Pay Per Click Marketing - Does It Work For Industrial Companies?

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I discovered pay per click marketing in late 2001, launching my first campaign with Google Adwords. At the time, I was managing a search engine optimization (SEO) project for an industrial controls manufacturer and immediately recognized the potential of this new channel.

I opened a Google AdWords account, compiled a list of keywords, and developed a small group of text ads. Within five minutes of my campaign going live, the four lines of text that I had crafted into an advertisement were appearing on the right side of Google's search results. More importantly, targeted visitors began trickling into my client's website; the power of this marketing platform really struck a chord with me. I had achieved visibility on Google's highly coveted first page using the same keywords being optimized through my "natural search" project.

Let me distinguish between paid listings and natural search listings - I am not suggesting that they are equal in value, but rather competitive in value. Natural listings enjoy a higher perceived relevancy in the eyes of search users; however pay per click advertising, when managed properly, affords businesses immediate penetration into desirable search engine result pages (SERPS). Additionally, paid search marketing is much more flexible in its approach to targeting markets and budgeting for return on investment.

Search engine optimization is a valuable strategy that can deliver a strong return on investment when properly managed. Businesses can cultivate a web presence that organically ranks high in the search engine results pages, delivering requests for quote and product sales. By the same token, the effective implementation of SEO is a long term strategy, often requiring months of development and significant project costs before a return on investment is realized.

Pay Per Click marketing on the other hand is completely measurable, making it possible to monitor profitability on a real time basis. Furthermore, the pay per click model enables marketers to revise their advertisements, budgets, and target audience(s) on a real time basis. This flexibility, when properly harnessed, is the key to an industrial manufacturer's success in the world of Internet marketing.

How Google AdWords Can Help Your Business Grow With Pay Per Click Marketing

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Internet marketing continues to climb in worldwide popularity. For modest to existing businesses, it is a vital method in securing internet attention and sustainability. Online marketing is additionally meant to successfully advertise your services and products to mass audiences. Although it might expand your organization's online reach, it may also help create brand name credibility and customer patronage. As a result, a small company may create prospects sales, and actually raise revenue. As a form of Search Engine Marketing, pay-per-click marketing is widely utilized and incredibly well-known. This form of online advertising focuses on potential prospects via a set of strategically placed business advertisements. Such as article marketing and keywords, these ads also show up on a variety of search engines. When clicked on, they're able to improve your web page rankings and achieve increased visibility for your business. They can also generate revenue for your company, in addition to link online searchers to your specified website, blog, or online store.

As an industry innovator in pay-per-click internet marketing, Google AdWords provides a selection of internet marketing tools for clients and customers. This progressive and cutting-edge marketing system is simply intended to help your small or current company grow. With AdWords, business people may generate advertising to showcase a variety of services and products. These ads can also be custom-made to target local, state, regional, national, as well as global customer bases. The good thing is that these advertisements can also be positioned together with keyword and links, which attach internet customers and shoppers right to your website. Not only does this boost web traffic to your websites, additionally, it generates a buzz which can secure profitable and timely results. Google AdWords will also be compatible with social networking platforms, which instantly promote your products and services and brand names to wider audiences.

Other benefits of pay-per-click marketing and advertising include posting numerous ads at cost-affordable prices. This lets you promote numerous advertising campaigns, which offers your small business increased coverage within this demanding market place. In contrast to expensive traditional marketing, Google AdWords additionally allows you to create as many ads as needed within time and price range. Additionally, you have the versatility to set your own spending plan, as well as place a bid on high-placement advertisements and key words. Business owners may also update their ads on a daily and weekly basis. This enables your content to stay fresh and recent, along with showing all your latest services and products. From promotional advertisements to specially marked discounts, Google AdWords can promote all your product sales with sustained outcomes.

So whether or not you own an existing online business, or are planning to launch a new one, Google AdWords truly offers a wealth of advantages and benefits. To learn more about how Google AdWords can boost your active marketing campaign, just check out the Web to access more information today.


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Promotional Gifts: The Best Way To Market Your Business

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There are many businesses offering related goods and services in the marketplace. Levels of competition has developed tremendously making it tougher for these firms to attract and preserve client. It's hard to improve a company's position and reputation by using its own services and products alone. Marketing has been one of several techniques, and Promotional goods are widely used tools to bring in more people artistically and properly.

Promotional gifts allow many companies to advertise their goods and services beyond standard billboards and TV advertisements, and through more cost-effective means. These things can be found in many types, such as pencils and pens, coffee mugs, notepads, caps, desks, lanyards, and customized calendar. Other forms of marketing include flyers, business cards, and brochures; nevertheless, this regular method only allures a few people nowadays.

Promotional products give organizations the possibilities to market themselves locally and globally. Unlike flyers of brochures, individuals are more likely to keep promotional products for their own use. Despite these products being practical tools for marketing, many organizations use them inefficiently, causing a not favourable impression in the market and waste of cash for the business.
Here are some suggestions on how to successfully utilize promotional products:

Give Folks Items that are Helpful

Trade shows are probably the finest approaches to hand out promotional products, nevertheless, some organizations give away worthless things that individuals will never utilize. This doesn't only show an unproductive approach of marketing but a total waste of components as well.

Best promotional items are the types that individuals could utilize each day. Several examples are pencils, pens, notepads, sticky notes, mugs, and also customized calendar. These things are practical necessities individuals could use in school or in the business office each day. They're also really cheap allowing you to purchase much more in quantity. The more things for your business to market, the bigger the target market you could obtain. If your firm has the funds, go for great items like USB flash drives and other small gizmos.

Quality over Quantity

Keep in mind that quality is definitely much better than quantity. Purchasing poor pens that simply clog just before they run out are inadequate manifestations of your business. These things need to project your business in a positive method. A negative impression on your goods will have a not favorable impact on your business. Do not buy very costly goods either. Find cheap things that are tough and useful.

Design Your Goods Properly

Your brand name on promotional products should be structured and suitable. It's not reasonable to match logos or company information on things that are too small. Calendars tend to be fantastic promotional items where you could integrate most of your business details instead of forcing them on a small pen. Your logo design and business details should also be obvious so your customers could see them.

There are many organizations offering Promotional goods on and off the net. Locate reliable organizations that will help your marketing endeavours successfully.


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http://EzineArticles.com/7306425

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Text Marketing Mobile Call to Action

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Let's face it, it's easy to sign up for a text message marketing service and have your own keyword and a short code for your customers to text into. But that alone won't make you any money and you will be no better off 30 days from now from when you first signed up to start mobile marketing. In order for text marketing to really increase your sales you need to promote your short code and give your customers a reason to text in. Here are the ten easiest ways to promote your text marketing mobile call to action:

1. Add a new post to your Facebook wall. Do this every few days as new messages will gradually push your call to action down the page. You can also send a group message to all of your fans.
2. Send a Tweet out and add "Retweet if you love this." Allow the message to get spread further than just your followers. People who love your business will want to share it with their friends.
3. Tell your customers directly. Have you ever tried to check out at Kohls or another department store? They always ask if you want to sign up for their credit card and save 10% on the spot. Same goes for your mobile marketing campaign. Offer a reward on the spot for signing up. The auto-reply message will display on their phone in seconds after they text your keyword to the shortcode.
4. Add the call to action to your Yelp review. Yelp users only visit an average of three business listing before deciding on a place to spend their money at. Give the readers on Yelp a great reason to visit yours by placing a mobile call to action that puts your offer right on their phone.
5. Place a mobile phone graphic and the call to action on your website. Adding this is an easy way to capture and convert web traffic into real sales. Write a new blog post about your mobile campaign and what type of offers your customers can expect.
6. Make up simple "box toppers," those of you in the pizza business know how powerful these can be to get customers to return to your business. Retail and restaurants should add the mobile call to action on the bottom of receipts or include it on a comment card you hand each visitor.
7. Educate your staff. You can't do it all and the success of any marketing program often rests in their hands. Make sure your staff knows about the text marketing campaign, how it works, how it will benefit them and their excitement when telling customers about it will lead to higher opt-ins.
8. Send an email blast out promoting the new marketing offer and describe the benefit customers will receive for signing up. We have seen businesses that offer something free to the customers on their next visit to grow their mobile database the quickest.
9. Place a sign in your window. This will help capture opt-ins from people not visiting your business and leads to new customers trying you out for the first time. How many times has a coupon or special offer lead you to try a business for the first time? Give people a reason to spend money with you.
10. Integrate into traditional marketing mediums such as newspaper, direct mail, radio or television. Don't go out and start a new campaign in these mediums if they are not part of your regular marketing strategy but if they are, adding the mobile call to action will increase their effectiveness by capturing opt-ins and delivering your offer right to their phone leading to higher redemption rates.

Most of these ways to promote your mobile call to action such as integrating with social media and other Internet sites takes less than an hour. Other methods are equally as simple and only take a little time. Building your list with mobile marketing is mostly hands-off and the results in redemption rates and return on investment are unmatched in marketing today. Take some time in the beginning and your text marketing efforts will pay off for months and years to come.


Article Source:
http://EzineArticles.com/4395215

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