Tuesday, October 2, 2012

3 Steps to Successful B2B Social Media Marketing


What's missing in your Social Media?

Find out how B2B companies can be positively impacted by social media marketing and executing inbound marketing tactics. Learn what the missing ingredients are for successful social media campaigns. 


Special guest Nancy Myrland, President of Myrland Marketing, and Chad Pollitt, Director of Social Media & Search Marketing, will reveal three steps for successful B2B social media marketing.


Webinar hightlights:

  • Why B2B should use Social Media to connect with clients
  • Why B2B struggle with Social Media
  • How to approach the use of Social Media - Engagement
  • What Content should be Distributed on Social Media
  • Examples of B2B companies using Social Media successfully

Chad Pollitt shares where social media fits in an inbound marketing strategy and content's role. He will also define the tactical areas where many B2B companies struggle and offer solutions. Nancy Myrland will go into further strategic and tactical detail on content, delivery and engagement.


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Monday, October 1, 2012

How to Get Started in Mobile Marketing Webinar


Join Jamie and Jeanne Hopkins from Hubspot as they give you a crash course in the benefits of mobile marketing. Here they'll explain what mobile media really is, uncover mobile myths and answer questions from real marketers about this emerging medium.

Check out why we choose Mobile Monopoly..

Mobile Monopoly is at present the hottest internet marketing course available. In this outstanding video online course, teen marketing guru Adam Horwitz teaches you step by step of how to conduct a successful mobile marketing campaign using your cellular phone. If you still live in a cave, there are at present over 6 billion cellular phone users on this planet. In just over three years time, there will be more mobile phone users surfing the net than PC users. Needless to say, the potential to make money with cellular phone marketing is huge.

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Canon EOS Rebel T4i 18.0 MP CMOS Digital SLR with 18-55mm EF-S IS II Lens Review

English: DSLR Camera Canon EOS 60D Nederlands:...
English: DSLR Camera Canon EOS 60D Nederlands: DSLR Camera Canon EOS 60D (Photo credit: Wikipedia)
I had this long awesome review and Amazon lost it of course. So here goes a second try.

This is my second Canon camera. Previously I have owned Olympus and Minolta cameras. I owned a t2i before this and used a t3i for weeks for testing purposes. I will try to cover most aspects of the new features and image quality. For testing purposes I used a Canon 17-40L lens.

Look and Feel:
Not much to say here for the look of the camera. Looks almost the exact same as the t2i, t3i. The battery grip and accessories all fit the same. One thing that is different from the t2i is the proximity sensor. On the t2i it was below the optical viewfinder and above the screen. On the t4i it is above the optical viewfinder. I use an eyecup and it used to make the screen shut off on its own regularly on the t2i. This is a non issue for the t4i. There is also an added dedicated movie button in the power switch now.

Feel is a little different. The t4i feels more sturdy than the previous two rebels. The buttons are more solid and the selector wheels are improved. The adjustment wheel has better clicks and don't feel like you could easily flick it and change a setting by accident. The mode selector wheel is sturdier as well. I notice this because my t2i used to regularly switch to A-DEP mode when I would pull the camera out of my bag and I would get upset if I missed a quick shot because of it. I feel this will be a non issue with the new model. One issue I have is using my eyecup mentioned previously. The flippy screen catches on this and is just a slight annoyance but not a huge deal in the grand scheme. The rebel series always felt a bit small in the hand for me so I now use a battery grip which adds weight and substance to the camera.

Touchscreen:
When I saw rumors that the t4i would have a touchscreen I first said I wouldn't buy it. I figured this would be a gimmick and offer limited functionality. Then when i saw the press release and videos from Canon I changed my mind. I was sceptic of a couple things I will address here. I will start with the touch to adjust. Right now I feel kind of wonky using the touchscreen to make most adjustments to shooting in manual mode which is all i shoot in. But I consider this like moving from a blackberry to an iPhone. You are used to using buttons and the keyboard for so long you are lost on the touchscreen at first, but with time it ends up faster and easier. So in time it will end up faster for me to adjust by touch I am sure. It is in two spots already. ISO adjusting always seemed kind of odd to me on the rebel. The ISO button was placed so you had to kind of search for it and then do a three button combo to set it. On the touchscreen I find this easier. A couple taps and its done. The other major place it's easier for me is AEB. Bracketing on Canon is typically a pain. Hit menu, find the exposure selector, hit OK. Slide the wheel, hit OK again then press menu. On touchscreen you just press the exposure and tap a couple times to set the bracket.

Touch to focus was something that I didn't see coming from Canon. When they announced it my thought was it would be OK but nothing great. I figured it would be where you would touch on one of the 9 AF points you would like the camera to use. But thanks to the hybrid CMOS on the camera, it is truly a touch to focus. No matter where in the frame you press the camera will seek out and quickly focus on that area. This function works much better than I anticipated and I may use it in the future. At first I figured this would be a selling point for soccer moms but I was incorrect. I have not used the face detection follow focus to comment on it yet.

Location Based Marketing For Dummies Review

Location-Based Marketing For Dummies
Location-Based Marketing For Dummies
These days, there's a lot of talk about location-based services and marketing via those channels. Some of that information is good and some not so good. I was very happy to hear two people who are very knowledgeable in the web marketing arena, namely Aaron Strout and Mike Schneider, were going to tackle this very important topic in book form.

Location-Based Marketing for Dummies is packed full of useful information broken up into five sections:

  • Putting a Little "Location" in Your Marketing Campaign - which goes over the different location-based services and how they are used by consumers
  • Location-Based Marketing in Action - which covers the tactical parts of putting together a location-based campaign of your own
  • Integrating Location into Other Channels - covering the more strategic aspects of incorporating location-based activities into a larger marketing plan
  • Measuring Your Return on Investment - there's no point in implementing an online marketing plan of any kind if you don't attempt to measure its success; very important information is in this section
  • The Part of Tens - which is a collection of lists with a lot of interesting and useful information including some possibly up-and-coming location services

All in all this book is easy to understand and breaks down the information in such a way that it's more of a step-by-step guide rather than just a "for Dummies" book. I very much liked how it was organized to take someone from "zero to sixty" in a short time, getting them going on using location-based services as part of their marketing strategy. It's full of useful ideas and tips to help anyone plan and run an excellent program, complete with coupons and loyalty rewards, if those are desired components.

I especially appreciate the measurement section. All too often we're told that online marketing efforts really can't be measured. This is not true, and I'm happy to see this book includes an entire section devoted to this very important aspect of a successful online location-based program.

I highly recommend this book to anyone looking to learn more about location-based technologies and how to use them for business purposes. I think it would be especially useful to the small- or medium-sized business owner or marketing person who is looking to get an edge over the competition. That being said, those with larger companies, especially those with multiple locations, can also learn a lot from this work.

Disclaimer: I requested an advanced copy of the book and received one free of charge to me. This is, still, my honest opinion of the work.


Article Source:
http://www.amazon.com/review
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