Sunday, September 23, 2012

Online Video Marketing Website Promotion


Online video marketing is on the rise. Several reports and data show that video works. Research found that videos were 50 times more likely to receive an organic first page rank than traditional text pages. Online video marketing is attractive to many businesses nowadays for numerous factors. Making videos and publishing them online is reasonably inexpensive. Plus online videos stay online forever. If you spend the money to record one time, your video can still be obtaining views a year from now. Furthermore, social networking sites and video come together and many sites encourage video posting and sharing. The viral video possibilities are endless when you use the correct strategies to produce and publish your videos online.

If you're new to video, or happen to be considering flipping on your camera for the first time, here are a few strategies to optimize your videos. Once you record your video, follow these suggestions to make sure it gets to your main audience and receives the views it deserves.

  1. Help make your title count. An excellent title may immediately grab a viewer's interest. And when you use the appropriate keywords in your title, you will probably show up on search engines when people are looking for your topic.
  2. Give exceptional content. Take a moment to consider your ideal viewer. Videos are successful since not only do they provide great value to your viewer, but you are also allowed to show off your knowledge as well as expertise, thus positioning yourself being an expert. This is a key as you keep growing your brand. Also, no matter how good your content is, it will not make a difference if your video is too lengthy. You will lose your viewer's attention. Have them brief.
  3. Include your URL in your video. When you edit your video, take advantage of the various editing attributes. One simple aspect is to add a textual content box in your video. This is where you can show your site address and it's a terrific way to obtain exposure.
  4. Make the most of video's branding options. For branding intentions, have your company logo design displayed prominently somewhere on the screen. You may display your logo throughout your video or just at key times.
  5. At all times supply an HTML hyperlink. When you post on YouTube, you have the choice to publish a brief description of your video. Begin with the hyperlink you wish to drive your viewers to so you don't neglect this key opportunity.
  6. Go beyond YouTube. A lot of people post their videos on YouTube. In addition, be sure to always embed your video on your own site. This will improve the amount of time people devote to your website and help grow a captive audience.

Online video marketing supplies companies with video production, optimization and promotion. Video marketing allows businesses to speak their message in one deliverable on several levels: imagery, spoken word, and text, while attaining a huge audience along with minimum cost plus the shortest period. Other benefits of video search marketing include: Easy consumption. Attract the senses. Activate the emotions. Demonstrates expertise and enables prove reliability and branding. Allow for quick re-purposing of content.

Depending on keyword phrase, online video marketing are usually successful at getting the video ranked on page one of Google. They could aid to optimize and spread it for the best achievable outcomes. Google loves fresh and interesting content material. Video marketing is an ideal means of having your information out to individuals on the internet. Online video marketing doesn't have to be intricate.

The online industry has definitely gotten bigger and more recognized because of the new trends like virtual assistant that has enabled more marketing and traffic to a site. In addition, online video marketing is also very important in the promotion and success of your online business.


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http://EzineArticles.com/4600512

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Innovative Golf Resorts Marketing Strategies

Grand Cayman Golf
Grand Cayman Golf (Photo credit: Fevi Yu)

So how should you market your golf resort?

Result oriented marketing strategies of golf resorts

As mentioned earlier that slashing prices permanently can turn disastrous for your golf resort. Nevertheless, you can still indulge in such adventures on a short-term basis every now and then to generate quick cash flow. The better option will be to offer discounts.

Discounts normally work better than rate cuts as they encourage the clients to spend money on even the products that they may not regularly use. Just because they are getting an irresistible discount on the service, they might be tempted to go for it. One excellent way of wrapping a discount package into the golf course deals is to offer heavy discounts on spa usage or any other service if one plays a minimum number of rounds of golf. This way, what you lose on the spa or service sale can be made up for by the extra sales generated on the golf course. Eventually, you will have happy clients who enjoyed spending their money.

Such offer pays huge dividends in the case of families and women golfers, also the men golfers sometimes. Looking closely, you have nothing to lose. You are getting good visibility for your spa or service and breaking-even at the same time, or may be earning a handsome margin as well!

Another one among the interesting marketing strategies of golf resorts is to offer complimentary service rolled into a package. However, you must ensure that your package is unique and not just a mere copy of a competitors package.

An excellent example of such strategy is the regular package deals offered by resorts to their clients wherein upon booking a certain package, the client gets to avail a particular service free or at heavy discounted price. It can also take shape of offering complimentary products like a classic golf towel or may be a high-end golf-cart for a day.

Nothing beats the marketing strategy of making your clients feel welcome when they step into your resort. This works wonders for the first time as well as the returning customers.

You must ensure that the reception area of your golf resort is designed in a manner that it makes anyone feel comfortable and at ease. Maybe you can offer the guests some drinks or flowers upon arrival as well! This will make them feel special and wanted.

On the whole, there are several marketing strategies of golf resorts that you can study and implement. However, it pays most to be imaginative and innovative to make your golf resort the talk of the town. Another crucial point to be kept in mind is that every customer, irrespective of his/her loyalty, is looked-after like a king while he is your guest. Striving in this manner will earn you a positioning no competitor can match in the marketplace.


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http://EzineArticles.com/1659176

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Incorporate Facebook Into Travel Marketing Plan

Mark Zuckerberg, founder and CEO of Facebook
Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia)

In addition to your marketing Web site, your CVB or tourism bureau has the opportunity to be seen by more than 250 million people all over the world at any given time. This idea of increasing your Web traffic may seem complicated and time-consuming, but it is much easier than you may think.

According to Facebook's statistics, more than 120 million users log in each day, contributing to more than 5 billion minutes being spent each day worldwide on the site. Despite what you may think about Facebook being targeted for teens and young adults, the current fastest growing demographic is people ages 35 and older. Combine that with the Domestic Travel Market Report statistics that the average age of a domestic traveller is 46 (and that 75% of Americans travel for leisure) and you don't need another reason to join Facebook.

Other than the statistics, Facebook brings a lot to the table:


  • A plethora of media devices at your fingertips. Uploading video, pictures, slideshows and easy posting makes sharing multimedia easy.
  • The ability to generate discussions easily. Direct messaging capabilities, wall postings, group networking and creating fan pages give your CVB or tourism bureau a broad range of tourism and destination marketing tools at your fingertips.
  • High SEO capabilities. Facebook can be placed high on Google results, especially if you customize your Facebook address.
  • High reachability. You have the ability to not only keep up with your clients, but give potential clients a taste of what they are missing. You have the ability to search for people who are interested in travelling, as well as the individual assets your destination has to offer, and you reach out to them directly.
  • Networking. Become a fan of similar pages to gather a bigger following. In turn, they have the ability to link back to your site.

All of these capabilities for tourism advertising and destination branding are not just limited to your company's Web site. These services are available in addition to what you may already have in terms of Internet marketing.


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http://EzineArticles.com/2749292

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Saturday, September 22, 2012

WordPress Blogging Tool for Small Business

WordPress
WordPress (Photo credit: Adriano Gasparri)

Since leaving the corporate world, I have had many questions about what exactly I do. Questions arise every day, what is Word Press? What is Corporate Flunkie? What do you do as a blogger? What is affliliate marketing? What exactly do you do now? Well I am going to start with the first question and do my best to answer.

WordPress is a FREE web software that anyone can use to create and update a blog or even a web-site. You install the program on a web-server (or host account, such as Host Gator, which is what I use). Then with the user interface you can create pages, posts, write articles, upload images. Everything is managed from the administration panel that you have a user id and password too.

WordPress Functionality:
  • Create pages (ex: About Me, Contact Me, Shop, Latest Update)
  • Allows you to write your articles in chronological order, newest are always listed first.
  • Utilizing the Themes tool you can give your site personality with a design.
  • Visitors can leave comments to your articles or posts.
  • As the administrator you decide who/what comments you will allow.
  • You can create menus to make your site easier for visitors.
  • There are built in FREE Plugins that you can download which add extra functions to your site.
WordPress has been mistaken many times as a program utilized ONLY for blogging. This is not true. This misconception is because that is how it originated. However, today its users span a broad range from TechCrunch, to TED, CNN, and National Football League, NBC Sports to name a few. Companies from all over the globe are utilizing WordPress to update their websites. Over 350 million people view more than 2.5 billion pages each month. In addition, it hosts blogs written in over 120 languages. Below is a breakdown of the top 10 languages taken right from WordPress website.
  1. English 66%
  2. Spanish 8.7%
  3. Portuguese 6.5%
  4. Indonesian 3.5%
  5. Italian 2%
  6. German 1.8%
  7. French 1.4%
  8. Russian 1.1%
  9. Vietnamese 1.1%
  10. Swedish 1.0%
According to WordPress, as of 2011 over 100,000 new WordPresses are created everyday around the world. In addition, they show no signs of this slowing down. Publishers are using it to create all kinds of sites beyond blogs - news sites, company sites, magazines, social networks, sports sites, and more. Their showcase contains many interesting examples.

Top 5 reasons to use WordPress:
  • SEO-they offer many SEO benefits FREE of charge.
  • Content-you easily create and edit pages using a simple text editor, NO HTML to learn.
  • Extensions-FREE design themes, contact forms and cool features without hiring a web designer.
  • Support-Thousands of web developers found on Google to assist you with any issues.
  • One-Click Installation-many web hosting providers utilize the quick install system including HostGator and others.
Many have made comparisons of Facebook to WordPress and even going as far to state that it may be on its way to being the next Facebook. I'm not so sure that I agree with that and here's why. WordPress has an appeal to those who want to create a strong presence online. But not everyone has the desire to do this.

Blogging offers a way for individuals to have their "own place" online, if you will. Many of those using Facebook do so for social networking and promoting their own sites. In addition, Facebook has made their software so user friendly that the average person with very little knowledge of computers can utilize it. With WordPress it takes a certain level of skill to navigate the software as well as focus, to post blogs frequently.

Overall, WordPress is a user friendly blogging/website software to use. Not to mention a powerful tool for online business. As with any software it has some technical tasks that could be worked through but it's totally FREE and with that price, one can't find too much to complain about!


Article Source:
http://EzineArticles.com/7286059

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