Monday, October 1, 2012

Location Based Marketing For Dummies Review

Location-Based Marketing For Dummies
Location-Based Marketing For Dummies
These days, there's a lot of talk about location-based services and marketing via those channels. Some of that information is good and some not so good. I was very happy to hear two people who are very knowledgeable in the web marketing arena, namely Aaron Strout and Mike Schneider, were going to tackle this very important topic in book form.

Location-Based Marketing for Dummies is packed full of useful information broken up into five sections:

  • Putting a Little "Location" in Your Marketing Campaign - which goes over the different location-based services and how they are used by consumers
  • Location-Based Marketing in Action - which covers the tactical parts of putting together a location-based campaign of your own
  • Integrating Location into Other Channels - covering the more strategic aspects of incorporating location-based activities into a larger marketing plan
  • Measuring Your Return on Investment - there's no point in implementing an online marketing plan of any kind if you don't attempt to measure its success; very important information is in this section
  • The Part of Tens - which is a collection of lists with a lot of interesting and useful information including some possibly up-and-coming location services

All in all this book is easy to understand and breaks down the information in such a way that it's more of a step-by-step guide rather than just a "for Dummies" book. I very much liked how it was organized to take someone from "zero to sixty" in a short time, getting them going on using location-based services as part of their marketing strategy. It's full of useful ideas and tips to help anyone plan and run an excellent program, complete with coupons and loyalty rewards, if those are desired components.

I especially appreciate the measurement section. All too often we're told that online marketing efforts really can't be measured. This is not true, and I'm happy to see this book includes an entire section devoted to this very important aspect of a successful online location-based program.

I highly recommend this book to anyone looking to learn more about location-based technologies and how to use them for business purposes. I think it would be especially useful to the small- or medium-sized business owner or marketing person who is looking to get an edge over the competition. That being said, those with larger companies, especially those with multiple locations, can also learn a lot from this work.

Disclaimer: I requested an advanced copy of the book and received one free of charge to me. This is, still, my honest opinion of the work.


Article Source:
http://www.amazon.com/review
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Saturday, September 29, 2012

PlayStation Vita 3G/Wi-Fi Bundle (Video Game) Review

PS VITA (PlayStation Vita)
PS VITA (PlayStation Vita) (Photo credit: ė•„ėš°íŽė†Œ(Auxo.co.kr))
The PS Vita is a fantastic handheld: Sony has a tendency to always go hi-tech and all out when they release new hardware, and the Vita is no different. This particular console adds the ability to connect to mobile 3G networks using a SIM card (sold separately!). I'll be honest with you: with as much Wi-Fi as there is around me, and as much hassle as I get when it comes to trying to manage a mobile data plan, I'll probably never use the 3G feature: mine came as part of a bundle, with discount, that included an 8GB card I would otherwise have bought separately, so it made better economic sense. Whether you're dying for 3G or could care less, it makes sense to shop around Amazon aStore for the various bundle deals: like me, you may find one that suits you. The rest of the PS Vita is as cutting-edge now as the PSP was when it was released.

So what makes a PS Vita so special?

CONTROLS
Every piece of the Vita has something to do with interaction: you not only have dual sticks, shoulder buttons, a D-Pad, the familiar four-button layout and Start/Select/Home, you also have really smooth gyroscopic and accelerometric sensors that let you tip, tilt, and roll the unit to play some games. The generous front screen is also a touch-screen with slick responsiveness that makes my smartphone jealous. The back has touch sensors that aren't just for fingertips--Uncharted: Golden Abyss has a jaw-dropping interactive moment where you hold the back of the PS Vita up to the light to 'read' a faded piece of parchment. Last, there are digital cameras on both the front and back for taking pictures and video. All of this can be saved to a memory stick, but the downside is that Sony has changed formats on us again: old Memory sticks are NOT compatible with the Vita. The newer storage system is proprietary to the PS Vita.

SCREEN
The screen is bigger than the PSP and about the same size as the top screen of the super-sized Nintendo 3DS XL. While it is as sensitive to direct sunlight as your average laptop, it does boast a bright screen in just about any other lighting condition. Just like the PSP and PS3, there is a menu bar that lets you customize all sorts of settings including brightness and power-saving modes. Touching the front screen is very smooth, with complicated gestures easily translated by games.

FEATURES
In addition to gameplay, the PS Vita offers the same kinds of multimedia features as the PSP: music and video streaming, including Netflix (which works very well over Wi-Fi). There is a feature called "Near" that will tell you what friends near to you might be playing, or let you look for a new friend nearby with the same game interests. GPS is also built in as part of the unit and you can use it to navigate if you wish. I haven't really used this or the 'LiveArea' that lets you share your gaming details with other people, or the IM feature that lets you message people. I've been more inclined to use my PlayStation Network / PlayStation Store account to pull down games, including my PSP and PSOne favorites, and play them on a larger, brighter screen.

One of the neat things about the interface is the 'peel off' way it's organized: the home screen has round 'bubble' icons that you can tap to access an application. Each application has a base page that organizes the basic things you might do, such as 'read the manual', 'check for updates', or the most-often-used, 'launch the game' and its corner sticks up like a curled piece of paper. If you're in-game and press the home button, the game is suspended and you're dropped back to this screen. Closing the home screen is as simple as using your finger to peel that corner down, like turning the page of a book: the application is closed and you are back at the 'bubble' icon home screen. The PS Vita has a built-in browser, and mostly I use it for accessing features off the base page, such as 'Help' or 'Support'.

The way accessories are designed now follows the 'USB cable' design: your PS Vita will have a charger plug, a tiny power box it plugs into, and from there a USB cable leads from the charger to the PS Vita. The connector on the Vita is also proprietary, and that means that whether you're using an AC adapter, a car charger, or just connecting to a computer, you can't do it without that proprietary connector-to-USB cable.

If there's a drawback to the PS Vita, it's that the high price sticker reminds us that this isn't a kids' console. The unit is large and unwieldy. It feels fragile and because it's expensive one of the first things you'll want to do is pick up a good protective case for it. You won't be able to stick it in the average pocket and you'll definitely not want to leave expensive hardware like this lying around or it'll grow legs. If you have the money though you won't be disappointed in this hi-tech handheld: it is top-drawer gaming technology at its best.


Article Source:
http://www.amazon.com/review
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Samsung Galaxy S III/S3 GT-I9300 Factory Unlocked Phone Review

English: TouchWiz 4.0
English: TouchWiz 4.0 (Photo credit: Wikipedia)
I was a previous iPhone user, until I switched from the 4 to a Galaxy S2, and I loved it, but there were alot of things wrong with the S2, Samsung has listened to user feedback and used their experience to make this 4.8 inch masterpiece. Why do I love this phone so much?
  1. Performance - Scrolling is buttery smooth, gaming is buttery smooth, even throwing NOVA 3 at it will not phase that quad-core Exynos 4212 and the improved Mali-400 beast (oh I mean chip) inside this phone. It blows the Tegra 3 and the Snapdragon S4 clean out of the water, sorry One X owners.
  2. Audio - The S2 has okay audio quality, it's Yamaha chip was fine for...most people, however it was a bit disappointing compared to even the iPhone's sound quality, so I always used software decoding for listening to music. The S3 has seen Samsung's return to the Wolfson audio chip, and it is absolutely stunning especially with the new SoundAlive system which allows Bass Boosting, Clarity, and Virtualization out of the box.
  3. Camera - The S2's camera was good, the S3's camera is even better. It may be a 'measly' 8MP, but Samsung has played around with the software in order to create a camera with zero shutter lag, a definite plus. Now it can take great looking photos, quickly.
  4. Battery Life - The GS2 has a notoriously horrible battery life, it was basically essential to root and install custom ROMs because of the battery life. The GS2 had a 1650 mAh battery, the S3 has a 2100 mAh battery. It may have even more power than the S2 but the battery life is definitely improved, I just watched over 2 hours straight of 720p video and the battery meerely went from 85% to 70%. If this was my GS2 it would have gone from 85% to 60 or even lower. Battery life while using data has also been improved, an hour of internet browsing hit my battery only 10% rather than the 20 or 30 that would have been seen on the S2
  5. The feel - The S2 was made out of plastic, very light plastic that felt cheap. Of course I know better than to judge how "cheap" a phone is by lightness, but many other reviewers hated it for this very reason. Samsung answered by making the S3 out of poly-carbonate, the same material as a One X. As a result, it feels solid and light in my hand, amazingly it managed to be 5g heavier than the One X while feeling so much lighter.
  6. The "new" TouchWiz - I know TouchWiz has had alot, I mean alot of hate over the years. I hated TW3 myself, and didn't enjoy the orignal TW4, only enjoying it's lock screen. The new Touchwiz shipped out with this phone that has a nature feel to it feels great. The ripple effect on the unlock is very enjoyable and I enjoy the Galaxy Nexus inspired app drawer. As a plus I am so grateful to Samsung for removing the horrible Social and Media Hubs.

Of course however...in everything there are things you don't like, and this is no different. The HD Super Amoled screen is great, but, I really wish that for this phone they would have created the Plus version. The Pentile matrix is just inferior to the RBG RBG layout. The ppi is high enough however to stop the picture from being blurry, so its just a nitpik. The things like SmartStay and S-Voice are frankly gimmicks though, and while they seem to have potential they don't really...work. Frankly Iris is better than S-Voice.


Article Source:
http://www.amazon.com/review
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Advertising Media Planning Review

English: Photo of the ERISA Expert Professor R...
English: Photo of the ERISA Expert Professor Roger Baron (Photo credit: Wikipedia)
With so much pressure on planning agencies these days, it's hard to find the time and money to provide adequate training. The solution is the seventh (2010) edition of the classic media textbook: Advertising Media Planning by Roger Baron and Jack Sissors from McGraw-Hill.

Advertising Media Planning was initially published in the late Seventies by Jack Sissors, a professor at Northwestern University. He's had several well-known media industry co-authors for different updates.

In 2001, Professor Scissors turned to fellow Chicagoan, Roger Baron, SVP and Media Research Director of DraftFCB to be his co-author for the sixth edition. That edition was translated into Russian, Turkish, and Chinese even though the book focuses on US media. In fact, one fourth of the edition's sales came from outside of the United States. Professor Scissors passed away in 2004; now the book is entirely Roger Baron's work, though Roger continues to share authorship with the Professor, placing both names on the cover.

The book covers perennially thorny media planning issues like intermedia comparisons (Which medium is the most effective?), targeting (Who are my best prospects? How can I weight target segments correctly?), frequency (How often do prospects need to see an ad for it to work?) and many others.

Besides thorough coverage of traditional media which has been updated with the latest industry practices and illustrated with major advertiser case histories, there is extensive coverage of both digital media and new planning technologies. You'll find coverage of organic and sponsored search, mobile media, Internet banners and rich media, and multi-platform campaigns. The book explains many newer topics such as channel planning, interactive television, data fusion, the DVR's impact on TV commercial viewing, and much more.

CircMatters asked Mr. Baron how he saw the future of media planning and those that practice the art. "I see a bright future," said Baron. He explained why: "The needs of marketers have not changed. Advertisers spending hundreds of millions of dollars need to know those dollars are used as effectively and as efficiently as possible. Today's media world is so complex, and changes so quickly, that more than ever, it requires the services of full time, professional media planners."

I'd add this to the last sentence of that answer: ...provided those media planners are well-trained and know what they're talking about. Check out the book on Amazon aStore. It's a bargain at twice the price.

Jack Hanrahan
Hanrahan Media Services LLC
Publisher of CircMatters

Article Source:
http://www.amazon.com/review/
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