credibility among people worldwide. The social networks are now crowded with the online marketers and hence it is important to highlight your profile in the crowd. Though there are lots of customization options available in the social networking sites itself, it is always good to get some professional help for advanced customization. These social media marketing professionals will be able to provide you will very unique profiles which will get noticed by the social media crowd immediately.

2. Don’t try to sell anything in the Social Networks

Many social media marketers just advertise their products through their social media profiles. This is a wrong move. Social networks are for connecting to people and not for advertising the products, Hence your main motive in the social networks should be to connect to as many people as possible. The traffic to your website and the credibility to your services/ products will eventually increase as your networks grow.

3. Don’t leave any social media profiles unattended

Active participation is a basic necessity of any social media marketing campaign. Just creating some profiles in a handful of social media sites doesn’t do any good. You should post some content to the social media profiles frequently and make them look lively. Always remember the fact that Google crawls the profiles that are frequently updated. Moreover, the visitors of your profile will love to see many updates. You should also involve in activities like participating in polls, posting in forums, making comments and connecting with the people of similar interest.

Social Media marketing is a time consuming process and for the moment of truth it is really worth the time you spend. If you don’t have enough time for social media marketing in your tight schedule, there are professional social media marketers who are ready to help you. To the added advantage, these professional social media marketers can analyze your website and create the best marketing strategy. By paying them a nominal fee, you can just sit back and relax, watching your network grow along with the web traffic and business.

Article Source:
http://www.articlecity.com/articles/marketing/article_4420.shtml

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Thursday, September 13, 2012

Google Places: Local Business Listing

Image representing Google as depicted in Crunc...
Image via CrunchBase
Google Places, also known as Google Maps, is a web mapping service and technology introduced by Google Inc. Google offers a free business listing to small businesses at the top of most local search results pages. Local Google Advertising is what we're after when we talk about Google's local business listing center.

Anatomy of a Google search result page:

  • Listings on the right side bar are paid advertisements, often called "sponsored links"
  • The main body of a search result page are called the "organic" or "natural" search listings
  • At the very top in a colored text box are also paid advertisements, sponsored links
  • Above the organic listings are "Google Local Business Listings"

This wiki deals with only with the Local Business Listings

You will notice a map associated with each listing, this is because Google used the existing infrastructure of Google Maps to implement the free business listings. It's generally thought that Google offered this free service, and gave its location on a search result page prominence above the organic listings because of the popularity of Google's Adwords program.

Adwords is a PPC (pay per click) advertising system where keywords and keyword phrases are bid on in an auction like system. The immense popularity of Adwords priced smaller Mom n Pop stores out of the market due to the ever escalating costs of certain keywords. Google became fearful that it's search platform would be return search results of the "rich and famous" thus reflecting only what the rich and powerful wanted seen on Google search results.

How does Google determine which website should rank higher than another?

Google uses a computer program algorithm based on hundreds of factors as the vast size of the internet precludes any human capability of keeping the listings accurate or current. That algorithm is a closely guarded trade secret within Google. Search Engine Optimization Consultants learn what Google apparently likes and doesn't like from the observable behavior of search results.

Local Business Listings IS Google Maps

Google Maps algorithm is different from the algorithm that anoints one site over another. It's also slower to update. If your customers leave glowing reviews of your product or service on the link provided your site will climb in rank.

You are permitted up to 10 photos of your product or service, use as many of those slots as possible. Fill out as much information about your business as space allotted provides, being verbose is better than being succinct when it comes to Google Local Business Listings.

Many small businesses get leads and interested inquiries from a local business listing even if they don't have a website url. Still other small businesses find it unnecessary to have their company listed anywhere other than the top local business listings. If your listing falls in ranking or is bumped out of it's spot by a newcomer and you find your company losing sales because of it, you may want to outsource your rankings management to a local search engine optimization firm.

Wednesday, September 12, 2012

Press Release Submission for SEO Marketing



Press Release Submission
Press Releases refer to the release or announcement of any news, event or information associated with an organization. To announce an update world wide, now-a-days every organization is making use of the most powerful tool, that is, ‘Press Release Submission’. They can be regarded as the one of the way of doing ‘online marketing’ for building the brand credibility of any company.

Press release plays a significant role in search engine optimization field. They help in building a rising sales structure of an organization. Businesses of all type and size, like custom application development or other software product development business like development of software associated with warehousing management and so on, are now more focused on getting the visibility and online exposure worldwide.

They can be treated as the one of the way of making online publicity of product or a brand, which in turns, attracts more and more customers and help in building a good rapport. By making press release submissions, the visibility of keywords increases in search engine result pages (SERPs). Apart from this, there are few other benefits which make ‘Press Release’ a powerful tool.

Benefits of press release submission: 

  1. As mentioned in the above statement, ‘Press releases’ helps in improving the sites appearance on SERPs. But, this can only be achieved by proper usage of keywords and embedded links in the body of a release.
  2. Keywords get ranked easily in different news domains like Google news, Yahoo news.
  3. It helps in increasing brand creditability by introducing the site and products to new users.
  4. Amount of rich and quality backlinks from other websites will also be increased by submitting a press release.
  5. Media coverage is gained by a press release submission. A submitted PR reaches to different newsrooms and media people. 

These are some of the major benefits a submitted press release can give to an organization. But, to gain advantage of all these benefits, the most important part is ‘Writing of a press release’. Writing a press release is not an easy task. It is not a cup of tea for everyone. Many things need to be considered before proceeding up with the writing of a release.

There are five main elements of a press release. These are: 

  1. Title: The title should not be more than 100 characters. Try to include targeted keyword in the title element.
  2. Summary: Ideal summary length of a press release should not be of more than 250 characters. 1-2 keyword phrases can be taken into summary of a press release.
  3. Body: This is the main part and should be written in third person. The body of a press release should be content worthy. It should have a unique content related to the news category. The length of the body element should be of approximately 300-350 characters.
  4. Company information: Here the company’s brief and highlighted information need to be specified along with a linking text. This should also be written in third person.
  5. Contact details: Contact details of a relevant person as designated by the company should be provided along with company’s complete address, phone number, website address and the contactable e-mail id. (Most preferable is the usage of the e-mail id associated with the domain of that particular company).

In short, we can say, a press release can only become effective if and only if these guidelines are followed by an organization. It will surely help in capturing the general interest of the targeted audience.

Article Source:
http://www.articlecity.com/articles/site_promotion/article_2514.shtml


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Sunday, September 2, 2012

Should your company have a Social Media Marketing Strategy?


Should your company have a Social Media Marketing Strategy? Should you be on Facebook? Should you be on Google+? Should you blog? Should you Tweet?

Social Media Marketing is today's most successful online marketing strategy and is being embraced by companies all over the world from Fortune 100 to small companies.

Social Media Marketing Strategy involves engaging PEOPLE online social networks to generate EXPOSURE, increase TRAFFIC, improve SEARCH RANKINGS, build strong BRAND ADVOCATES, generate QUALITY LEADS and grow SALES.

From start-ups to small and medium-sized companies Social Media is the greatest equalizer as it allows them to compete with competitors with much larger marketing budgets.

60% of the sales cycle is over - before a buyer talks to your sales person because of Google and Social Media and all the information available on the web today. There is so much research and consideration a buyer can do that they don't need a sales person as early. When they talk to a sales person they are much more educated and have much better questions and can clearly understand your business compared to your competition.

A visitor coming from a Social Media site is 10 times more likely to make a purchase online than an average visitor.

An effective Social Media Marketing Strategy is not about the tools (Facebook, Google+, LinkedIn, Twitter etc.). It is about knowing how use these tools to attract, engage and interact with your existing and potential customers.

Call-To-Action
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Give Social Network Asia a PM via Facebook to discuss how we can help
  1. You develop and execute a Social Media Marketing Strategy
  2. Your existence Social Media presence become more effective
  3. You better utilize the various Social Media platforms like Facebook, YouTube, Twitter, Blog, Google+, LinkedIn etc. by providing training in how to use these tools more effectively
  4. Implement other tools which will significantly reduce the time you spend in social media

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