Friday, October 5, 2012

Mobile Marketing: Alternative Marketing Revolution

Mobile Marketing for Small & Medium Business |...
Mobile Marketing for Small & Medium
Business | Colorado
(Photo credit: SocialMediaVIDEOmarketing)

The growth in mobile phone marketing is exploding exponentially upwards with a mobile advertising market numbering over five billion consumers, this is five times the size of the internet market and growing rapidly and yet there is still very little competition in this very lucrative market, due to a lack of knowledge and the necessary skills needed to successfully tap into this once in a life time opportunity. Many internet marketers have come to the realisation that marketing via mobile phones is in the process of superseding the internet and they are quickly educating themselves in the new technologies and processes of mobile marketing so that they don't get left behind in the rush.

The Evidence is before Your Eyes!

Have you ever noticed that people tend to spend more time chatting on their cell phones and surfing the mobile net rather than sitting in front of their PC. It is an established fact that over 5 billion people walk around with a mobile phone - the market is five times larger than the internet. If you are seriously considering getting into mobile marketing, then I must congratulate you; as you will inevitably be getting in on the ground floor of this very lucrative business model; but first you will need to fully digest and understand just how explosive this mobile web marketing revolution really is:

Over 2 million smart phones have recently been sold by Apple while Google have recently released a report showing that over 160,000 Droid smart phones are being activated every single day, 24/7! Although the web is quite literally overrun with advertising, nobody has taken serious note of the alternative that is staring them in the face. There is still very little competition in mobile marketing. This massive market could be yours to fully exploit at will!

The statistics show that over HALF of all new Internet connections are from mobile "smart-phones" over 5 billion mobile phone owners are carrying miniature computers around with them in their pockets or handbags 24 hours a day seven days a week. Furthermore, statistics prove that over 90% of people keep their phones within 3 feet of themselves 24/7. And yet it is a fact that the majority of online marketers simply have no idea how to market to people who aren't glued to their PC.

The Facts About Mobile Marketing

Do you realise that with mobile advertising your Ad is going to be the ONLY Ad on the Page! For this very reason the conversion rates achieved with mobile marketing completely blow those achieved on internet marketing right out of the water. Imagine just how easy it would be to grab a person's attention without the distraction of numerous AdWords and flashing banners on the page. YOU are the one and ONLY call to action on the entire page!

With this form of affiliate marketing you do not need to learn any new tricks! ClickBank, CPA and the building of marketing lists work in exactly the same way on mobile as they do on your PC. (But it's a lot easier to do on mobile)....Once everything is fully implemented and running there is no need to constantly make changes as what works with mobile marketing STAYS working. No constant changes to 'algorithms', no 'spiking keyword bids'...etc...etc..

So What are You Going to Do About It!

It must be perfectly obvious to you by now; that now is the right time to take decisive action if you really want to break into this very lucrative area of mobile web marketing. Nobody has an absolute advantage over you at this present moment in time...but you will need to move very quickly, if you really want to find yourself in the exclusive and enviable position of being able to seize upon the prime assets within the mobile phone advertising market as this web marketing phenomenon explodes right around the globe!

You still have a little time left, but not very much...

The advent of mobile marketing has just begun... history tells us that it is always the early adapters to new technologies that reap the massive rewards on offer. People, who procrastinate and put things off, content to watch from the sidelines, eventually find that they have left it too late, to make any sort of impression. They find that the entire landscape has changed; the goal posts have shifted. They suddenly find themselves faced with insurmountable competition from those who were intelligent enough to jump in at the start. They have been left out in the cold!

Head on over and check out the sensational mobile monopoly system, you will be very impressed with what is being offered.


Article Source: 
http://EzineArticles.com/4851472

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Using RSS Feeds to Drive More Website Traffic

English: This icon, known as the "feed ic...
English: This icon, known as the "feed icon" or the "RSS icon", was introduced in Mozilla Firefox in order to indicate a web feed was present on a particular web page that could be used in conjunction with the Live bookmarks function. Microsoft Internet Explorer, Opera and some other browsers have adopted the icon in order to promote a de facto standard. (Photo credit: Wikipedia)

RSS feeds are basically like keeping a constant eye on an aspect of a remote web page. You may want to know when your favorite website is updated. Perhaps you need the latest weather updates. Regardless of the desired information, you simply need to set up an RSS feed to the desired site. You then need to gather all of your RSS feeds so they will output their information in one place such as your home page. This allows you to continuously monitor a wide variety of pages without having to manually check them.

The other aspect of RSS feeds involves advertising. If you would like to increase traffic to one of your current blogs or websites, you can publish an RSS feed on another website. Consequently, all visitors to the site you publish will see the ad for your web page; they will know exactly what is happening on your site at any given moment. The goal is to have your RSS feed published on as many different pages as possible. If you convince enough people to add your feed, then you can create a large network that customers will come across often.

Regarding the technical aspect of RSS feeds; they are based on XML code. If you wanted a live feed from another page in the old days, you had to manually paste a large piece of XML code into the code of your existing site. This was very cumbersome and beyond the abilities of most bloggers at the time. RSS makes XML simple and easy to use. Nowadays, you no longer need to paste XML code. You can simply follow a series of links to have an RSS feed on your "feed aggregator" page or software, or have your feed published elsewhere.

The meaning of the term RSS tends to change occasionally. However, the term currently refers to "Really Simple Syndication", according to Wikipedia. To view a feed, you will require an aggregator. This can be a site such as FeedBurner, Technorati or Del.icio.us (pronounced delicious). These sites are very helpful to personal Bloggers, individuals who read many different blogs or feeds, and people who use their website or blog as a business. These sites refer to themselves as "communities", and they often function as both aggregators and feed publishers.

FeedBurner claims to be the "biggest and baddest" feed publishing network. Having your feed "burned" can result in a massive increase in traffic, almost instantly. Simply by choosing FeedBurner to publish your feed, you automatically gain access to many new marketing channels. Most likely, you will discover many channels that you didn't even know existed. Technorati is more of a blog-hosting site. However, its potential as a feed publisher and source of major traffic shouldn't be underestimated.

Del.icio.us markets itself as an "online bookmarking" utility specifically designed to attract end users, rather than publishers. This means that publishing your feed on this site will encourage more people to visit your site.

All in all, publishing RSS feeds from your site can greatly increase your web traffic and your online business. They are one of the most effective ways to let as many people as possible know what is happening on your website or your online store.

Article Source:
http://EzineArticles.com/976529

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Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Mobile-phone-advertising
Mobile-phone-advertising (Photo credit: Wikipedia)

I've had the pleasure of interviewing Jeff about his book on my mobile marketing talk show and he is every bit as amazing in person as he is in the book.

Anyone...and I mean anyone that speaks the words "mobile marketing" should read this book. That means if you're an entrepreneur, a small agency owner, a consultant, a large agency, a brand marketer, client side, CMO, CEO, you name it...this is the book you should read on mobile marketing. There are a few others out there you should read too but not many dive into the logic and thinking behind the initiatives executed in this book.

It's a great read for beginners to mobile marketing and a must read for anyone looking to execute a mobile initiative. A lot of people get caught up in the hype and innovation of mobile but Jeff tells it how it is. He talks about the strategies that have worked while addressing the innovation. He show you proved campaigns from big brands as well small business like a car dealership.

Mobile is also not going to save your business. Jeff is very much a realistic marketer, business person and human being. No BS, no hype, he breaks down the mobile space very well so that anyone can understand it.

I highly recommend this book. Jeff Hasen is a great writer and one of the most knowledgeable people in the mobile space both of which are actively displayed in this book.

I've had the pleasure to interview some of the top mobile marketers in the industry on my show and I CONSTANTLY quote Jeff's book, his work, his insights and more. I very much see the space the way he does which makes it easy to agree with him but he backs everything up.

If you're in marketing it's a must read for sure.


Article Source:
http://www.amazon.com/review

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Thursday, October 4, 2012

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn Review

Image via Amazon  
"Maximizing LinkedIn for Sales and Social Media Marketing" is the second LinkedIn related book by author, consultant, and speaker Neal Schaffer and is a follow-up to his first book "Understanding, Leveraging, & Maximizing LinkedIn" Before I share with you my review of the book, a little background may be in order.

LinkedIn was the first, and at the time, only social networking application that held any interest for me when I first began to look into it. This was maybe 3 years ago. Of course, it did not come with an instruction manual so, off to Amazon I went in search of answers. I did buy the only two LinkedIn related books that were available at the time and they were abysmal. My search for answers via Google began. Somehow, I happened upon a site called "Windmill Networking" and this guy, Neal, talked about LinkedIn a lot. I mean a whole lot and, better yet, he seemed to know what he was talking about. Sweet! I believe that this may have also been the very first site where I actually got up the nerve to leave a comment. To my amazement, Neal even took the time to respond! This, of course, ruined me for most other sites where nobody seems to want to actually "engage" (smile).

Fast forward to today and Neal and I still communicate regularly via Twitter, FaceBook, LinkedIn, and email. While his first book was phenomenal, the focus of his new book, Sales and Marketing, is exactly what I needed and it may be that also for you! I am a fairly ravenous reader but, I do struggle with books (attention span of a 2-year old). This is not the case with Neal's books. His writing style makes for very easy reading. He speaks to you, not at you.

Like many folks, I must admit that despite knowing better, LinkedIn had become the proverbial "red-headed step child" to my social business marketing efforts. While I seem to spend most of my time on Twitter, LinkedIn is where I belong. I am a life-long B2B sales person and LinkedIn is business. I also think that it is important to note that Neal shares this same background. Well, I am now a "born-again" convert and already am at work following Neal's advice for my profile! What do I like about this book?
  • It is written by a sales and marketing person for sales and marketing people.
  • It's loaded with real case studies and practical selling advice. Neal even includes a chapter devoted to prospecting on LinkedIn!
  • Neal goes into great detail about all aspects of LinkedIn and how to put its powerful features to work for you today. He also provides step-by-step instructions for all areas of the application. If I were LinkedIn, I'd be negotiating for the rights to use this as my reference guide (smile).
  • The book does not preach. Neal gives you your options, the pros and cons of each, and lets you decide what is right for you. Of course, he does provide you with recommended courses of action.
  • The book constantly reinforces the goals for social networking and LinkedIn while at the same time stressing that the rules of selling still apply as it relates to creating and nurturing relationships in real life.
  • I like Neal's attitude that "you might as well go big or go home". There is no middle road and it does require your commitment.
  • The book is both timely and up-to-date. What I see in this book matches LinkedIn's present UI and feature set.
  • Neal's advice on LinkedIn Groups is awesome! I thought that I understood the power and flexibility of groups before I read this book. I was wrong. Not only has Neal encouraged me to evaluate the groups I am currently in, I am putting the finishing touches on creating a new group, "Boise B2B Sales & Marketing Professionals".
  • Like many sites, LinkedIn's large number of features can be overwhelming. I now have a much clearer understanding of applications like Companies, LinkedIn Signal, and LinkedIn Today.
  • Finally, Neal spends time discussing a recommended daily routine and how to determine your ROI. Who cares about ROI anyway? Well .... I do!

I could go on and on but, simply stated, Neal's new book is the ultimate road map to LinkedIn!


Article Source:
http://www.amazon.com/review

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