Celebrity Seeding - Seven Marketing Tips

English: Reese Witherspoon at the premiere for Water for Elephants in May 2011 (Photo credit: Wikipedia)

Did you know that after Reese Witherspoon received an Oscar nomination for best actress for her work in Walk the Line, she also received hundreds of gifts from brands trying to capitalize on her Oscar buzz? According to news stories, one of the gifts Witherspoon received was a Nokia 8801, then valued at $900.

In a brilliant fashion, the phone came with a note that congratulated her on the nomination and asked her who she was going to call about her exciting news.

Nice gesture? Of course. Selfless? Hardly. What Nokia executives did is called celebrity seeding, and you can do it, too, even if you are a small business owner and your brand is currently small. Companies have been sending celebrities products in the hopes of associating their merchandise with the names of Hollywood's best and brightest. How do you jump on to the celebrity seeding bandwagon?

Here are a few tips:

1. Do your research beforehand and make sure the product you send is something the star would want to use. If you specialize in sports and workout wear, do not send products to fashionistas like Sarah Jessica Parker and Leighton Meester. On the other hand, you may do well to send items to stars like Jessica Biel, Fergie and Cameron Diaz, who are often photographed working out.
2. Make sure your packaging is memorable, professional, and neat.
3. Customize your letter. If you can, be witty, like Nokia was with their "Who are you going to call about the exciting news?" Catchy, creative lines can merit a chuckle or an approving grin or two. If you cannot think of anything witty, though, don't. Simply be polite and direct to the point. Strike the right balance between warm and courteous.
4. Include some information about your service or product. You can include a single-page info sheet or FAQ. You may also include your most recent catalog or brochure.
5. Make it easy for them to get in touch with you. Some celebrities write to say thank you. Don't make them jump through hoops to send you a note. Include two business cards in your package - one for the celebrity and the other for their representative.
6. Use professional cards and letterhead. This will ensure your notes inspire confidence that you are a reputable company to deal with.
7. Mention the reason you gave the present. Have you noticed how much Paris Hilton loves pink? This is a thoughtful detail that can strike the right level of connection in the stars you are sending products to, provided of course that you do it right.

Celebrity seeding is a long and involved process that will not yield results overnight. Sometimes, you will have to wait for a few weeks before you receive any type of feedback. Other times, you won't receive feedback at all. But, do not give up your marketing efforts just because you are not seeing immediate rewards. Done correctly, celebrity seeding can give your sales a dramatic boost!


Article Source:
http://EzineArticles.com/4401805

Related articles

• Reese Witherspoon gives birth to baby boy, names him after US state - Ninemsn
• Reese Witherspoon gets royal baby gift
• Reese Witherspoon Gives Birth to a Baby Boy
• Reese Witherspoon's baby boy: Did she name him after a state, a playwright or the whiskey?
• Reese Witherspoon Gives Birth to a Son!
• BREAKING NEWS - Reese Witherspoon Gives Birth To Baby Boy

Pay Per Click Marketing - Does It Work For Industrial Companies?

Image via CrunchBase

I discovered pay per click marketing in late 2001, launching my first campaign with Google Adwords. At the time, I was managing a search engine optimization (SEO) project for an industrial controls manufacturer and immediately recognized the potential of this new channel.

I opened a Google AdWords account, compiled a list of keywords, and developed a small group of text ads. Within five minutes of my campaign going live, the four lines of text that I had crafted into an advertisement were appearing on the right side of Google's search results. More importantly, targeted visitors began trickling into my client's website; the power of this marketing platform really struck a chord with me. I had achieved visibility on Google's highly coveted first page using the same keywords being optimized through my "natural search" project.

Let me distinguish between paid listings and natural search listings - I am not suggesting that they are equal in value, but rather competitive in value. Natural listings enjoy a higher perceived relevancy in the eyes of search users; however pay per click advertising, when managed properly, affords businesses immediate penetration into desirable search engine result pages (SERPS). Additionally, paid search marketing is much more flexible in its approach to targeting markets and budgeting for return on investment.

Search engine optimization is a valuable strategy that can deliver a strong return on investment when properly managed. Businesses can cultivate a web presence that organically ranks high in the search engine results pages, delivering requests for quote and product sales. By the same token, the effective implementation of SEO is a long term strategy, often requiring months of development and significant project costs before a return on investment is realized.

Pay Per Click marketing on the other hand is completely measurable, making it possible to monitor profitability on a real time basis. Furthermore, the pay per click model enables marketers to revise their advertisements, budgets, and target audience(s) on a real time basis. This flexibility, when properly harnessed, is the key to an industrial manufacturer's success in the world of Internet marketing.

How Google AdWords Can Help Your Business Grow With Pay Per Click Marketing

English: licence google adwords Français : licence google adwords (Photo credit: Wikipedia)

Internet marketing continues to climb in worldwide popularity. For modest to existing businesses, it is a vital method in securing internet attention and sustainability. Online marketing is additionally meant to successfully advertise your services and products to mass audiences. Although it might expand your organization's online reach, it may also help create brand name credibility and customer patronage. As a result, a small company may create prospects sales, and actually raise revenue. As a form of Search Engine Marketing, pay-per-click marketing is widely utilized and incredibly well-known. This form of online advertising focuses on potential prospects via a set of strategically placed business advertisements. Such as article marketing and keywords, these ads also show up on a variety of search engines. When clicked on, they're able to improve your web page rankings and achieve increased visibility for your business. They can also generate revenue for your company, in addition to link online searchers to your specified website, blog, or online store.

As an industry innovator in pay-per-click internet marketing, Google AdWords provides a selection of internet marketing tools for clients and customers. This progressive and cutting-edge marketing system is simply intended to help your small or current company grow. With AdWords, business people may generate advertising to showcase a variety of services and products. These ads can also be custom-made to target local, state, regional, national, as well as global customer bases. The good thing is that these advertisements can also be positioned together with keyword and links, which attach internet customers and shoppers right to your website. Not only does this boost web traffic to your websites, additionally, it generates a buzz which can secure profitable and timely results. Google AdWords will also be compatible with social networking platforms, which instantly promote your products and services and brand names to wider audiences.

Other benefits of pay-per-click marketing and advertising include posting numerous ads at cost-affordable prices. This lets you promote numerous advertising campaigns, which offers your small business increased coverage within this demanding market place. In contrast to expensive traditional marketing, Google AdWords additionally allows you to create as many ads as needed within time and price range. Additionally, you have the versatility to set your own spending plan, as well as place a bid on high-placement advertisements and key words. Business owners may also update their ads on a daily and weekly basis. This enables your content to stay fresh and recent, along with showing all your latest services and products. From promotional advertisements to specially marked discounts, Google AdWords can promote all your product sales with sustained outcomes.

So whether or not you own an existing online business, or are planning to launch a new one, Google AdWords truly offers a wealth of advantages and benefits. To learn more about how Google AdWords can boost your active marketing campaign, just check out the Web to access more information today.


Article Source:
http://EzineArticles.com/6816040


Related articles

• Using SEO to Get Inside Your Customer's Head
• AdWords Introduces Ability To Share Budgets Across Campaigns
• Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
• PPC For Noobs: A Guide For Beginners
• 5 Tips for Getting Started With Mobile Advertising
• How To Spend Less and Sell More With Paid Search #EdgeBristol

Promotional Gifts: The Best Way To Market Your Business

See title (Photo credit: Wikipedia)

There are many businesses offering related goods and services in the marketplace. Levels of competition has developed tremendously making it tougher for these firms to attract and preserve client. It's hard to improve a company's position and reputation by using its own services and products alone. Marketing has been one of several techniques, and Promotional goods are widely used tools to bring in more people artistically and properly.

Promotional gifts allow many companies to advertise their goods and services beyond standard billboards and TV advertisements, and through more cost-effective means. These things can be found in many types, such as pencils and pens, coffee mugs, notepads, caps, desks, lanyards, and customized calendar. Other forms of marketing include flyers, business cards, and brochures; nevertheless, this regular method only allures a few people nowadays.

Promotional products give organizations the possibilities to market themselves locally and globally. Unlike flyers of brochures, individuals are more likely to keep promotional products for their own use. Despite these products being practical tools for marketing, many organizations use them inefficiently, causing a not favourable impression in the market and waste of cash for the business.
Here are some suggestions on how to successfully utilize promotional products:

Give Folks Items that are Helpful

Trade shows are probably the finest approaches to hand out promotional products, nevertheless, some organizations give away worthless things that individuals will never utilize. This doesn't only show an unproductive approach of marketing but a total waste of components as well.

Best promotional items are the types that individuals could utilize each day. Several examples are pencils, pens, notepads, sticky notes, mugs, and also customized calendar. These things are practical necessities individuals could use in school or in the business office each day. They're also really cheap allowing you to purchase much more in quantity. The more things for your business to market, the bigger the target market you could obtain. If your firm has the funds, go for great items like USB flash drives and other small gizmos.

Quality over Quantity

Keep in mind that quality is definitely much better than quantity. Purchasing poor pens that simply clog just before they run out are inadequate manifestations of your business. These things need to project your business in a positive method. A negative impression on your goods will have a not favorable impact on your business. Do not buy very costly goods either. Find cheap things that are tough and useful.

Design Your Goods Properly

Your brand name on promotional products should be structured and suitable. It's not reasonable to match logos or company information on things that are too small. Calendars tend to be fantastic promotional items where you could integrate most of your business details instead of forcing them on a small pen. Your logo design and business details should also be obvious so your customers could see them.

There are many organizations offering Promotional goods on and off the net. Locate reliable organizations that will help your marketing endeavours successfully.


Article Source:
http://EzineArticles.com/7306425

Related articles

• Tips and Tricks of the Trade Show World
• Wholesale Promotional Products,Promotional Gifts Sydney,Promotions Company
• Promotional Presents - More Bang For The Advertising Dollar
• Would you like promotional gifts?
• Promotional Item: LinkedIn Notebook
• Get people active around Thanksgiving