Tuesday, October 2, 2012

Social Advertising: How Paid Media & Promotions Work on Facebook, Twitter and Google+


The days of expecting branded content or a campaign to "go viral" without paid media support are over. Thankfully, marketers can bolster their social media efforts with a variety of social ad units. The caveat is that there aren't many best practices or performance benchmarks to help guide the way. For example, Twitter's Promoted Trends can cost upwards of $120,000 per day ... is there a solid ROI? And is interest-based targeting on Facebook really more effective than targeting standard demographics? Join Social Marketing Master Adam Kmiec and a group of experts with hands-on experience creating, planning and executing successful ad campaigns across multiple social platforms. Come away with tips for managing budgets, targeting the right audience, and even strategies for tying consumer engagement with social ad units back to actual sales.

Key Takeaways: See real examples of well-performing ad campaigns on platforms like Facebook, Twitter and LinkedIn Learn best practices that are unique to each social ad platform Understand how to optimize paid social media campaigns and track ROI.
Enhanced by Zemanta

3 Steps to Successful B2B Social Media Marketing


What's missing in your Social Media?

Find out how B2B companies can be positively impacted by social media marketing and executing inbound marketing tactics. Learn what the missing ingredients are for successful social media campaigns. 


Special guest Nancy Myrland, President of Myrland Marketing, and Chad Pollitt, Director of Social Media & Search Marketing, will reveal three steps for successful B2B social media marketing.


Webinar hightlights:

  • Why B2B should use Social Media to connect with clients
  • Why B2B struggle with Social Media
  • How to approach the use of Social Media - Engagement
  • What Content should be Distributed on Social Media
  • Examples of B2B companies using Social Media successfully

Chad Pollitt shares where social media fits in an inbound marketing strategy and content's role. He will also define the tactical areas where many B2B companies struggle and offer solutions. Nancy Myrland will go into further strategic and tactical detail on content, delivery and engagement.


Enhanced by Zemanta

Monday, October 1, 2012

How to Get Started in Mobile Marketing Webinar


Join Jamie and Jeanne Hopkins from Hubspot as they give you a crash course in the benefits of mobile marketing. Here they'll explain what mobile media really is, uncover mobile myths and answer questions from real marketers about this emerging medium.

Check out why we choose Mobile Monopoly..

Mobile Monopoly is at present the hottest internet marketing course available. In this outstanding video online course, teen marketing guru Adam Horwitz teaches you step by step of how to conduct a successful mobile marketing campaign using your cellular phone. If you still live in a cave, there are at present over 6 billion cellular phone users on this planet. In just over three years time, there will be more mobile phone users surfing the net than PC users. Needless to say, the potential to make money with cellular phone marketing is huge.

Enhanced by Zemanta

Canon EOS Rebel T4i 18.0 MP CMOS Digital SLR with 18-55mm EF-S IS II Lens Review

English: DSLR Camera Canon EOS 60D Nederlands:...
English: DSLR Camera Canon EOS 60D Nederlands: DSLR Camera Canon EOS 60D (Photo credit: Wikipedia)
I had this long awesome review and Amazon lost it of course. So here goes a second try.

This is my second Canon camera. Previously I have owned Olympus and Minolta cameras. I owned a t2i before this and used a t3i for weeks for testing purposes. I will try to cover most aspects of the new features and image quality. For testing purposes I used a Canon 17-40L lens.

Look and Feel:
Not much to say here for the look of the camera. Looks almost the exact same as the t2i, t3i. The battery grip and accessories all fit the same. One thing that is different from the t2i is the proximity sensor. On the t2i it was below the optical viewfinder and above the screen. On the t4i it is above the optical viewfinder. I use an eyecup and it used to make the screen shut off on its own regularly on the t2i. This is a non issue for the t4i. There is also an added dedicated movie button in the power switch now.

Feel is a little different. The t4i feels more sturdy than the previous two rebels. The buttons are more solid and the selector wheels are improved. The adjustment wheel has better clicks and don't feel like you could easily flick it and change a setting by accident. The mode selector wheel is sturdier as well. I notice this because my t2i used to regularly switch to A-DEP mode when I would pull the camera out of my bag and I would get upset if I missed a quick shot because of it. I feel this will be a non issue with the new model. One issue I have is using my eyecup mentioned previously. The flippy screen catches on this and is just a slight annoyance but not a huge deal in the grand scheme. The rebel series always felt a bit small in the hand for me so I now use a battery grip which adds weight and substance to the camera.

Touchscreen:
When I saw rumors that the t4i would have a touchscreen I first said I wouldn't buy it. I figured this would be a gimmick and offer limited functionality. Then when i saw the press release and videos from Canon I changed my mind. I was sceptic of a couple things I will address here. I will start with the touch to adjust. Right now I feel kind of wonky using the touchscreen to make most adjustments to shooting in manual mode which is all i shoot in. But I consider this like moving from a blackberry to an iPhone. You are used to using buttons and the keyboard for so long you are lost on the touchscreen at first, but with time it ends up faster and easier. So in time it will end up faster for me to adjust by touch I am sure. It is in two spots already. ISO adjusting always seemed kind of odd to me on the rebel. The ISO button was placed so you had to kind of search for it and then do a three button combo to set it. On the touchscreen I find this easier. A couple taps and its done. The other major place it's easier for me is AEB. Bracketing on Canon is typically a pain. Hit menu, find the exposure selector, hit OK. Slide the wheel, hit OK again then press menu. On touchscreen you just press the exposure and tap a couple times to set the bracket.

Touch to focus was something that I didn't see coming from Canon. When they announced it my thought was it would be OK but nothing great. I figured it would be where you would touch on one of the 9 AF points you would like the camera to use. But thanks to the hybrid CMOS on the camera, it is truly a touch to focus. No matter where in the frame you press the camera will seek out and quickly focus on that area. This function works much better than I anticipated and I may use it in the future. At first I figured this would be a selling point for soccer moms but I was incorrect. I have not used the face detection follow focus to comment on it yet.

Facebook Social Comments

Social Media Marketing News Headlines